3min chapter

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140. Léa Samrani, André Arrimar, and Luis Broegas, P-Talks at Cofidis on Scaling Success

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CHAPTER

Innovative Approach and Customer Behavior in the Portuguese Market

The chapter discusses how Cofidis leads in innovation within the group, with branches like in France learning from their approach. It further delves into surprising findings on customer behavior in the Portuguese market, emphasizing the shift towards a customer-centric strategy and increase in NPS.

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