

Productized Podcast
Productized
The Productized Podcast is produced by Productized. A series of interviews with product innovators, successful makers, and entrepreneurs. Our main focus is on products at the intersection of digital and physical, on software, web and mobile, created by startups as well as big companies. We hope those who listen to the ideas on this show are inspired to action!
Episodes
Mentioned books

Dec 1, 2021 • 1h 8min
88. STEAM Students: How Can They Bring More Value To Businesses with Tiago Cunha Reis
Recently we’ve had the great pleasure of chatting with Tiago Cunha Reis, founder and CEO of Mater Dynamics. Tiago’s expertise relies on Microelectronics and Data science, with a specialization in Natural User Interfaces. Tiago loves to merge deep tech and business opportunities. Whether researching in the lab or reading the most recent advances in Electronics and Computer Science, he strives to simplify complex architectures into feasible and business-friendly solutions. If you find whales in the ocean, you will also probably find Tiago on the floor of a warehouse with his laptop deploying Mater Dynamic’s solutions (he often says ‘It’s my natural environment’).
Main topics covered:
🌱 At what age does the curiosity appear
🤓 Personal development to deliver more value to the world
🛠️ How to analyse data while we’re sleeping
🚀 How should companies embrace STEAM students
[6:30] Starting at 8 years old his electrochemistry curiosity
[11:28] How to build productive brains
[12:23] At 25 years old you start working your personality
[13:42] Work experience between finishing a Master and taking a PhD
[15:30] Personal development to deliver more value to others
[16:26] PhD vs MBA? Set your skills and find your tutors to improve
[18:33] "I would do my PhD in the age 45 maybe"
[19:00] Data Science course at Nova Business School
[21:28] Understand the data to achieve better results
“I designed this course, where you actually see what is Computer Science (...) background of the student as real cases”
[23:30] New course of Data Science, together with Lusófona University and Mater Dynamics
How to apply: send Tiago Cunha mp
[25:00] Who is this course designed for? To whom would you recommend it?
[27:00] Course mission: How to analyse data while I’m sleeping
[30:00] Work in a project that means something for the society
[32:36] where to find business opportunities
[34:07] Behind the scenes: Work with clients to solve their problem
“I really like to say that we are like Intel, nobody knows it, but everybody buys it.”
[36:10] Small companies that live longer
“Everybody wants to be like a unicorn but not everybody wants to be Mater Dynamics”
[38:44] STEAM talent for the future of work
[46:10] Education system: new ways to work with kids should be considered
[48:50] How should companies embrace students
[53:32] Digital transformation and resilience
[56:43] The impact of blockchain and 5G Technology in companies
[1:00:58] Book recommendations
Mentioned on this podcast:
👨💻 Tiago's Linkedin: https://www.linkedin.com/in/tiagocunhareis/
📒 Sapiens: A Brief History of Humankind, Yuval Noah Harari (understanding what/why we turn out as a species, is the first step to understand current society)
📒 Can’t Hurt Me, David Goggins (a living proof /harsh, unapologetically proof how accountability can transform you)
📒 Elementary Math for Computer Science with Python, Eric Bennet (start here, start easy)
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PRODUCTION
This podcast was hosted by me, André Marquet. Produced by Teresa Segismundo, with research by Katarzyna Chryczyk and sound editing by Miguel Sousa.
The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to the Productized Podcast visit medium.com/@Productized.

Nov 25, 2021 • 46min
87. From UX To AI - Creating Better Data Across Tech With Lloyd Humphreys
Recently we’ve had the great pleasure of chatting with Lloyd Humphreys, Principal PM for Data & Analytics at Tradeshift. Lloyd relocated from North Wales to Copenhagen to get closer to the tech scene. He was a freelance designer turned product owner. These days he prefers to work with data as he believes it’s possible to make a bigger impact with that skill set. He approaches his role at Tradeshift, which is the leader in e-invoicing and accounts payable automation, and uses an AI technology called Ada. Learn how from UX To AI we can create better data across tech.
Main topics covered:
🌱 How to grow from UX to Principal PM
🤓 Is it possible to be self-taught?
🛠️ Design and technical side during the product development process
🧰 🔥 AI as a tool in a toolbox
Time notes:
[03:50] Trying different career paths: Freelancer, graphic designer, UX, PM
[14:20] How AI will change the future of PM and features in general
“Necessity being the mother of the invention”
[18:30] Self-taught or/and courses and studies
“People are carry about neighborhood. I could not have a happy life surrounded by people who are not happy.”
[24:50] The aim of Tradeshift
[29:15] Product development process — the design side or the technical side?
“Design can helps with everything”
[34:00] Understanding the user’s problem and fulfilling their expectations about the product
“Researching and testing process is like being therapist for the User”
[38:10] What are the most common mistakes PMs do?
[39:35] Artificial intelligence is just “one tool in the toolbox”
[41:20] Meet with Lloyd on metal concert
Mentioned on this podcast:
John Cutler - https://twitter.com/johncutlefish
John Romero - https://twitter.com/romero
Patrick Collision - https://patrickcollison.com/fast
Gantt Chart - https://en.wikipedia.org/wiki/Gantt_chart
“I really enjoy SmarterEveryDay”
Youtube: https://www.youtube.com/c/smartereveryday
Follow @Lloyd on Twitter

Nov 17, 2021 • 1h 1min
86. Non-Formal Education: Finding Paths To Create Positive Change Makers with Bárbara A. Silva
Recently we’ve had the great pleasure of chatting with Bárbara Aranda da Silva, President of the Portuguese Association of Girl Guides. Full-time mother of (almost) 3, President of the Portuguese Association of Girl Guides, Director of the South Branch of the Portuguese Pharmaceutical Society and a Head of Market Access in a Pharmaceutical Company. She is deeply passionate about people empowerment, non-formal education, and leadership. People that know her used to say that she brings positivity and a “keep it simple” mood. Learn how non-formal education can help you find leadership pathways for positive change.
Main topics covered:
👶 Where to find the balance between family, work, and volunteering
⏳ Prioritization is at the top of the organization
🔥 Being a leader to create positive change makers
💪Active listening and no judgement to improve team building
Time notes:
[03:45] Be the change you want to see in the world
[04:40] Managing all responsibilities as a mother (of almost 3), a President of the Portuguese Association of Girl Guides, a Director of the Branch of the Portuguese Pharmaceutical Society and the Head of Market Access Oncology in a Pharmaceutical Company
“You don’t manage your time, you manage your energy”
[14:25] Recipe to get strength and time
“Guide Guiding firstly was investing on myself and now is returning to others”
[22:50] Leaving work at work in the field of oncology
“Be a leader is being yourself, bringing your dreams and vision”
[31:50] Mission of the Portuguese Association of Girl Guides
[40:00] Non-formal education and the impact on young people today
[42:40] Transformation of people who are in the Girl Guide
“Chutzpah: Why Israel Is a Hub of Innovation and Entrepreneurship”:
#GirlsWhoProduct: Inbal Arieli
Welcome to the first episode of season #3 of Girls Who Product podcast.
productized.medium.com
[46:30] STEAM for Science, Tech, Engineering, Arts, and Maths areas in non-formal education
[48:55] Soft and Hard skills that employers are looking for
“Be part of the team, be good in time management and problem-solving, accept challenges, and take a risk “
[50:15] Barbara’s motto: Being leadership “a shared journey that empowers us to work together and bring positive change to our lives, the lives of others, and our wider society”.
PRODUCTION
This podcast was hosted by me, André Marquet. Produced by Teresa Segismundo, with research by Katarzyna Chryczyk and sound engineering by Daniel Alves.
The Productized Podcast is produced by Productized — a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize.

Oct 27, 2021 • 53min
85. (Un)Certain Paths To Define Our Career In Product with Joana Paiva
Recently we’ve had the great pleasure of chatting with Joana Paiva, the inventor and founder of the technology behind the startup iLoF - intelligent Lab on Fiber - a Portuguese/UK startup based on Photonics and Artificial Intelligence that helps to accelerate and scale clinical trials through the development of novel tools for patients stratification and we’d like to tell you about it. Main topics covered:
👶 How the interest in technology came about
🚀 Working at a startup
🥇 Recipe to be in 30 under 30 in Forbes
🔥 AI to build a cloud-based library of disease biomarkers and biological profiles
Time notes:
[ 04:30 ] The story of the startup iLof began at the University
[ 13:31 ] Interested in the technology world and her career path
“When I was 8 years old, my dad bought the computer and I was very enthusiastic”
[ 19:47 ] Working at a startup
“It has pros and cons, the most important cross is the possibility of having new ideas every day”
[ 22:06 ] What is a recipe to be in 30 under 30 in Forbes
[ 26:39 ] AI to build a cloud-based library of disease biomarkers and biological profiles
[ 33:14 ] Why the focus on Alzheimer's diseases
[ 41:05 ] What is the purpose of iLoF
[ 41:49 ] Which Venture capital is supporting iLoF
[ 43:42 ] Skills expected from people to work at iLoF
“biomedical engineers, physics engineers, software engineers (automatizations, IoT, data protection), biologists…”
[ 50:05 ] Recommendations for young companies who want to start their business in biotechnology
“At the end: Don't be afraid to speak out your idea”
The Productized Podcast is produced by Productized — a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize.
Want to be a part of the Productized community? Sign up for our newsletter here.

Oct 15, 2021 • 37min
84.2 Radical Product Thinking, The New Mindset for Innovating Smarter with Radhika Dutt
Part 2 | Episode 3 | Season 8
Online Book Launch with Radhika Dutt
About the Book 📕
Iteration rules product development, but it isn’t enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products.
Methodologies such as Lean and Agile have democratized innovation by teaching us to harness the power of iteration to innovate faster, but our ability to set a clear destination hasn't kept up with the pace. When we iterate without a clear vision or strategy our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that are often fatal to true innovation.
In Radical Product Thinking (RPT) product development is led by the vision for the change it’s intended to create. This methodology helps leaders reimagine their problems and align their team to find creative solutions using five elements: Vision, Strategy, Prioritization, Execution, and Culture. R. Dutt guides readers through these elements so they can develop a clear process for achieving their desired change, incorporate it into daily activities, and turn RPT skills into muscle memory.
This book gives organizations a repeatable model for building vision-driven products by helping us systematically translate vision and strategy into everyday actions so our product becomes a vehicle for creating the change we want to see in the world. Dutt shows us that you don’t have to be a natural-born visionary to produce extraordinary results.
About the Author 😊
Radhika Dutt is an entrepreneur and product leader who has participated in four acquisitions as a result of the products she built; two of these were companies she founded. She currently advises organizations from high-tech startups to government agencies on product thinking. She's the author of an upcoming book on Radical Product Thinking that's scheduled for launch in September 2021 with Berrett Koehler - the book gives readers a systematic approach for building successful products that bring about the change we want to see in the world. Radhika graduated from MIT with an SB and M.Eng in Electrical Engineering and speaks nine languages while learning her tenth.

Oct 15, 2021 • 38min
84.1 Radical Product Thinking, The New Mindset for Innovating Smarter with Radhika Dutt
Part 1 | Episode 3 | Season 8
Online Book Launch with Radhika Dutt
About the Book 📕
Iteration rules product development, but it isn’t enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products.
Methodologies such as Lean and Agile have democratized innovation by teaching us to harness the power of iteration to innovate faster, but our ability to set a clear destination hasn't kept up with the pace. When we iterate without a clear vision or strategy our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that are often fatal to true innovation.
In Radical Product Thinking (RPT) product development is led by the vision for the change it’s intended to create. This methodology helps leaders reimagine their problems and align their team to find creative solutions using five elements: Vision, Strategy, Prioritization, Execution, and Culture. R. Dutt guides readers through these elements so they can develop a clear process for achieving their desired change, incorporate it into daily activities, and turn RPT skills into muscle memory.
This book gives organizations a repeatable model for building vision-driven products by helping us systematically translate vision and strategy into everyday actions so our product becomes a vehicle for creating the change we want to see in the world. Dutt shows us that you don’t have to be a natural-born visionary to produce extraordinary results.
About the Author 😊
Radhika Dutt is an entrepreneur and product leader who has participated in four acquisitions as a result of the products she built; two of these were companies she founded. She currently advises organizations from high-tech startups to government agencies on product thinking. She's the author of an upcoming book on Radical Product Thinking that's scheduled for launch in September 2021 with Berrett Koehler - the book gives readers a systematic approach for building successful products that bring about the change we want to see in the world. Radhika graduated from MIT with an SB and M.Eng in Electrical Engineering and speaks nine languages while learning her tenth.

Sep 29, 2021 • 39min
83. AI as a Driver for a Successful Future Generation with Agnes Casenave
Recently we’ve had the great pleasure of chatting with Agnes Casenave, the Principal Product Manager at Kpler and we’d like to tell you about it.
Main topics covered:
👨🏫 The importance of STEAM areas in the future of tech companies
🚀 Changing from Sofware Engineering to Product Management
🚢 Kpler's impact on the commodities industry
🔥 AI as a driver for a successful future generation
Time notes:
[ 04:10 ] How Computer Science at University sparked tech career
[ 07:45 ] What does A for Art mean for tech companies? Super important in Product Management
[ 08:50 ] Steve Jobs was already saying why art is important in technology
https://www.cnbc.com/2019/10/05/apple-ceo-steve-jobs-technology-is-nothing-heres-what-it-takes-to-achieve-great-success.html
[ 12:50 ] Transition from Software Engineering to Product Management to deliver fast solutions to customers
[ 15:08 ] Work with peers to create strategy on the future
[ 16:50 ] Being a Product Manager is not only about analytical thinking, but mainly about being a creative thinker
“We don’t know what we don’t know.”
[ 18:26 ] How to get inspiration and creativity from our colleagues
“You are never bored, you learn everyday!”
[ 20:15 ] What is Kpler and what do they do?
[ 22:49 ] The emergence of Kpler revolutionised the commodities industry
[ 24:49 ] AI is so fascinating that it's everywhere, and people don't realise it
“We will need to cohabit with them…”
[ 30:00 ] Children should learn what AI is and what its impact will be in the future
[ 32:00 ] How can AI help other professionals like doctors or Financial Analyst
“AI big value is its automated repetitive, and let human focus on deeper analysis”
[ 35:00 ] The impact of IA in our daily life as PM's and at Kpler

Sep 20, 2021 • 59min
Mission (Not!) Impossible: From the Lab to the Market hosted by Productized
Together with Altice Labs, we talked about productization! The importance of productization, from lab to market and the whole journey it entails. What will be the impact on the future of education? Why should we invest more in education for a more inclusive and technological society?
This is not an impossible mission... you can be the next winner of the Altice International Innovation Award! Check the website until 23rd September 👉https://www.alticelabs.com/site/innovationaward/
Time notes:
[ 05:25 ] About Altice Innovation International Award by Nuno Seixas from Altice Labs
[ 17:58 ] I-Lof using AI and photonics to build a cloud-based library of diseases biomarkers and biological profiles
[ 22:00 ] The technological inspiration for the creation of I-Lof and the evolution of society
[ 24:56 ] Mater Dynamics to convert non-electronic objects into smart units
[ 27:05 ] The problem of choosing a PhD just to create data rather than bring value to businesses
[ 27:37 ] Data libraries for knowledge in order to continue research in science and technology
[ 30:04 ] The thesis award is about teaching cars to drive in extreme conditions to increase safety to passengers. How far are we from having autonomous cars?
[ 38:00 ] “Mathematics should not the bogeyman: but for that to happen you can’t miss the boat.”
[ 39:06 ] We live in a country that has the highest dropout rate at upper secondary and where 50% of students stop learning STEAM at age 14yo: if you were the minister of education what would you do?
[ 42:50 ] Einstein only knew two equations, it is not normal that we have to memorise so many others, we need an education with practical examples for our students
[ 45:12 ] Only 15% of overall engineering students are women, and even less than that corresponding to IT professionals. Should engineering universities do more to attract women?
[ 50:36 ] How is 5G expected rollout later this year going to impact businesses
[ 53:08 ] Medical devices are a result of research and design work carried out by partners
[ 57:47 ] Apply for the Altice Innovation International Award until 23rd September 👉 www.alticelabs.com/site/innovationaward/

Sep 16, 2021 • 58min
82. Creating meaningful conversations within tech teams with Sebastien Prioris
Recently we’ve had the great pleasure of chatting with Sebastien Prioris, the VP of Product at Unbabel and we’d like to tell you about it. Main topics covered:
👏🏻 The importance of STEAM areas in education for the future
☺️ OSI instead of OKR standing for Objectives, Strategies and Impacts
💯Strategy is about making decisions, building your roadmap and understanding how you can empower your team
🔥 Meaningful conversations mean a change to achieve our product value
As a long-term technology aficionado, Sebastien enjoys building products and businesses bringing together people, technology and information. He is passionate about leveraging data insights and has hard-earned experience across a broad range of disciplines to create great value for customers and companies of all sizes. In this episode we’re going to talk about Sebastien’s interests and why he advocates that companies should review the OKR methodology to facilitate strategic discovery in order to create meaningful conversations within tech teams.
Time notes:
[02:35] A zoom conversation that led to joining Unbabel and a move to the city of Lisbon
[17:40] If I could have 14 years next, I would have chosen…
[18:43] Moving from STEM to STEAM: STEAM areas in the future of technology companies
[24:20] Why the PhD choice: Turbulence measurements in transonic shock wave/boundary layer interactions using LDA
[27:40] Transition to the product area and all the challenges that it brought
[34:41] Language as the foundation of our civilisation
[37:00] Let's look at product management as a spoon or an avocado
[39:50] Unbabel technology helping to remove language barriers
[43:17] What are the companies that look for Unbabel nowadays?
[46:10] Where do leadership conversations usually take place, and what is their value
[49:13] Why the OKR method should be reconsidered
[52:56] How the OSI model can be translated into product
[56:15] Create meaningful conversations within tech teams applying OSI at Unbabel
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The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to the Productized Podcast visit https://medium.com/@Productized.

Aug 2, 2021 • 33min
Productized Podcast With Shay Howe - Make the Customer a Hero
Recently we've had the great pleasure of chatting with Shay Howe, the VP of Platform Strategy at ActiveCampaign and we'd like to tell you about it.
Main topics covered:
👏🏻 Shay's background and building teams that last within the company
✨ Mindset within a hyper-growth company
📗 Shay's 2014 book 'Learn to code HTML and CSS'
☺️ What makes a good customer experience
💯 How to build the team that delivers
🔥 AR/VR on CX
🤓 Machine learning and Automatization
Currently, at ActiveCampaign Shay leads platform experience and ecosystem, strategic partnerships, and product, front-end, and communication design. He works to make the customer a hero, helping them create ideal customer experiences through intuitive products, marketing, and integrations. Prior to ActiveCampaign Shay was VP of Product at Belly and Yello, where he was responsible for product strategy and design. He has previously led product teams at multiple high-growth companies, including Groupon. He has held in-residence roles as an advisor with the Techstars, Lightbank, and Prota venture portfolios. Shay is also the proud author of "Learn to Code HTML and CSS," published by Pearson Education.