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140. Léa Samrani, André Arrimar, and Luis Broegas, P-Talks at Cofidis on Scaling Success

Mar 26, 2024
Experts Léa Samrani, Luís Broegas, and André Arrimar share insights on scaling businesses, boosting customer acquisition, and innovative customer-centric approaches. Topics include achieving +50% revenue growth, SEO analytics, customer behavior, user interviews in startups, and balancing data in product development.
22:05

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Quick takeaways

  • Léa Samrani achieved +50% revenue growth in 5 months by scaling businesses effectively.
  • Luís Broegas focused on boosting customer acquisition and retention with proven tactics.

Deep dives

Customer-Centric Approach Surprises: Interest Rates vs. Experience

Surprisingly, in the Portuguese market, customers prioritize a good experience over interest rates when seeking loans. This insight led to a focus on transparency to inform customers better. Additionally, the customer-centric approach resulted in a significant increase in NPS over the last two years.

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