Paul Fairbrother joins the podcast, offering a candid and straightforward perspective on the critical considerations for teams and brands when it comes to scaling. You'll learn not only about scaling for short-term performance but also preserving brand longevity. Fairbrother's no-nonsense advice cuts through the noise and provides actionable takeaways that can help your brand's journey.

Some takeaways from he episode:

• Paid social is not a guaranteed path to success; “turnover is vanity, profit is sanity.”
• Creative output and first-party data are crucial for success in performance marketing.
• Tools like Foreplay and MagicBrief are going to become critical for teams pushing the boundaries of creative testing.
• Agencies should focus on being strategic partners for brands, not just execution partners.
• Balancing brand and performance is important, and brands should define their red lines to avoid short-term wins.
• What you should do in 2024: INVEST IN A CREATIVE STRATEGIST.