Productized Podcast

What happens when you take one of the most respected voices in product management and distill his insights into 15 minutes of pure value? In this special release, Bruce McCarthy breaks down:✅ Why product management exploded (and why many teams still get it wrong)✅ The shift from building faster → to driving outcomes that matter✅ How junior PMs can grow by learning the “other hats” of the business✅ A simple but powerful way to align stakeholders and “mine for conflict”✅ Why roadmaps should tell a story of value instead of featuresIf you’re a product manager, leader, or founder—this is your shortcut to timeless lessons that could save you years of trial and error.👉 Listen now, and hear why Bruce’s talk at Productized remains one of the most impactful in our community.🎟️ Meet Bruce live at Productized 2025 → https://productized.co/tickets

What’s the difference between building features… and building products that truly change the world?In this episode of the Productized Podcast, host Pedro Ganço sits down with Radhika Dutt, author of Radical Product Thinking and long-time Productized voice, to unpack how product teams can go beyond roadmaps and OKRs to create real impact.Radhika shares:➡️ Why most product visions fail (and how to fix them)➡️ The Radical Product Thinking framework for turning vision into action➡️ How to stop chasing “feature factory” growth and build products that matter➡️ Lessons from applying radical thinking in companies of all sizes➡️ Why products that ignore long-term impact end up hurting users, teams, and societyIf you’ve ever felt trapped in shipping features without purpose, this conversation is a must-listen.Chapters:03:06 The Power of Asking Questions in Product Management06:03 The Limitations of OKRs and Goal Setting08:57 Innovative Thinking and Questioning Norms12:16 The Importance of Vulnerability in Leadership15:12 Puzzle Setting vs. Traditional OKRs18:26 Building a Culture of Learning and Adaptation21:20 The Role of AI in Product Management24:31 Conclusion and Key Takeaways30:20 The Dangers of Optimizing for Engagement33:19 Crafting a Meaningful Vision Statement39:16 The Importance of Clarity in Vision42:06 Balancing Vision and Survival51:18 Creating Alignment in Product Teams55:20 Anticipating Productize 2025🔗 Connect with Radhika: https://www.linkedin.com/in/radhika-dutt/ 🔗 Productized Webinar: Measuring Product Success with Radhika Dutt: https://www.youtube.com/watch?v=aG6dSIP4C9Q 🔗 Radhika's Talk at Prodictized Conference 2024: Rethinking OKRs: How They're Hurting Your Organization: https://www.youtube.com/watch?v=Ew_0SKsByPE 🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/ 🎧 Available on YouTube, Spotify, and all podcast platforms.👉 Join us at Productized Conference 2025 in Lisbon where Radhika will also be joining us live: https://www.productized.co#RadicalProductThinking #ProductManagement #ProductStrategy #FutureOfWork #ProductLeadership #ProductizedPodcast #CreateChangeTogether

How do you build great products in a world that’s constantly changing? In this episode of the Productize Podcast, host Pedro Ganço is joined by Krasi Bozhinkova, strategic designer and founder at Owtcome, to unpack how empathy, creativity, and foresight are the new edge for product leaders.From her origins in space communications engineering to reshaping how we think about product discovery, Krasi shares:➡️ Why most product roadmaps are too “clean” to be human➡️ How to overcome decision paralysis in uncertain markets➡️ The danger of over-optimizing user journeys➡️ What AI can’t do (and why your judgment still matters)➡️ Her own frameworks like the Critical Need Model and Multi-Ocean StrategyWhether you're a designer, product manager, or founder — this episode is packed with insights that will challenge how you think and how you build.Chapters:01:06 Career Journey: From Engineering to Product Management03:39 Creating Impact through Product Bootcamp05:58 The Role of Design in Product Management12:13 Innovative Frameworks: Critical Need Model and Multi-Ocean Strategy17:04 Understanding Generational and Industry-Specific Challenges22:43 The Importance of Empathy in Product Management28:53 Embracing Uncertainty in Product Discovery32:57 The Future of Product Management with AI40:12 Responsible Design and Ethical Considerations40:55 Advice for Aspiring Product Managers🔗 Connect with Krasi: https://www.linkedin.com/in/krasi-bozhinkova/🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/ 🛠️ Krasi will also be running a highly interactive workshop at the Productized Conference 2025! Don’t miss your chance to dive deeper with her live on October 16.🎟️ Get your tickets at: https://productized.co/tickets🔗 Stay tuned, follow us on LinkedIn, and hit that subscribe button for more!

Is your product team always sprinting, yet the business impact stays flat? Are sales and stakeholder demands pulling you in ten directions at once? Do you know how to talk about product in a way that makes execs care?In this episode of the Productized Podcast, host Pedro Ganço sits down with Rich Mironov, a legendary product leadership coach with 40+ years of experience, to unpack what real product work looks like.Spoiler: it’s not just shipping features faster.You’ll learn:➡️ Why speed ≠ progress—and how to tell the difference➡️ How to protect your roadmap from sales-driven chaos➡️ What real product incentives should focus on➡️ How to speak the language of money when talking to execs➡️ What AI will (and won’t) solve in product discovery➡️ How to rebuild joy and clarity into your product team’s missionChapters:02:11 Understanding Product Management Basics04:42 Rich Mironov's Career Journey and Insights05:28 Transitioning to Portugal and Community Involvement05:37 Missing Silicon Valley: A Personal Reflection08:28 The Misconceptions of Product Management11:51 B2B Challenges: Navigating Sales and Product Dynamics14:55 The Language of Money: Bridging Product and Sales17:52 Incentives and Conflicts: Aligning Sales and Product Goals20:55 Designing an Ideal Organization: Lessons from Experience26:32 Navigating Product Management in an AI-Driven World35:09 The Attention Economy: Standing Out in a Noisy Market35:57 Finding Joy in Product Management43:06 Lessons from Failure: The CEO Perspective46:49 The Language of Money in Product LeadershipJoin Rich live at Productized Conference 2025 in Lisbon!Rich's Talk: “Business Cases Are Stories About Money”Learn how to build financial narratives that actually win over stakeholders.Rich's Workshop: “Product Leadership, Customer Value, and Talking Money with Stakeholders”Hands-on lessons in influence, alignment, and navigating real-world product leadership.🔗 Connect with Rich: https://www.linkedin.com/in/richmironov/🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/ 🔗 Rich's Talk from Productized Conference 2024: https://www.youtube.com/watch?v=p-dZnX5u9Cw🔗 Rich's Previous Podcast Episode: https://www.youtube.com/watch?v=kGLv0Rzcgz4🔗 The Art of Product Management Book: https://www.amazon.com/Art-Product-Management-Lessons-Innovator/dp/1439216061🎟️ Productized Conference 2025 | Oct 2025Productized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!🔗 Learn more and join us live in Lisbon: https://www.productized.co 🔔 Don’t forget to subscribe for more episodes from the frontlines of product, design, and transformation.#ProductManagement #RichMironov #ProductLeadership #StakeholderManagement #AIinProduct #ProductStrategy #CreateChangeTogether #ProductizedPodcast #BusinessCases #LeadershipDevelopment

What really changes when you move from product manager to product leader?In this episode of the Productized Podcast, host Pedro Ganço sits down with Dave Martin, product leadership coach and founder of Right to Left, to unpack the hidden challenges and growth opportunities that come with stepping into leadership.We explore:➡️ The CALM leadership framework (Clarity, Authority, Learning, Momentum)➡️ Why so many new leaders feel isolated and overwhelmed➡️ How to deal with messy roadmaps and executive misalignment➡️ Why self-care and boundaries are essential leadership skills➡️ The role of AI in the future of product managementWhether you're already leading a team or preparing to level up, this conversation will help you lead with intention, clarity, and confidence.Chapters: 03:05 Transitioning from Product Manager to Leader05:56 The CALM Leadership Framework11:36 The Loneliness of Leadership16:49 Defining Product Leadership21:51 Letting Go: The Challenge of Leadership28:31 Micromanagement: A Necessary Tool?29:13 Navigating Autonomy and Support in Learning33:59 The Importance of Mental Well-being for Leaders42:49 Rethinking Product Roadmaps51:15 Building Confidence in Product Leadership56:06 The Future of Product Management with AI🔗 More from Dave: https://www.linkedin.com/in/mrdavemartin/🔗 https://www.righttoleft.io🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/ 🎟 Join us at Productized Conference 2025 in Lisbon: https://www.productized.co 🎤 Dave Martin will also be the MC of our exclusive Leaders Day at Productized 2025, designed for senior product professionals and decision-makers ready to lead meaningful change. Get your Leaders Access ticket for exclusive sessions, workshops & networking: https://www.productized.co/tickets🔥 Don’t forget to like, comment, and subscribe for more insights from top product thinkers around the world.#ProductLeadership #ProductManagement #AIinProduct #LeadershipDevelopment #ProductizedPodcast #CreateChangeTogether #CALMFramework

What if change wasn’t something you manage—but something you design?In this episode of the Productized Podcast, host André Marquet sits down with Pedro Janeiro, Partner at DesignThinkers Group and one of the world’s leading voices in service design and innovation.Pedro shares lessons from designing impactful services across public and private sectors—from training 1,500+ professionals in Design Thinking to advising companies like Coca-Cola, Nespresso, Deutsche Bank, and SAP.🎙 We talk about:➡️ What “creating change together” really means➡️ Why innovation efforts often fail—and how to fix them➡️ The true power of Design Thinking (hint: it’s not sticky notes)➡️ Designing for public value and co-creation➡️ What to expect at his Productized 2025 workshopWhether you work in product, design, public services or transformation—this one’s packed with insight and inspiration.📌Chapters:02:50 The Importance of Co-Creation in Complex Systems05:43 Discovering Service Design and Design Thinking08:34 Transformative Experiences in Design Education11:40 Implementing Design Thinking in IT Projects14:57 Building Diverse Teams for Innovation17:53 Scaling Change Through Strategic Training20:46 Productizing Services for Global Impact25:22 Design Syncing as Organizational Glue28:24 Designing for Public Value31:04 Establishing Design Principles34:44 Creating Change in Resistant Organizations🔗 Where to find Pedro: https://www.linkedin.com/in/pedro-janeiro-78a487/ 🔗 Where to find Andre: https://www.linkedin.com/in/marquet/ 🔗 Learn more and join us live in Lisbon: https://www.productized.co 🎟️ Productized Conference 2025 | Oct 2025Productized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!🔔 Don’t forget to subscribe for more episodes from the frontlines of product, design, and transformation.

🎙️ Can AI really empower product managers, or just replace them?In this thought-provoking episode of the Productized Podcast, host Pedro Ganço sits down with Mustafa Kapadia, product leader and AI strategist, to explore how artificial intelligence is reshaping the role of product managers.They break down:➡️ How AI can streamline daily tasks➡️ Why context is key in prompting➡️ What a good AI playbook actually looks like➡️ How to work with AI agents for automation➡️ Why we’ll need more PMs in the future of product workMustafa shares practical advice, frameworks, and mindset shifts for PMs who want to use AI intelligently, not just experimentally.Whether you’re new to AI or already testing tools like ChatGPT or Claude, this conversation is a must-listen for any product leader ready to grow with the future.📌 Chapters:02:51 The Role of AI in Daily Tasks05:34 AI as a Tool for Enhanced Creativity08:02 Decision Making: Human vs AI10:56 Practical Applications of AI for PMs13:30 Framework for Effective AI Prompting16:06 Real-Time AI Analysis in Product Management22:46 The Power of AI in Product Management26:02 Creating a Playbook for Effective AI Use28:45 Aligning Projects with OKRs34:07 Understanding AI Limitations and Capabilities37:36 Synthetic Users: A New Approach to User Research43:25 Differentiating Yourself as a PM with AI Skills44:32 Embracing AI: The Need for Skill Development47:20 The Evolution of AI Usage: From Basics to Mastery48:12 Understanding Agentic AI: The Future of Automation55:46 The Future of Product Management: More Jobs or Less?🔗 Connect with Mustafa: https://www.linkedin.com/in/kapadiamustafa/ 🔗 Newsletter: echo-point.com 🔗 AI Prompt Framework: https://mustafakapadia.substack.com/p/pms-ultimate-ai-prompt-framework 🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/ 🎉 Join us at Productized Conference 2025 in Lisbon → https://www.productized.coProductized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!#AIProductManagement #ProductOps #ProductStrategy #FutureOfWork #AIInProduct #AIPlaybook #CreateChangeTogether #ProductizedPodcast

What happens when companies stop thinking in terms of projects, and start thinking like products?In this episode of the Productized Podcast, host Pedro Ganço sits down with Sebastian Borggrewe, CPO at Product Masterclass, product advisor, organizational designer, to unpack how product thinking is reshaping B2B organizations from the inside out.Drawing from years of experience in large-scale digital transformation, Sebastian shares how legacy structures, process debt, and project-driven mindsets hold teams back, and what it takes to shift toward product-led, outcome-focused ways of working.Key topics covered:➡️ Why project thinking is still killing product momentum➡️ How org design needs to shift for true product thinking➡️ The hidden role of power and trust in digital transformation➡️ The growing role of product ops in aligning tech, business, and people➡️ How to scale product strategy without losing clarity➡️ When Agile is not enough—and what to do about itWhether you’re a CPO, product ops lead, or founder scaling a B2B company, this episode is a must-listen for rethinking how your organization really builds.Chapters:01:58 Sebastian's Journey in Tech and Product Management04:21 The Mission Behind Product Masterclass06:15 Project vs. Product Companies: A Balancing Act09:25 The Case for Transitioning to Product10:24 Understanding the Benefits of Product Companies13:20 Defining Projects vs. Products16:43 Advice for Companies Transitioning to Product20:20 The Role of Sales in Product Transition26:05 Organizational Changes for Product Success29:44 Common Pitfalls in Transitioning from Project to Product30:51 Transitioning from Project to Product Management35:20 Advice for Aspiring Product Managers39:40 The Role of AI in Product Development48:54 The Future of Product Management55:17 Final Thoughts and Resources🔗 Connect with Sebastian: https://www.linkedin.com/in/sebastianborggrewe/🔗 Book: From Project to Product Mode: A Game Plan to Unlock Scalability for B2B Software Products: https://www.amazon.com/dp/B0D79SB7TZ 🔗 Product Masterclass: https://www.product-masterclass.com 🔗 Where to find Pedro: https://www.linkedin.com/in/pedroganco/ 🎉 Join us at Productized Conference 2025 in Lisbon → https://www.productized.coProductized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!#ProductThinking #OrganizationalDesign #ProductLeadership #ProductOps #B2BProduct #AgileTransformation #ProductizedPodcast #ProductStrategy

Digital transformation isn’t just for startups. It’s happening inside legacy institutions, and Cláudio Pimentel is leading the charge.In this episode of the Productized Podcast, host André Marquet speaks with Cláudio Pimentel, CIO at Cofidis Portugal, about what it really takes to innovate from within. With two decades of leadership in tech and finance, Cláudio shares real-world insights on navigating change, building resilient teams, and making innovation a strategic choice—not just a buzzword.They explore:➡️ How agile practices reshaped delivery in a traditional environment➡️ Why collaboration (not process) is the true driver of change➡️ What most teams get wrong about AI in financial services➡️ The rising importance of cloud sovereignty➡️ How small markets like Portugal can become hubs for experimentationThis episode is packed with lessons for product leaders, CIOs, and innovation teams looking to create real impact—even in highly regulated, complex ecosystems.🎧 Whether you’re working in fintech, enterprise, or government—this one’s for you.Chapters:02:29 Cláudio Pimentel: A Journey in Tech Leadership12:03 Navigating Change in Established Organizations18:35 Building a Tech Team from Scratch26:29 Adapting to Agile Methodologies30:08 Lessons Learned from Mergers and Transformations31:37 Breaking Silos: IT and Business Collaboration33:12 Innovation as a Strategic Choice35:18 The Role of Innovation in Financial Services39:37 Learning from Failures in Innovation40:11 AI in Financial Services: Opportunities and Misconceptions46:21 Responsible AI and Human Oversight48:20 Cloud Sovereignty and Technical Limitations53:34 Embracing Opportunities in a Small Market56:37 Resilience and Strategic Decision-Making📌 Connect with Claudio: https://www.linkedin.com/in/claudiopimentel📌 Where to find Andre: https://www.linkedin.com/in/marquet/ 🎟️ Join us in Lisbon at Productized Conference 2025 → https://www.productized.co#ProductizedPodcast #TechLeadership #FintechInnovation #AgileTransformation #AIinFinance #ProductManagement #ChangeLeadership #CIOperspectives #CloudSovereignty #CreateChangeTogether

In this episode of the Productized Podcast, host André Marquet sits down with Antonia Landi, a senior product operations coach and consultant, to explore the emotional, strategic, and cultural layers of driving change in modern product teams.Together, they dig into:➡️ Why Product Ops is more than a function—it’s a mindset➡️ How to build trust when driving change in legacy systems➡️ The real emotional labor behind product strategy➡️ Practical tips for weekly check-ins, alignment, and ops enablement➡️ Why co-creating change beats top-down initiatives every timeIf you’re a product leader, coach, or team builder, this episode is packed with insights on how to make your team thrive—without burning out.🎧 Listen now and learn why Product Ops is about people first, frameworks second.Chapters:09:04 Antonia Landi's Journey into Product Operations17:21 Creating Change Together: The Role of Product Ops25:43 Making Product Ops Work Explicit29:53 Building Trust in Change Management36:17 The Emotional Layer of Product Ops36:47 The Future of Product Work39:05 Workshop Preview: Practical Product Ops Strategies🔗 Connect with Antonia:Website → https://www.antonialandi.comLinkedIn → https://www.linkedin.com/in/landiantonia🔗 Where to find Andre: https://www.linkedin.com/in/marquet/ 🛠️ Catch Antonia live at Productized Conference 2025 — Workshop: “Delivering Results: A Product Operations Masterclass for Leaders”🎟️ Join us in Lisbon → https://www.productized.co#ProductOps #ProductManagement #TeamDynamics #ProductLeadership #EmpathyAtWork #ChangeManagement #FutureOfWork #CreateChangeTogether #ProductizedPodcast #Productized2025