

Productized Podcast
Productized
The Productized Podcast is produced by Productized. A series of interviews with product innovators, successful makers, and entrepreneurs. Our main focus is on products at the intersection of digital and physical, on software, web and mobile, created by startups as well as big companies. We hope those who listen to the ideas on this show are inspired to action!
Episodes
Mentioned books

Jul 4, 2022 • 57min
105. João Santos: From IT to Product, a growth mindset and aligning everyone around an outcome.
In this episode, João was speaking with João Santos, Director of Product Management at Outsystems and one of the speakers of the first Product Weekend event, held in May. There he talked about the main non-obvious lessons he learned in 10 years in Product Management and also about the nuances of the relation between Product and Engineering.
João has a long experience in the software industry and in this conversation he shares some of his stories as well as useful advice for anyone working in Product. Besides being a director of product management he is also a father, a learning geek, a great storyteller and a really fun person to chat with.
Time notes:
[0:10] Introduction of João.
[1:00] How did João end up studying computer science?
[4:05] Connection between business and technology.
[4:50] Working for Altitude for 14 years.
[6:40] How did João end up as a product manager?
[10:33] Hobbies of João and how they change.
[13:50] What is OutSystems about?
[20:28] Product Management Academy and opportunities brought by it.
[24:49] Growth mindset and the urge to learn that was always there.
[26:40] What are the main ways in which João challenges himself to grow?
[27:55] What does João read?
[28:35] Did someone ever aim to take João's place?
[30:50] Competition for a position and challenged credibility.
[35:00] The challenges as a Product Manager.
[37:00] How to make sure everyone in the team has the same objectives?
[42:36] Common myths in product management.
[45:12] What is the right way to ask "why"?
[48:18] What is the key to balancing taking on new challenges and helping colleagues and focusing on what really matters?
[51:30] An advice for an 18-year-old self.
[52:30] The most inspiring leader João had met.
[54:55] Recommendations.
PRODUCTION
This podcast was hosted by João Moita from Product Weekend, with sound edited by João Moita and production help by Productized, André Marquet and Evelina Bogdiun.
[53:34] Coffee with any historical figure - which one?

Jun 23, 2022 • 57min
104. Clara Machado: building confidence, shifting from project to product and doing product for good
In this episode, João was speaking to Clara Rivero Machado, the Head of Product at Via Verde and one of the speakers of the first Product Weekend event, held in May. There she talked about the importance of customer-centricity, the importance of having a design perspective as a Product Manager and how she helped turn a project-based company to a product-led organization.
Clara is not only a great product leader but also a mother, a runner and a fun and fascinating human being. This was a long and intense conversation, where we talked about her career, the challenges faced as a PM and Head of Product, specific strategies she applies to her life and her work, and also about innovation.
[0:10] Introduction of the guest.
[1:03] Early career until the first experience as a PM.
[4:40] The first big challenge of becoming a manager.
[7:00] How did Clara become a leader and earned trust.
[8:50] Future career goals.
[10:30] The role of confidence in Clara's life and strategies to build confidence and manage anxiety.
[14:00] The morning routine.
[16:04] Setting personal goals and applying product management to life.
[18:00] Retreats with friends and their benefits.
[19:00] The many different hats of a PM.
[21:15] What is Via Verde
[24:10] Joining Via Verde.
[26:14] The switch from a project-based company to a product-based organization.
[31:54] How much user research is "enough".
[34:10] The achievement as a product manager Clara is the proudest of.
[35:30] Dealing with a tight release deadline.
[36:15] Performing user research in record time.
[39:19] "PM is the CEO of the product" is a big myth.
[41:22] Having a mentor and being a mentor.
[42:20] Clara's superpowers - Curiosity, the power of "why" and ownership.
[45:18] Advice for the younger self and the changes after becoming a mother.
[47:27] Inspiring leaders.
[50:37] Innovation and the future of the world.
[53:57] Recommendations.

May 25, 2022 • 1h 7min
103. The Future of Cities E11: Being the CTO of the city - transforming cities digitally
In this episode, André was talking with Egle Radvile. Egle is a Digital Futurist Angel, Author of Vilnius Digital Strategy. Egle was in the position of Vilnius City Municipality CTO from 2018 to 2021. Currently, she is the Head of the Lithuanian CIO’s club CIO.LT, Digital Train board & Harvard Digital Program member. Egle has a PhD in Information Engineering and Technology. Recently she graduated from Harvard's Leading Digital Innovator programme.
Timestamps:
Introduction of the guest[1:00]
Current political situation impact on the daily life [1:30]
Gediminas Legion organisation purpose and founding story [3:00]
Humanitarian and technological help for Ukraine [6:00]
How did Egle develop an interest in technology [8:00]
PhD in technology and lecturing [11:30]
Harvard's Leading Digital Innovation program [13:00]
Story of getting into the position of Vilnius CTO [18:00]
Vilnius Digital Strategy [22:30]
What has changed in Vilnius in practical terms [25:00]
Internet of things policy in Vilnius [28:00]
How is Egle working on Vilnius strategy now [31:00]
How can cities tackle the issue of talent competition? [33:00]
Advanced IT topics on the high school curriculums [37:00]
A different vision of mobility: how does improving schools will have an effect on mobility [39:30]
LEUC2022 conference. Vilnius Plan: Mission Data - Practical Vilnius City Innovations [47:00]
What is the Lithuanian CIO Club about [56:00]
Being an expert in the Transparency Academy [57:00]
Best practices other European cities can adapt [59:00]
Words of advice for younger self [1:02:30]
Recommendations [1:04:30]
PRODUCTION
This podcast was hosted by André Marquet, with research by Evelina Bogdiun and sound editing by Miguel Sousa.

May 19, 2022 • 50min
102. The Future of Cities E10: Young people engagement with the decision-makers of their cities
In this episode, André was talking to Milla Ovaska. Milla is the Head of International Affairs and Public Relations at Espoo city in Finland. She is an international relations specialist and intercultural communication enthusiast interested in expanding networks and bringing Espoo to the world and the world to Espoo. Currently, her goal is to make Espoo the best destination and home for international talent and to strengthen the international networks for the city of Espoo.
Time notes:
Introduction of the guest [1:00]
Finland and NATO application [2:30]
How did Future Mentors programme has started [3:30]
Implementing the ideas in the cities [8:30]
The overview of youth ideas raised during the programme [10:30]
Are decision-makers willing to make a change based on youth recommendations? [15:00]
How was the youth engaged to participate in this project [17:30]
Sustainability goals of the city of Espoo [23:20]
Cities as Unicorns. What initiatives is Espoo taking to attract talents? [28:30]
City at your service philosophy as the backbone for building a sustainable city together [36:00]
Espoo schools as innovation platforms for Edu-tech startups [38:00]
Digital Agenda as a part of the city as a service mindset[40:30]
What Milla enjoys the most about her work [43:30]
Are projects mission-oriented? [47:00]
PRODUCTION
This podcast was hosted by André Marquet, with research done by Evelina Bogdiun and sound edited by Miguel Sousa.
The Productized Podcast is a series of interviews with product innovators, successful makers, and entrepreneurs. We hope to inspire the listeners of this show to be courageous and productize!

May 13, 2022 • 1h 27min
100. The Future of Cities E08: Integrating mobility services: the experience of Cascais
In this episode, André was talking with Miguel Pinto Luz. Miguel is the current Deputy Mayor of Cascais, a municipality west of Lisbon with over 200 thousand inhabitants. Since 2005 he has held various public positions, both in central government as Secretary of State for Infrastructure, Transport and Communications during Portugal's XX Constitutional Government, and in his hometown of Cascais.
Time notes:
Introduction of the guest [1:00]
What was Miguel's first computer and did he play Sim City? [3:00]
Why did Miguel decide to dedicate his life to public service [6:40]
What is the most stressful about Miguel's work [10:00]
What is the image of the politician? [12:20]
What were Miguel's top priorities for the last two terms [14:10]
What does the day of the busy VP of Cascais look like? [19:30]
Book by Miguel Pinto Luz and examples from the Netherlands[25:50]
What led Miguel to believe in politics [31:50]
Engineering background and politics [33:30]
Competition between cities and talents. Why is Cascais a good place for digital nomads? [38:00]
Which competencies should cities have? [41:20]
How is the VP of Cascais using technology to improve people's lives [47:00]
History about Cascais being a smart city in the XVI century [51:30]
What new technology would Miguel learn if he had 3 months [53:40]
RAPTOR programme on mobility [55:00]
Interaction of Cascais citizens with Mobi Cascais [1:02:00]
Bike-sharing system process in Cascais [1:03:00]
Cascais and Metropolitan Area of Lisbon [1:07:00]
Managing the introduction of new mobility technology [1:10:00]
Fix Cascais app. What's Miguel's strategy to improve the digital ecosystem of the city? [1:15:30]
Is it the time for Cascais to have the CPO? [1:18:30]
What would Miguel change in government policy on the national level if he had a superpower to do so? [1:24:00]
Words of advice for younger self [1:24:30]
Recommendations in Cascais - Top of Pedra Amarela [1:26:30]

May 5, 2022 • 1h 4min
101. The Future of Cities E09: Kindergarten and school networks. w/Martin Harris
In this episode, André is talking with Martin Harris. Martin is the principal of The Lisboan School. It is an all-through school with places from the early years to year 13, of the British Curriculum. Martin has over 20 years of experience in being a Headmaster in schools across different latitudes. About 2 years ago Martin moved to Portugal to establish his school on his terms with a new educational model. Martin is also the Governor of St Mary's Calne charity organisation.
Main topics covered:
🚀 What are the challenges of setting up an international school in Lisbon?
⚖️ What are the advantages of a non-traditional educational model?
⚡️ What are the advantages and disadvantages of relative freedom for pupils?
Timestamps:
Introduction of the guest [1:00]
Did the school system recover after the pandemic [2:00]
How did Martin develop an interest in education? [6:30]
How did Martin become a Headmaster [10:00]
Why did Martin decide to arrive in Portugal [12:20]
How life in Portugal is different from the life in the UK [14:00]
What Martin is doing in his free time [17:00]
The founding of the Lisboan School [17:40]
Choice of the location of the Lisboan School [20:00]
What is making the Lisboan School different from the other [25:00]
How high performers achieve by being educated properly [28:00]
Freedom of choice in the British curriculum [31:00]
Who were the educational experts Martin consulted with [33:30]
Sustainability goal of the Lisboan School[35:30]
Reward scheme for low-impact lifestyles [39:00]
What has been the connection with the city council in school development [42:30]
The pricing challenge of the school [44:00]
Connection with already existing schools in Portugal [45:10]
Kindergarten approach in the Lisboan School [46:20]
What is the strategy for engaging kids in the after school activities [48:30]
What does Martin enjoy the most about the school and being a Headmaster [52:00]
What would Martin change in the educational moment if he had a superpower to immediately do that [53:00]
The expansion plan of the Lisboan School [54:00]
Who is the ideal Lisboan student in Martin's mind [56:20]
Book recommendations [57:00]
Teacher age problem in schools [58:00]
Words of advice to younger self [1:00:00]
Guest recommends:
📕 Ken Robinson
PRODUCTION
This podcast was hosted by André Marquet, with research by Evelina Bogdiun and sound editing by Miguel Sousa.
🎙 The Productized Cities Podcast is produced by Productized - a series of 12 interviews with product city innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize their cities and communities. For show notes and additional resources related to the Productized Podcast visit https://medium.com/@Productized.
🎧 Follow us on Spotify: https://spoti.fi/3u0UHEq
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#️⃣ Join our Productized Community on Slack: https://bit.ly/35P2EUM
🚀 Consider applying for DPM4 at UCP: https://bit.ly/3HJ0bc3

Apr 22, 2022 • 1h 38min
99. The Future of Cities E07: Startups - Unicorns vs 10M€ bootstrapped companies?
Host André Marquet talks to António Lucena de Faria. António is from Porto and has over 40 years of experience in building and managing companies and start-ups - because he started when he was a teenager! He led the creation and development of more than 10 companies, having started his first IT company with the launch of Methodus Sistemas in 1987. He is a founding member of Startup Portugal, representing Fábrica de Startups. At Fábrica, António is designing, validating and adjusting the Business Model, and contacting investors and entrepreneurs. Promoting the business and finding business opportunities. Fábrica de Startups is an innovation hub, providing acceleration to startups in three stages: pre-validation (problem and solution validation), validation (product and market) and launch (go-to-market), and where starting entrepreneurs can seek help in developing their business ideas and growing their startups.
Timestamps:
Introduction of guest [1:00]
How did COVID-19 affect António's business [3:00]
António's experience working in the USA in 80s [4:30]
Why only a fraction of people become entrepreneurs? [10:00]
Are we close to the fifth era of entrepreneurship? [14:00]
Are people meant to be solo entrepreneurs considering our need for social approval? [17:30]
Creating DAOs online, NFT's & tokens [23:00]
What is the future of 5-day work week? [32:00]
Finding a co-founder for your entrepreneurial journey [36:00]
António's hobbies: blockchain, NFT's & daughter YouTuber [39:20]
Life is Cascais [42:00]
How does a day in life of António look like [43:30]
Fábrica de Startups [45:40]
What was the inspiration for creating a startup accelerator? [48:40]
Start-up Lisboa [56:00]
Is it possible to develop successful business based on your wishes and needs rather than focusing on demand [59:30]
Breeding start-ups into Unicorns - Startup factory in Lisbon [1:05:00]
What can change in cities to encourage more entrepreneurs [1:09:50]
Developing a incentive program for entrepreneurs [1:13:00]
Smaller companies in Portugal are less productive than bigger ones - is it true? [1:16:40]
What should be cities doing in terms of policy towards entrepreneurship creation [1:22:00]
New technology António would learn if he had 3 free months [1:26:00]
Recommendations [1:28:30]
What advice António would give to younger self [1:34:10]
📕 E-Myth by Michael Gerber
📕 Business Model Generation by Alexander Osterwalder
📕 Four Steps to the Epiphany by Steve Blank
📕 Are you ready to succeed? by Srikumar Rao
PRODUCTION
🎙 The Productized Podcast is a series of interviews with product innovators, successful makers, and entrepreneurs. We hope to inspire the listeners of this show to be courageous and productize!
For show notes and additional resources related to the Productized Podcast visit medium.com/@Productized.
This podcast was hosted by André Marquet, with research done by Evelina Bogdiun and sound edited by Miguel Sousa.
Do you want to become a part of the Productized community? Sign up for our Academy 👉🏼 productized.mn.co/

Apr 7, 2022 • 1h 11min
98. The Future of Cities E06: Future education - how will school K12 be offered? w/ Tim Vieira
Host André Marquet talks to Tim Vieira. Tim established one of the first independent microbreweries in South Africa. Later, he also joined the Executive Program at Chicago BOOTH School in London. Today Tim is the CEO of Brave Generation Academy, which provides every learner with a specialised and holistic education.
Timestamps:
Introduction of the guest [0:30]
What was Tim's first entrepreneurial project? [3:30]
Insights of Tim's last trip to the US [7:10]
Tim's participation in the Portuguese Shark Tank TV show [11:25]
Why Tim has chosen to live in Portugal and be an ambassador for it? [16:20]
Brave Generation Academy (BGA) development and relation to Cascais municipality [19:00]
What does a typical Tim Vieira workday vision look like [22:20]
Tim's 181 day trip around the World with family [26:30]
What is the Brave Generation Academy about and how did it start? [29:40]
Criticism about online education is based on starting on the screen the whole day [36:50]
Competition in education-based products [39:40]
Is it possible to enrol on the University by attending a non-traditional school? [43:00]
What nationality kids are attending BGA? [45:20]
Digital education platform development [51:40]
Plans around a BGA version for Sports Academy [53:10]
Is BGA good for kids who want to focus on a specific niche, e.g., chemistry lab [55:20]
What new technology would Tim learn if he had 3 months to do it? [1:04:20]
Words of wisdom for younger Tim [1:08:20]
Tim's recommendations [1:10:20]
Documentary on Netflix: The short game
PRODUCTION
This podcast was hosted by André Marquet, with research done by Evelina Bogdiun and sound edited by Miguel Sousa.
The Productized Podcast is a series of interviews with product innovators, successful makers, and entrepreneurs. We hope to inspire the listeners of this show to be courageous and productize!
Do you want to become a part of the Productized community? Sign up for our Academy HERE

Apr 6, 2022 • 1h 4min
97. The Future of Cities E05: Activism's role in innovative policy creation. w/ Ksenia Ashrafullina
Host André Marquet talks to Ksenia Ahsrafulina. She is an activist, the Founder of Invisible City non-profit organization, which is helping emerging artists to perform more and get paid fairly. She is a co-founder of the civic movement Lisboa Possivel for inclusive mobility in Lisbon. And she calls herself a “self-employed diplomat” for the virtual embassy of Russia of the future in Portugal.
Time stamps:
Introduction of the guest [1:20]
How did Ksenia start her path in activism [5:00]
Ksenia moved to Europe from Russia - what was the reason for that? [6:40]
How did Ksenia learn Spanish (Ksenia speaks about her mad obsession with southern countries) [9:30]
Self-employed diplomat for Russia - what is this title about? [13:30]
How did Ksenia learn 9 languages [16:30]
What TV hosts are expecting Ksenia to stand for [18:00]
Is there a democratic deficit in Portuguese society? [19:40]
Invisible City NPO development [24:00]
Organization of events for solidarity [26:15]
What's the connection of Invisible City and Lisboa Possível [29:20]
Work towards mobility improvement in Lisbon [31:00]
Bike lane in Almirante Reis [32:00]
How to start on being an activist? An activist guide with all the information [37:00]
Ksenia is organising an event about petition writing[41:20]
Problem of the bike lanes in Baixa downtown [43:30]
Engaging youth in activism [50:00]
What is Ksenia the most passionate about in her job [51:00]
Besides work and activism, what are Ksenia's hobbies [53:20]
Which technology would Ksenia learn if she had to choose one? [55:10]
What kind of innovation tech-people could create to make activist's life easier? [57:00]
What words of advice would Ksenia give her younger self [59:00]
Book recommendations [1:00:30]
📕 Why Nations Fail by Daron Acemoğlu
📕 Raised From the Ground by José Saramago
📕 Letters From a Stoic by Seneca
📕 The Selfish Gene by Richard Dawkins
Useful links:
https://lisboapossivel.pt/
https://invisiblecity.eu/
PRODUCTION
🎙 The Productized Podcast is a series of interviews with product innovators, successful makers, and entrepreneurs. We hope to inspire the listeners of this show to be courageous and productize!
For show notes and additional resources related to the Productized Podcast visit medium.com/@Productized.
This podcast was hosted by André Marquet, with research done by Evelina Bogdiun and sound edited by Miguel Sousa.
Do you want to become a part of the Productized community? Sign up for our Academy 👉🏼 productized.mn.co/

Mar 31, 2022 • 1h 45min
96. The Future of Cities E04: The importance of local city management. w/ Luís Newton
Host André Marquet talks to Luís Newton, the President of Estrela's Borough in Lisbon. Luís has been in this role for almost 9 years, although he is working in this field in total for over 20 years.
Timestamps:
Introduction of guest [1:20]
How does a day of President of the Borough look like [2:00]
How helping for Ukraine is being organized: humanitarian support, housing, education [4:30]
How did Luís decide to dedicate his life to politics and people [11:00]
First Luís job in Borough of Lapa [12:00]
Naval engineering at IST - would Luís like to be working in that field now [15:30]
What age did Luís start in politics - family history in politics and its influence on Luís's decision [18:00]
What were Luís's priorities in the last 2 terms; TOP 3 priorities of Estrela Borough now [23:00]
A basis of management in Estrela's borough - voting for people's ideas on the app [30:30]
Estrela has an excellent President, or a great team? [36:30]
How to explain political legislative flow to a 6-year-old child [37:00]
Who is the boss of the President of the Borough? [42:00]
How to encourage people to be more participative in politics [43:45]
How to pitch Estrela to working parents [46:30]
Pitching Estrela for Gen Z - it is the most instagrammable district of Lisbon [49:50]
Can Estrela be less car-dependent and more bike-friendly? [52:30]
Expansion of Gira bikes to Estrela [57:20]
What does Luís think that boroughs should do? [1:00:00]
Best practices of work at the borough [1:05:00]
Budgets of boroughs and salary of presidents [1:07:00]
How can law change the lives of boroughs [1:09:30]
What did the jury consider as most important in your work to have awarded you in the role of CIO [1:15:00]
City apps merging and development ideas [1:17:00]
Should Lisbon be having a CTO, CIO or COO [1:21:00]
How many months does it take to start fully working after being elected [1:25:30]
If Luís had the superpower to change anything about government policy, what would it be? [1:28:00]
Removing the train line between the city and the river [1:30:00]
Envisioning the use of technology to improve people's lives [1:33:15]
Quantum computing as a new technology Luís would learn if he had three months [1:35:40]
Trends in population change in Estrela borough [1:38:40]
What advice would Luís give to his younger self [1:40:20]
What would Luís recommend to visit in Estrela [1:43:00]
📕 Book recommendation:
Benjamin Barber "If Mayors Ruled the World: Dysfunctional Nations, Rising Cities"
PRODUCTION
🎙 The Productized Podcast is a series of interviews with product innovators, successful makers, and entrepreneurs. We hope to inspire the listeners of this show to be courageous and productize!
For show notes and additional resources related to the Productized Podcast visit medium.com/@Productized.
This podcast was hosted by André Marquet, with research done by Evelina Bogdiun and sound edited by Miguel Sousa.
Do you want to become a part of the Productized community? Sign up for our Academy 👉🏼 https://productized.mn.co/


