In this episode, Simonetta Batteiger explores gender dynamics in product management and their impact on career advancement. She discusses challenges like the competence-likability dilemma and unconscious biases, offering strategies for women to navigate them. Simonetta highlights the importance of relationships, visibility, and organizational context in promoting diversity and inclusion. The conversation delves into cultural differences, the role of gender in innovation, and the future of inclusive leadership, emphasizing how diversity drives better outcomes and innovation in teams. Key Takeaways: ➡️ Build relationships and visibility to advance your career. ➡️ Organizational context and women in leadership impact promotion opportunities. ➡️ Diversity enhances innovation, engagement, and outcomes. ➡️ Inclusive leadership and psychological safety are vital for success. ➡️ Intentional actions and intersectionality are key to fostering equality. Chapters: 00:00 Introduction and Productized Conference 00:41 Background and Research on Gender Dynamics 04:05 Current State of Gender Dynamics in Product Management 07:54 Strategies for Advancement in Product Management 18:00 Challenges Women Face in Advancing Their Careers 22:39 Unconscious Bias and Competence-Likability Dilemma 25:42 Working with HR and Companies to Create Inclusive Leadership 31:39 Evolution of Gender Dynamics and the Impact of the Economic Crisis 34:33 Simonetta's Work with Inclusive Leaders 39:08 Carrots in Creating Inclusive Workplaces 40:28 The Carrots: Better Outcomes, More Innovation, Team Happiness 52:16 The Power of Diversity in Driving Innovation 57:08 Creating Inclusive and High-Performing Teams 01:03:17 Cultural Differences and the Role of Gender in Product Innovation 01:06:28 The Future of Inclusive Leadership 01:09:48 The Importance of Individual Agency in Creating Change Where to find Simonetta: https://www.linkedin.com/in/simonettabatteiger/ Where to find Andre: https://www.linkedin.com/in/marquet/ 🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/

In this exciting episode of the Productized Podcast, host Andre Marquet sits down with gamification experts Renato Carbone and Thiago Barrionuevo to dive deep into the transformative power of gamification in product development. Discover how integrating game elements—such as points, rewards, and challenges—into non-game contexts can significantly enhance user engagement and drive innovation. Key Takeaways: - Understanding Gamification: Learn what gamification truly means and how it can revolutionize user interaction by incorporating game mechanics into everyday experiences. - Audience Insight: Renato and Thiago emphasize the importance of knowing your target audience and their intrinsic motivators to craft effective gamification strategies. - The Octalysis Framework: Explore the Octalysis Framework, a powerful tool for designing engaging and motivational gamification strategies that resonate with users. - Creativity & Open-Mindedness: The discussion highlights how playing games fosters creativity and problem-solving skills, and the importance of creating a safe, open environment for these skills to flourish. - Gamification in HR: Discover how gamification can be leveraged in HR processes for assessment and team building, making work more engaging and effective. The episode also touches on the benefits of playing games, not just for enjoyment, but as a way to stimulate the brain and encourage creative thinking. Renato and Thiago share insights on overcoming biases against games in professional settings and the value of experienced players in introducing complex games to newcomers. Listen in to spark your creativity and elevate your product strategies with gamification! Where to find Thiago: https://www.linkedin.com/in/thiago-barrionuevo/ Where to find Renato: https://www.linkedin.com/in/renatocarbs/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/

In this insightful episode, we dive into the transformative impact of AI on product development with Tamás Kökény, Co-Founder and CTO of Bobcats Coding. Discover how AI is revolutionizing the tech industry, from accelerating product prototyping to enhancing innovation and efficiency. Tamás shares his expertise on: - The role of AI in modern product development - Strategies for startups to leverage AI and experimentation - The evolving tech landscape in Lisbon - Building a product mindset and culture in startups - The importance of prompt engineering and customer validation Whether you're an entrepreneur, a tech enthusiast, or just curious about the future of AI, this episode offers valuable insights into navigating the challenges and opportunities in the tech world. Where to find Tamas: https://www.linkedin.com/in/eggdice/?originalSubdomain=pt Bobcats Coding: https://www.bobcatscoding.com/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/

Discover how Ashley Nicodemus, Senior Director of Design at UEGroup, uses user-centered design to create innovative products for critical environments. Learn her insights on balancing user needs with business objectives, managing conflicts between design and product teams, and using the Innovation Equation framework to drive disruptive product innovation. Ashley shares her journey from industrial design to leading projects like the brain surgery navigation platform and highlights the importance of individual brainstorming, trade-offs, and data-driven decision-making in the design process. This Episode's Topics: - Ashley’s Journey from Industrial Design to Product Innovation - Designing Seamless Experiences in Critical Environments - Applying the Innovation Equation to Create Disruptive Products - The Importance of Individual Brainstorming and Managing Trade-offs - Balancing User Needs with Business Objectives - Key Insights from the Brain Surgery Navigation Platform Project - Collaboration and Iterative Testing in High-Stakes Environments - Managing Conflicts Between Design and Product Teams - Making Data-Driven Decisions in Product Development Where to find Ashley: https://www.linkedin.com/in/ashley-nicodemus/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/

Discover how Tanja Lau, founder of Product Academy, built her career in product management and entrepreneurship by trusting her intuition, taking risks, and creating impactful learning experiences. Learn her insights on remote work, hypothesis-driven decision-making, and the value of diverse learning methods. Tanja shares her journey from the publishing industry to founding Product Academy, where she supports product managers through mentoring and coaching. She discusses the importance of setting boundaries, finding the right work-life balance, and how Montessori education inspires her approach to learning. Tanja also delves into common mistakes in hypothesis framing, the role of AI tools, and why financial and entrepreneurial skills are crucial for today’s product managers. This Episode's Topics: - Tanja’s Path into Product Management - Key Lessons from Tanja's Entrepreneurial Journey - The Story Behind Founding Product Academy - The Transition to Curated Learning Experiences - Balancing Work and Personal Life Effectively - Finding the Ideal Remote Work Setup - Why Hypothesis-Driven Product Management Matters - Common Mistakes in Hypothesis Framing - Utilizing AI Tools in Hypothesis-Driven Approaches - The Rising Need for Financial and Entrepreneurial Skills in Product Management Where to find Tanja: LinkedIn: https://www.linkedin.com/in/tanjalau/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/

Join Sebastien Prioris, an experienced entrepreneur and expert in technology and innovation, as he delves into the essential qualities of successful product leadership in this episode. With a deep understanding of market dynamics, user needs, and the technology landscape, Sebastien shares his insights on aligning strategy, OKRs, and roadmaps to drive product innovation and business success. In this conversation, Sebastien emphasizes the importance of strategic thinking, optimization, and staying ahead of industry trends, particularly in the age of AI. He also previews his upcoming workshop at the Productized Conference, where he will explore how to effectively align strategy, OKRs, and roadmaps to deliver maximum value. This Episode's Topics: - Aligning Strategy, OKRs, and Roadmaps - Understanding the Market, Users, and Business Landscape - Strategic Thinking, Prioritization, and Optimization - Staying Ahead of Industry Trends, Especially in AI - The Role of the Product Manager in AI Integration - Reconciling Stakeholder Expectations - Education and Skill Trends in Product Management Recommended Books: - Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt - Product Operations by Melissa Perri and Denise Tilles - books by April Dunford Where to Find Sebastien: LinkedIn: https://www.linkedin.com/in/sebprioris/ Where to Find Us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to Find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

We're here with Krasi Bozhinkova, Founder and Strategy Director at Outcome, to explore the future of strategic design and its pivotal role in product development. With a rich background in strategic design, Krasi has helped companies across various industries create impactful products by putting user experience at the core of their strategies. In this episode, Krasi shares her insights on staying ahead of technology trends, empathy and resilience in leadership, and the power of lifelong learning. She also discusses the critical need model for product development, which addresses the most urgent and impactful user needs. Krasi provides real-world examples of how this model has been successfully applied across different sectors. This Episode's Topics: - The Future of Strategic Design - Staying Ahead of Technology Trends - The Critical Need Model for Product Development - Importance of Empathy and Resilience in Leadership - Real-World Success Stories in Strategic Design - Building a Strong Brand Through Authenticity and Community - Lifelong Learning as a Key to Leadership Growth Recommended Books: - "You Are Not So Smart" by David McRaney - "Chaos" by James Gleick - "Black Hole Blues" by Janna Levin Where to Find Krasi: LinkedIn: https://www.linkedin.com/in/krasi-bozhinkova/ Email: krasi@owtcome.com Where to Find Us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to Find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

We're here with Denise Tilles, Chief Product Officer and Founder at Grocket, to delve into the essential aspects of product management and operations. Denise Tilles wrote the recently published book Product Operations. Co-authored with Escaping the Build Trap’s Melissa Perri, the book is the must-read guide technology leaders have been missing. With over a decade of product leadership experience, Denise supports companies like Bloomberg, Sam’s Club, and athenahealth by strengthening capabilities around: Product Operations, Product Strategy, and establishing a Product Operating Model. Denise shares her expertise on the importance of product operations in enabling meaningful outcomes for companies, the critical components of a successful product strategy, and the challenges of product transformation. Discover the significance of product operations in simplifying ways of working, the importance of vision and strategic intent in product strategy, and the crucial role of financial acumen and data literacy for product managers. Denise offers insights on addressing challenges such as misaligned roadmaps and lack of access to data, and highlights metrics for measuring the success of product strategy. Join us for an engaging conversation on these pivotal aspects of product development and operations. This Episode's Topics: - Importance of Product Operations for Company Outcomes - Key Components of a Successful Product Strategy - Challenges in Product Transformation - Simplifying Ways of Working with Product Operations - Addressing Misaligned Roadmaps & Data Access Issues - Measuring Product Strategy Success - Financial Acumen & Data Literacy for Product Managers Recommended Books: Product Operations Burn Book: A Tech Love Story The Culture Map The Phoenix Project SUMMER SALES tickets to the Conference: https://www.productized.co/tickets Where to find Denise: https://www.denisetilles.com/ LinkedIn: https://www.linkedin.com/in/denisetilles/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/

We're here with Sabrina Mach, Head of Product Innovation at ThoughtWorks and speaker at the Productized Conference, to delve into the fascinating world of product management and innovation. Sabrina shares her expertise on embracing procrastination to create value, understanding customer needs deeply, and balancing the desire to innovate with strategic decision-making. Discover the significance of falling in love with the problem, the value of giving developers the space to explore, and the crucial role of quitting in the innovation journey. Sabrina offers insights on defining kill criteria, setting time limits for experiments, and capturing learnings from failed projects. Join us for an engaging conversation on these pivotal aspects of product development and innovation. This Episode's Topics: - Embracing Procrastination for Value Creation - Customer Needs & Problem Exploration - Innovation vs. Best Practices - The Role of Quitting in Innovation - Defining Kill Criteria & Time Limits - Learning from Failed Projects - Balancing Innovation with Strategic Decisions Recommended Books: "Quit: The Power of Knowing When to Walk Away" by Annie Duke "The Corporate Explorer" by Andrew Binns "Zone to Win" by Geoffrey A. Moore Where to find Sabrina: LinkedIn: https://www.linkedin.com/in/sabrinamach Medium: https://sabrinamach.medium.com/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

We're here with Nina Schneider, CPO at Sherpany, to delve into the intricate world of product management and leadership. Nina shares her vast experience driving productivity, leading remote teams, and crafting successful product strategies. Discover the keys to selecting top talent, maintaining productivity and engagement in a remote environment, and staying ahead of industry trends. Nina emphasizes the importance of a learning culture, effective communication, and setting clear expectations. Tune in for an insightful conversation that will elevate your approach to product management and leadership. This Episode's Topics: - Leadership & Product Management - Productivity Strategies - Remote Work Management - Team Selection & Building - Product Strategy & Innovation - Continuous Learning & Improvement - Effective Communication Book recommendations: - 5 Dysfunctions of a Team: https://www.amazon.es/dp/0787960756/ref=asc_df_0787960756/?tag=ptgogshpadde-21&linkCode=df0&hvadid=633377621224&hvpos=&hvnetw=g&hvrand=4119787221871166013&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9197428&hvtargid=pla-487653304767&psc=1&language=pt_PT&mcid=c81550311fc63f11b1d58cb7149b9c61 - The Joy of Living Dangerously: https://www.amazon.es/dp/0312205171/ref=asc_df_0312205171/?tag=ptgogshpadde-21&linkCode=df0&hvadid=633982361438&hvpos=&hvnetw=g&hvrand=3958362889796762634&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9197428&hvtargid=pla-436284808036&psc=1&language=pt_PT&mcid=1f42dc6e585e3ff9a2670e324abcde30 Where to find Nina: LinkedIn: https://www.linkedin.com/in/ninaschneider/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find André: LinkedIn: https://www.linkedin.com/in/marquet/