We're here with Sabrina Mach, Head of Product Innovation at ThoughtWorks and speaker at the Productized Conference, to delve into the fascinating world of product management and innovation. Sabrina shares her expertise on embracing procrastination to create value, understanding customer needs deeply, and balancing the desire to innovate with strategic decision-making. Discover the significance of falling in love with the problem, the value of giving developers the space to explore, and the crucial role of quitting in the innovation journey. Sabrina offers insights on defining kill criteria, setting time limits for experiments, and capturing learnings from failed projects. Join us for an engaging conversation on these pivotal aspects of product development and innovation. This Episode's Topics: - Embracing Procrastination for Value Creation - Customer Needs & Problem Exploration - Innovation vs. Best Practices - The Role of Quitting in Innovation - Defining Kill Criteria & Time Limits - Learning from Failed Projects - Balancing Innovation with Strategic Decisions Recommended Books: "Quit: The Power of Knowing When to Walk Away" by Annie Duke "The Corporate Explorer" by Andrew Binns "Zone to Win" by Geoffrey A. Moore Where to find Sabrina: LinkedIn: https://www.linkedin.com/in/sabrinamach Medium: https://sabrinamach.medium.com/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/