Productized Podcast

In this episode of the Defence Tech Lisbon podcast, presented by the Black Swan Initiative, host André Marquet sits down with Ziad Jreijiri, co-founder and CEO of Oreyeon, a pioneering startup using AI and edge computing to modernise airfield safety for both civilian and military operators.We explore:* The origins of Oreyeon and its roots in aerospace engineering and entrepreneurship* How foreign object detection is tackled with AI-powered mobile sensors* The challenges of working across highly regulated commercial and defence aviation ecosystems* Lessons from working with AFWERX, the US Air Force, and international airfields* Why runway superiority is central to air superiority, and how resilience and autonomy intersect in military logistics* Whether you're in aviation, defence, or dual-use innovation, this episode dives deep into how practical, rugged tech can reduce fragility and enhance real-world operational safety.

What does it mean to design with empathy in a world of AI, pressure, and perfectionism?In this episode of the Productized Podcast, host André Marquet sits down with Manuel Lima—author, speaker, and Global Head of Design at Interos Inc.—to explore how the role of design is evolving across disciplines and technologies.They dive deep into:➡️ Why designers need to lead with empathy and collaboration➡️ How AI is reshaping creative work and pushing us toward “invisible design”➡️ The myth of the individual design genius—and why it’s holding teams back➡️ Manuel's personal transformation and how dance, mindfulness, and self-love influence his creative process➡️ The ethical responsibility of designers in an attention-driven worldThis is a conversation about art, leadership, and what it really means to create change—both in our work and within ourselves.📌Chapters:01:04 Manuel Lima: A Designer's Journey01:50 Personal Transformations and Rediscovering Self04:47 Empathy and Self-Love in Design05:54 Customer-Centric Companies: A Case for Amazon07:47 The Ethical Dilemma of Design and Capitalism09:44 Challenging Design Myths: The New Designer12:23 The Paradox of Choice in Product Design15:04 The Myth of Perfection in Design16:17 The Hero Culture in Design17:57 Individualism vs. Collaboration in Design22:22 The Future of Design in an AI-Driven World23:45 The Impact of Photography on Art25:22 AI and the Future of Design27:51 Creating a Culture of Creativity30:12 The Importance of Understanding the Big Picture34:10 Influencing Change in Design Teams🔗 Where to find Manuel: LinkedIn: https://www.linkedin.com/in/mslima/ Website: https://www.mslima.com 🔗 Where to find Andre: https://www.linkedin.com/in/marquet/ 🎉 Mark your calendars for Productized Conference 2025!Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.coWhere to find us:Newsletter 👉 http://bit.ly/3aMvWn2Website: https://productized.co/LinkedIn: https://www.linkedin.com/school/productizedInstagram: https://www.instagram.com/productized.co/Meetup: https://www.meetup.com/pt-BR/Productized/🎧 Listen now and let’s #CreateChangeTogether#ProductDesign #Creativity #EmpathyInDesign #AI #ProductLeadership #SystemsThinking #ProductizedPodcast

What does it mean to design mobility for everyone—not just the majority?In this episode of the Productized Podcast, host João Bernardino speaks with Claudia Falkinger, co-founder of POINT& and managing partner of the Better Mobility Accelerator, about how innovation, inclusion, and accessibility are transforming the way we move through cities and communities.From the gender gap in transportation to the overlooked needs of older populations and underserved groups, Claudia unpacks how true mobility innovation comes from listening, collaborating, and designing for real-world diversity.They discuss:➡️ Why mobility is a lifestyle, not just infrastructure➡️ Claudia’s unexpected journey into the mobility space➡️ The Women in Mobility initiative and what it’s changing➡️ How the Better Mobility Accelerator is supporting inclusive startups➡️ What it takes to engage communities in designing better transportation➡️ How digital accessibility, aging populations, and demographic shifts are shaping the future of mobilityWhether you’re in product, urban planning, sustainability, or tech innovation, this conversation will challenge how you think about moving people—and inspire you to be part of building systems that serve everyone.📌Chapters:00:04 Exploring Mobility: A Personal Journey09:35 Women in Mobility: Bridging the Gender Gap13:58 The Better Mobility Accelerator: Innovating for All17:27 Startups Making a Difference in Mobility25:37 Building an Ecosystem for Mobility Innovation28:29 Future Vision: Accessible Mobility for Everyone35:35 EIT Urban Mobility: A New Approach to Innovation38:51 Call to Action: Join the Better Mobility Community🔗 Where to find Claudia: LinkedIn: https://www.linkedin.com/in/claudia-falkinger/?originalSubdomain=at Better Mobility Trendreport free download: https://www.pointand.eu/en/academy-en/better-mobility-trendreport/ 🔗 Where to find João: https://www.linkedin.com/in/joaoprbernardino/ 🎉 Mark your calendars for Productized Conference 2025!Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.coWhere to find us:Newsletter 👉 http://bit.ly/3aMvWn2Website: https://productized.co/LinkedIn: https://www.linkedin.com/school/productizedInstagram: https://www.instagram.com/productized.co/Meetup: https://www.meetup.com/pt-BR/Productized/🎧 Listen now and let’s #CreateChangeTogether#ProductManagement #Mobility #Sustainability #InclusiveDesign #UrbanInnovation #TransportationTech #ProductizedPodcast #BetterMobility #WomenInMobility

In this episode of the Defense Tech Lisbon Podcast, host Maria Beckers speaks with Viktoriia Yaremchuk, CEO and Co-founder of Farsight Vision, a Ukrainian startup building breakthrough solutions in geospatial intelligence and digital twin technology.Viktoriia shares how her team is creating real-time, high-precision battlefield maps using drone footage and edge-processing devices — enabling faster, safer, and more autonomous situational awareness, even in GPS-denied or contested environments. We explore how digital twins, AI-powered detection, and VR-based mission planning are reshaping modern defence strategy.From navigating warzone innovation to the ethics of autonomous tech and the future of European strategic autonomy, this conversation reveals the human story behind frontier defence technology.Recorded in the lead-up to the Defense Tech Meetup in Lisbon, and produced by the Black Swan Initiative.

In this episode of the DefenceTech Podcast, we speak with Guilherme Beleza Vaz, CTO and Co-founder of HydroTWIN, a Portuguese startup at the forefront of underwater acoustic intelligence.Guilherme takes us inside HydroTWIN’s cutting-edge platform, which uses AI and digital twin technology to map, analyze, and interpret underwater soundscapes in real time. Originally developed for environmental monitoring, the system is now being adapted for defence use — helping naval forces detect, classify, and respond to acoustic events with unprecedented precision.We explore the journey from academic research to dual-use deployment, the role of edge computing in energy-constrained marine environments, and what it means to build sovereign capabilities in underwater tech. Guilherme also shares insights on participating in the Reverse Pitch at DefenceTech Meetup #3 and how direct engagement with military stakeholders is shaping HydroTWIN’s development roadmap.This episode is part of our series on Strategic Autonomy and Dual-Use Innovation, presented by the Black Swan Initiative, a Lisbon-based think tank preparing for the unthinkable.

What if your product isn't failing because of functionality—but because of cultural disconnect?In this episode of the Productized Podcast, host André Marquet sits down with Chui Chui Tan, cross-cultural strategist and founder of Beyō Global, to unpack what most product teams miss: cultural intelligence. From her work with Spotify, IKEA, and Netflix to real-world lessons in markets like Colombia, Kenya, and India, Chui Chui shares why localization isn’t enough—and how culturalization can make or break a product’s global success.They explore:➡️ Why “build first, localize later” often fails➡️ The stages of cultural maturity in product development➡️ How Spotify uncovered surprising user behavior in Latin America➡️ Why product teams must champion cultural risk➡️ What AI can and can’t do for cultural insightWhether you're building for global markets or just trying to improve user engagement at home, this episode will reframe how you think about product strategy, organizational culture, and global design.📌Chapters:01:26 Meet Chui Chui Tan: Founder of Beyō Global02:00 Meditation, travel, and daily routines09:50 Cultural adaptation: Spotify, IKEA, Netflix12:50 What “culture” really means in product15:10 Why localization is not enough19:04 Payments, trust & PIX in Brazil22:20 M-Pesa in Kenya & ecosystem fit25:10 Cultural risks in product development27:19 Real case study: Spotify in Colombia31:55 Netflix pricing backlash in Portugal34:20 5 Stages of cultural adaptation37:00 Can AI understand cultural nuance?40:20 Tools & frameworks for cultural insight43:21 The mindset shift PMs need now45:23 How to connect with Chui Chui🔗 Where to find Chui Chui:LinkedIn: https://www.linkedin.com/in/chuichuitan/ Website: https://beyo.global Books: https://beyo.global/books 🔗 Where to find Andre: https://www.linkedin.com/in/marquet/ 🎉 Mark your calendars for Productized Conference 2025!Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.coWhere to find us:Newsletter 👉 http://bit.ly/3aMvWn2Website: https://productized.co/LinkedIn: https://www.linkedin.com/school/productizedInstagram: https://www.instagram.com/productized.co/Meetup: https://www.meetup.com/pt-BR/Productized/🎧 Listen now and let’s #CreateChangeTogether#ProductManagement #Localization #CulturalIntelligence #UserExperience #TechLeadership #ProductStrategy #AI #ProductizedPodcast

What does it really take to lead a great product team in 2025? In this episode of the Productized Podcast, host Pedro Ganço sits down with David Pereira—product coach, author, and thought leader—to unpack the hard truths and actionable strategies behind successful product management. From humble beginnings coding for free to becoming a C-level executive and now a renowned voice in product coaching, David shares how curiosity has shaped his career and philosophy. They explore what traps product teams, how to navigate roadmaps and stakeholder pressure, and why product managers should be more like jazz musicians than orchestra conductors. Plus, David unpacks the future of product management in the age of AI and offers practical advice for PMs at every level. Key Takeaways:➡️ Why curiosity is the ultimate career hack for PMs➡️ How to balance value vs. velocity in product development➡️ Why backlogs age like milk, not wine➡️ The trap of prescriptive roadmaps—and what to do instead➡️ How to navigate stakeholder alignment, team culture, and job changes➡️ What AI really means for the future of product work➡️ A candid look at the evolution of the product manager roleWith sharp insights and no-nonsense advice, David challenges outdated practices and offers a manifesto for change—one that puts people, learning, and impact first.🎧 Whether you're a new PM or a seasoned product leader, this episode is packed with practical tips, critical thinking tools, and mindset shifts to help you lead better, build smarter, and create change—together.📌Chapters:03:02 David Pereira's Journey from Developer to Product Leader05:47 The Role of Curiosity in Career Development08:44 Understanding Product Teams and Their Success Metrics12:14 Balancing Value and Velocity in Product Management15:14 Strategies for Managing Backlogs Effectively18:21 Navigating Uncertainty in Product Development20:59 The Importance of Roadmaps and Stakeholder Alignment24:08 Challenges Facing Product Teams Today27:11 Building a Culture of Trust and Collaboration29:27 Navigating Company Culture and Job Changes33:00 The Evolution of Product Management38:11 The Role of AI in Product Management44:10 Practical Advice for New Product Managers47:09 Honesty in Product Management48:11 Manifesto for Empowering Product Teams🔗 Where to find David Pereira:LinkedIn: https://www.linkedin.com/in/davidavpereira/ Website: https://www.d-pereira.com Book: https://www.amazon.com/Untrapping-Product-Teams-Simplify-Complexity/dp/0135335388 David’s upcoming course: 100x Product Manager (launching July 2025)🔗 Find Pedro Ganço:LinkedIn: https://www.linkedin.com/in/pedroganco/ 🎉 Mark your calendars for Productized Conference 2025!Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.coWhere to find us:Newsletter 👉 http://bit.ly/3aMvWn2Website: https://productized.co/LinkedIn: https://www.linkedin.com/school/productizedInstagram: https://www.instagram.com/productized.co/Meetup: https://www.meetup.com/pt-BR/Productized/Subscribe to the podcast and leave a review!#ProductManagement #AIethics #Entrepreneurship #Leadership #TechHype #ImposterSyndrome #ProductLeadership #ProductizedPodcast #CreateChangeTogether

In this episode, host Andre Marquet talks with Barbara Fazekas, serial entrepreneur and CEO of Bobcats Coding, about the real-world challenges of adopting AI, staying human in tech, and the underrated role of sleep and self-awareness in leadership.They dive into honest conversations around:➡️ Why sleep and health are critical to productivity➡️ The dangers of AI washing in today’s hype cycle➡️ How cultural backgrounds shape entrepreneurial paths➡️ Why every founder and PM needs baseline AI literacy➡️ The role of community in building resilient businesses➡️ Overcoming imposter syndrome in tech leadership➡️ The human side of tech adoption and innovation💡 Whether you’re a founder, product leader, or just navigating the fast-changing tech world, this episode is packed with insights on growth, ethics, and staying grounded.👉 Don’t forget to like, comment, and subscribe for more stories on product, leadership, and change-making tech.📌 Chapters:01:58 The Importance of Sleep in Entrepreneurship04:11 Managing Work-Life Balance as a Parent05:05 Transitioning from Asana to Notion08:16 The Value of Coding Skills in Business10:29 Highlights in Product Thinking and Entrepreneurship (edited from original “Food Waste” section)13:53 The Journey of an Ironman Competitor17:24 The Value of Community Engagement in Business22:23 Reflections on Hungary's Transition from Communism29:31 The AI Hype Cycle: Opportunities and Challenges33:43 Understanding AI Washing and Its Implications37:28 Selling Actual Capabilities vs. Potential39:54 Overcoming Imposter Syndrome in Tech Leadership41:40 The Human Factor in Tech Adoption44:27 Case Studies: Successes and Failures in AI Implementation47:15 Key Takeaways and Future Directions🔗 Where to find Barbara Fazekas:LinkedIn: https://www.linkedin.com/in/barbara-fazekas/Company: https://www.bobcatscoding.com/🔗 Where to find Andre: https://www.linkedin.com/in/marquet/ 🎉 Mark your calendars for Productized Conference 2025!Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.coWhere to find us:Newsletter 👉 http://bit.ly/3aMvWn2Website: https://productized.co/LinkedIn: https://www.linkedin.com/school/productizedInstagram: https://www.instagram.com/productized.co/Meetup: https://www.meetup.com/pt-BR/Productized/#ProductManagement #AIethics #Entrepreneurship #Leadership #TechHype #ImposterSyndrome #ProductLeadership #ProductizedPodcast #CreateChangeTogether

In this episode, host Pedro Ganço talks with Alexandre K. Howard about the evolving landscape of Responsible AI and its major implications for product managers and the future of tech.They dive deep into critical topics like:➡️ What Responsible AI really means➡️ The role of product managers in building ethical AI products➡️ How AI can (and can’t) help fight climate change➡️ The growing importance of trust and ethics in tech➡️ How Europe can seize major opportunities in the AI space➡️ The future of jobs and the architecture of the internet in the AI era💡 Whether you're a product manager, tech leader, or passionate about the future of AI, this episode offers practical insights on navigating ethics, innovation, and global change.👉 Don't forget to like, comment, and subscribe for more conversations on product innovation, leadership, and technology!📌 Chapters:00:00 Introduction to Responsible AI and Product Management02:55 The Intersection of AI and Climate Change06:09 Defining Responsible AI09:22 The Role of Product Managers in AI12:15 Ethics and Trust in AI Products15:21 The Future of AI Regulation and Opportunities in Europe31:38 Navigating Globalization and Sovereignty34:25 The Role of Ethics in Product Management38:40 AI: A Catalyst for Change or a Repeat of History?42:21 The Future of Communication and AI48:33 The Age of Abundance and Knowledge54:48 Opportunities in a Changing Landscape🔗 Find Alexandre K. Howard:LinkedIn: https://www.linkedin.com/in/alex--howard/ https://linktr.ee/regenerativeproducts Responsible AI podcast: https://podcasts.apple.com/us/podcast/responsible-ai-podcast/id1780564172 🔗 Find Pedro Ganço:LinkedIn: https://www.linkedin.com/in/pedroganco/ 🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.coWhere to find us:Newsletter 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ #ProductManagement #ResponsibleAI #AIethics #ClimateChange #TechLeadership #FutureOfWork #AIandJobs #ProductLeadership #ProductizedPodcast

What happens when you take a break from your career to reset and rethink? In this season opener, host André Marquet talks to Pedro Ganço—new co-host of the Productized Podcast—about what it really means to step back, reflect, and come back stronger.From sabbaticals and solopreneurs to leadership, mindset shifts, and future trends—this episode kicks off Season 19 with an open, inspiring conversation.🔑 Takeaways:• Personal growth through sabbaticals• The power of financial readiness• Solopreneurship & changing work cultures• Autonomy, collaboration & innovation• Purpose-driven career shiftsChapters:00:00 Intro14:30 Sabbatical reflections32:29 Business & family40:29 Solopreneurs & personal branding57:34 Learning from disruption01:03:39 Final insights🔗 Find Pedro Ganço: LinkedIn: https://www.linkedin.com/in/pedroganco/Instagram: https://www.instagram.com/pedroganco/🔗 Where to find Andre: https://www.linkedin.com/in/marquet/ 🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.coWhere to find us:Newsletter 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ #ProductizedPodcast #SabbaticalShift #Season19 #CreateChangeTogether