189. Design Thinking for Impact: Lessons for Product and Policy Makers by Pedro Janeiro

What if change wasn’t something you manage—but something you design?

In this episode of the Productized Podcast, host André Marquet sits down with Pedro Janeiro, Partner at DesignThinkers Group and one of the world’s leading voices in service design and innovation.

Pedro shares lessons from designing impactful services across public and private sectors—from training 1,500+ professionals in Design Thinking to advising companies like Coca-Cola, Nespresso, Deutsche Bank, and SAP.

🎙 We talk about:

➡️ What “creating change together” really means

➡️ Why innovation efforts often fail—and how to fix them

➡️ The true power of Design Thinking (hint: it’s not sticky notes)

➡️ Designing for public value and co-creation

➡️ What to expect at his Productized 2025 workshop

Whether you work in product, design, public services or transformation—this one’s packed with insight and inspiration.

📌Chapters:

02:50 The Importance of Co-Creation in Complex Systems

05:43 Discovering Service Design and Design Thinking

08:34 Transformative Experiences in Design Education

11:40 Implementing Design Thinking in IT Projects

14:57 Building Diverse Teams for Innovation

17:53 Scaling Change Through Strategic Training

20:46 Productizing Services for Global Impact

25:22 Design Syncing as Organizational Glue

28:24 Designing for Public Value

31:04 Establishing Design Principles

34:44 Creating Change in Resistant Organizations

🔗 Where to find Pedro: https://www.linkedin.com/in/pedro-janeiro-78a487/

🔗 Where to find Andre: https://www.linkedin.com/in/marquet/

🔗 Learn more and join us live in Lisbon: https://www.productized.co

🎟️ Productized Conference 2025 | Oct 2025

Productized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!

🔔 Don’t forget to subscribe for more episodes from the frontlines of product, design, and transformation.