We chat with John Loomer where he shares his personal journey into entrepreneurship and the importance of perseverance and consistency. He discusses his unique approach to content creation, focusing on transparency and avoiding hype. The conversation also covers the significance of creative testing, first-party data, and attribution in digital marketing. John emphasizes the need to balance brand and performance marketing and shares insights on AI and its role in marketing. He concludes by discussing his focus areas for 2024 and the value of marketing efficiency and organic marketing.