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Elite Ad Operations

Stop Thinking of Scaling to The Moon at the Expense of Profit

Dec 21, 2023
36:57

Paul Fairbrother joins the podcast, offering a candid and straightforward perspective on the critical considerations for teams and brands when it comes to scaling. You'll learn not only about scaling for short-term performance but also preserving brand longevity. Fairbrother's no-nonsense advice cuts through the noise and provides actionable takeaways that can help your brand's journey.

Some takeaways from he episode:

  • Paid social is not a guaranteed path to success; “turnover is vanity, profit is sanity.”
  • Creative output and first-party data are crucial for success in performance marketing.
  • Tools like Foreplay and MagicBrief are going to become critical for teams pushing the boundaries of creative testing.
  • Agencies should focus on being strategic partners for brands, not just execution partners.
  • Balancing brand and performance is important, and brands should define their red lines to avoid short-term wins.
  • What you should do in 2024: INVEST IN A CREATIVE STRATEGIST.

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