Loyalty programs are an important part of managing the relationship between your marketing and your customers in several industries. They provide customers with incentives such as points or rewards, playing a huge role in customer retention and the value you can offer to consumers.

In this episode, Head Ninja Tim interviews Edward Nevraumont, Chief Marketing & Revenue Officer at General Assembly. Hear how Edward, after creating Expedia Rewards, the Expedia VIP program, led the five-year turnaround of A Place For Mom, the leading senior housing referral service. Learn from high-profile, extremely successful case studies on how loyalty programs should be created, tailored and incentivised to delight your customers and become a serious profit driver for your business.

Don’t forget to check out General Assembly and Marketing is Easy.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode78

145. Victoria Sheer, Senior Program Lead @ ALDI SÜD: Building Product Strategies with OKRs