Productized Podcast

Why do so many Agile transformations fail, even when teams follow every process?In this episode of the Productized Podcast, host Pedro Ganço sits down with Ben Maynard, Agile coach, leadership expert, and founder of Sheev, to explore the missing ingredient in most product organizations: purpose.Ben shares his deeply personal journey, from overcoming early life challenges to coaching leaders across the globe, and explains why methods alone won’t drive real change. Together, they explore how aligning teams around shared meaning leads to better collaboration, faster decisions, and more impactful products.Whether you're navigating Agile transformation, trying to motivate a burned-out team, or redefining leadership in your company, this conversation will give you the clarity, and humanity, you need.👇 What you’ll learn:➡️ Why product teams feel misaligned—even with Agile in place➡️ How to bring purpose back into product work➡️ The problem with over-relying on frameworks and canvases➡️ How AI fits into purpose-driven collaboration➡️ Practical leadership tips for creating “contexts of care”🎯 “Less method. More meaning.” That’s the mindset shift Ben says we all need to make.Chapters:02:18 Ben Maynard's Unique Journey and Background05:14 The Importance of Personal Development and Sharing Experiences07:41 Common Themes in Product Management Conversations10:39 Podcasting Formats: Solo vs. Interviews14:07 The Motivation Behind Starting a Podcast17:03 Transitioning from Traditional Banking to Agile Practices19:46 Challenges in Agile Transformation24:51 Key Differentiators in Successful Organizations27:45 Aligning Teams Around Purpose30:12 The Importance of Repetition in Communication32:42 Creating Context for Meaningful Work35:52 The Role of Purpose in Adversity37:30 AI's Impact on Agile Product Development46:08 Integrating Purpose and Agile MethodologiesWhere to Find Ben: https://www.linkedin.com/in/benmaynard-sheev/ Sheev: https://sheev.co.uk Product Agility Podcast: https://productagilitypod.co.uk Where to find Pedro: https://www.linkedin.com/in/pedroganco/ 🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co Where to find us:JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host Pedro Ganço sits down with Nesrine Changuel, a product coach and advisor with deep experience at top tech companies, about the intersection of emotional intelligence and product management. Nesrine shares her unique journey from research to product management and emphasizes the importance of creating products that not only meet functional needs but also forge emotional connections with users.She discusses how inclusivity and accessibility should be at the forefront of product development, ensuring that products cater to diverse audiences. Nazrin also highlights the vital role of mentorship in the growth of a product manager and offers valuable advice for those looking to build a career in this field. The conversation touches on how AI tools, when integrated with emotional intelligence, will shape the future of product management, leading to more intuitive and user-centric experiences.Whether you're an aspiring product manager or a seasoned leader, this episode provides actionable insights to elevate your product development process, foster strong user connections, and lead teams effectively in a rapidly evolving industry.Key Takeaways:➡️ Emotional connections in products lead to better user loyalty and satisfaction.➡️ Inclusivity and accessibility are essential when designing products for a diverse audience.➡️ Setting aside time for delightful features can elevate your product's user experience.➡️ Mentorship plays a critical role in your growth as a product manager—actively seek it out.➡️ The future of product management lies in humanizing technology to enhance user interactions.➡️ AI integration with emotional intelligence will be a game-changer for creating intuitive products.Chapter:08:07 The Concept of Delight in Product Management18:03 Navigating Chaos in Large Companies21:50 Building for Diverse Audiences26:55 Advice for Aspiring Product Managers29:54 Future Trends in Product ManagementWhere to Find Nesrine: https://www.linkedin.com/in/nesrinechanguel/ Webiste: https://nesrine-changuel.com Pre-order her book: https://nesrine-changuel.com/product-delight-book/ Where to find Pedro: https://www.linkedin.com/in/pedroganco/ 🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are still available—don’t miss out! Get your tickets now: https://www.productized.coWhere to find us:JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/

Are your roadmaps just a feature list? Do you struggle to align stakeholders without derailing strategy?You’re not alone—and Bruce McCarthy is here to help you fix it.In this episode of the Productized Podcast, host Pedro Ganço sits down with Bruce McCarthy, founder of Product Culture and co-author of Product Roadmaps Relaunched and Aligned. With decades of experience leading product teams and advising global companies, Bruce shares why most roadmaps fail—and how to build ones that actually move your product forward.They explore the messy middle of product work: navigating conflicting priorities, managing executive expectations, and making your roadmap a strategic tool, not a political battlefield.What You’ll Learn:➡️ Why roadmaps often cause confusion instead of clarity➡️ How to align sales, marketing, and engineering around shared outcomes➡️ What makes a roadmap valuable (hint: it’s not the feature count)➡️ How to balance vision and execution under pressure➡️ Why stakeholder management is the secret skill every PM needs➡️ The real reason CPOs burn out—and how to lead through complexityPerfect For: Product managers, Heads of Product, startup founders, and anyone building in cross-functional teams struggling with roadmap chaos or stakeholder tension.Chapters:02:08 Bruce's Journey into Product Management04:59 The Importance of Stakeholder Management10:06 Evolution of the Product Manager Role18:09 The Role of Junior Product Managers20:55 Advice for Aspiring Product Managers26:15 Roadmaps vs. Vision in Product Management27:54 Crafting a Compelling Roadmap30:07 Navigating Interdepartmental Conflicts32:30 Transitioning from Sales to Product Leadership35:17 Recognizing When to Move On36:37 Understanding Team Dynamics and Productivity41:15 The Challenges of the CPO Role45:23 Evolving from Individual Contributor to Leader🔗 Resources:Bruce McCarthy on LinkedIn: https://www.linkedin.com/in/brucemccarthy/ Product Culture: https://productculture.org Product Roadmaps Relaunched book: https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/ Aligned: Stakeholder Management for Product Leaders: https://www.amazon.com/Aligned-Stakeholder-Management-Product-Leaders/dp/1098134427?&linkCode=sl1&tag=pc-website-20&linkId=36df2de94f8d2fb1ee4c7bd8b641f32f&language=en_US&ref_=as_li_ss_tl Pedro Ganço on LinkedIn: https://www.linkedin.com/in/pedroganco/ 🎉 Join us at Productized Conference 2025 this October in Lisbon – Bruce will be one of our speakers! Get tickets: https://www.productized.co💬 Subscribe, share, and tell us how you make your roadmap work.Let’s #CreateChangeTogether#ProductManagement #ProductStrategy #ProductRoadmaps #StakeholderManagement #ProductLeadership #ProductizedPodcast #BruceMcCarthy #AgilePlanning #PMCareerTips #CreateChangeTogether

In this episode of the Defense Tech Lisbon Podcast, host Maria Beckers speaks with Maria Vilar, CEO and Founder of Immersiv Studios, a Portuguese startup developing extended reality (XR) solutions that are beginning to reshape how we train for crises and operate in high-risk environments.Maria shares how her team is adapting immersive technologies, originally built for brand activations and enterprise training, to support real-time crisis simulations, mission rehearsal, and civil protection exercises. With applications spanning from virtual reality command rooms to haptic-enhanced disaster training, Immersiv is exploring how digital environments can prepare responders and decision-makers for increasingly complex challenges.We discuss the potential of XR in defence and emergency response, the barriers to adoption in conservative sectors, and what it means to build tech for readiness, resilience, and real-world impact.Recorded in the lead-up to the Defense Tech Meetup in Lisbon, and produced by the Black Swan Initiative.

In this episode of the Defence Tech Lisbon podcast, presented by the Black Swan Initiative, host André Marquet sits down with Ziad Jreijiri, co-founder and CEO of Oreyeon, a pioneering startup using AI and edge computing to modernise airfield safety for both civilian and military operators.We explore:* The origins of Oreyeon and its roots in aerospace engineering and entrepreneurship* How foreign object detection is tackled with AI-powered mobile sensors* The challenges of working across highly regulated commercial and defence aviation ecosystems* Lessons from working with AFWERX, the US Air Force, and international airfields* Why runway superiority is central to air superiority, and how resilience and autonomy intersect in military logistics* Whether you're in aviation, defence, or dual-use innovation, this episode dives deep into how practical, rugged tech can reduce fragility and enhance real-world operational safety.

What does it mean to design with empathy in a world of AI, pressure, and perfectionism?In this episode of the Productized Podcast, host André Marquet sits down with Manuel Lima—author, speaker, and Global Head of Design at Interos Inc.—to explore how the role of design is evolving across disciplines and technologies.They dive deep into:➡️ Why designers need to lead with empathy and collaboration➡️ How AI is reshaping creative work and pushing us toward “invisible design”➡️ The myth of the individual design genius—and why it’s holding teams back➡️ Manuel's personal transformation and how dance, mindfulness, and self-love influence his creative process➡️ The ethical responsibility of designers in an attention-driven worldThis is a conversation about art, leadership, and what it really means to create change—both in our work and within ourselves.📌Chapters:01:04 Manuel Lima: A Designer's Journey01:50 Personal Transformations and Rediscovering Self04:47 Empathy and Self-Love in Design05:54 Customer-Centric Companies: A Case for Amazon07:47 The Ethical Dilemma of Design and Capitalism09:44 Challenging Design Myths: The New Designer12:23 The Paradox of Choice in Product Design15:04 The Myth of Perfection in Design16:17 The Hero Culture in Design17:57 Individualism vs. Collaboration in Design22:22 The Future of Design in an AI-Driven World23:45 The Impact of Photography on Art25:22 AI and the Future of Design27:51 Creating a Culture of Creativity30:12 The Importance of Understanding the Big Picture34:10 Influencing Change in Design Teams🔗 Where to find Manuel: LinkedIn: https://www.linkedin.com/in/mslima/ Website: https://www.mslima.com 🔗 Where to find Andre: https://www.linkedin.com/in/marquet/ 🎉 Mark your calendars for Productized Conference 2025!Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.coWhere to find us:Newsletter 👉 http://bit.ly/3aMvWn2Website: https://productized.co/LinkedIn: https://www.linkedin.com/school/productizedInstagram: https://www.instagram.com/productized.co/Meetup: https://www.meetup.com/pt-BR/Productized/🎧 Listen now and let’s #CreateChangeTogether#ProductDesign #Creativity #EmpathyInDesign #AI #ProductLeadership #SystemsThinking #ProductizedPodcast

What does it mean to design mobility for everyone—not just the majority?In this episode of the Productized Podcast, host João Bernardino speaks with Claudia Falkinger, co-founder of POINT& and managing partner of the Better Mobility Accelerator, about how innovation, inclusion, and accessibility are transforming the way we move through cities and communities.From the gender gap in transportation to the overlooked needs of older populations and underserved groups, Claudia unpacks how true mobility innovation comes from listening, collaborating, and designing for real-world diversity.They discuss:➡️ Why mobility is a lifestyle, not just infrastructure➡️ Claudia’s unexpected journey into the mobility space➡️ The Women in Mobility initiative and what it’s changing➡️ How the Better Mobility Accelerator is supporting inclusive startups➡️ What it takes to engage communities in designing better transportation➡️ How digital accessibility, aging populations, and demographic shifts are shaping the future of mobilityWhether you’re in product, urban planning, sustainability, or tech innovation, this conversation will challenge how you think about moving people—and inspire you to be part of building systems that serve everyone.📌Chapters:00:04 Exploring Mobility: A Personal Journey09:35 Women in Mobility: Bridging the Gender Gap13:58 The Better Mobility Accelerator: Innovating for All17:27 Startups Making a Difference in Mobility25:37 Building an Ecosystem for Mobility Innovation28:29 Future Vision: Accessible Mobility for Everyone35:35 EIT Urban Mobility: A New Approach to Innovation38:51 Call to Action: Join the Better Mobility Community🔗 Where to find Claudia: LinkedIn: https://www.linkedin.com/in/claudia-falkinger/?originalSubdomain=at Better Mobility Trendreport free download: https://www.pointand.eu/en/academy-en/better-mobility-trendreport/ 🔗 Where to find João: https://www.linkedin.com/in/joaoprbernardino/ 🎉 Mark your calendars for Productized Conference 2025!Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.coWhere to find us:Newsletter 👉 http://bit.ly/3aMvWn2Website: https://productized.co/LinkedIn: https://www.linkedin.com/school/productizedInstagram: https://www.instagram.com/productized.co/Meetup: https://www.meetup.com/pt-BR/Productized/🎧 Listen now and let’s #CreateChangeTogether#ProductManagement #Mobility #Sustainability #InclusiveDesign #UrbanInnovation #TransportationTech #ProductizedPodcast #BetterMobility #WomenInMobility

In this episode of the Defense Tech Lisbon Podcast, host Maria Beckers speaks with Viktoriia Yaremchuk, CEO and Co-founder of Farsight Vision, a Ukrainian startup building breakthrough solutions in geospatial intelligence and digital twin technology.Viktoriia shares how her team is creating real-time, high-precision battlefield maps using drone footage and edge-processing devices — enabling faster, safer, and more autonomous situational awareness, even in GPS-denied or contested environments. We explore how digital twins, AI-powered detection, and VR-based mission planning are reshaping modern defence strategy.From navigating warzone innovation to the ethics of autonomous tech and the future of European strategic autonomy, this conversation reveals the human story behind frontier defence technology.Recorded in the lead-up to the Defense Tech Meetup in Lisbon, and produced by the Black Swan Initiative.

In this episode of the DefenceTech Podcast, we speak with Guilherme Beleza Vaz, CTO and Co-founder of HydroTWIN, a Portuguese startup at the forefront of underwater acoustic intelligence.Guilherme takes us inside HydroTWIN’s cutting-edge platform, which uses AI and digital twin technology to map, analyze, and interpret underwater soundscapes in real time. Originally developed for environmental monitoring, the system is now being adapted for defence use — helping naval forces detect, classify, and respond to acoustic events with unprecedented precision.We explore the journey from academic research to dual-use deployment, the role of edge computing in energy-constrained marine environments, and what it means to build sovereign capabilities in underwater tech. Guilherme also shares insights on participating in the Reverse Pitch at DefenceTech Meetup #3 and how direct engagement with military stakeholders is shaping HydroTWIN’s development roadmap.This episode is part of our series on Strategic Autonomy and Dual-Use Innovation, presented by the Black Swan Initiative, a Lisbon-based think tank preparing for the unthinkable.

What if your product isn't failing because of functionality—but because of cultural disconnect?In this episode of the Productized Podcast, host André Marquet sits down with Chui Chui Tan, cross-cultural strategist and founder of Beyō Global, to unpack what most product teams miss: cultural intelligence. From her work with Spotify, IKEA, and Netflix to real-world lessons in markets like Colombia, Kenya, and India, Chui Chui shares why localization isn’t enough—and how culturalization can make or break a product’s global success.They explore:➡️ Why “build first, localize later” often fails➡️ The stages of cultural maturity in product development➡️ How Spotify uncovered surprising user behavior in Latin America➡️ Why product teams must champion cultural risk➡️ What AI can and can’t do for cultural insightWhether you're building for global markets or just trying to improve user engagement at home, this episode will reframe how you think about product strategy, organizational culture, and global design.📌Chapters:01:26 Meet Chui Chui Tan: Founder of Beyō Global02:00 Meditation, travel, and daily routines09:50 Cultural adaptation: Spotify, IKEA, Netflix12:50 What “culture” really means in product15:10 Why localization is not enough19:04 Payments, trust & PIX in Brazil22:20 M-Pesa in Kenya & ecosystem fit25:10 Cultural risks in product development27:19 Real case study: Spotify in Colombia31:55 Netflix pricing backlash in Portugal34:20 5 Stages of cultural adaptation37:00 Can AI understand cultural nuance?40:20 Tools & frameworks for cultural insight43:21 The mindset shift PMs need now45:23 How to connect with Chui Chui🔗 Where to find Chui Chui:LinkedIn: https://www.linkedin.com/in/chuichuitan/ Website: https://beyo.global Books: https://beyo.global/books 🔗 Where to find Andre: https://www.linkedin.com/in/marquet/ 🎉 Mark your calendars for Productized Conference 2025!Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.coWhere to find us:Newsletter 👉 http://bit.ly/3aMvWn2Website: https://productized.co/LinkedIn: https://www.linkedin.com/school/productizedInstagram: https://www.instagram.com/productized.co/Meetup: https://www.meetup.com/pt-BR/Productized/🎧 Listen now and let’s #CreateChangeTogether#ProductManagement #Localization #CulturalIntelligence #UserExperience #TechLeadership #ProductStrategy #AI #ProductizedPodcast