Productized Podcast

In this conversation, Aggelos discusses the typical errors he sees in B2B companies regarding pricing and packaging. He emphasizes that early-stage companies should have simple pricing and focus on validating that customers are willing to pay for their value. He also highlights that pricing is not just a finance exercise but a growth exercise and that pricing and packaging are crucial for product-market fit. Aggelos explains the importance of positioning and understanding the value gap between expected and delivered value. He suggests conducting a value gap analysis through customer interviews to bridge the gap. Finally, he briefly mentions the different types of feature packages that companies can have. Aggelos and Margarida discuss different types of packaging in B2B SaaS, including category packages, segmented packages, and the popular 'good, better, best' model. They also emphasize the importance of defining a value metric and testing prices. Aggelos shares his insights on connecting psychotherapy to B2B leadership and the need for more authenticity and vulnerability in the industry. This Episode's Topics: - What should companies focus on early-stage - Positioning and understanding the value gap - Different types of feature packages - The 'good, better, best' model - Defining a value metric is crucial for pricing and packaging - Testing prices and packages - Connecting psychotherapy to B2B leadership - Authenticity and vulnerability in the B2B industry Where to find Aggelos Mouzakitis: LinkedIn: https://www.linkedin.com/in/aggelos-mouzakitis-b2b-saas-plg-pricing/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

In this insightful episode, we sit down with Victoria Sheer, Product Transformation Lead at Aldi, to delve into the critical role of product management within organizations. Victoria shares her expertise in building robust product strategies using OKRs (Objectives and Key Results) and underscores the necessity of having a clear strategy, making data-driven decisions, and fostering effective collaboration across teams. Throughout the conversation, Victoria sheds light on the common challenges faced by product managers, including issues of empowerment and managing stakeholders. Join us for an engaging discussion filled with practical insights and valuable takeaways for anyone involved in product management or looking to enhance their strategic approach. This Episode's Topics: - The role of product management in organizations - Building product strategies with OKRs - Importance of clear strategy and data-driven decisions - Effective collaboration between teams - Challenges faced by product managers Where to find Victoria Sheer: LinkedIn: https://www.linkedin.com/in/victoriasheer Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

His main driver is bringing value in everything he does. He realized early on his career that he wanted to have a bigger impact and be more involved in decision-making. Listen to this episode to find out how to have the courage to give yourself a chance, go with the strategy - fail fast and start the journey towards happy life. A dynamic leader known for his work at Amazon and his entrepreneurial ventures, Sergiu Lazar Anglescu, shares his journey and how his background shaped his career. He discusses his experience at Amazon, where he implemented significant innovations in customer service. Sergiu also talks about his project, Jungle Retreats, which organizes retreats for professionals to help them identify what makes them happy and build a career around it. Sergiu Lazar and Andre Marquet discuss the importance of psychological safety in product teams and the challenges of creating a psychologically safe environment in companies. They also talk about the founding of Product Weekend and the framework they developed to cultivate psychological safety. Sergiu shares advice for aspiring leaders in technology and operations. This Episode's Topics: - Career Journey: experience and innovations at Amazon in customer service- Entrepreneurial Ventures- Creation of Jungle Retreats to aid professionals in finding career happiness- Product Weekend Inception- Psychological Safety in Product Teams: importance and challenges- Framework Development- Leadership Advice Where to find Sergiu: LinkedIn: https://www.linkedin.com/in/sergiu-lazar/ Where to find us: Website: https://productized.co/ Community: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Where to find André: LinkedIn: https://www.linkedin.com/in/marquet/

Explore the dynamic world of agency productivity and culture transformation with insights from a seasoned expert in the field, Jack Skeels. Delve into the challenges faced by agencies and discover innovative strategies for enhancing productivity and fostering a thriving team culture. Skeels emphasizes the importance of managers doing less managing and focuses on providing teams with the information they need to succeed. Join us as we uncover the keys to success in the fast-paced agency environment, offering actionable advice and real-world examples. Whether you're an agency professional or simply curious about agile methodologies, this podcast promises valuable insights and inspiration for driving positive change in your organization. Jack Skeels, CEO and founder of Agency Agile. From his early days at Rand Corporation to his current leadership role at Agency Agile, Jack shares his remarkable journey and insights into improving agency productivity and culture. With a unique blend of traditional agile methods and team empowerment models. This Episode's Topics: - Jack Skeels' journey from Rand Corporation to Agency Agile - The genesis of Agency Agile and its mission to improve agency productivity and culture - Key insights from Jack's book "Unmanaged" and practical strategies for enhancing productivity and happiness in organizations - Jack's entrepreneurial ventures, including the development of Snoot Nasal Cleanser - Lessons learned from Jack's diverse career in tech startups, major consulting gigs, and more Where to find Jack: LinkedIn: https://www.linkedin.com/in/jackaskeels/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Where to find André: LinkedIn: https://www.linkedin.com/in/marquet/

This episode’s guest is Martta Oliveira, Chief Product Officer at Cofidis Portugal. With the host, André Marquet, they discuss the challenges and importance of customer-centricity in the financial services industry. She highlights the wide range of customer experience in the industry and the need for financial institutions to focus on the customer. Martta shares how Cofidis Portugal has implemented customer-centric practices, such as improving the loan application process, resulting in higher NPS and reduced customer contacts. She emphasizes the need for buy-in from top leadership and the integration of design thinking into operational processes. Martta also discusses the future of Cofidis Portugal, including diversifying its business models and having a deeper impact on customer's lives. This episode's topics: - Martta's Background in design and service design - Challenges of the financial service industry and new changes - Why customer-centricity is essential in financial services? - Visions for Cofidis projects and how they were achieved - How does design thinking bring value into the operation process - Empowering teams and encouraging innovations - Higher purpose in business and the power of collective Where to find Martta: LinkedIn: https://www.linkedin.com/in/marttamo/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Where to find André: LinkedIn: https://www.linkedin.com/in/marquet/

Join host Margarida as she sits down with Francesca, Chief Product Officer (CPO) at Hemnet. In this lively conversation, Francesca delves into the often-overlooked topic of values in product management. This episode dives into these topics: - Insights on why understanding one's values is crucial for professional fulfillment and career advancement - Practical advice on how to uncover personal values and apply them to decision-making in both professional and personal context - Francesca's innovative approach to decision-making frameworks within product teams - How teams can navigate conflicting priorities and streamline decision-making processes - The importance of setting clear expectations for accountability to ensure the successful implementation of such frameworks Tune in to gain valuable insights on leadership, decision-making, and personal growth from Francesca's wealth of experience in the product management space. 00:20 Introduction 01:48 Values in Product Management 12:19 Discovering One's Values 17:20 Decision-making Framework for Product Teams 29:09 Final Questions Where to find Francesca Cortesi: LinkedIn: https://www.linkedin.com/in/francesca-cortesi/Website: https://www.francescacortesi.com/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

Experts Léa Samrani, Luís Broegas, and André Arrimar share insights on scaling businesses, boosting customer acquisition, and innovative customer-centric approaches. Topics include achieving +50% revenue growth, SEO analytics, customer behavior, user interviews in startups, and balancing data in product development.

Seasoned product manager Léa Samrani discusses her journey from public law to mastering product management. Topics include the impact of diverse backgrounds on strategies, challenges of transitioning sectors, team building, user engagement, and the role of experimentation in driving product success.

Join our host André Marquet in a conversation with Diana Stepner, a product leader with a strong background in tech, business, and UX, known for driving innovation and team growth in D2C, SaaS, and digital transformation. She's led key programs like SimplePractice and the Catalyst Startup Accelerator, excelling in team collaboration and mentorship. Her work spans across industries, marking her as a notable figure in product innovation. 🎙️ Episode Highlights: * Leadership and team dynamics: Emphasis on guiding teams towards innovation and growth. * Product Management Excellence: Insights into setting shared product visions and strategies. * Driving Growth and Innovation: Discussion on significant projects and balancing experimentation with focused outcomes. * Educational Initiatives and Impact: Exploration of technology's transformative role in education and impactful projects. * Future of Product Management and Personal Growth: Trends in product management and continuous learning and growth strategies. In this episode, we covered: 00:02:23 - "So I always try to lead by example." 00:08:14 - "And so beyond the hiring, I'll look at open communication." 00:10:10 - Discussion on fostering collaborative culture. 00:12:12 - "We always need to be learning." 00:14:10 - Insights on continuous improvement. 00:16:16 - "Mentorship and developing teams." 00:18:18 - Strategies for personal and team growth. 00:20:20 - "The importance of hands-on learning." 00:22:22 - "Building a successful product management team." 00:24:24 - Key factors in team dynamics. 00:26:26 - "Aligning team towards a clear vision." 00:28:28 - Discussion on open communication and respect. 00:30:30 - "The role of autonomy in product management." 00:32:32 - Keeping abreast of market trends. 00:34:34 - "Fostering a sense of purpose and direction." 00:36:36 - Celebrating team achievements and learnings. 00:38:38 - Wrap-up and closing remarks. Where to find Diana Stepner? LinkedIn - https://www.linkedin.com/in/dianas/ Newsletter: Diana stepner.com Where to Find André Marquet? LinkedIn - www.linkedin.com/in/marquet/

Join co-host Margarida Cosme in a conversation with extraordinary Raquel Felix, UX researcher at Sword Health. Raquel is a t-shaped psychologist with different experiences as a design researcher, project manager, storyteller, and innovation strategist. She helps companies, organizations, and teams by blending different methodologies grounded in clinical psychology, design thinking, field studies, and cross-innovation to inspire new and different opportunities 🎙️ Episode Highlights: 1. Raquel deep dives into the importance of effectively evaluating research needs before choosing a methodology. 2. The difference between customer conversations and rigorous research and how these two types of research can be combined 3. How to effectively share research insights and involve the product team in the research agenda. Where to find Raquel? LinkedIn: https://www.linkedin.com/in/raquelvalongofelix/ Where to Find Margarida? LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/