Productized Podcast

What if your product team could become the true growth engine of your company?In this episode of the Productized Podcast, host André Marquet talks with Blagoja Golubovski, VP of Product at UserCentrics, about what it really means to lead product with clarity, courage, and alignment.Blagoja shares insights from 25+ years in tech—helping B2B SaaS companies scale from Seed to IPO—and unpacks how great product leadership turns strategy into measurable impact.You’ll learn:➡️ How to shift from delivery mindset to growth mindset➡️ Why alignment between Product, Tech & Business is the real superpower➡️ What AI is teaching us about better decision-making➡️ How to measure product’s real impact (beyond features and OKRs)➡️ The leadership habits that build trust across teamsWhether you’re a founder, CPO, or product lead, this conversation will help you rethink your product’s role in driving growth and organizational change.⏱ Chapters04:15 – The evolving role of Product Leadership08:40 – From Cost Center to Growth Driver14:10 – Building Alignment Between Product, Tech & Business19:35 – What AI Is Teaching Us About Leadership25:22 – Measuring Product’s Real Impact31:00 – Courage and Clarity in Decision-Making37:50 – Advice for Product Leaders in Uncertain Times42:15 – Closing Reflections🔗 Connect with Blagoja: https://www.linkedin.com/in/golubovski/ 🔗 Connect with André: https://www.linkedin.com/in/marquet/ 🔗 Follow Productized: https://www.linkedin.com/company/productized/🎟 Join us at Productized Conference 2025: https://www.productized.co#ProductizedPodcast #ProductLeadership #ProductStrategy #UserCentrics #AIinProduct #GrowthMindset #Innovation #CreateChangeTogether #LeadershipDevelopment #B2BProduct

Is Cofidis a finance company—or a tech company?Cláudio Pimentel, CIO at Cofidis Portugal, has been leading digital transformation at one of Europe’s biggest financial institutions. In this special 20-minute cut of the Productized Podcast, Cláudio unpacks what it really takes to innovate inside a legacy organization.Here’s what you’ll take away:✨ Why innovation has to be a strategic choice, not a buzzword✨ How Cofidis is walking the fine line between finance and tech✨ What AI can and can’t solve in financial services✨ Why responsible AI and human oversight are non-negotiable✨ The tough reality of cloud sovereignty and resilience in Europe✨ And above all: what it takes to lead when change is the only constantCláudio reminds us that leadership in times of change isn’t about knowing all the answers—it’s about asking the right questions, building trust, and daring to take the leap.🎧 If you’re leading through complexity, navigating legacy systems, or simply trying to keep your teams resilient in uncertain times, this conversation is for you.With this episode, we would like to give a special spotlight on Cofidis, the main sponsor of Productized Conference 2025, where Cláudio will join us live in Lisbon.🔗 Connect with Cláudio: https://www.linkedin.com/in/claudiopimentel🎟 Join us in Lisbon at Productized Conference 2025 → https://www.productized.co#ProductizedPodcast #Leadership #DigitalTransformation #Cofidis #AIinFinance #ChangeLeadership #ProductManagement

In this special from the Productized Podcast, legendary product leader Rich Mironov breaks down one of the toughest challenges in product management: confusing speed with progress.He explains why sales-driven chaos derails roadmaps, how misaligned incentives hurt product teams, and most importantly, how to speak the language of money so executives actually listen.🎧 If you’ve ever felt trapped in endless stakeholder demands, this conversation will help you:- Protect your roadmap from sales chaos- Align incentives between sales and product- Reframe product discussions in terms that executives understand- Stop confusing “shipping faster” with “creating real impact”👉 Watch this 15-min special, then listen to the full conversation with Rich Mironov here: https://www.youtube.com/watch?v=2cwsDyktudo&list=PLo8itWn6h7VOWDMYw9v7DQkjbrDdGnaZ3&index=6 🔗 Rich's Talk from Productized Conference 2024: https://www.youtube.com/watch?v=p-dZnX5u9Cw🔗 Rich's Previous Podcast Episode: https://www.youtube.com/watch?v=kGLv0Rzcgz4🔗 The Art of Product Management Book: https://www.amazon.com/Art-Product-Management-Lessons-Innovator/dp/1439216061🔗 Connect with Rich: https://www.linkedin.com/in/richmironov/ 🔗 Join us live at Productized Conference 2025 in Lisbon: https://www.productized.co #ProductManagement #ProductLeadership #RichMironov #StakeholderManagement #Roadmaps #ProductStrategy

AI isn’t just a new tool, it’s rewriting the rules of how we build, lead, and innovate.In this episode of the Productized Podcast, host André Marquet sits down with Hugo de Sousa (founder of Mars Shot, innovation consultant, and former professional chess player) to explore how AI, unlearning, and vibe coding are reshaping product strategy and leadership.You’ll learn:➡️ Why AI is a cultural catalyst for change, not just technology➡️ The superpower of unlearning and learning in a fast-moving world➡️ What “vibe coding” means and how it accelerates innovation➡️ How leaders can embrace experimentation without fear of failure➡️ Why digital literacy is the #1 leadership skill of the futureIf you’re a product leader, innovator, or strategist, this conversation will help you see AI not as a disruption, but as an opportunity to transform how teams create change together.🔗 Connect with Hugo: https://www.linkedin.com/in/hugocsousa/ 🔗 Follow André: https://www.linkedin.com/in/marquet/ 🎟 Join us at Productized Conference 2025 in Lisbon: https://www.productized.co Chapters:05:34 Navigating Career Choices and Education09:32 The Superpower of Unlearning and Learning14:55 AI as a Cultural Catalyst for Change22:49 Rewriting the Rules of Product Management32:38 Vibe Coding: Speed and Efficiency in Development41:43 Breaking Down Silos for Better Collaboration45:16 Embracing Speed and Experimentation📌 Don’t forget to like, comment, and subscribe for more conversations with world-class product thinkers.#AI #ProductStrategy #Leadership #Innovation #DigitalTransformation #VibeCoding #ProductManagement #ProductizedPodcast #CreateChangeTogether

These 20 minutes are pure gold! Chris Compton joins André Marquet to uncover how product teams can stay effective in a world of constant change. You’ll discover the real difference between customer value and business impact, the traits that separate respected product leaders, and why culture matters just as much as strategy.In this special cut, Chris breaks down:✅ What “effectiveness” really means for product teams (and why most orgs define it wrong)✅ The three ingredients of high-performing teams: alignment, value focus, and outcomes✅ How leadership can balance culture, business impact, and customer valueWhether you’re a founder, PM, or product leader—this is your shortcut to strategies that make teams thrive instead of burn out.👉 Tune in now and hear why Chris’s take on product effectiveness was the most replayed 20 minutes of Season 18.🎟 Meet Chris live at Productized 2025 → https://productized.co/tickets

What happens when you take one of the most respected voices in product management and distill his insights into 15 minutes of pure value? In this special release, Bruce McCarthy breaks down:✅ Why product management exploded (and why many teams still get it wrong)✅ The shift from building faster → to driving outcomes that matter✅ How junior PMs can grow by learning the “other hats” of the business✅ A simple but powerful way to align stakeholders and “mine for conflict”✅ Why roadmaps should tell a story of value instead of featuresIf you’re a product manager, leader, or founder—this is your shortcut to timeless lessons that could save you years of trial and error.👉 Listen now, and hear why Bruce’s talk at Productized remains one of the most impactful in our community.🎟️ Meet Bruce live at Productized 2025 → https://productized.co/tickets

What’s the difference between building features… and building products that truly change the world?In this episode of the Productized Podcast, host Pedro Ganço sits down with Radhika Dutt, author of Radical Product Thinking and long-time Productized voice, to unpack how product teams can go beyond roadmaps and OKRs to create real impact.Radhika shares:➡️ Why most product visions fail (and how to fix them)➡️ The Radical Product Thinking framework for turning vision into action➡️ How to stop chasing “feature factory” growth and build products that matter➡️ Lessons from applying radical thinking in companies of all sizes➡️ Why products that ignore long-term impact end up hurting users, teams, and societyIf you’ve ever felt trapped in shipping features without purpose, this conversation is a must-listen.Chapters:03:06 The Power of Asking Questions in Product Management06:03 The Limitations of OKRs and Goal Setting08:57 Innovative Thinking and Questioning Norms12:16 The Importance of Vulnerability in Leadership15:12 Puzzle Setting vs. Traditional OKRs18:26 Building a Culture of Learning and Adaptation21:20 The Role of AI in Product Management24:31 Conclusion and Key Takeaways30:20 The Dangers of Optimizing for Engagement33:19 Crafting a Meaningful Vision Statement39:16 The Importance of Clarity in Vision42:06 Balancing Vision and Survival51:18 Creating Alignment in Product Teams55:20 Anticipating Productize 2025🔗 Connect with Radhika: https://www.linkedin.com/in/radhika-dutt/ 🔗 Productized Webinar: Measuring Product Success with Radhika Dutt: https://www.youtube.com/watch?v=aG6dSIP4C9Q 🔗 Radhika's Talk at Prodictized Conference 2024: Rethinking OKRs: How They're Hurting Your Organization: https://www.youtube.com/watch?v=Ew_0SKsByPE 🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/ 🎧 Available on YouTube, Spotify, and all podcast platforms.👉 Join us at Productized Conference 2025 in Lisbon where Radhika will also be joining us live: https://www.productized.co#RadicalProductThinking #ProductManagement #ProductStrategy #FutureOfWork #ProductLeadership #ProductizedPodcast #CreateChangeTogether

How do you build great products in a world that’s constantly changing? In this episode of the Productize Podcast, host Pedro Ganço is joined by Krasi Bozhinkova, strategic designer and founder at Owtcome, to unpack how empathy, creativity, and foresight are the new edge for product leaders.From her origins in space communications engineering to reshaping how we think about product discovery, Krasi shares:➡️ Why most product roadmaps are too “clean” to be human➡️ How to overcome decision paralysis in uncertain markets➡️ The danger of over-optimizing user journeys➡️ What AI can’t do (and why your judgment still matters)➡️ Her own frameworks like the Critical Need Model and Multi-Ocean StrategyWhether you're a designer, product manager, or founder — this episode is packed with insights that will challenge how you think and how you build.Chapters:01:06 Career Journey: From Engineering to Product Management03:39 Creating Impact through Product Bootcamp05:58 The Role of Design in Product Management12:13 Innovative Frameworks: Critical Need Model and Multi-Ocean Strategy17:04 Understanding Generational and Industry-Specific Challenges22:43 The Importance of Empathy in Product Management28:53 Embracing Uncertainty in Product Discovery32:57 The Future of Product Management with AI40:12 Responsible Design and Ethical Considerations40:55 Advice for Aspiring Product Managers🔗 Connect with Krasi: https://www.linkedin.com/in/krasi-bozhinkova/🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/ 🛠️ Krasi will also be running a highly interactive workshop at the Productized Conference 2025! Don’t miss your chance to dive deeper with her live on October 16.🎟️ Get your tickets at: https://productized.co/tickets🔗 Stay tuned, follow us on LinkedIn, and hit that subscribe button for more!

Is your product team always sprinting, yet the business impact stays flat? Are sales and stakeholder demands pulling you in ten directions at once? Do you know how to talk about product in a way that makes execs care?In this episode of the Productized Podcast, host Pedro Ganço sits down with Rich Mironov, a legendary product leadership coach with 40+ years of experience, to unpack what real product work looks like.Spoiler: it’s not just shipping features faster.You’ll learn:➡️ Why speed ≠ progress—and how to tell the difference➡️ How to protect your roadmap from sales-driven chaos➡️ What real product incentives should focus on➡️ How to speak the language of money when talking to execs➡️ What AI will (and won’t) solve in product discovery➡️ How to rebuild joy and clarity into your product team’s missionChapters:02:11 Understanding Product Management Basics04:42 Rich Mironov's Career Journey and Insights05:28 Transitioning to Portugal and Community Involvement05:37 Missing Silicon Valley: A Personal Reflection08:28 The Misconceptions of Product Management11:51 B2B Challenges: Navigating Sales and Product Dynamics14:55 The Language of Money: Bridging Product and Sales17:52 Incentives and Conflicts: Aligning Sales and Product Goals20:55 Designing an Ideal Organization: Lessons from Experience26:32 Navigating Product Management in an AI-Driven World35:09 The Attention Economy: Standing Out in a Noisy Market35:57 Finding Joy in Product Management43:06 Lessons from Failure: The CEO Perspective46:49 The Language of Money in Product LeadershipJoin Rich live at Productized Conference 2025 in Lisbon!Rich's Talk: “Business Cases Are Stories About Money”Learn how to build financial narratives that actually win over stakeholders.Rich's Workshop: “Product Leadership, Customer Value, and Talking Money with Stakeholders”Hands-on lessons in influence, alignment, and navigating real-world product leadership.🔗 Connect with Rich: https://www.linkedin.com/in/richmironov/🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/ 🔗 Rich's Talk from Productized Conference 2024: https://www.youtube.com/watch?v=p-dZnX5u9Cw🔗 Rich's Previous Podcast Episode: https://www.youtube.com/watch?v=kGLv0Rzcgz4🔗 The Art of Product Management Book: https://www.amazon.com/Art-Product-Management-Lessons-Innovator/dp/1439216061🎟️ Productized Conference 2025 | Oct 2025Productized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!🔗 Learn more and join us live in Lisbon: https://www.productized.co 🔔 Don’t forget to subscribe for more episodes from the frontlines of product, design, and transformation.#ProductManagement #RichMironov #ProductLeadership #StakeholderManagement #AIinProduct #ProductStrategy #CreateChangeTogether #ProductizedPodcast #BusinessCases #LeadershipDevelopment

What really changes when you move from product manager to product leader?In this episode of the Productized Podcast, host Pedro Ganço sits down with Dave Martin, product leadership coach and founder of Right to Left, to unpack the hidden challenges and growth opportunities that come with stepping into leadership.We explore:➡️ The CALM leadership framework (Clarity, Authority, Learning, Momentum)➡️ Why so many new leaders feel isolated and overwhelmed➡️ How to deal with messy roadmaps and executive misalignment➡️ Why self-care and boundaries are essential leadership skills➡️ The role of AI in the future of product managementWhether you're already leading a team or preparing to level up, this conversation will help you lead with intention, clarity, and confidence.Chapters: 03:05 Transitioning from Product Manager to Leader05:56 The CALM Leadership Framework11:36 The Loneliness of Leadership16:49 Defining Product Leadership21:51 Letting Go: The Challenge of Leadership28:31 Micromanagement: A Necessary Tool?29:13 Navigating Autonomy and Support in Learning33:59 The Importance of Mental Well-being for Leaders42:49 Rethinking Product Roadmaps51:15 Building Confidence in Product Leadership56:06 The Future of Product Management with AI🔗 More from Dave: https://www.linkedin.com/in/mrdavemartin/🔗 https://www.righttoleft.io🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/ 🎟 Join us at Productized Conference 2025 in Lisbon: https://www.productized.co 🎤 Dave Martin will also be the MC of our exclusive Leaders Day at Productized 2025, designed for senior product professionals and decision-makers ready to lead meaningful change. Get your Leaders Access ticket for exclusive sessions, workshops & networking: https://www.productized.co/tickets🔥 Don’t forget to like, comment, and subscribe for more insights from top product thinkers around the world.#ProductLeadership #ProductManagement #AIinProduct #LeadershipDevelopment #ProductizedPodcast #CreateChangeTogether #CALMFramework