

Productized Podcast
Productized
The Productized Podcast is produced by Productized. A series of interviews with product innovators, successful makers, and entrepreneurs. Our main focus is on products at the intersection of digital and physical, on software, web and mobile, created by startups as well as big companies. We hope those who listen to the ideas on this show are inspired to action!
Episodes
Mentioned books

Feb 13, 2024 • 28min
134. Isabella Cesarini, Fractional CPO | Product Audits and OKRs
Embark on a journey into Product Audit and OKRs with host Margarida and Isabella Cesarini, a professional with over two decades in the financial sector and a current advisory board member at Keyward.
In this episode, we discuss:
* What’s a product audit?
* The importance of Product audit and its key elements.
* Why and when is it necessary to apply a product audit?
* The strategic power of OKR’s.
* Comparing perspectives on the application of OKR’s
Dive into the conversation:
5:30 Isabella's 'Gap year' and her personal development.
9:30 Explaining product audit
12:38 CPO vs External perspective
15:20 Act on identified problems
17:15 When to ask for an external opinion
19:20 The impact of OKRs in product management
21:40 Comparing views on applying OKRs.
24:36 Assessing the effects of OKR implementation.
27:37 ‘Sailing unknown waters’
29:30 Monitoring OKR’s.
Highlighted books:
The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle, https://www.amazon.com/Power-Now-Guide-Spiritual-Enlightenment/dp/1577314808
The Inner Work by Mathew Micheletti, Ashley Cottrell https://www.amazon.com/Inner-Work-Invitation-Freedom-Happiness/dp/1096714612
Strategize: Product Strategy and Product Roadmap Practices for the Digital Age by Roman Pichler
https://www.amazon.com/Strategize-Product-Strategy-Roadmap-Practices/dp/0993499201
Where to find Isabella?
LinkedIn: https://www.linkedin.com/in/isabella-cesarini-47962857/recent-activity/all/
Where to Find Margarida?
LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

Feb 2, 2024 • 59min
133. Mike Vladimer, Author of Nascent Startups | Vision Meets Reality: The Nascent Startup Blueprint
Dive into the pool of products with our Andre Marquet as he interviews the author of Nascent Startups, Mike Vladimir, about his upcoming book and authorship.
In this episode, we will uncover :
* How does the business world work?
* How do you make something happen if you want it to happen?
* Science to business
* Is a journey soo long worth the gamble of success?
In this episode, we covered:
1:30 Berkley and electrical engineering
6:58 Science to business
8:34 Cultures and technologies mixing, land hits the water, drawn to two worlds colliding
9:14 Wtf is IoT?
13:30 Valuable use cases
13:57 My Sutro pool cleaning company ~why what impact
20:17 Monetization of LORA
31:00 Know your goal
33:00 minimum viable product ( meets bare minimum for customer), product market fit (must have customers)
34:16 “Can’t get cheaper than free. “
35:48 Andre: is prototyping enough?
44:33 ""Just wait""
45:23 Single Washy
46:38 I will never see an electron I have to envision it
46:46 super important, super present and completely invisible
49:04 Is there a reason to invest? 1 in 100 opportunity still stinks
54:30 pitching ~ you didn’t win, but I love what you’re trying to do
58:58 help you figure out as quickly and cheaply as possible are you chasing a 1 in 100 chance
Where to find Mike?
Linkedin - https://www.linkedin.com/in/mikevladimer/
Company - https://www.nascentstartups.com/
Where to Find Andre?
LinkedIn - https://www.linkedin.com/in/marquet/
Instagram - https://www.linkedin.com/in/marquet/
Highlighted books:
"The Lean Startup", Eric Reis, https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898

Jan 30, 2024 • 48min
132. Radhika Dutt, Author of "Radical Product Thinking" | Ethical Decision Making in Product
Radhika Dutt is a renowned author, entrepreneur, and product leader who advises high-tech startups and government agencies on building radical products that drive fundamental change.
Join us in our conversation with Radhika as we discuss ethical decision-making in the Product field. This episode dives into key topics:
**The Idea of Using AI to Solve Harm
**Understanding Radical Product Thinking
**The Principles of Radical Product Thinking
**Acknowledging your Power as Product People
**Implementing Radical Product Thinking
**Overcoming Challenges in Product Decision Making
**Final thoughts: Combining Ethics with Profit.
Recommended Resources:
"No Man's Sky" - "vision-driven" game by Hello Games.
Highlighted books:
"Radical Product Thinking", Radhika Dutt
Where to find Radhika Dutt:
LinkedIn: https://www.linkedin.com/in/radhika-dutt/
Get the free radical Product Thinking Toolkit: https://www.radicalproduct.com/
Where to find us:
Website: https://productized.co/
Newsletter: http://bit.ly/3aMvWn2
LinkedIn: https://www.linkedin.com/school/produ
Instagram: https://www.instagram.com/productized.co/
Where to find Margarida:
LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

Jan 23, 2024 • 38min
131. Radhika Dutt, Author of "Radical Product Thinking" | Vision-Led Goal-Setting for Team Success
Radhika Dutt is a renowned author, entrepreneur, and product leader who advises high-tech startups and government agencies on building radical products that drive fundamental change.
Join us in our conversation with Radhika as we discuss vision-based goal-setting in the Product field. This episode dives into key topics:
(00:17) OKRs in Radical Product Thinking
(16:01) Aligning Vision, Strategy, and Measurement
(25:51) Clarity in Vision and Motivation Factors
(37:32) Radical Product Thinking and Online Resources
Highlighted books:
*""Atomic Habits"", James Clear: https://jamesclear.com/atomic-habits
*""The Tyranny of Merit"", Michael J. Sandel: https://www.amazon.com/Tyranny-Merit-Whats-Become-Common/dp/0374289980
*""Attack Surface"", Cory Doctorow: https://www.amazon.com/Attack-Surface-Cory-Doctorow/dp/1250757533
*""Invisible Women"", Caroline Criado Perez: https://www.amazon.com/Invisible-Women-Data-World-Designed/dp/1419729071
*""Do Androids Dream of Electric Sheep?"", Philip K. Dick: https://www.amazon.com/Androids-Dream-Electric-Sheep-inspiration/dp/0345404475
Where to find Radhika Dutt:
LinkedIn: https://www.linkedin.com/in/radhika-dutt/
Get the free radical Product Thinking Toolkit: https://www.radicalproduct.com/.
Where to find us:
Website: https://productized.co/
Newsletter: http://bit.ly/3aMvWn2
LinkedIn: https://www.linkedin.com/school/produ
Instagram: https://www.instagram.com/productized.co/
Where to find Margarida:
LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

Jan 16, 2024 • 51min
130. Rich Mironov, Author of "The art of product management"
Rich Mironov, a seasoned product manager, discusses early internet days, role of PM, prioritizing business objectives, building revenue-generating products, driving business strategy, understanding company strategy, and making hard decisions. He emphasizes effective communication, strategic alignment, and aligning revenue goals with product strategy. The podcast also covers insights on emerging trends, cross-functional work, and the importance of cross-departmental understanding for product managers.

Jan 9, 2024 • 52min
129. Becky Flint, Founder and CEO of Dragonboat
Becky Flint is the founder and CEO of Dragonboat, the world’s 1st platform for outcome-focused product leaders and their teams.
With over 20 years of experience in the PM industry, Becky has built and scaled products and technology teams at Fortune 500 and fast-growing startups - such as Feedzai, Bigcommerce, Shutterfly, and PayPal.
Join host Andre Marquet as he uncovers Becky's inspiring journey through the tech industry, from breaking into PayPal to revolutionizing product portfolio management. This episode dives into key topics:
**Navigating a career shift into tech at PayPal
**Crafting effective product portfolio management in scale-ups
**Strategies for overcoming organizational hurdles as a PM
**Measuring success through an outcome-focused approach
**Lessons learned, and challenges conquered as a CEO
**Predictions and advice for aspiring product managers
Highlighted books:
**Escaping the Build Trap, Melissa Perri
**Product Operations: How successful companies build better products at scale, Melissa Perri & Denise-Tilles
**How to Think Like Leonardo da Vinci: Seven Steps to Genius Every Day, Michael Gelb.
In this episode, we cover:
(01:40) Shifting from medical studies to the Tech industry
(07:29) Scaling PayPal’s international expansion
(12:10) Managing conflicting goals & metrics at PayPal
(16:57) Product portfolio management and resource allocation
(22:06) Product management strategies for limited resources
(24:42) Product management skills and organizational challenges
(29:23) Measuring success in outcome-focused organizations
(35:42) Applying past career lessons in building Dragonboat
(40:29) Challenges faced as a CEO at Dragonboat
(46:12) Future predictions for the product management field
(48:00) Becky's advice for entry-level product managers.
Where to find Becky Flint:
LinkedIn: https://www.linkedin.com/in/beckyflint
Dragonboat Website: https://dragonboat.io/
Where to find us:
Website: https://productized.co/
Newsletter: http://bit.ly/3aMvWn2
LinkedIn: https://www.linkedin.com/school/produ…
Instagram: https://www.instagram.com/productized.co/
Where to find Andre:
LinkedIn: https://www.linkedin.com/in/marquet/

Dec 7, 2023 • 27min
128. Inês Liberato moderates a Round table on the Responsibility of AI
In this special episode of the Productized podcast, recorded at Productized Conference 2023. Join Product leader Inês Liberato in this roundtable discussion on the hot topic: "The Responsibility of AI: Who's Accountable for Predictive Model Results?"
Inês hosts an eye-opening chat with product experts Chiedza Muguti, João Freitas, & Elizabeth Immer, unpacking AI's responsibilities. They tackle vital questions about generative AI's rise, steps for companies to embrace AI responsibly, and the importance of hitting pause for deeper reflection.
Inês Liberato is a Product leader, Founding member at Women in Product UK, former Product and venture Coach and CPO at Founders Factory.
Elizabeth Immer is a Head of Product Acceleration & Strategy at Frontiers with a background in behavioural science.
Chiedza Muguti is a CPO at Alteos, Co-Founder of BlackInTech Berlin and a speaker, experienced in financial products and services.
João Freitas is an Executive Board Member at Cofidis Portugal, in charge of digital products and value creation at Cofidis.
Resources:
Find Inês on Linkedin: https://www.linkedin.com/in/inesliberato/
Find Chiedza on Linkedin: https://www.linkedin.com/in/chiedzamuguti/
Find João on Linkedin: https://www.linkedin.com/in/joao-colaco-de-freitas-jcf/
Find Elizabeth on Linkedin: https://www.linkedin.com/in/lizimmer/
Stay Updated:
Twitter: https://twitter.com/productizedconf
Instagram: https://www.instagram.com/productized.co/
LinkedIn: https://www.linkedin.com/school/productized/

Aug 21, 2023 • 40min
127. Magali Pelissier, Head of Product at SamKnows
In this episode of the Productized podcast, our host Margarida Cosme speaks with Productized Conference 2023 speaker Magali Pelissier, Head of Product at SamKnows. Magali talks about what made her turn into product management. She also talks about her experience swimming in the channel and leaving Linkedin. We discussed some of the predictions for product management that she made on her podcast, Product Perspectives.
Resources:
Find Magali on Linkedin: https://www.linkedin.com/in/magali-pelissier/
Find Margarida on Linkedin: https://www.linkedin.com/in/margarida-cosme-pereira/
Stay Updated:
Find us on Twitter: https://twitter.com/productizedconf
Find us on LinkedIn: https://www.linkedin.com/school/productized/

Aug 11, 2023 • 1h 12min
126. Melissa Perri, author of Escaping the build trap
In this episode of the Productized podcast, our host Margarida Cosme speaks with Melissa Perri, author of the book Escaping the build trap. In this episode, Melissa deep dives into her extensive career and how the experience of being a software engineer and designer helped her become a better product leader. We also discuss escaping the build trap topic and what companies can do to become more outcome centric. Melissa talks about predictions over the last years and shares some trends she believes will become relevant in product management. I hope you enjoy this episode!

Aug 2, 2023 • 57min
125. Inês Liberato, Product & CPO Coach at Founders Factory
In this episode of the Productized podcast, Margarida speaks with Inês Liberato, Product & CPO Coach at Founders Factory. Inês explores her curious career path and shares how the role of women in tech is changing. She talks about the importance of building what matters and the need for accountability in AI. We hope you enjoy this conversation.


