

Productized Podcast
Productized
The Productized Podcast is produced by Productized. A series of interviews with product innovators, successful makers, and entrepreneurs. Our main focus is on products at the intersection of digital and physical, on software, web and mobile, created by startups as well as big companies. We hope those who listen to the ideas on this show are inspired to action!
Episodes
Mentioned books

Sep 3, 2024 • 1h 7min
156. Tanja Lau, Founder of Product Academy: Trusting Your Intuition and Mastering Hypothesis-Driven Product Management
Discover how Tanja Lau, founder of Product Academy, built her career in product management and entrepreneurship by trusting her intuition, taking risks, and creating impactful learning experiences. Learn her insights on remote work, hypothesis-driven decision-making, and the value of diverse learning methods. Tanja shares her journey from the publishing industry to founding Product Academy, where she supports product managers through mentoring and coaching.
She discusses the importance of setting boundaries, finding the right work-life balance, and how Montessori education inspires her approach to learning. Tanja also delves into common mistakes in hypothesis framing, the role of AI tools, and why financial and entrepreneurial skills are crucial for today’s product managers.
This Episode's Topics:
- Tanja’s Path into Product Management
- Key Lessons from Tanja's Entrepreneurial Journey
- The Story Behind Founding Product Academy
- The Transition to Curated Learning Experiences
- Balancing Work and Personal Life Effectively
- Finding the Ideal Remote Work Setup
- Why Hypothesis-Driven Product Management Matters
- Common Mistakes in Hypothesis Framing
- Utilizing AI Tools in Hypothesis-Driven Approaches
- The Rising Need for Financial and Entrepreneurial Skills in Product Management
Where to find Tanja:
LinkedIn: https://www.linkedin.com/in/tanjalau/
Where to find us:
JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2
Website: https://productized.co/
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/
Meetup: https://www.meetup.com/pt-BR/Productized/
Where to find Andre:
LinkedIn: https://www.linkedin.com/in/marquet/

Aug 20, 2024 • 43min
155. Sebastien Prioris, CPO at Satellogic: Mastering Product Leadership: Strategy, OKRs, and AI Integration
Join Sebastien Prioris, an experienced entrepreneur and expert in technology and innovation, as he delves into the essential qualities of successful product leadership in this episode. With a deep understanding of market dynamics, user needs, and the technology landscape, Sebastien shares his insights on aligning strategy, OKRs, and roadmaps to drive product innovation and business success.
In this conversation, Sebastien emphasizes the importance of strategic thinking, optimization, and staying ahead of industry trends, particularly in the age of AI. He also previews his upcoming workshop at the Productized Conference, where he will explore how to effectively align strategy, OKRs, and roadmaps to deliver maximum value.
This Episode's Topics:
- Aligning Strategy, OKRs, and Roadmaps
- Understanding the Market, Users, and Business Landscape
- Strategic Thinking, Prioritization, and Optimization
- Staying Ahead of Industry Trends, Especially in AI
- The Role of the Product Manager in AI Integration
- Reconciling Stakeholder Expectations
- Education and Skill Trends in Product Management
Recommended Books:
- Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt
- Product Operations by Melissa Perri and Denise Tilles
- books by April Dunford
Where to Find Sebastien:
LinkedIn: https://www.linkedin.com/in/sebprioris/
Where to Find Us:
JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2
Website: https://productized.co/
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/
Meetup: https://www.meetup.com/pt-BR/Productized/
Where to Find Margarida:
LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

Aug 13, 2024 • 43min
154. Krasi Bozhinkova, founder of Owtcome: How Strategic Design and Empathy Drive Product Innovation
We're here with Krasi Bozhinkova, Founder and Strategy Director at Outcome, to explore the future of strategic design and its pivotal role in product development. With a rich background in strategic design, Krasi has helped companies across various industries create impactful products by putting user experience at the core of their strategies.
In this episode, Krasi shares her insights on staying ahead of technology trends, empathy and resilience in leadership, and the power of lifelong learning. She also discusses the critical need model for product development, which addresses the most urgent and impactful user needs. Krasi provides real-world examples of how this model has been successfully applied across different sectors.
This Episode's Topics:
- The Future of Strategic Design
- Staying Ahead of Technology Trends
- The Critical Need Model for Product Development
- Importance of Empathy and Resilience in Leadership
- Real-World Success Stories in Strategic Design
- Building a Strong Brand Through Authenticity and Community
- Lifelong Learning as a Key to Leadership Growth
Recommended Books:
- "You Are Not So Smart" by David McRaney
- "Chaos" by James Gleick
- "Black Hole Blues" by Janna Levin
Where to Find Krasi:
LinkedIn: https://www.linkedin.com/in/krasi-bozhinkova/
Email: krasi@owtcome.com
Where to Find Us:
JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2
Website: https://productized.co/
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/
Meetup: https://www.meetup.com/pt-BR/Productized/
Where to Find Margarida:
LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

Jul 23, 2024 • 52min
153. Denise Tilles, Chief Product Officer and Founder at Grocket: How Product Operations Drive Innovation and Growth
We're here with Denise Tilles, Chief Product Officer and Founder at Grocket, to delve into the essential aspects of product management and operations. Denise Tilles wrote the recently published book Product Operations. Co-authored with Escaping the Build Trap’s Melissa Perri, the book is the must-read guide technology leaders have been missing. With over a decade of product leadership experience, Denise supports companies like Bloomberg, Sam’s Club, and athenahealth by strengthening capabilities around: Product Operations, Product Strategy, and establishing a Product Operating Model.
Denise shares her expertise on the importance of product operations in enabling meaningful outcomes for companies, the critical components of a successful product strategy, and the challenges of product transformation.
Discover the significance of product operations in simplifying ways of working, the importance of vision and strategic intent in product strategy, and the crucial role of financial acumen and data literacy for product managers. Denise offers insights on addressing challenges such as misaligned roadmaps and lack of access to data, and highlights metrics for measuring the success of product strategy. Join us for an engaging conversation on these pivotal aspects of product development and operations.
This Episode's Topics:
- Importance of Product Operations for Company Outcomes
- Key Components of a Successful Product Strategy
- Challenges in Product Transformation
- Simplifying Ways of Working with Product Operations
- Addressing Misaligned Roadmaps & Data Access Issues
- Measuring Product Strategy Success
- Financial Acumen & Data Literacy for Product Managers
Recommended Books:
Product Operations
Burn Book: A Tech Love Story
The Culture Map
The Phoenix Project
SUMMER SALES tickets to the Conference: https://www.productized.co/tickets
Where to find Denise:
https://www.denisetilles.com/
LinkedIn: https://www.linkedin.com/in/denisetilles/
Where to find us:
JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2
Website: https://productized.co/
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/
Meetup: https://www.meetup.com/pt-BR/Productized/
Where to find Andre:
LinkedIn: https://www.linkedin.com/in/marquet/

Jul 16, 2024 • 44min
152. Sabrina Mach, Head of Product Innovation at ThoughtWorks: The Art of Going Slow to Go Fast in Product Management
We're here with Sabrina Mach, Head of Product Innovation at ThoughtWorks and speaker at the Productized Conference, to delve into the fascinating world of product management and innovation. Sabrina shares her expertise on embracing procrastination to create value, understanding customer needs deeply, and balancing the desire to innovate with strategic decision-making.
Discover the significance of falling in love with the problem, the value of giving developers the space to explore, and the crucial role of quitting in the innovation journey. Sabrina offers insights on defining kill criteria, setting time limits for experiments, and capturing learnings from failed projects. Join us for an engaging conversation on these pivotal aspects of product development and innovation.
This Episode's Topics:
- Embracing Procrastination for Value Creation
- Customer Needs & Problem Exploration
- Innovation vs. Best Practices
- The Role of Quitting in Innovation
- Defining Kill Criteria & Time Limits
- Learning from Failed Projects
- Balancing Innovation with Strategic Decisions
Recommended Books:
"Quit: The Power of Knowing When to Walk Away" by Annie Duke
"The Corporate Explorer" by Andrew Binns
"Zone to Win" by Geoffrey A. Moore
Where to find Sabrina:
LinkedIn: https://www.linkedin.com/in/sabrinamach
Medium: https://sabrinamach.medium.com/
Where to find us:
JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2
Website: https://productized.co/
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/
Meetup: https://www.meetup.com/pt-BR/Productized/
Where to find Margarida:
LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

Jul 9, 2024 • 47min
151. Nina Schneider, CPO at Sherpany: Secrets to Effective Product Management
We're here with Nina Schneider, CPO at Sherpany, to delve into the intricate world of product management and leadership. Nina shares her vast experience driving productivity, leading remote teams, and crafting successful product strategies.
Discover the keys to selecting top talent, maintaining productivity and engagement in a remote environment, and staying ahead of industry trends. Nina emphasizes the importance of a learning culture, effective communication, and setting clear expectations. Tune in for an insightful conversation that will elevate your approach to product management and leadership.
This Episode's Topics:
- Leadership & Product Management
- Productivity Strategies
- Remote Work Management
- Team Selection & Building
- Product Strategy & Innovation
- Continuous Learning & Improvement
- Effective Communication
Book recommendations:
- 5 Dysfunctions of a Team: https://www.amazon.es/dp/0787960756/ref=asc_df_0787960756/?tag=ptgogshpadde-21&linkCode=df0&hvadid=633377621224&hvpos=&hvnetw=g&hvrand=4119787221871166013&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9197428&hvtargid=pla-487653304767&psc=1&language=pt_PT&mcid=c81550311fc63f11b1d58cb7149b9c61
- The Joy of Living Dangerously: https://www.amazon.es/dp/0312205171/ref=asc_df_0312205171/?tag=ptgogshpadde-21&linkCode=df0&hvadid=633982361438&hvpos=&hvnetw=g&hvrand=3958362889796762634&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9197428&hvtargid=pla-436284808036&psc=1&language=pt_PT&mcid=1f42dc6e585e3ff9a2670e324abcde30
Where to find Nina:
LinkedIn: https://www.linkedin.com/in/ninaschneider/
Where to find us:
JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2
Website: https://productized.co/
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/
Meetup: https://www.meetup.com/pt-BR/Productized/
Where to find André:
LinkedIn: https://www.linkedin.com/in/marquet/

Jul 2, 2024 • 1h 25min
150. Live from Portugal DefenceTech: Exclusive Highlights and Innovations in Defence Technology
Welcome to a special edition of the Productized podcast! This episode is dedicated to all enthusiasts, professionals, and stakeholders in the field of defence technology. Recorded live at the Portugal Defence Tech Meetup, we bring you exclusive insights and groundbreaking discussions from the event held on June 25.
In this episode, you'll hear from top industry experts, as they delve into the latest trends in drones, anti-drone warfare, and strategic investments in DefenceTech. We feature engaging panels and inspiring startup stories.
Please note, as this podcast was recorded live, the sound quality may not be optimal. However, the invaluable insights and innovative ideas shared make it a must-listen for anyone passionate about defence technology.
Join us as we explore the future of DefenceTech, fostering open dialogue and collaboration in this vibrant and rapidly evolving field. Don't miss out on this exclusive opportunity to connect with like-minded individuals and stay ahead in the world of defence innovation!
Where to find us:
JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2
Website: https://productized.co/
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/
Meetup: https://www.meetup.com/pt-BR/Productized/

Jun 18, 2024 • 1h
149. Martin Felcman, Head of Product at Productboard: The Future of Product Management with AI, Product Operations, and Customer-Centricity
Exclusive episode with our Golden Sponsors of Productized Conference 2024, Productboard! In this episode, the host Andre Marquet sits down with Martin Felcman, the Head of Product at Productboard, to explore the dynamic future of product management.
Dive into a rich discussion about the transformative role of AI in product development. Martin shares his expert insights on how the landscape of product management is reshaping. Whether you're a product manager, a tech enthusiast, or simply curious about the future of product innovation, this episode offers valuable takeaways and actionable advice. Tune in to gain a deeper understanding of the trends that will define the next era of product management.
This Episode's Topics:
- Understanding customer needs & prioritizing product development with Productboard
- Achieving product excellence and faster market delivery
- The impact of AI on product management
- Maintaining a customer-centric approach
- Enhancing efficiency through product operations
- The human element in product operations
- Building mission-driven, communicative teams
- Navigating high expectations and customer suggestions
Where to find Martin:
LinkedIn: https://www.linkedin.com/in/martinfelcman/
Productboard: https://www.productboard.com/
Where to find us:
JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2
Website: https://productized.co/
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/
Meetup: https://www.meetup.com/pt-BR/Productized/
Where to find André:
LinkedIn: https://www.linkedin.com/in/marquet/

Jun 11, 2024 • 38min
148. Rafael Daron, CEO of Tog Lab: Overcoming Startup Challenges and Embracing Innovation
We're here with Rafael Daron, CEO of Tog Lab, to explore the dynamic landscape of entrepreneurship, design, and innovation consulting. Rafael brings a wealth of knowledge on product management, sharing his insights on the crucial processes of product validation, problem discovery, and product experimentation.
Explore the importance of design methodologies in product management, the impact of cultural exchange and remote collaboration in digital product development, and the significance of personal and professional growth. Tune in for a dynamic discussion on these critical topics shaping innovation and product management.
This Episode's Topics:
- Entrepreneurship & Startups
- Product Validation & Experimentation
- Educational Impact
- Design Methodologies
- Cultural Exchange & Collaboration
- Personal & Professional Growth
Where to find Rafael:
LinkedIn: https://www.linkedin.com/in/rafaeldaron/
Where to find us:
JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2
Website: https://productized.co/
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/
Meetup: https://www.meetup.com/pt-BR/Productized/
Where to find Margarida:
LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

Jun 4, 2024 • 1h 5min
147. João Moita, Founder of Product Weekend: From Aerospace Engineer to Product Management Leader
João Moita's inspiring journey from aerospace engineer to product management leader and becoming a founder of Product Weekend. Discover how João's early influences, diverse interests, and curiosity shaped his career. Learn about the importance of a supportive community for product managers, the expansion of Product Weekend across Europe, and the impact of these events on careers and personal relationships.
We discover the emerging significance of psychological safety in product management and the role of AI and no-code tools in product creation. Get a sneak peek into the upcoming Product Weekend Retreat, focusing on leadership challenges and personal growth. João emphasizes the importance of community and authentic connections in product management.
This Episode's Topics:
- Early Influences and Academic Pursuits
- Motivation Behind Product Weekend
- Expansion and Evolution of Product Weekend
- Expanding Product Weekend to New Locations
- The Impact of Product Weekend and the Emergence of Psychological Safety
- The Future of Product Management: AI, No-Code, and New Product Builders
- The Product Weekend Retreat: Fostering Leadership and Personal Development
- The Importance of Community in Product Management
- Continuous Learning and Development in the Product Management Field
Where to find João:
LinkedIn: https://www.linkedin.com/in/joaomoita/
Where to find us:
JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2
Website: https://productized.co/
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/
Meetup: https://www.meetup.com/pt-BR/Productized/
Where to find André:
LinkedIn: https://www.linkedin.com/in/marquet/