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Productized

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Nov 23, 2022 • 1h 15min

111. Mauro Frota: martial arts, fitness products retention and entering the US market

BHOUT is the first boxing bag with a brain, and it's revolutionizing how people stay fit by applying neuroscience. In this conversation with Mauro Frota, founder and CEO, we discussed martial arts, the challenges, and opportunities within the fitness industry, and BHOUT's plans to enter the US market, among other topics. [00:10] Introduction of the guest [00:55] Martial Arts Background [04:25] Childhood [06:28] Martial Arts Deconstructed [10:45] Sport Science Studies [11:55] After Bachelor [15:39] Psychology Analysis for Retention [21:51] About Bhout [26:56] The Secret [28:02] Finding the Team [30:03] The Time to Make it Happen [35:32] How to Try Out Bhout [36:30] Market Decisions [41:57] Bhout Layers [46:39] Plans to Widen the Experience [49:03] The Impact of Being Fit [53:21] How to Be Fitness Engaged [56:51] Regrets [59:50] The Legacy [01:02:04] Resilience is the Lesson [01:03:40] Origin of the Name [01:05:12] Recommendations [01:07:22] Nudging - Specific Recommendations [01:10:23] Favorite Cities [01:13:09] Mauro Frota is Hiring!
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Aug 5, 2022 • 1h 36min

110. Andre Marquet: the creation of Productized, "crazy" entrepreneurs and impact-driven education

In this episode, João was speaking with André Marquet, CEO at Productized and one of the speakers of the first Product Weekend event. André has a long experience in Product Management having worked in the field for around 15 years, currently working at Cofidis. Besides being a Product leader, André is also a father, an educator at heart and an entrepreneur. This is a very special episode, not only because it's the last episode of the season but also because it's the first time André is a guest on the podcast. Time notes: [0:15] Introduction of André [1:00] First time being interviewed at Produtized podcast [1:37] What is Product Management in André's perspective [4:53] What is the role of a product manager in society  [6:34] Ethical constraints of product managers should be about not doing harm to your users [10:06] Evolution of product management definition  [12:00] Chemistry experiments in childhood out of the curiosity of being a scientist [16:27] University path and education experience [18:45] Master's degree research and challenges  [21:30] Starting a professional career in engineering from an international internship [24:20] Career path from pre-sales consultant to a product manager  [29:10] Starting entrepreneurial life while still being in the product manager positions [34:40] The feeling of "mission accomplished" while working as an entrepreneur  [38:35] The main advice from the experience in startups [45:03] Creating Productized and the fondest memory of all the products created [50:39] What is intuition and its role in product management [56:20] How does trusting intuition without checking up on the data turn out [57:18] The early stage of discovery as the favourite thing of working in product [58:45] Role model in product management [1:01:14] Being an educator and building his own Product Management course [1:08:40] What are the most interesting opportunities for the future of cities, based on the past season of the podcast [1:14:30] Biggest trends coming up in the defence and aerospace technology [1:18:40] Seeing serving in the armed forces as part of education at the university  [1:25:48] One lesson from product management [1:27:20] Advice for the 18-year-old self [1:29:55] Recommendations PRODUCTION This podcast was hosted by João Moita from Product Weekend, with sound edited by Miguel Sousa and production help by Productized, André Marquet and Evelina Bogdiun.
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Jul 29, 2022 • 2h

109. Roshan Gupta: from MIT to Google, the importance of storytelling and the future of tech

In this episode, João was speaking to Roshan Gupta, Group Product Manager at Google. Roshan has an extensive experience in the software industry, having started as Software Engineer and now working in Product for the past 15 years. After graduating from MIT, he has worked in companies like Oracle, Yahoo, Facebook and Google. Besides being a successful PM, Roshan is also a father, a traveller, and a passionate storyteller. Time notes: [0:15] Introduction of Roshan [0:55] The story of moving to Lisbon from the USA, travelling with kids and falling in love with Portugal [5:53] Portuguese tech and startup ecosystem  [8:00] Ambitions and a master plan for the career [12:28] Experience of working in software engineering and lessons learner [16:00] Going back to study after starting the career and different perspectives [18:00] Job at Oracle and difference with the first job experience. [22:40] Evolution of work in a team and involving everyone in the decision making [24:58] Growing the passion for product management while still working on software engineering [29:25] Learning to become a good PM and defining a product manager role [39:00] Dividing time for different roles of product manager [48:28] Balancing being available with managing to do everything there is to do [52:44] What influenced the change of companies and marriage [57:00] The impact of organisational changes on day-to-day work in teams  [01:12:18] Moving from Facebook to Google and learning from Marc Zuckerberg [01:21:30] The most inspiring leader was the first manager at Zaplet   [01:24:00] Built teams as the best achievement of being a product manager and being an umbrella for the team [01:01:53] Landing job at Facebook and doing the homework before approaching them [01:29:50] Dealing with ambiguity and developing comfort around it [01:34:55] The innovation that will come to life that people are not ready to see, fearing innovation and the future of Metaverse  [01:45:05] The best and the worst innovation is the internet  [01:47:30] Importance of networking as a PM  [01:49:50] A skill that no one teaches us is how to frame and create a story as a storyteller [01:50:57] Coffee meeting with historical figures would be with Benjamin Franklin or Leonardo da Vinci  [01:54:45] Recommendations PRODUCTION This podcast was hosted by João Moita from Product Weekend, with sound edited by Miguel Sousa and production help by Productized, André Marquet and Evelina Bogdiun.
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Jul 25, 2022 • 50min

108. Joana Cardoso: Startup-like growth, working in the "backstage" and managing emotions

In this episode, João was speaking to Joana Nunes Cardoso, Head of New Product Development at Cofidis and one of the speakers of the first Product Weekend event. Joana has a long experience in the personal credit space as well as in managing the development and launching of innovative products. Besides being the head of new product development she is also a theatre and gymnastics lover, a mother and an enthusiastic person with strong convictions. [0:10] Introduction of Joana [0:55] Theatre as the most magical place of Joana's childhood [6:20] Joana's experience in gymnastics and balancing between other disciplines [8:55] Professional experience at Cetelem and Cofidis  [13:05] Ending up in a financial institution while studying communication  [15:20] First contact with product and transition from marketing to product [21:20] Challenges caused by a lack of a technical background [25:18] What would 18-yer-old Joana choose to study instead? [27:45] Putting customer experience first and having the mindset of failure and the main learning [34:33] The biggest challenge as a PM and the impact of emotions Having this relation within the team in different disciplines is really teamwork.  [38:43] Favourite things about working in product - from ideas to feedback [39:47] Lessons people can learn from the product management [41:15] Advice for starting a career in a big company [43:00] Coffee with a historical figure - which one? [45:45] Recommendations. PRODUCTION This podcast was hosted by João Moita from Product Weekend, with sound edited by Miguel Sousa and production help by Productized, André Marquet and Evelina Bogdiun.
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Jul 19, 2022 • 1h 18min

107. André Albuquerque: Tech giants, luck surface area and becoming a PM in a month

In this episode, João was speaking to André Albuquerque, VP of Product at Kitch, founder of the One Month PM and one of the speakers of the first Product Weekend event, held in May. André has a vast and diverse experience. He worked at Google, created a course and community to help people build better products, helped grow Uniplaces from the ground up and now he's doing the same at Kitch. Besides being a VP of Product he is also a professor, a startup advisor, a surfer and a father to an 8-month-old dog. By the end of the episode, you have a lot of books, travel and podcast recommendations from him. I hope you enjoy the episode and learn as much as I did. Time notes: [0:15] Introduction of André [0:55] André's high school experience and career path [6:25] Landing a job at Google and the main learnings [12:00] Advice for young people in order to become great managers [15:40] Interviewing back on job interviews and digging deeper [19:29] Balancing between a hardworking student and a lazy path [21:40] Working at Google and at the NGO and advice on the path [24:30] NGO experiences and the doors opened by them [28:30] Working in product at UniPlaces, the main challenges and becoming the Head of Growth [33:25] Getting started in product management [36:38] What are the main differences between entrepreneurship and product management from the lecturer's point of view [38:46] Becoming an advisor for the first startup [41:50] Common sense is the key to product management and passing on the personal experience [43:10] What is Kitch all about and how this concept was started [51:55] Tour of duty in Kitch [57:00] The One Month PM idea development and implementation [1:03:30] Opportunities brought by One Month PM and newsletter [1:06:10] Prioritising the right activities, and hobbies and spending free time [01:10:35] 3 favourite books [01:14:50] 3 favorite podcasts PRODUCTION This podcast was hosted by João Moita from Product Weekend, with sound edited by Miguel Sousa and production help by Productized, André Marquet and Evelina Bogdiun.
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Jul 13, 2022 • 1h 15min

106. Diogo Rendeiro: Product at tech unicorns, perfectionism, remote work and unique passions

In the 3rd episode of the podcast, João Moita is speaking with Diogo Rendeiro, Head of Produc at Amplemarket and one of the speakers of the first Product Weekend event, held in May. Diogo has a vast experience in Product, having worked at 3 different tech unicorns and now at a fast-growing early stage company. In this conversation he shares some useful insights and personal stories about his path. Besides being a Head of Product he is also an empathic mentor, an innovator at heart and a fun person with the craziest passions. By the end of the episode, you have some books and travel recommendations from him. I hope you enjoy this episode. Time notes: [0:10] Introduction of the guest [0:55] Passion for computers and technology since childhood [4:30] Starting University being confident about the future path [5:50] In University, Diogo expected his future to be in programming [7:20] Professional paths of Diogo - consulting, research and academia [10:30] Realise of expectations from the career, Berlin and fridges with free Coca Cola [14:34] Product management at Zalando experience  [18:10] Personal experience of first time living abroad, logistics, friends & personal change [24:12] Diogo's attraction to unicorn companies  [26:36] "Innovator's dilemma", the book's message and impact on operating day-to-day [35:30] What is Amplemarket company about and joining the company  [40:54] Differences between working in product management for huge companies and small companies, super closely with the founders  [43:48] Stage of hiring a product manager in a company [46:20] The biggest challenge in a product is growing the product team [49:18] The tendency towards perfectionism and rationalising it [51:28] Mentors that help to succeed in the product management path and being a mentor [55:30] Monitoring work-life balance and having fun at work [1:02:10] Future of the remote work [1:05:05] Unusual hobbies: collecting hats, and pipes, and playing with LEGO [1:09:55] Books, cities and podcasts recommendations. This podcast was hosted by João Moita from Product Weekend, with sound edited by Miguel Sousa and production help by Productized, André Marquet and Evelina Bogdiun.
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Jul 4, 2022 • 57min

105. João Santos: From IT to Product, a growth mindset and aligning everyone around an outcome.

In this episode, João was speaking with João Santos, Director of Product Management at Outsystems and one of the speakers of the first Product Weekend event, held in May. There he talked about the main non-obvious lessons he learned in 10 years in Product Management and also about the nuances of the relation between Product and Engineering. João has a long experience in the software industry and in this conversation he shares some of his stories as well as useful advice for anyone working in Product. Besides being a director of product management he is also a father, a learning geek, a great storyteller and a really fun person to chat with. Time notes: [0:10] Introduction of João. [1:00] How did João end up studying computer science? [4:05] Connection between business and technology. [4:50] Working for Altitude for 14 years.  [6:40] How did João end up as a product manager? [10:33] Hobbies of João and how they change. [13:50] What is OutSystems about? [20:28] Product Management Academy and opportunities brought by it. [24:49] Growth mindset and the urge to learn that was always there. [26:40] What are the main ways in which João challenges himself to grow? [27:55] What does João read?  [28:35] Did someone ever aim to take João's place? [30:50] Competition for a position and challenged credibility. [35:00] The challenges as a Product Manager. [37:00] How to make sure everyone in the team has the same objectives? [42:36] Common myths in product management. [45:12] What is the right way to ask "why"? [48:18] What is the key to balancing taking on new challenges and helping colleagues and focusing on what really matters? [51:30] An advice for an 18-year-old self. [52:30] The most inspiring leader João had met. [54:55] Recommendations. PRODUCTION This podcast was hosted by João Moita from Product Weekend, with sound edited by João Moita and production help by Productized, André Marquet and Evelina Bogdiun. [53:34] Coffee with any historical figure - which one?
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Jun 23, 2022 • 57min

104. Clara Machado: building confidence, shifting from project to product and doing product for good

In this episode, João was speaking to Clara Rivero Machado, the Head of Product at Via Verde and one of the speakers of the first Product Weekend event, held in May. There she talked about the importance of customer-centricity, the importance of having a design perspective as a Product Manager and how she helped turn a project-based company to a product-led organization. Clara is not only a great product leader but also a mother, a runner and a fun and fascinating human being. This was a long and intense conversation, where we talked about her career, the challenges faced as a PM and Head of Product, specific strategies she applies to her life and her work, and also about innovation. [0:10] Introduction of the guest. [1:03] Early career until the first experience as a PM. [4:40] The first big challenge of becoming a manager.  [7:00] How did Clara become a leader and earned trust. [8:50] Future career goals. [10:30] The role of confidence in Clara's life and strategies to build confidence and manage anxiety. [14:00] The morning routine.  [16:04] Setting personal goals and applying product management to life. [18:00] Retreats with friends and their benefits.  [19:00] The many different hats of a PM. [21:15] What is Via Verde [24:10] Joining Via Verde. [26:14] The switch from a project-based company to a product-based organization. [31:54] How much user research is "enough". [34:10] The achievement as a product manager Clara is the proudest of. [35:30] Dealing with a tight release deadline. [36:15] Performing user research in record time. [39:19] "PM is the CEO of the product" is a big myth. [41:22] Having a mentor and being a mentor. [42:20] Clara's superpowers - Curiosity, the power of "why" and ownership. [45:18] Advice for the younger self and the changes after becoming a mother. [47:27] Inspiring leaders. [50:37] Innovation and the future of the world. [53:57] Recommendations.
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May 25, 2022 • 1h 7min

103. The Future of Cities E11: Being the CTO of the city - transforming cities digitally

In this episode, André was talking with Egle Radvile. Egle is a Digital Futurist Angel, Author of Vilnius Digital Strategy. Egle was in the position of Vilnius City Municipality CTO from 2018 to 2021. Currently, she is the Head of the Lithuanian CIO’s club CIO.LT, Digital Train board & Harvard Digital Program member. Egle has a PhD in Information Engineering and Technology. Recently she graduated from Harvard's Leading Digital Innovator programme. Timestamps: Introduction of the guest[1:00] Current political situation impact on the daily life [1:30] Gediminas Legion organisation purpose and founding story [3:00] Humanitarian and technological help for Ukraine [6:00] How did Egle develop an interest in technology [8:00] PhD in technology and lecturing [11:30] Harvard's Leading Digital Innovation program [13:00] Story of getting into the position of Vilnius CTO [18:00] Vilnius Digital Strategy [22:30] What has changed in Vilnius in practical terms [25:00] Internet of things policy in Vilnius [28:00] How is Egle working on Vilnius strategy now [31:00] How can cities tackle the issue of talent competition? [33:00] Advanced IT topics on the high school curriculums [37:00] A different vision of mobility: how does improving schools will have an effect on mobility [39:30] LEUC2022 conference. Vilnius Plan: Mission Data - Practical Vilnius City Innovations [47:00] What is the Lithuanian CIO Club about [56:00] Being an expert in the Transparency Academy [57:00] Best practices other European cities can adapt [59:00] Words of advice for younger self [1:02:30] Recommendations [1:04:30] PRODUCTION This podcast was hosted by André Marquet, with research by Evelina Bogdiun and sound editing by Miguel Sousa.
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May 19, 2022 • 50min

102. The Future of Cities E10: Young people engagement with the decision-makers of their cities

In this episode, André was talking to Milla Ovaska. Milla is the Head of International Affairs and Public Relations at Espoo city in Finland. She is an international relations specialist and intercultural communication enthusiast interested in expanding networks and bringing Espoo to the world and the world to Espoo. Currently, her goal is to make Espoo the best destination and home for international talent and to strengthen the international networks for the city of Espoo. Time notes: Introduction of the guest [1:00] Finland and NATO application [2:30] How did Future Mentors programme has started [3:30] Implementing the ideas in the cities [8:30] The overview of youth ideas raised during the programme [10:30] Are decision-makers willing to make a change based on youth recommendations? [15:00] How was the youth engaged to participate in this project [17:30] Sustainability goals of the city of Espoo [23:20] Cities as Unicorns. What initiatives is Espoo taking to attract talents? [28:30] City at your service philosophy as the backbone for building a sustainable city together [36:00] Espoo schools as innovation platforms for Edu-tech startups [38:00] Digital Agenda as a part of the city as a service mindset[40:30] What Milla enjoys the most about her work [43:30] Are projects mission-oriented? [47:00] PRODUCTION This podcast was hosted by André Marquet, with research done by Evelina Bogdiun and sound edited by Miguel Sousa. The Productized Podcast is a series of interviews with product innovators, successful makers, and entrepreneurs. We hope to inspire the listeners of this show to be courageous and productize!

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