In this episode, João was speaking to Joana Nunes Cardoso, Head of New Product Development at Cofidis and one of the speakers of the first Product Weekend event. Joana has a long experience in the personal credit space as well as in managing the development and launching of innovative products. Besides being the head of new product development she is also a theatre and gymnastics lover, a mother and an enthusiastic person with strong convictions. [0:10] Introduction of Joana [0:55] Theatre as the most magical place of Joana's childhood [6:20] Joana's experience in gymnastics and balancing between other disciplines [8:55] Professional experience at Cetelem and Cofidis  [13:05] Ending up in a financial institution while studying communication  [15:20] First contact with product and transition from marketing to product [21:20] Challenges caused by a lack of a technical background [25:18] What would 18-yer-old Joana choose to study instead? [27:45] Putting customer experience first and having the mindset of failure and the main learning [34:33] The biggest challenge as a PM and the impact of emotions Having this relation within the team in different disciplines is really teamwork.  [38:43] Favourite things about working in product - from ideas to feedback [39:47] Lessons people can learn from the product management [41:15] Advice for starting a career in a big company [43:00] Coffee with a historical figure - which one? [45:45] Recommendations. PRODUCTION This podcast was hosted by João Moita from Product Weekend, with sound edited by Miguel Sousa and production help by Productized, André Marquet and Evelina Bogdiun.