187. How Product Thinking Is Changing Organizations from the Inside Out | Sebastian Borggrewe

What happens when companies stop thinking in terms of projects, and start thinking like products?

In this episode of the Productized Podcast, host Pedro Ganço sits down with Sebastian Borggrewe, CPO at Product Masterclass, product advisor, organizational designer, to unpack how product thinking is reshaping B2B organizations from the inside out.

Drawing from years of experience in large-scale digital transformation, Sebastian shares how legacy structures, process debt, and project-driven mindsets hold teams back, and what it takes to shift toward product-led, outcome-focused ways of working.

Key topics covered:

➡️ Why project thinking is still killing product momentum

➡️ How org design needs to shift for true product thinking

➡️ The hidden role of power and trust in digital transformation

➡️ The growing role of product ops in aligning tech, business, and people

➡️ How to scale product strategy without losing clarity

➡️ When Agile is not enough—and what to do about it

Whether you’re a CPO, product ops lead, or founder scaling a B2B company, this episode is a must-listen for rethinking how your organization really builds.

Chapters:

01:58 Sebastian's Journey in Tech and Product Management

04:21 The Mission Behind Product Masterclass

06:15 Project vs. Product Companies: A Balancing Act

09:25 The Case for Transitioning to Product

10:24 Understanding the Benefits of Product Companies

13:20 Defining Projects vs. Products

16:43 Advice for Companies Transitioning to Product

20:20 The Role of Sales in Product Transition

26:05 Organizational Changes for Product Success

29:44 Common Pitfalls in Transitioning from Project to Product

30:51 Transitioning from Project to Product Management

35:20 Advice for Aspiring Product Managers

39:40 The Role of AI in Product Development

48:54 The Future of Product Management

55:17 Final Thoughts and Resources

🔗 Connect with Sebastian: https://www.linkedin.com/in/sebastianborggrewe/

🔗 Book: From Project to Product Mode: A Game Plan to Unlock Scalability for B2B Software Products: https://www.amazon.com/dp/B0D79SB7TZ

🔗 Product Masterclass: https://www.product-masterclass.com

🔗 Where to find Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Join us at Productized Conference 2025 in Lisbon → https://www.productized.co

Productized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!

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