Productized Podcast

In episode, host André Marquet sits down with Jason Knight, a fractional product leader and startup advisor, to discuss the challenges and opportunities of strategic leadership in B2B SaaS companies. Jason shares his journey from developer to product management and offers valuable insights into defining effective product strategies, fostering alignment between leadership and product teams, and avoiding common mistakes when scaling. The conversation also touches on the role of passion in decision-making, the importance of community for product professionals, and strategies for balancing innovation with core business objectives. Key Takeaways: ➡️ Scaling B2B SaaS requires clear product strategies and understanding market needs. ➡️ Leadership alignment is critical for product success. ➡️ Collaboration between teams often defines execution success. ➡️ Many companies fail by not defining their ideal customer profiles. ➡️ Passion is valuable but must be balanced with objectivity. ➡️ Effective product strategies require focus and avoiding context switching. ➡️ Community and networking are essential for growth in product management. ➡️ Innovation should always address real customer needs. Chapters: 00:00 Introduction to Product Challenges and Opportunities 02:42 The Journey from Developer to Product Management 05:39 Jason's Background and Experience 08:27 The Role of Passion in Product Management 11:04 Exploring the Idea of Indoor Ski Slopes 13:53 Mistakes in Scaling B2B SaaS Companies 16:58 Defining Product Strategies 19:51 The Importance of Community in Product Management 22:27 Navigating Social Media for Product Professionals 25:26 Conclusion and Key Takeaways 30:09 Strategic Product Leadership Challenges 33:51 Aligning Leadership and Product Teams 39:27 Building Effective Collaboration 46:00 Future-Ready Product Strategies 51:37 Balancing Innovation and Core Vision Where to Find Jason: https://www.linkedin.com/in/jason-knight/ Where to find Andre: https://www.linkedin.com/in/marquet/ 🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host André Marquet sits down with Shanif Dhanani, founder of Nobi, to discuss the transformative role of AI in e-commerce and the evolving landscape of startups. They dive into the importance of personalization in enhancing customer experiences, the technical challenges of scaling AI solutions, and the balance between hard work and luck in entrepreneurship. Shanif shares his journey through the tech industry, from programming languages to philanthropy, offering practical advice for early-stage founders on leveraging data effectively and understanding consumer behavior. Tune in to learn how AI-powered solutions are reshaping the future of online shopping and why focusing on real-world problems is key to success. Key Takeaways: ➡️ Personalization boosts customer experience. ➡️ AI search enhances product discovery. ➡️ Knowing customer intent improves personalization. ➡️ Scaling AI requires speed and accuracy balance. ➡️ Success needs hard work—and a bit of luck. ➡️ Entrepreneurship is all about learning and adapting. ➡️ Data-driven decisions are crucial for startups. ➡️ Giving back is central to Shanif’s mission. ➡️ Clear communication is vital for lean teams. Chapters: 00:00 Introduction to Shanif Dhanani and Nobi 02:45 The Evolution of Programming Languages: A Personal Journey 05:21 Personal Background: A Deeper Look 08:11 The Role of Luck and Hard Work in Success 10:48 Navigating the Startup Landscape: Pivots and Challenges 13:33 From Apteo to Nobi 17:07 AI-Powered Search: Revolutionizing E-Commerce 19:57 Staying Competitive in an AI-Driven Market 23:00 Challenges in E-commerce Personalization 28:29 Verticals for Personalized AI in E-commerce 33:07 The Future of AI Personal Shopping Agents 35:57 Technical Challenges in Scaling AI Solutions 39:43 Leveraging AI for Efficiency in Startups 42:45 Data Science and Machine Learning at Twitter 47:16 Advice for Early Stage Founders Where to find Shanif: https://www.linkedin.com/in/shanifdhanani/ shanif@nobi.ai https://twitter.com/shanif https://www.locusive.com/ Where to find Andre: https://www.linkedin.com/in/marquet/ 🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host Andre Marquet sits down with Andy Nesling, head of engineering and product at Cervus, to explore the multifaceted world of product management. They discuss the integration of cutting-edge technologies like IoT and robotics in product development, the unique challenges of managing military training products, and the pivotal role of agile methodologies. Andy shares his journey from Dyson to the defense tech sector, offering insights into leading hybrid teams, aligning OKRs with business goals, and the ethical considerations in defense technology. Tune in to learn how to navigate complex engineering challenges, foster innovation, and maintain a customer-centric approach in an ever-evolving industry. Key Takeaways: ➡️ Agility is crucial for successful product management. ➡️ Integrating IoT and robotics presents unique challenges. ➡️ Leading hybrid teams requires effective communication. ➡️ Ethical decision-making is vital in defense tech. ➡️ Aligning OKRs with business goals ensures success. ➡️ Innovation is key to long-term business growth. ➡️ Data-driven decisions improve effectiveness in training. ➡️ Involving stakeholders fosters alignment with objectives. ➡️ A customer-centric approach drives value. Chapters: 00:00 Introduction to Product Challenges and Opportunities 05:48 Innovation in IoT and Robotics 12:52 Complexities of Product Management in Robotics 17:56 Leading Hybrid Product and Engineering Teams 23:12 Navigating OKRs in Product Development 31:11 Balancing Day-to-Day Needs with Long-Term Vision 35:43 Opportunity Cost in Innovation 43:29 The Future of Defense Tech and Innovation Where to find Andy: https://www.linkedin.com/in/andynesling/ Where to find Andre: https://www.linkedin.com/in/marquet/ 🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host Pedro Ganço sits down with Pippa Topp, a product leader and consultant, to explore the dynamic world of product management. Together, they discuss the evolving landscape of the role, the increasing importance of emotional intelligence, and the future direction of product teams. Pippa offers invaluable insights into building effective teams, fostering creativity under pressure, and embracing failure as a critical part of growth. Tune in to discover how to cultivate 'pockets of brilliance' within your organization and why curiosity, transparency, and understanding your goals are essential for success in product management. Key Takeaways: ➡️ Emotional intelligence is essential for product managers. ➡️ The role of product management has evolved but remains crucial. ➡️ Strong teams rely on emotional intelligence and collaboration. ➡️ Curiosity and a love of learning are key for success. ➡️ Protect time for creativity, even under pressure. ➡️ View failure as a chance to grow and learn. ➡️ 'Pockets of brilliance' can drive exceptional results. ➡️ Transparency fosters trust and autonomy in teams. ➡️ Know your goals and the reasons behind your actions. Where to find Pippa: https://www.linkedin.com/in/pippa-topp/ Where to find Pedro: https://www.linkedin.com/in/pedroganco/ 🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host Andre Marquet sits down with Dave Martin, a seasoned product leadership coach, to explore how to transform product leadership and adopt an outcome-first mindset. Dave shares his passion for helping product teams deliver successful products without unnecessary stress or wasted effort. The conversation uncovers common pitfalls in product development, such as overemphasizing solutions instead of addressing the root causes of problems. Dave elaborates on the difference between product craft and product leadership and explains how the Value Creation Plan framework helps align teams around delivering genuine value. Dave also opens up about co-authoring his book, the influence of his Outcome Habits newsletter, and offers actionable advice for product leaders looking to improve their effectiveness. Key Takeaways: ➡️ Help product teams build successful products without high stress. ➡️ Simplify product design to improve user experience and reduce waste. ➡️ Build trust through clear expectations and reliable delivery. ➡️ Use roadmaps as communication tools, not fixed commitments. ➡️ Active listening is essential for effective leadership and team alignment. Where to find Dave: https://www.linkedin.com/in/mrdavemartin/ Where to find Andre: https://www.linkedin.com/in/marquet/ 🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, Simonetta Batteiger explores gender dynamics in product management and their impact on career advancement. She discusses challenges like the competence-likability dilemma and unconscious biases, offering strategies for women to navigate them. Simonetta highlights the importance of relationships, visibility, and organizational context in promoting diversity and inclusion. The conversation delves into cultural differences, the role of gender in innovation, and the future of inclusive leadership, emphasizing how diversity drives better outcomes and innovation in teams. Key Takeaways: ➡️ Build relationships and visibility to advance your career. ➡️ Organizational context and women in leadership impact promotion opportunities. ➡️ Diversity enhances innovation, engagement, and outcomes. ➡️ Inclusive leadership and psychological safety are vital for success. ➡️ Intentional actions and intersectionality are key to fostering equality. Chapters: 00:00 Introduction and Productized Conference 00:41 Background and Research on Gender Dynamics 04:05 Current State of Gender Dynamics in Product Management 07:54 Strategies for Advancement in Product Management 18:00 Challenges Women Face in Advancing Their Careers 22:39 Unconscious Bias and Competence-Likability Dilemma 25:42 Working with HR and Companies to Create Inclusive Leadership 31:39 Evolution of Gender Dynamics and the Impact of the Economic Crisis 34:33 Simonetta's Work with Inclusive Leaders 39:08 Carrots in Creating Inclusive Workplaces 40:28 The Carrots: Better Outcomes, More Innovation, Team Happiness 52:16 The Power of Diversity in Driving Innovation 57:08 Creating Inclusive and High-Performing Teams 01:03:17 Cultural Differences and the Role of Gender in Product Innovation 01:06:28 The Future of Inclusive Leadership 01:09:48 The Importance of Individual Agency in Creating Change Where to find Simonetta: https://www.linkedin.com/in/simonettabatteiger/ Where to find Andre: https://www.linkedin.com/in/marquet/ 🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/

In this exciting episode of the Productized Podcast, host Andre Marquet sits down with gamification experts Renato Carbone and Thiago Barrionuevo to dive deep into the transformative power of gamification in product development. Discover how integrating game elements—such as points, rewards, and challenges—into non-game contexts can significantly enhance user engagement and drive innovation. Key Takeaways: - Understanding Gamification: Learn what gamification truly means and how it can revolutionize user interaction by incorporating game mechanics into everyday experiences. - Audience Insight: Renato and Thiago emphasize the importance of knowing your target audience and their intrinsic motivators to craft effective gamification strategies. - The Octalysis Framework: Explore the Octalysis Framework, a powerful tool for designing engaging and motivational gamification strategies that resonate with users. - Creativity & Open-Mindedness: The discussion highlights how playing games fosters creativity and problem-solving skills, and the importance of creating a safe, open environment for these skills to flourish. - Gamification in HR: Discover how gamification can be leveraged in HR processes for assessment and team building, making work more engaging and effective. The episode also touches on the benefits of playing games, not just for enjoyment, but as a way to stimulate the brain and encourage creative thinking. Renato and Thiago share insights on overcoming biases against games in professional settings and the value of experienced players in introducing complex games to newcomers. Listen in to spark your creativity and elevate your product strategies with gamification! Where to find Thiago: https://www.linkedin.com/in/thiago-barrionuevo/ Where to find Renato: https://www.linkedin.com/in/renatocarbs/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/

In this insightful episode, we dive into the transformative impact of AI on product development with Tamás Kökény, Co-Founder and CTO of Bobcats Coding. Discover how AI is revolutionizing the tech industry, from accelerating product prototyping to enhancing innovation and efficiency. Tamás shares his expertise on: - The role of AI in modern product development - Strategies for startups to leverage AI and experimentation - The evolving tech landscape in Lisbon - Building a product mindset and culture in startups - The importance of prompt engineering and customer validation Whether you're an entrepreneur, a tech enthusiast, or just curious about the future of AI, this episode offers valuable insights into navigating the challenges and opportunities in the tech world. Where to find Tamas: https://www.linkedin.com/in/eggdice/?originalSubdomain=pt Bobcats Coding: https://www.bobcatscoding.com/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/

Discover how Ashley Nicodemus, Senior Director of Design at UEGroup, uses user-centered design to create innovative products for critical environments. Learn her insights on balancing user needs with business objectives, managing conflicts between design and product teams, and using the Innovation Equation framework to drive disruptive product innovation. Ashley shares her journey from industrial design to leading projects like the brain surgery navigation platform and highlights the importance of individual brainstorming, trade-offs, and data-driven decision-making in the design process. This Episode's Topics: - Ashley’s Journey from Industrial Design to Product Innovation - Designing Seamless Experiences in Critical Environments - Applying the Innovation Equation to Create Disruptive Products - The Importance of Individual Brainstorming and Managing Trade-offs - Balancing User Needs with Business Objectives - Key Insights from the Brain Surgery Navigation Platform Project - Collaboration and Iterative Testing in High-Stakes Environments - Managing Conflicts Between Design and Product Teams - Making Data-Driven Decisions in Product Development Where to find Ashley: https://www.linkedin.com/in/ashley-nicodemus/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/

Discover how Tanja Lau, founder of Product Academy, built her career in product management and entrepreneurship by trusting her intuition, taking risks, and creating impactful learning experiences. Learn her insights on remote work, hypothesis-driven decision-making, and the value of diverse learning methods. Tanja shares her journey from the publishing industry to founding Product Academy, where she supports product managers through mentoring and coaching. She discusses the importance of setting boundaries, finding the right work-life balance, and how Montessori education inspires her approach to learning. Tanja also delves into common mistakes in hypothesis framing, the role of AI tools, and why financial and entrepreneurial skills are crucial for today’s product managers. This Episode's Topics: - Tanja’s Path into Product Management - Key Lessons from Tanja's Entrepreneurial Journey - The Story Behind Founding Product Academy - The Transition to Curated Learning Experiences - Balancing Work and Personal Life Effectively - Finding the Ideal Remote Work Setup - Why Hypothesis-Driven Product Management Matters - Common Mistakes in Hypothesis Framing - Utilizing AI Tools in Hypothesis-Driven Approaches - The Rising Need for Financial and Entrepreneurial Skills in Product Management Where to find Tanja: LinkedIn: https://www.linkedin.com/in/tanjalau/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/