In our latest podcast episode, we had the pleasure of diving deep into the world of AI with Mike Taylor, a pioneer in prompt engineering. Mike emphasized how AI, despite its current buzz, is still vastly under-hyped. He believes that with well-crafted prompts, people can boost productivity and output by an astonishing 3-4 times (like he has personally experienced). 

Mike’s enthusiasm for AI’s possibilities is contagious. He goes into how paid social agencies can harness AI with the right prompting techniques, suggesting that AI’s capabilities might be even more expansive than we currently imagine.

It's a fascinating episode well worth the listen. It may even change the way you run your business or personal projects this year!

Takeaways

• Getting to average has never been easier or faster than it is today. And this saves a lot of time because often average is the baseline to reach before iteration, and taking it from good to great
• Agencies should take the time to distill their processes, in detail, and the possibilities of adding AI will become much clearer and easier. 
• Prototyping with AI is a huge use case people should not be ignoring, especially ones that deal with clients and need to seek approval on ideas
• By facilitating rapid iteration and prototyping, AI is transforming performance marketing and creative testing, making these processes more efficient and effective.
• AI is set to democratize access to sophisticated tools and processes, paving the way for a more inclusive future in technology.