BHOUT is the first boxing bag with a brain, and it's revolutionizing how people stay fit by applying neuroscience. In this conversation with Mauro Frota, founder and CEO, we discussed martial arts, the challenges, and opportunities within the fitness industry, and BHOUT's plans to enter the US market, among other topics. [00:10] Introduction of the guest [00:55] Martial Arts Background [04:25] Childhood [06:28] Martial Arts Deconstructed [10:45] Sport Science Studies [11:55] After Bachelor [15:39] Psychology Analysis for Retention [21:51] About Bhout [26:56] The Secret [28:02] Finding the Team [30:03] The Time to Make it Happen [35:32] How to Try Out Bhout [36:30] Market Decisions [41:57] Bhout Layers [46:39] Plans to Widen the Experience [49:03] The Impact of Being Fit [53:21] How to Be Fitness Engaged [56:51] Regrets [59:50] The Legacy [01:02:04] Resilience is the Lesson [01:03:40] Origin of the Name [01:05:12] Recommendations [01:07:22] Nudging - Specific Recommendations [01:10:23] Favorite Cities [01:13:09] Mauro Frota is Hiring!