

Productized Podcast
Productized
The Productized Podcast is produced by Productized. A series of interviews with product innovators, successful makers, and entrepreneurs. Our main focus is on products at the intersection of digital and physical, on software, web and mobile, created by startups as well as big companies. We hope those who listen to the ideas on this show are inspired to action!
Episodes
Mentioned books

Dec 29, 2022 • 1h 5min
115. Mirela Mus: Founder at Product People
In this podcast episode, Joao Moita talks with Mirela Mus, the founder of Product People. They discuss Mirela's transition into product management, and she shares her insights on the role of a VP of Product and the differences between "mercenaries" and "missionaries" in the industry. Mirela offers advice on defining success in Product Management and talks about prioritization and PM mentoring. She also discusses the challenges of being a woman in a male-dominated field and shares her thoughts on the transition from PM to people management. Mirela offers recommendations for aspiring product managers and encourages critical thinking as a core skill.
[00:20] About Mirela
[02:43] Transition to PM
[10:52] VP of Product role
[15:28] Mercenaries vs missionaries
[19:11] PM insights
[25:00] Go to market
[26:50] Consulting vs FTE PMs
[29:50] Am I a good PM?
[33:35] Prioritization
[36:40] PM mentoring
[39:00] Being a PM as a woman
[40:37] Who inspires me
[45:00] From PM to people management
[47:12] About the future, recommendations
[53:23] Where are we going next?
[55:28] Critical thinking is core
[58:40] Food for thought

Dec 12, 2022 • 1h 7min
114. Mathilde Leo: Head of Community at Circle
Welcome to the Productized Podcast (fourth episode of the Special Product Weekend Season Two). Join our co-host João Moita as he talks to Mathilde Leo, Head of Community at Circle, about her journey to becoming a successful entrepreneur and product person, her experience building Jam, an online community for product people, and the role of communities in general. Plus, get book, travel, and podcast recommendations from Mathilde!
[00:12] Childhood, Studies & Early career
[13:12] Advice to embrace Product
[20:54] The story of JAM & Why quitting a PM Career to grow a Community
[29:00] Community Basics
[36:00] What is Circle & Reasons for Excitement
[45:00] How Circle can be useful to a product person
[51:00] Tips for Aspiring Community Builders
[58:00] Work-life balance, Boundaries & Favorite reads

Dec 12, 2022 • 1h 17min
113. Julien Lescure: Product Coach and Investor.
In this episode, our co-host João speaks with Julien Lescure, an investor and product coach, and one of the speakers of the second Product Weekend event, held in November.
Julien Lescure founded two companies and led both of them to successful exits. Nowadays, Julien’s focus is on coaching product teams. In this conversation, Julien talks about his path as a founder, why he chose to pursue a product career, and gives some tips he learned during his journey.
Besides being a product lover, he is also a car enthusiast. Julien’s childhood dream was to become a car designer. If you want to find out how he ended up in product, listen to the episode below ⬇️
## Time notes:
[0:16] Guest introduction
[1:00] Desired career path as a child vs. the actual path
[5:55] First job and the switch to project management
[7:40] First leadership role
[9:36] Founding his first company
[16:01] Role in his first company
[18:39] Founding his second company
[22:40] The strategy to sell his second company
[24:22] Role in the company after the sale
[26:42] Choosing product over marketing.
[27:32] Using sales skills in product
[31:10] Julien's favourite thing about working in product.
[33:45] Investing in companies and advising them
[36:20] Favourite type of companies
[40:00] Product discovery
[46:55] From coaching product teams to coaching managers
> Product is not something you do in isolation at a PM level. "Product is enabled by an organization."
[50:40] Role of sales and customer success in product: "The main barrier of training other departments on interviewing is fear. Many companies are scared of talking too much to their clients."
[57:25] The role Julien enjoyed the most
[1:02:05] Moving to Portugal
[1:03:30] Portuguese tech industry
[1:04:50] What will the world look like in 50 years?
[1:08:05] One lesson from product management everyone should know
[1:10:00] Book recommendations
[1:13:25] Favourite cities
[1:15:10] Favourite podcasts

Nov 23, 2022 • 1h 14min
112. Tami Reiss: Melissa Perri, CPO at VC firm and coaching Product leaders
In this episode, our co-host João Moita discusses with Tami Reiss how you can create impact through a side project, translate product experience into product sense, and how Tami has helped companies improve their product craft. She also discusses how a product coach can help individuals and companies. Tami strongly believes that working on a Product can be a way to deliver value and create an impact in people's lives and companies. Throughout her career, Tami has focused on providing value as a product manager, CPO at a VC firm, and, more recently, as a product leader coach.
[00:00] Introduction
[01:00] About Tami and growing up
[01:56] Physiology to Product
[07:39] PM-ing without Technical Background
[09:00] From PM as an individual contributor to PM as a consultant
[13:26] Old school companies to Product mindset companies and roles
[17:15] Creating impact with a side project that turned into a product
[23:20] Delivering value through Product
[25:20] Everything can be a product
[29:33] Kaizen: continuous improvement
[30:54] Melissa Perri and Produx Labs
[33:10] CPO at a VC firm: helping companies to do Product better
[37:35] Product experience converts into product sense
[38:50] Being a Product Coach
[46:40] Helping Product Leaders through coaching
[49:30] Explaining Product Management to Kids
[54:55] Tami’s favourite App
[56:40] Tami’s most hated innovation
[58:23] I would take a coffee with…
[01:02:00] Great books
[01:06:36] Favourite cities in the world
[01:10:25] Favourite Blogs
[01:12:20] Learning a bit of everything
[01:13:17] Connect with Tami

Nov 23, 2022 • 1h 15min
111. Mauro Frota: martial arts, fitness products retention and entering the US market
BHOUT is the first boxing bag with a brain, and it's revolutionizing how people stay fit by applying neuroscience. In this conversation with Mauro Frota, founder and CEO, we discussed martial arts, the challenges, and opportunities within the fitness industry, and BHOUT's plans to enter the US market, among other topics.
[00:10] Introduction of the guest
[00:55] Martial Arts Background
[04:25] Childhood
[06:28] Martial Arts Deconstructed
[10:45] Sport Science Studies
[11:55] After Bachelor
[15:39] Psychology Analysis for Retention
[21:51] About Bhout
[26:56] The Secret
[28:02] Finding the Team
[30:03] The Time to Make it Happen
[35:32] How to Try Out Bhout
[36:30] Market Decisions
[41:57] Bhout Layers
[46:39] Plans to Widen the Experience
[49:03] The Impact of Being Fit
[53:21] How to Be Fitness Engaged
[56:51] Regrets
[59:50] The Legacy
[01:02:04] Resilience is the Lesson
[01:03:40] Origin of the Name
[01:05:12] Recommendations
[01:07:22] Nudging - Specific Recommendations
[01:10:23] Favorite Cities
[01:13:09] Mauro Frota is Hiring!

Aug 5, 2022 • 1h 36min
110. Andre Marquet: the creation of Productized, "crazy" entrepreneurs and impact-driven education
In this episode, João was speaking with André Marquet, CEO at Productized and one of the speakers of the first Product Weekend event.
André has a long experience in Product Management having worked in the field for around 15 years, currently working at Cofidis. Besides being a Product leader, André is also a father, an educator at heart and an entrepreneur.
This is a very special episode, not only because it's the last episode of the season but also because it's the first time André is a guest on the podcast.
Time notes:
[0:15] Introduction of André
[1:00] First time being interviewed at Produtized podcast
[1:37] What is Product Management in André's perspective
[4:53] What is the role of a product manager in society
[6:34] Ethical constraints of product managers should be about not doing harm to your users
[10:06] Evolution of product management definition
[12:00] Chemistry experiments in childhood out of the curiosity of being a scientist
[16:27] University path and education experience
[18:45] Master's degree research and challenges
[21:30] Starting a professional career in engineering from an international internship
[24:20] Career path from pre-sales consultant to a product manager
[29:10] Starting entrepreneurial life while still being in the product manager positions
[34:40] The feeling of "mission accomplished" while working as an entrepreneur
[38:35] The main advice from the experience in startups
[45:03] Creating Productized and the fondest memory of all the products created
[50:39] What is intuition and its role in product management
[56:20] How does trusting intuition without checking up on the data turn out
[57:18] The early stage of discovery as the favourite thing of working in product
[58:45] Role model in product management
[1:01:14] Being an educator and building his own Product Management course
[1:08:40] What are the most interesting opportunities for the future of cities, based on the past season of the podcast
[1:14:30] Biggest trends coming up in the defence and aerospace technology
[1:18:40] Seeing serving in the armed forces as part of education at the university
[1:25:48] One lesson from product management
[1:27:20] Advice for the 18-year-old self
[1:29:55] Recommendations
PRODUCTION
This podcast was hosted by João Moita from Product Weekend, with sound edited by Miguel Sousa and production help by Productized, André Marquet and Evelina Bogdiun.

Jul 29, 2022 • 2h
109. Roshan Gupta: from MIT to Google, the importance of storytelling and the future of tech
In this episode, João was speaking to Roshan Gupta, Group Product Manager at Google.
Roshan has an extensive experience in the software industry, having started as Software Engineer and now working in Product for the past 15 years. After graduating from MIT, he has worked in companies like Oracle, Yahoo, Facebook and Google. Besides being a successful PM, Roshan is also a father, a traveller, and a passionate storyteller.
Time notes:
[0:15] Introduction of Roshan
[0:55] The story of moving to Lisbon from the USA, travelling with kids and falling in love with Portugal
[5:53] Portuguese tech and startup ecosystem
[8:00] Ambitions and a master plan for the career
[12:28] Experience of working in software engineering and lessons learner
[16:00] Going back to study after starting the career and different perspectives
[18:00] Job at Oracle and difference with the first job experience.
[22:40] Evolution of work in a team and involving everyone in the decision making
[24:58] Growing the passion for product management while still working on software engineering
[29:25] Learning to become a good PM and defining a product manager role
[39:00] Dividing time for different roles of product manager
[48:28] Balancing being available with managing to do everything there is to do
[52:44] What influenced the change of companies and marriage
[57:00] The impact of organisational changes on day-to-day work in teams
[01:12:18] Moving from Facebook to Google and learning from Marc Zuckerberg
[01:21:30] The most inspiring leader was the first manager at Zaplet
[01:24:00] Built teams as the best achievement of being a product manager and being an umbrella for the team
[01:01:53] Landing job at Facebook and doing the homework before approaching them
[01:29:50] Dealing with ambiguity and developing comfort around it
[01:34:55] The innovation that will come to life that people are not ready to see, fearing innovation and the future of Metaverse
[01:45:05] The best and the worst innovation is the internet
[01:47:30] Importance of networking as a PM
[01:49:50] A skill that no one teaches us is how to frame and create a story as a storyteller
[01:50:57] Coffee meeting with historical figures would be with Benjamin Franklin or Leonardo da Vinci
[01:54:45] Recommendations
PRODUCTION
This podcast was hosted by João Moita from Product Weekend, with sound edited by Miguel Sousa and production help by Productized, André Marquet and Evelina Bogdiun.

Jul 25, 2022 • 50min
108. Joana Cardoso: Startup-like growth, working in the "backstage" and managing emotions
In this episode, João was speaking to Joana Nunes Cardoso, Head of New Product Development at Cofidis and one of the speakers of the first Product Weekend event.
Joana has a long experience in the personal credit space as well as in managing the development and launching of innovative products. Besides being the head of new product development she is also a theatre and gymnastics lover, a mother and an enthusiastic person with strong convictions.
[0:10] Introduction of Joana
[0:55] Theatre as the most magical place of Joana's childhood
[6:20] Joana's experience in gymnastics and balancing between other disciplines
[8:55] Professional experience at Cetelem and Cofidis
[13:05] Ending up in a financial institution while studying communication
[15:20] First contact with product and transition from marketing to product
[21:20] Challenges caused by a lack of a technical background
[25:18] What would 18-yer-old Joana choose to study instead?
[27:45] Putting customer experience first and having the mindset of failure and the main learning
[34:33] The biggest challenge as a PM and the impact of emotions
Having this relation within the team in different disciplines is really teamwork.
[38:43] Favourite things about working in product - from ideas to feedback
[39:47] Lessons people can learn from the product management
[41:15] Advice for starting a career in a big company
[43:00] Coffee with a historical figure - which one?
[45:45] Recommendations.
PRODUCTION
This podcast was hosted by João Moita from Product Weekend, with sound edited by Miguel Sousa and production help by Productized, André Marquet and Evelina Bogdiun.

Jul 19, 2022 • 1h 18min
107. André Albuquerque: Tech giants, luck surface area and becoming a PM in a month
In this episode, João was speaking to André Albuquerque, VP of Product at Kitch, founder of the One Month PM and one of the speakers of the first Product Weekend event, held in May.
André has a vast and diverse experience. He worked at Google, created a course and community to help people build better products, helped grow Uniplaces from the ground up and now he's doing the same at Kitch.
Besides being a VP of Product he is also a professor, a startup advisor, a surfer and a father to an 8-month-old dog.
By the end of the episode, you have a lot of books, travel and podcast recommendations from him. I hope you enjoy the episode and learn as much as I did.
Time notes:
[0:15] Introduction of André
[0:55] André's high school experience and career path
[6:25] Landing a job at Google and the main learnings
[12:00] Advice for young people in order to become great managers
[15:40] Interviewing back on job interviews and digging deeper
[19:29] Balancing between a hardworking student and a lazy path
[21:40] Working at Google and at the NGO and advice on the path
[24:30] NGO experiences and the doors opened by them
[28:30] Working in product at UniPlaces, the main challenges and becoming the Head of Growth
[33:25] Getting started in product management
[36:38] What are the main differences between entrepreneurship and product management from the lecturer's point of view
[38:46] Becoming an advisor for the first startup
[41:50] Common sense is the key to product management and passing on the personal experience
[43:10] What is Kitch all about and how this concept was started
[51:55] Tour of duty in Kitch
[57:00] The One Month PM idea development and implementation
[1:03:30] Opportunities brought by One Month PM and newsletter
[1:06:10] Prioritising the right activities, and hobbies and spending free time
[01:10:35] 3 favourite books
[01:14:50] 3 favorite podcasts
PRODUCTION
This podcast was hosted by João Moita from Product Weekend, with sound edited by Miguel Sousa and production help by Productized, André Marquet and Evelina Bogdiun.

Jul 13, 2022 • 1h 15min
106. Diogo Rendeiro: Product at tech unicorns, perfectionism, remote work and unique passions
In the 3rd episode of the podcast, João Moita is speaking with Diogo Rendeiro, Head of Produc at Amplemarket and one of the speakers of the first Product Weekend event, held in May.
Diogo has a vast experience in Product, having worked at 3 different tech unicorns and now at a fast-growing early stage company. In this conversation he shares some useful insights and personal stories about his path.
Besides being a Head of Product he is also an empathic mentor, an innovator at heart and a fun person with the craziest passions.
By the end of the episode, you have some books and travel recommendations from him. I hope you enjoy this episode.
Time notes:
[0:10] Introduction of the guest
[0:55] Passion for computers and technology since childhood
[4:30] Starting University being confident about the future path
[5:50] In University, Diogo expected his future to be in programming
[7:20] Professional paths of Diogo - consulting, research and academia
[10:30] Realise of expectations from the career, Berlin and fridges with free Coca Cola
[14:34] Product management at Zalando experience
[18:10] Personal experience of first time living abroad, logistics, friends & personal change
[24:12] Diogo's attraction to unicorn companies
[26:36] "Innovator's dilemma", the book's message and impact on operating day-to-day
[35:30] What is Amplemarket company about and joining the company
[40:54] Differences between working in product management for huge companies and small companies, super closely with the founders
[43:48] Stage of hiring a product manager in a company
[46:20] The biggest challenge in a product is growing the product team
[49:18] The tendency towards perfectionism and rationalising it
[51:28] Mentors that help to succeed in the product management path and being a mentor
[55:30] Monitoring work-life balance and having fun at work
[1:02:10] Future of the remote work
[1:05:05] Unusual hobbies: collecting hats, and pipes, and playing with LEGO
[1:09:55] Books, cities and podcasts recommendations.
This podcast was hosted by João Moita from Product Weekend, with sound edited by Miguel Sousa and production help by Productized, André Marquet and Evelina Bogdiun.


