

194. AI Has Rewritten the Rules: Hugo de Sousa on Product Strategy, Leadership & Vibe Coding
AI isn’t just a new tool, it’s rewriting the rules of how we build, lead, and innovate.
In this episode of the Productized Podcast, host André Marquet sits down with Hugo de Sousa (founder of Mars Shot, innovation consultant, and former professional chess player) to explore how AI, unlearning, and vibe coding are reshaping product strategy and leadership.
You’ll learn:
➡️ Why AI is a cultural catalyst for change, not just technology
➡️ The superpower of unlearning and learning in a fast-moving world
➡️ What “vibe coding” means and how it accelerates innovation
➡️ How leaders can embrace experimentation without fear of failure
➡️ Why digital literacy is the #1 leadership skill of the future
If you’re a product leader, innovator, or strategist, this conversation will help you see AI not as a disruption, but as an opportunity to transform how teams create change together.
🔗 Connect with Hugo: https://www.linkedin.com/in/hugocsousa/
🔗 Follow André: https://www.linkedin.com/in/marquet/
🎟 Join us at Productized Conference 2025 in Lisbon: https://www.productized.co
Chapters:
05:34 Navigating Career Choices and Education
09:32 The Superpower of Unlearning and Learning
14:55 AI as a Cultural Catalyst for Change
22:49 Rewriting the Rules of Product Management
32:38 Vibe Coding: Speed and Efficiency in Development
41:43 Breaking Down Silos for Better Collaboration
45:16 Embracing Speed and Experimentation
📌 Don’t forget to like, comment, and subscribe for more conversations with world-class product thinkers.
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