Productized Podcast

Host André Marquet will talk with Margaux Muller, who started her Product career in San Francisco after 3 years working in professional services. She went from Product Manager, to Senior Product Manager then Lead Product Manager at SmartRecruiters - working on both B2B and B2C products. She is now a Senior Product Manager at the amazing Berlin scale-up, Contentful. When she’s not solving customer problems or rockin with the engineers, you can find her making food, trying out new recipes or deepening her knowledge in wines. She’s also spending a lot of time participating on diversity and inclusion initiatives, internally in the companies or helping find people jobs, reviewing resumes, giving advice etc (the benefits of having worked for an Applicant Tracking System is that she knows the ins and outs of the recruiting trade). Time Notes [ 02:38 ] Maragux’s journey from a non-technical background to PM [ 05:00 ] Moving from eastern France to San Francisco [ 6:00 ] Recruiting experience and the McDonald’s example [ 8:30 ] Transitioning to the B2B sector [ 9:40 ] Product management in B2B vs B2C [ 13:08 ] Margaux’s perspective from inside Contentful and the company’s vision [ 15:40] Getting the new feature @Contentful out [ 18:30 ] Advice on where to start with your first software product Your product process has to be simple, lean and function like a well oiled machine. [ 22:14 ] What’s the single most important thing when it comes to a product a company can do to be successful? [ 23:32 ] How big is the team at Contentful and what are you working on? [ 26:26 ] The recruiting experience for PM. Mc Donald’s channel experience and good employee onboarding examples. [ 28:10 ] What to do/not do when applying as an assistant PM [ 30:20 ] How should companies avoid becoming feature factories and focus more on the customer problems? [ 34:00 ] How to get in touch with Margaux The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to the Productized Podcast visit medium.com/@Productized.

Host André Marquet will talk with Julia Somerdin is an entrepreneur and IoT digital supply chain solution executive with over 15+ years experiences in connectivity technology and digital technology solutions in both private and public sectors. Experienced in sales/marketing, tech strategy, and system solution and integration with a data-driven and system thinking approach. She is the CEO & Cofounder of Labby a dairy information and data company with a mission to digitize the dairy farming industry. Labby's mobile optical sensing solutions help dairy farmers around the world get the milk composition and quality info in real-time using our advanced latest mobile spectroscopy technology enhanced by AI. Time Notes [3:11] From China to the US [5:33] MIT Experience [10:10] How Julia met her Co-founder [11:26] The idea behind Labby [15:36] Do you think it is possible to apply this technology to measure the quality of other types of goods? [18:40] Lisbon edition of the Techstars “some of [Labby’s competitors] have shifted out of milk testing because actually it is really hard – not only to be able to do the testing itself, but to present accurate and meaningful results.” [22:40] What are your biggest challenges as a product? Top challenge: Deliver accurate results [25:40] What advice would you give to someone who wants to found a hardware startup? What are the things you wish you had known about it when you started? [27:50] Where they produce the Hardware [29:10] Labby uses advanced mobile spectroscopy to determine milk composition and quality information, like milk fat and protein. I imagine that communicating such a specific product must be a challenge. How can you transform something so technical into readable and relevant data? [32:39] How to measure the ethical, social, and monetary impacts of this technology [33:03] How big is this industry? [35:01] Milk Consumption [37:50] Short Turn Vision - Product Market fit [40:02] New related products The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to the Productized Podcast visit https://medium.com/@Productized.

Host Carolina Messias talks with Ted Harrington, the author of HACKABLE: How to Do Application Security Right and the Executive Partner at Independent Security Evaluators (ISE), the company of ethical hackers famous for being the first to hack the iPhone. He has overseen security research hacking for medical devices, password managers, and cryptocurrency wallets. NOTES: [1:31] From Psychology to hacking [3:45] Ted’s book “Hackable: How to Do Application Security Right.” What PMs need to know about it. [7:50] First steps to secure my product [14:00] At what stage do people usually worry about this issue? [15:53] We’re becoming increasingly more digital dependent, with our files saved in our drives, pictures in the cloud, digital calendars, remote work, social media, and so on. How secure are we with what we save or send online? [17:50] Exploit Chain & Information leakage [20:00] More challenging hacking - The iPhone [25:11] The cybersecurity of iPhone vs other brands [28:40] Starting in the 1980s, with cases of cyber espionage during the cold war and to last year, in 2020, with a Massive Distributed Denial of Service attack against AWS, we've been vulnerable to cyber-attacks and aware of the need for protection. Over time what do you think has changed and kept the same? [38:25] Ethical hackers vs non-ethical hackers The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to the Productized Podcast visit https://medium.com/@Productized.

In this Podcast our host André Marquet talks with Chris Hull is the Co-Founder and Chief Product Officer of Otus, a Chicago-based edtech company. After 13 years as an educator, Chris wanted to minimize the chaos of disconnected edtech tools for K-12 administrators, educators, students, and their families. Otus is one system to teach, grade, analyze, and plan. -- TIME NOTES: [1:20] Who is Chris? [2:52] Inspiration to become a teacher [4:50] The drive to co-create otus - student performance platform [13:02] Otus Team - from education to entrepreneurship [16:49] Customer Target of the Platform [19:57] Expansion Plans to other languages [22:40] Develop each kid's roadmap. How to unlock a kid's superpower? [25:09] What do you think everyone needs to know about K-12? [30:03] What’s your current product team North star? [34:45] Relationship between educators and edtech entrepreneurs [38:30] How do you see the future of edtech? [42:23] Do you believe that K-12 education can be productized? -- The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to today’s Podcast visit https://buff.ly/3xP53Yo

In this Podcast our host André Marquet talks with Howard Tiersky, WSJ Bestselling Author, Top 10 Digital Transformation Influencer, and CEO of From, the Digital Transformation Agency. Howard is on a mission to help brands navigate digital transformation—to re-invent their customer journeys to earn the love of today's "Digital Customers." [2:37] Howard's new book “Winning Digital Customers: The Antidote to Irrelevance” [6:00] How Howard tried to fit all the secrets to digital transformation on the book [7:21] Superpowers of a Digital Transformation leader [8:21] How Howard started his career as a theater director and web designer [11:38] What is the top-secret superpower that came out from those days as a Director and as a Web designer [13:20] 3 levels to achieve customer love [19:37] Major customer pains, and how digital as overcome that [22:23] Experience and Process Redesigning the Avis app [27:33] Working with some of the largest brands in their digital transformation [37:04] What do you think is the biggest digital transformation trend we’re seeing today and we’ll see in 10 years? [41:45] The Main Skill of a Digital Transformation Team The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to today’s Podcast visit https://buff.ly/2SlnyEK

Chapter 1. Who's Anita? [02:05] Anita's background and how did she got into Product Management [04:53] Anita's role at Farfetch Chapter 2. Sustainability to your life [08:40] How sensitive do you think consumers are about sustainability in fashion? [11:25] How far ahead or behind do you think the luxury fashion industry is in general in terms of sustainability? Chapter 3. Farfetch's approach [19:20] What's Farfetch's vision regarding sustainability? And as a marketplace, what can be Farfetch's role on this sustainable walk? Chapter 4. The punchline: The mindset and milestones [23:40] What should be the PM mindset to work in sustainability? [26:45] How do you measure your progress towards sustainability? Do you have milestones? [28:00] Q&A [35:30] Bucket List

Lauren Isaacson is a market and user experience research consultant from Vancouver, British Columbia. She began her career doing research and brand strategy for digital ad agencies in Los Angeles, California, but left that world behind and gravitated towards a career in research after moving to Canada in 2009. Since then, she has been an in-house research team of one for Motion Canada and TELUS Digital, an interim leader of the market research department of BC's hydroelectric utility, a subcontractor for agencies such as Blink, Macadamian, and Applause, and a direct consultant for small start-ups, national organizations, and anything in-between. Time Notes: [1:58] How is Lauren taking adventures during this crazy year  [3:12] 1% for the Planet: Lauren's a mission with the Environment [5:40] From the advertising world to Research [7:05] "I love what I do because I am good at it" [7:12] The birth of Curio design [8:00] What are the main needs of companies? Do you feel a big difference between small and big companies? [13:30] "People don't get how difficult it is to get get the right people, especially in B2B"  [15:46] The difference between physical and digital products [18:12] Latest research trends and innovations  [19:30] Chasing Rabbits - Turning Research Insights Into Informed Decisions. [21:50] Passions and projects, travels  [22:20] Lauren's Bucket list Trip [23:58] "It's hard to have a good Work-Life when you love your job" [24:50] Plans for the future. [25:10] Q&A: What are the essential characteristics that someone who wants to start a business needs to have? Medium Post 👉 https://productized.medium.com/podcast-with-lauren-isaacson-875b5ed9f894

Kandis O’Brien the co-founder of The SIX, a strategy and innovation consultancy that empowers enterprise clients like Google, Salesforce and Cisco and pioneering startups like Alucio to ideate, collaborate and execute quickly and efficiently for sustainable growth. Kandis is passionate about helping organizations build better products, services and organizational cultures. She helps to leverage human-centred approaches including Design and Vision Sprints. She is also the organizer of Design Sprint NY City, the official Google Design Sprints Global Chapter community for practitioners and facilitators. Show Notes: How is Kandis O’Brien dealing with the Covid’ pandemic impact on work and routine - [1:30] Work- Life Balance? Absolutely not! But people have found ways to be kind to each other and to be more flexible about schedules and interruptions - [5:05] Running the NY City Marathon- [6:56] What led Kandis to enter the world of Product Management? From Marketing to Product - [7:54] Kandis Experience in her company The SIX - [10:55] What have you learned about your leadership style – strengths or weaknesses – and how do you use those insights to be better? - [13:40] What is the most common problem, you see on a daily basis? - [16:00] Customer and market insights to make strategic decisions - [18:54] What MVP is going to allow you to deliver value quickly, to test your assumptions and to gain directional Insight? - [21:17] Difference between B2B Products and B2C Products - [23:33] Designing digital products vs physical products - [28:00] Redesign Your Organization for Innovation - [31:59] Kandis Bucket List - [36:00] Q&A: How does Design Thinking and Sprints help build scalable Products? Do these techniques apply to Platform Products? - [37:17]

[02:07] Covid's impact on Gibson's work and routine. [4:10] Ask Gib - Gibson's new creative endeavors. [4:38] Self-improvement opportunities Gibson found on a climbing expedition in Alaska. Climb Mount Hayes, which is a 14,000-foot peak in the middle of Alaska [5:10] Lesson 1 from the climbing expedition [7:11] What Led Gibson's Career Toward Product? [9:05] Six key ideas of Leadership [10:44] "Don't worry too much about your weaknesses. Companies are hiring you for your superpowers, those two key skills that really make you special." [11: 55 ] Hacking your product leader career Masterclass with Gibson Biddle [15: 29 ] Personal board of directors - a collection of mentors and peers that you can talk [18: 35 ]How to build my personal board of directors? [24: 00 ] Advice for people aspiring to become VP of Product [26: 12] Cross-functional leadership [28: 12] "The job of a product leader is to delight customers in hard to copy margin, enhancing ways and margin Hanson just means make money" [33:57] Netflix culture [35:17] Product management strengths and or disruptions for this year and next year [39:24] How do you discover your superpowers? "What are you so passionate about that you think about it two in the morning and that will drive your intellectual curiosity, your persistence. That's what makes people great at their job!" [45:55] "How do I feel about my relationships, community, and social? How do I feel about the degree that I can set my own course for autonomy? How do I feel about the opportunity for mastery and learning in my job? How do I feel about my opportunity and doing my job to provide purpose and meaning?" [47:10] How to Define Your Product Strategy

Teresa Torres teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises and has taught over 6500 product people core discovery skills through the Product Talk Academy. She’s the author of the upcoming book, Continuous Discovery Habits and blogs at ProductTalk.org.