Productized Podcast

Productized
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Feb 27, 2024 • 1h 9min

136. Fabrice des Mazery, Former CPO, Tripadvisor | A Journey from Vision to Reality

Join André Marquet on the Productized Podcast as he sits down with Fabrice des Mazery, a seasoned Chief Product Officer (CPO) and a genuine product visionary. Fabrice, a key speaker at the Productized Conference and a long-time friend of the podcast, shares his extensive journey in product management and innovation that began in the early 2000s. In this episode, we will explore: * The evolution of product management over the past two decades * The role of vision in driving product innovation * Strategies for effective product leadership in today's fast-paced market * Overcoming challenges and setbacks in product development Episode Highlights: 1. The inception of Fabrice's career as a product visionary and his early influences 2. Insights into the process of transforming a vision into a tangible product 3. The significance of customer-centric design in product development 4. Fabrice's approach to leadership and fostering creativity within teams 5. Practical advice for aspiring product managers and leaders Discover Fabrice's perspective on navigating the complexities of product innovation, from conceptualizing ideas to executing strategies that bring visions to life. This conversation is a must-listen for anyone interested in the intricacies of product management and the journey of turning great ideas into successful products. Where to find Fabrice des Mazery? LinkedIn - https://www.linkedin.com/in/product-ethics/ Where to Find André Marquet? LinkedIn - www.linkedin.com/in/marquet/
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Feb 20, 2024 • 47min

135. Vladimir Botsvadze, Marketing Thought Leader | Personal Branding.

135. Vladimer Botsvadze, TechStars Mentor and Thought Leader | Personal Branding: The Achilles Heel of Global Education Join Andre Marquet as he interviews TechStars Mentor and media personality Vladimer Botsvadze, who has always been at the forefront of fast-paced industries, about his journey with personal branding. In this episode, we will uncover : * What is personal marketing, and why does it matter? * Communication with consumers in a digital age * How do you keep believing in yourself when others doubt you? * Changes in business communication and branding In this episode, we covered: 0:51 Importance of personal marketing 6:24 Elon Musk and Tesla as a personal brand 8:17 Business schools and personal brand curricula 10:00 “Reputation is everything!” 12:11 Where to start? 14:00 “We need to start treating our followers as kings and queens” 14:10 Vlad’s origins and motivations 16:49 Opportunities and challenges for business in the Middle East 18:24 “If you are not competitive in business, you should not be in business” 20:29 Streaming economy and ads 21:34 The importance of networking 24:25 Developing a personal brand as a start-up 26:06 “You need to put a human face on your brand” 26:56 Building their brand or building a career within established organisations? 29:25 “I don’t work to fit in. I create my path” 30:05 How to keep believing in yourself when others doubt you 35:23 What kind of marketing professionals should companies hire? 39:02 If you want to hire the best… 41:20 Importance of trust in business and how to build it - talk the talk, walk the walk. Where to find Vladimer? Linkedin - https://www.linkedin.com/in/vladimerbotsvadze/ Where to Find Andre? LinkedIn - https://www.linkedin.com/in/marquet/
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Feb 13, 2024 • 28min

134. Isabella Cesarini, Fractional CPO | Product Audits and OKRs

Embark on a journey into Product Audit and OKRs with host Margarida and Isabella Cesarini, a professional with over two decades in the financial sector and a current advisory board member at Keyward. In this episode, we discuss: * What’s a product audit? * The importance of Product audit and its key elements. * Why and when is it necessary to apply a product audit? * The strategic power of OKR’s. * Comparing perspectives on the application of OKR’s Dive into the conversation: 5:30 Isabella's 'Gap year' and her personal development. 9:30 Explaining product audit 12:38 CPO vs External perspective 15:20 Act on identified problems 17:15 When to ask for an external opinion 19:20 The impact of OKRs in product management 21:40 Comparing views on applying OKRs. 24:36 Assessing the effects of OKR implementation. 27:37 ‘Sailing unknown waters’ 29:30 Monitoring OKR’s. Highlighted books: The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle, https://www.amazon.com/Power-Now-Guide-Spiritual-Enlightenment/dp/1577314808 The Inner Work by Mathew Micheletti, Ashley Cottrell https://www.amazon.com/Inner-Work-Invitation-Freedom-Happiness/dp/1096714612 Strategize: Product Strategy and Product Roadmap Practices for the Digital Age by Roman Pichler https://www.amazon.com/Strategize-Product-Strategy-Roadmap-Practices/dp/0993499201 Where to find Isabella? LinkedIn: https://www.linkedin.com/in/isabella-cesarini-47962857/recent-activity/all/ Where to Find Margarida? LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/
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Feb 2, 2024 • 59min

133. Mike Vladimer, Author of Nascent Startups | Vision Meets Reality: The Nascent Startup Blueprint

Dive into the pool of products with our Andre Marquet as he interviews the author of Nascent Startups, Mike Vladimir, about his upcoming book and authorship. In this episode, we will uncover : * How does the business world work? * How do you make something happen if you want it to happen? * Science to business * Is a journey soo long worth the gamble of success? In this episode, we covered: 1:30 Berkley and electrical engineering 6:58 Science to business 8:34 Cultures and technologies mixing, land hits the water, drawn to two worlds colliding 9:14 Wtf is IoT? 13:30 Valuable use cases 13:57 My Sutro pool cleaning company ~why what impact 20:17 Monetization of LORA 31:00 Know your goal 33:00 minimum viable product ( meets bare minimum for customer), product market fit (must have customers) 34:16 “Can’t get cheaper than free. “ 35:48 Andre: is prototyping enough? 44:33 ""Just wait"" 45:23 Single Washy 46:38 I will never see an electron I have to envision it 46:46 super important, super present and completely invisible 49:04 Is there a reason to invest? 1 in 100 opportunity still stinks 54:30 pitching ~ you didn’t win, but I love what you’re trying to do 58:58 help you figure out as quickly and cheaply as possible are you chasing a 1 in 100 chance Where to find Mike? Linkedin - https://www.linkedin.com/in/mikevladimer/ Company - https://www.nascentstartups.com/ Where to Find Andre? LinkedIn - https://www.linkedin.com/in/marquet/ Instagram - https://www.linkedin.com/in/marquet/ Highlighted books: "The Lean Startup", Eric Reis, https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
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Jan 30, 2024 • 48min

132. Radhika Dutt, Author of "Radical Product Thinking" | Ethical Decision Making in Product

Radhika Dutt is a renowned author, entrepreneur, and product leader who advises high-tech startups and government agencies on building radical products that drive fundamental change. Join us in our conversation with Radhika as we discuss ethical decision-making in the Product field. This episode dives into key topics: **The Idea of Using AI to Solve Harm **Understanding Radical Product Thinking **The Principles of Radical Product Thinking **Acknowledging your Power as Product People **Implementing Radical Product Thinking **Overcoming Challenges in Product Decision Making **Final thoughts: Combining Ethics with Profit. Recommended Resources: "No Man's Sky" - "vision-driven" game by Hello Games. Highlighted books: "Radical Product Thinking", Radhika Dutt Where to find Radhika Dutt: LinkedIn: https://www.linkedin.com/in/radhika-dutt/ Get the free radical Product Thinking Toolkit: https://www.radicalproduct.com/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/produ Instagram: https://www.instagram.com/productized.co/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/
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Jan 23, 2024 • 38min

131. Radhika Dutt, Author of "Radical Product Thinking" | Vision-Led Goal-Setting for Team Success

Radhika Dutt is a renowned author, entrepreneur, and product leader who advises high-tech startups and government agencies on building radical products that drive fundamental change. Join us in our conversation with Radhika as we discuss vision-based goal-setting in the Product field. This episode dives into key topics: (00:17) OKRs in Radical Product Thinking (16:01) Aligning Vision, Strategy, and Measurement (25:51) Clarity in Vision and Motivation Factors (37:32) Radical Product Thinking and Online Resources Highlighted books: *""Atomic Habits"", James Clear: https://jamesclear.com/atomic-habits *""The Tyranny of Merit"", Michael J. Sandel: https://www.amazon.com/Tyranny-Merit-Whats-Become-Common/dp/0374289980 *""Attack Surface"", Cory Doctorow: https://www.amazon.com/Attack-Surface-Cory-Doctorow/dp/1250757533 *""Invisible Women"", Caroline Criado Perez: https://www.amazon.com/Invisible-Women-Data-World-Designed/dp/1419729071 *""Do Androids Dream of Electric Sheep?"", Philip K. Dick: https://www.amazon.com/Androids-Dream-Electric-Sheep-inspiration/dp/0345404475 Where to find Radhika Dutt: LinkedIn: https://www.linkedin.com/in/radhika-dutt/ Get the free radical Product Thinking Toolkit: https://www.radicalproduct.com/. Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/produ Instagram: https://www.instagram.com/productized.co/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/
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Jan 16, 2024 • 51min

130. Rich Mironov, Author of "The art of product management"

Rich Mironov, a seasoned product manager, discusses early internet days, role of PM, prioritizing business objectives, building revenue-generating products, driving business strategy, understanding company strategy, and making hard decisions. He emphasizes effective communication, strategic alignment, and aligning revenue goals with product strategy. The podcast also covers insights on emerging trends, cross-functional work, and the importance of cross-departmental understanding for product managers.
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Jan 9, 2024 • 52min

129. Becky Flint, Founder and CEO of Dragonboat

Becky Flint is the founder and CEO of Dragonboat, the world’s 1st platform for outcome-focused product leaders and their teams. With over 20 years of experience in the PM industry, Becky has built and scaled products and technology teams at Fortune 500 and fast-growing startups - such as Feedzai, Bigcommerce, Shutterfly, and PayPal. Join host Andre Marquet as he uncovers Becky's inspiring journey through the tech industry, from breaking into PayPal to revolutionizing product portfolio management. This episode dives into key topics: **Navigating a career shift into tech at PayPal **Crafting effective product portfolio management in scale-ups **Strategies for overcoming organizational hurdles as a PM **Measuring success through an outcome-focused approach **Lessons learned, and challenges conquered as a CEO **Predictions and advice for aspiring product managers Highlighted books: **Escaping the Build Trap, Melissa Perri **Product Operations: How successful companies build better products at scale, Melissa Perri & Denise-Tilles **How to Think Like Leonardo da Vinci: Seven Steps to Genius Every Day, Michael Gelb. In this episode, we cover: (01:40) Shifting from medical studies to the Tech industry (07:29) Scaling PayPal’s international expansion (12:10) Managing conflicting goals & metrics at PayPal (16:57) Product portfolio management and resource allocation (22:06) Product management strategies for limited resources (24:42) Product management skills and organizational challenges (29:23) Measuring success in outcome-focused organizations (35:42) Applying past career lessons in building Dragonboat (40:29) Challenges faced as a CEO at Dragonboat (46:12) Future predictions for the product management field (48:00) Becky's advice for entry-level product managers. Where to find Becky Flint: LinkedIn: https://www.linkedin.com/in/beckyflint Dragonboat Website: https://dragonboat.io/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/produ… Instagram: https://www.instagram.com/productized.co/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/
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Dec 7, 2023 • 27min

128. Inês Liberato moderates a Round table on the Responsibility of AI

In this special episode of the Productized podcast, recorded at Productized Conference 2023. Join Product leader Inês Liberato in this roundtable discussion on the hot topic: "The Responsibility of AI: Who's Accountable for Predictive Model Results?" Inês hosts an eye-opening chat with product experts Chiedza Muguti, João Freitas, & Elizabeth Immer, unpacking AI's responsibilities. They tackle vital questions about generative AI's rise, steps for companies to embrace AI responsibly, and the importance of hitting pause for deeper reflection. Inês Liberato is a Product leader, Founding member at Women in Product UK, former Product and venture Coach and CPO at Founders Factory. Elizabeth Immer is a Head of Product Acceleration & Strategy at Frontiers with a background in behavioural science. Chiedza Muguti is a CPO at Alteos, Co-Founder of BlackInTech Berlin and a speaker, experienced in financial products and services. João Freitas is an Executive Board Member at Cofidis Portugal, in charge of digital products and value creation at Cofidis. Resources: Find Inês on Linkedin: https://www.linkedin.com/in/inesliberato/ Find Chiedza on Linkedin: https://www.linkedin.com/in/chiedzamuguti/ Find João on Linkedin: https://www.linkedin.com/in/joao-colaco-de-freitas-jcf/ Find Elizabeth on Linkedin: https://www.linkedin.com/in/lizimmer/ Stay Updated: Twitter: https://twitter.com/productizedconf Instagram: https://www.instagram.com/productized.co/ LinkedIn: https://www.linkedin.com/school/productized/
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Aug 21, 2023 • 40min

127. Magali Pelissier, Head of Product at SamKnows

In this episode of the Productized podcast, our host Margarida Cosme speaks with Productized Conference 2023 speaker Magali Pelissier, Head of Product at SamKnows. Magali talks about what made her turn into product management. She also talks about her experience swimming in the channel and leaving Linkedin. We discussed some of the predictions for product management that she made on her podcast, Product Perspectives. Resources: Find Magali on Linkedin: https://www.linkedin.com/in/magali-pelissier/ Find Margarida on Linkedin: https://www.linkedin.com/in/margarida-cosme-pereira/ Stay Updated:  Find us on Twitter: https://twitter.com/productizedconf Find us on LinkedIn: https://www.linkedin.com/school/productized/

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