154. Krasi Bozhinkova, founder of Owtcome: How Strategic Design and Empathy Drive Product Innovation

We're here with Krasi Bozhinkova, Founder and Strategy Director at Outcome, to explore the future of strategic design and its pivotal role in product development. With a rich background in strategic design, Krasi has helped companies across various industries create impactful products by putting user experience at the core of their strategies. In this episode, Krasi shares her insights on staying ahead of technology trends, empathy and resilience in leadership, and the power of lifelong learning. She also discusses the critical need model for product development, which addresses the most urgent and impactful user needs. Krasi provides real-world examples of how this model has been successfully applied across different sectors. This Episode's Topics: - The Future of Strategic Design - Staying Ahead of Technology Trends - The Critical Need Model for Product Development - Importance of Empathy and Resilience in Leadership - Real-World Success Stories in Strategic Design - Building a Strong Brand Through Authenticity and Community - Lifelong Learning as a Key to Leadership Growth Recommended Books:

- "You Are Not So Smart" by David McRaney

- "Chaos" by James Gleick

- "Black Hole Blues" by Janna Levin Where to Find Krasi: LinkedIn: https://www.linkedin.com/in/krasi-bozhinkova/ Email: krasi@owtcome.com Where to Find Us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to Find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/