Juhi Pikale is a unicorn marketer. She's creative, analytical, and hyper-experienced across all forms of marketing channels - TV, retention, acquisition, and paid social in general. We discuss high level themes around her experience running 8 figure marketing budgets for some of the worlds largest brands. Juhi touches on the significance of testing new platforms, the potential in TV advertising and streaming, and her personal journey towards consulting, writing, and filmmaking. It's a killer episode from a truly brilliant marketer    

Explore the power of TikTok marketing with insights on scaling from organic to paid ads, leveraging TikTok shops for products under $150, and the importance of investing in team, product, and industry knowledge. Discover the potential of networking in small media marketing agencies, the challenges of tracking sales on TikTok, and the shift towards data-driven decisions in media buying.

We chat with John Loomer where he shares his personal journey into entrepreneurship and the importance of perseverance and consistency. He discusses his unique approach to content creation, focusing on transparency and avoiding hype. The conversation also covers the significance of creative testing, first-party data, and attribution in digital marketing. John emphasizes the need to balance brand and performance marketing and shares insights on AI and its role in marketing. He concludes by discussing his focus areas for 2024 and the value of marketing efficiency and organic marketing.

In our latest podcast, Parker Kump from Tuff Media explores the evolving landscape of performance marketing agencies. He emphasizes the critical role of creative testing and the necessity for agencies to adapt swiftly to stay relevant. Parker shares insights on effective account structuring and the process for creative testing, highlighting how these strategies are vital for delivering superior results to clients. Our conversation also touches on the growing importance of creative strategists in advertising, where media buying increasingly integrates with creative strategy. Parker stresses the need for media buyers to bolster their creative skills and find a balance between brand impact and analytics. He also discusses the preference for lifetime customer value over immediate return on ad spend (ROAS) in 2024. Key Takeaways: Revisiting traditional agency models is crucial in the dynamic performance marketing sector. Continuous, innovative creative testing is key to success in digital advertising. Master your offers. Pivot fast, both in success and in failure. 2024 is the year of LTV! Agencies need to be quick and adaptable in recognizing successful ad campaigns. Media buyers need to become creative strategists in today's landscape. If they do, the world is their oyster.

Mike Taylor, a pioneer in prompt engineering, discusses the potential of AI and how well-crafted prompts can boost productivity by 3-4 times. He highlights the use of AI in ad creation, performance marketing, and creative testing. Taylor emphasizes the underhyped nature of AI and its impact on productivity. He also explores the challenges of starting a product and finding product market fit.

Paul Fairbrother joins the podcast, offering a candid and straightforward perspective on the critical considerations for teams and brands when it comes to scaling. You'll learn not only about scaling for short-term performance but also preserving brand longevity. Fairbrother's no-nonsense advice cuts through the noise and provides actionable takeaways that can help your brand's journey. Some takeaways from he episode: Paid social is not a guaranteed path to success; “turnover is vanity, profit is sanity.” Creative output and first-party data are crucial for success in performance marketing. Tools like Foreplay and MagicBrief are going to become critical for teams pushing the boundaries of creative testing. Agencies should focus on being strategic partners for brands, not just execution partners. Balancing brand and performance is important, and brands should define their red lines to avoid short-term wins. What you should do in 2024: INVEST IN A CREATIVE STRATEGIST.

This episode covers two critical topics for 2024: the need for relentless creative testing strategies and getting your first-party data right. Listen to Simon Kreienbaum talk about these two pillars and  how they will reshape the landscape of paid social in 2024.

In this episode, join us for an insightful dive into the fundamental elements of performance marketing. Our guest, Tomasz Śledź, sheds light on the pivotal trifecta: offers, account structure simplicity, and the art of crafting attention-grabbing creatives. Drawing from real-world expertise, our conversation unveils the critical role these components play in achieving marketing success. Discover actionable tips and industry best practices as we explore how mastering these key elements can transform and elevate your performance marketing strategies to the next level

This episode is about naming conventions. Led by industry expert Simon Kreienbaum, we explore why naming conventions are a make-or-break for performance marketer and hear some great tips along with real-world advice on best practices.