Productized Podcast

Is your product team always sprinting, yet the business impact stays flat? Are sales and stakeholder demands pulling you in ten directions at once? Do you know how to talk about product in a way that makes execs care?In this episode of the Productized Podcast, host Pedro Ganço sits down with Rich Mironov, a legendary product leadership coach with 40+ years of experience, to unpack what real product work looks like.Spoiler: it’s not just shipping features faster.You’ll learn:➡️ Why speed ≠ progress—and how to tell the difference➡️ How to protect your roadmap from sales-driven chaos➡️ What real product incentives should focus on➡️ How to speak the language of money when talking to execs➡️ What AI will (and won’t) solve in product discovery➡️ How to rebuild joy and clarity into your product team’s missionChapters:02:11 Understanding Product Management Basics04:42 Rich Mironov's Career Journey and Insights05:28 Transitioning to Portugal and Community Involvement05:37 Missing Silicon Valley: A Personal Reflection08:28 The Misconceptions of Product Management11:51 B2B Challenges: Navigating Sales and Product Dynamics14:55 The Language of Money: Bridging Product and Sales17:52 Incentives and Conflicts: Aligning Sales and Product Goals20:55 Designing an Ideal Organization: Lessons from Experience26:32 Navigating Product Management in an AI-Driven World35:09 The Attention Economy: Standing Out in a Noisy Market35:57 Finding Joy in Product Management43:06 Lessons from Failure: The CEO Perspective46:49 The Language of Money in Product LeadershipJoin Rich live at Productized Conference 2025 in Lisbon!Rich's Talk: “Business Cases Are Stories About Money”Learn how to build financial narratives that actually win over stakeholders.Rich's Workshop: “Product Leadership, Customer Value, and Talking Money with Stakeholders”Hands-on lessons in influence, alignment, and navigating real-world product leadership.🔗 Connect with Rich: https://www.linkedin.com/in/richmironov/🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/ 🔗 Rich's Talk from Productized Conference 2024: https://www.youtube.com/watch?v=p-dZnX5u9Cw🔗 Rich's Previous Podcast Episode: https://www.youtube.com/watch?v=kGLv0Rzcgz4🔗 The Art of Product Management Book: https://www.amazon.com/Art-Product-Management-Lessons-Innovator/dp/1439216061🎟️ Productized Conference 2025 | Oct 2025Productized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!🔗 Learn more and join us live in Lisbon: https://www.productized.co 🔔 Don’t forget to subscribe for more episodes from the frontlines of product, design, and transformation.#ProductManagement #RichMironov #ProductLeadership #StakeholderManagement #AIinProduct #ProductStrategy #CreateChangeTogether #ProductizedPodcast #BusinessCases #LeadershipDevelopment

What really changes when you move from product manager to product leader?In this episode of the Productized Podcast, host Pedro Ganço sits down with Dave Martin, product leadership coach and founder of Right to Left, to unpack the hidden challenges and growth opportunities that come with stepping into leadership.We explore:➡️ The CALM leadership framework (Clarity, Authority, Learning, Momentum)➡️ Why so many new leaders feel isolated and overwhelmed➡️ How to deal with messy roadmaps and executive misalignment➡️ Why self-care and boundaries are essential leadership skills➡️ The role of AI in the future of product managementWhether you're already leading a team or preparing to level up, this conversation will help you lead with intention, clarity, and confidence.Chapters: 03:05 Transitioning from Product Manager to Leader05:56 The CALM Leadership Framework11:36 The Loneliness of Leadership16:49 Defining Product Leadership21:51 Letting Go: The Challenge of Leadership28:31 Micromanagement: A Necessary Tool?29:13 Navigating Autonomy and Support in Learning33:59 The Importance of Mental Well-being for Leaders42:49 Rethinking Product Roadmaps51:15 Building Confidence in Product Leadership56:06 The Future of Product Management with AI🔗 More from Dave: https://www.linkedin.com/in/mrdavemartin/🔗 https://www.righttoleft.io🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/ 🎟 Join us at Productized Conference 2025 in Lisbon: https://www.productized.co 🎤 Dave Martin will also be the MC of our exclusive Leaders Day at Productized 2025, designed for senior product professionals and decision-makers ready to lead meaningful change. Get your Leaders Access ticket for exclusive sessions, workshops & networking: https://www.productized.co/tickets🔥 Don’t forget to like, comment, and subscribe for more insights from top product thinkers around the world.#ProductLeadership #ProductManagement #AIinProduct #LeadershipDevelopment #ProductizedPodcast #CreateChangeTogether #CALMFramework

What if change wasn’t something you manage—but something you design?In this episode of the Productized Podcast, host André Marquet sits down with Pedro Janeiro, Partner at DesignThinkers Group and one of the world’s leading voices in service design and innovation.Pedro shares lessons from designing impactful services across public and private sectors—from training 1,500+ professionals in Design Thinking to advising companies like Coca-Cola, Nespresso, Deutsche Bank, and SAP.🎙 We talk about:➡️ What “creating change together” really means➡️ Why innovation efforts often fail—and how to fix them➡️ The true power of Design Thinking (hint: it’s not sticky notes)➡️ Designing for public value and co-creation➡️ What to expect at his Productized 2025 workshopWhether you work in product, design, public services or transformation—this one’s packed with insight and inspiration.📌Chapters:02:50 The Importance of Co-Creation in Complex Systems05:43 Discovering Service Design and Design Thinking08:34 Transformative Experiences in Design Education11:40 Implementing Design Thinking in IT Projects14:57 Building Diverse Teams for Innovation17:53 Scaling Change Through Strategic Training20:46 Productizing Services for Global Impact25:22 Design Syncing as Organizational Glue28:24 Designing for Public Value31:04 Establishing Design Principles34:44 Creating Change in Resistant Organizations🔗 Where to find Pedro: https://www.linkedin.com/in/pedro-janeiro-78a487/ 🔗 Where to find Andre: https://www.linkedin.com/in/marquet/ 🔗 Learn more and join us live in Lisbon: https://www.productized.co 🎟️ Productized Conference 2025 | Oct 2025Productized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!🔔 Don’t forget to subscribe for more episodes from the frontlines of product, design, and transformation.

🎙️ Can AI really empower product managers, or just replace them?In this thought-provoking episode of the Productized Podcast, host Pedro Ganço sits down with Mustafa Kapadia, product leader and AI strategist, to explore how artificial intelligence is reshaping the role of product managers.They break down:➡️ How AI can streamline daily tasks➡️ Why context is key in prompting➡️ What a good AI playbook actually looks like➡️ How to work with AI agents for automation➡️ Why we’ll need more PMs in the future of product workMustafa shares practical advice, frameworks, and mindset shifts for PMs who want to use AI intelligently, not just experimentally.Whether you’re new to AI or already testing tools like ChatGPT or Claude, this conversation is a must-listen for any product leader ready to grow with the future.📌 Chapters:02:51 The Role of AI in Daily Tasks05:34 AI as a Tool for Enhanced Creativity08:02 Decision Making: Human vs AI10:56 Practical Applications of AI for PMs13:30 Framework for Effective AI Prompting16:06 Real-Time AI Analysis in Product Management22:46 The Power of AI in Product Management26:02 Creating a Playbook for Effective AI Use28:45 Aligning Projects with OKRs34:07 Understanding AI Limitations and Capabilities37:36 Synthetic Users: A New Approach to User Research43:25 Differentiating Yourself as a PM with AI Skills44:32 Embracing AI: The Need for Skill Development47:20 The Evolution of AI Usage: From Basics to Mastery48:12 Understanding Agentic AI: The Future of Automation55:46 The Future of Product Management: More Jobs or Less?🔗 Connect with Mustafa: https://www.linkedin.com/in/kapadiamustafa/ 🔗 Newsletter: echo-point.com 🔗 AI Prompt Framework: https://mustafakapadia.substack.com/p/pms-ultimate-ai-prompt-framework 🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/ 🎉 Join us at Productized Conference 2025 in Lisbon → https://www.productized.coProductized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!#AIProductManagement #ProductOps #ProductStrategy #FutureOfWork #AIInProduct #AIPlaybook #CreateChangeTogether #ProductizedPodcast

What happens when companies stop thinking in terms of projects, and start thinking like products?In this episode of the Productized Podcast, host Pedro Ganço sits down with Sebastian Borggrewe, CPO at Product Masterclass, product advisor, organizational designer, to unpack how product thinking is reshaping B2B organizations from the inside out.Drawing from years of experience in large-scale digital transformation, Sebastian shares how legacy structures, process debt, and project-driven mindsets hold teams back, and what it takes to shift toward product-led, outcome-focused ways of working.Key topics covered:➡️ Why project thinking is still killing product momentum➡️ How org design needs to shift for true product thinking➡️ The hidden role of power and trust in digital transformation➡️ The growing role of product ops in aligning tech, business, and people➡️ How to scale product strategy without losing clarity➡️ When Agile is not enough—and what to do about itWhether you’re a CPO, product ops lead, or founder scaling a B2B company, this episode is a must-listen for rethinking how your organization really builds.Chapters:01:58 Sebastian's Journey in Tech and Product Management04:21 The Mission Behind Product Masterclass06:15 Project vs. Product Companies: A Balancing Act09:25 The Case for Transitioning to Product10:24 Understanding the Benefits of Product Companies13:20 Defining Projects vs. Products16:43 Advice for Companies Transitioning to Product20:20 The Role of Sales in Product Transition26:05 Organizational Changes for Product Success29:44 Common Pitfalls in Transitioning from Project to Product30:51 Transitioning from Project to Product Management35:20 Advice for Aspiring Product Managers39:40 The Role of AI in Product Development48:54 The Future of Product Management55:17 Final Thoughts and Resources🔗 Connect with Sebastian: https://www.linkedin.com/in/sebastianborggrewe/🔗 Book: From Project to Product Mode: A Game Plan to Unlock Scalability for B2B Software Products: https://www.amazon.com/dp/B0D79SB7TZ 🔗 Product Masterclass: https://www.product-masterclass.com 🔗 Where to find Pedro: https://www.linkedin.com/in/pedroganco/ 🎉 Join us at Productized Conference 2025 in Lisbon → https://www.productized.coProductized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!#ProductThinking #OrganizationalDesign #ProductLeadership #ProductOps #B2BProduct #AgileTransformation #ProductizedPodcast #ProductStrategy

Digital transformation isn’t just for startups. It’s happening inside legacy institutions, and Cláudio Pimentel is leading the charge.In this episode of the Productized Podcast, host André Marquet speaks with Cláudio Pimentel, CIO at Cofidis Portugal, about what it really takes to innovate from within. With two decades of leadership in tech and finance, Cláudio shares real-world insights on navigating change, building resilient teams, and making innovation a strategic choice—not just a buzzword.They explore:➡️ How agile practices reshaped delivery in a traditional environment➡️ Why collaboration (not process) is the true driver of change➡️ What most teams get wrong about AI in financial services➡️ The rising importance of cloud sovereignty➡️ How small markets like Portugal can become hubs for experimentationThis episode is packed with lessons for product leaders, CIOs, and innovation teams looking to create real impact—even in highly regulated, complex ecosystems.🎧 Whether you’re working in fintech, enterprise, or government—this one’s for you.Chapters:02:29 Cláudio Pimentel: A Journey in Tech Leadership12:03 Navigating Change in Established Organizations18:35 Building a Tech Team from Scratch26:29 Adapting to Agile Methodologies30:08 Lessons Learned from Mergers and Transformations31:37 Breaking Silos: IT and Business Collaboration33:12 Innovation as a Strategic Choice35:18 The Role of Innovation in Financial Services39:37 Learning from Failures in Innovation40:11 AI in Financial Services: Opportunities and Misconceptions46:21 Responsible AI and Human Oversight48:20 Cloud Sovereignty and Technical Limitations53:34 Embracing Opportunities in a Small Market56:37 Resilience and Strategic Decision-Making📌 Connect with Claudio: https://www.linkedin.com/in/claudiopimentel📌 Where to find Andre: https://www.linkedin.com/in/marquet/ 🎟️ Join us in Lisbon at Productized Conference 2025 → https://www.productized.co#ProductizedPodcast #TechLeadership #FintechInnovation #AgileTransformation #AIinFinance #ProductManagement #ChangeLeadership #CIOperspectives #CloudSovereignty #CreateChangeTogether

In this episode of the Productized Podcast, host André Marquet sits down with Antonia Landi, a senior product operations coach and consultant, to explore the emotional, strategic, and cultural layers of driving change in modern product teams.Together, they dig into:➡️ Why Product Ops is more than a function—it’s a mindset➡️ How to build trust when driving change in legacy systems➡️ The real emotional labor behind product strategy➡️ Practical tips for weekly check-ins, alignment, and ops enablement➡️ Why co-creating change beats top-down initiatives every timeIf you’re a product leader, coach, or team builder, this episode is packed with insights on how to make your team thrive—without burning out.🎧 Listen now and learn why Product Ops is about people first, frameworks second.Chapters:09:04 Antonia Landi's Journey into Product Operations17:21 Creating Change Together: The Role of Product Ops25:43 Making Product Ops Work Explicit29:53 Building Trust in Change Management36:17 The Emotional Layer of Product Ops36:47 The Future of Product Work39:05 Workshop Preview: Practical Product Ops Strategies🔗 Connect with Antonia:Website → https://www.antonialandi.comLinkedIn → https://www.linkedin.com/in/landiantonia🔗 Where to find Andre: https://www.linkedin.com/in/marquet/ 🛠️ Catch Antonia live at Productized Conference 2025 — Workshop: “Delivering Results: A Product Operations Masterclass for Leaders”🎟️ Join us in Lisbon → https://www.productized.co#ProductOps #ProductManagement #TeamDynamics #ProductLeadership #EmpathyAtWork #ChangeManagement #FutureOfWork #CreateChangeTogether #ProductizedPodcast #Productized2025

Why do so many Agile transformations fail, even when teams follow every process?In this episode of the Productized Podcast, host Pedro Ganço sits down with Ben Maynard, Agile coach, leadership expert, and founder of Sheev, to explore the missing ingredient in most product organizations: purpose.Ben shares his deeply personal journey, from overcoming early life challenges to coaching leaders across the globe, and explains why methods alone won’t drive real change. Together, they explore how aligning teams around shared meaning leads to better collaboration, faster decisions, and more impactful products.Whether you're navigating Agile transformation, trying to motivate a burned-out team, or redefining leadership in your company, this conversation will give you the clarity, and humanity, you need.👇 What you’ll learn:➡️ Why product teams feel misaligned—even with Agile in place➡️ How to bring purpose back into product work➡️ The problem with over-relying on frameworks and canvases➡️ How AI fits into purpose-driven collaboration➡️ Practical leadership tips for creating “contexts of care”🎯 “Less method. More meaning.” That’s the mindset shift Ben says we all need to make.Chapters:02:18 Ben Maynard's Unique Journey and Background05:14 The Importance of Personal Development and Sharing Experiences07:41 Common Themes in Product Management Conversations10:39 Podcasting Formats: Solo vs. Interviews14:07 The Motivation Behind Starting a Podcast17:03 Transitioning from Traditional Banking to Agile Practices19:46 Challenges in Agile Transformation24:51 Key Differentiators in Successful Organizations27:45 Aligning Teams Around Purpose30:12 The Importance of Repetition in Communication32:42 Creating Context for Meaningful Work35:52 The Role of Purpose in Adversity37:30 AI's Impact on Agile Product Development46:08 Integrating Purpose and Agile MethodologiesWhere to Find Ben: https://www.linkedin.com/in/benmaynard-sheev/ Sheev: https://sheev.co.uk Product Agility Podcast: https://productagilitypod.co.uk Where to find Pedro: https://www.linkedin.com/in/pedroganco/ 🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co Where to find us:JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host Pedro Ganço sits down with Nesrine Changuel, a product coach and advisor with deep experience at top tech companies, about the intersection of emotional intelligence and product management. Nesrine shares her unique journey from research to product management and emphasizes the importance of creating products that not only meet functional needs but also forge emotional connections with users.She discusses how inclusivity and accessibility should be at the forefront of product development, ensuring that products cater to diverse audiences. Nazrin also highlights the vital role of mentorship in the growth of a product manager and offers valuable advice for those looking to build a career in this field. The conversation touches on how AI tools, when integrated with emotional intelligence, will shape the future of product management, leading to more intuitive and user-centric experiences.Whether you're an aspiring product manager or a seasoned leader, this episode provides actionable insights to elevate your product development process, foster strong user connections, and lead teams effectively in a rapidly evolving industry.Key Takeaways:➡️ Emotional connections in products lead to better user loyalty and satisfaction.➡️ Inclusivity and accessibility are essential when designing products for a diverse audience.➡️ Setting aside time for delightful features can elevate your product's user experience.➡️ Mentorship plays a critical role in your growth as a product manager—actively seek it out.➡️ The future of product management lies in humanizing technology to enhance user interactions.➡️ AI integration with emotional intelligence will be a game-changer for creating intuitive products.Chapter:08:07 The Concept of Delight in Product Management18:03 Navigating Chaos in Large Companies21:50 Building for Diverse Audiences26:55 Advice for Aspiring Product Managers29:54 Future Trends in Product ManagementWhere to Find Nesrine: https://www.linkedin.com/in/nesrinechanguel/ Webiste: https://nesrine-changuel.com Pre-order her book: https://nesrine-changuel.com/product-delight-book/ Where to find Pedro: https://www.linkedin.com/in/pedroganco/ 🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are still available—don’t miss out! Get your tickets now: https://www.productized.coWhere to find us:JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/

Are your roadmaps just a feature list? Do you struggle to align stakeholders without derailing strategy?You’re not alone—and Bruce McCarthy is here to help you fix it.In this episode of the Productized Podcast, host Pedro Ganço sits down with Bruce McCarthy, founder of Product Culture and co-author of Product Roadmaps Relaunched and Aligned. With decades of experience leading product teams and advising global companies, Bruce shares why most roadmaps fail—and how to build ones that actually move your product forward.They explore the messy middle of product work: navigating conflicting priorities, managing executive expectations, and making your roadmap a strategic tool, not a political battlefield.What You’ll Learn:➡️ Why roadmaps often cause confusion instead of clarity➡️ How to align sales, marketing, and engineering around shared outcomes➡️ What makes a roadmap valuable (hint: it’s not the feature count)➡️ How to balance vision and execution under pressure➡️ Why stakeholder management is the secret skill every PM needs➡️ The real reason CPOs burn out—and how to lead through complexityPerfect For: Product managers, Heads of Product, startup founders, and anyone building in cross-functional teams struggling with roadmap chaos or stakeholder tension.Chapters:02:08 Bruce's Journey into Product Management04:59 The Importance of Stakeholder Management10:06 Evolution of the Product Manager Role18:09 The Role of Junior Product Managers20:55 Advice for Aspiring Product Managers26:15 Roadmaps vs. Vision in Product Management27:54 Crafting a Compelling Roadmap30:07 Navigating Interdepartmental Conflicts32:30 Transitioning from Sales to Product Leadership35:17 Recognizing When to Move On36:37 Understanding Team Dynamics and Productivity41:15 The Challenges of the CPO Role45:23 Evolving from Individual Contributor to Leader🔗 Resources:Bruce McCarthy on LinkedIn: https://www.linkedin.com/in/brucemccarthy/ Product Culture: https://productculture.org Product Roadmaps Relaunched book: https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/ Aligned: Stakeholder Management for Product Leaders: https://www.amazon.com/Aligned-Stakeholder-Management-Product-Leaders/dp/1098134427?&linkCode=sl1&tag=pc-website-20&linkId=36df2de94f8d2fb1ee4c7bd8b641f32f&language=en_US&ref_=as_li_ss_tl Pedro Ganço on LinkedIn: https://www.linkedin.com/in/pedroganco/ 🎉 Join us at Productized Conference 2025 this October in Lisbon – Bruce will be one of our speakers! Get tickets: https://www.productized.co💬 Subscribe, share, and tell us how you make your roadmap work.Let’s #CreateChangeTogether#ProductManagement #ProductStrategy #ProductRoadmaps #StakeholderManagement #ProductLeadership #ProductizedPodcast #BruceMcCarthy #AgilePlanning #PMCareerTips #CreateChangeTogether