6min chapter

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140. Léa Samrani, André Arrimar, and Luis Broegas, P-Talks at Cofidis on Scaling Success

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CHAPTER

SEO Analytics and Experimentation in Marketing Strategies

The chapter explores the significance of tracking SEO efforts through analytics, emphasizing content optimization and creating new variations. It discusses challenges in running experiments, convincing founders of the value of experimentation, and the need for impactful initial tests to demonstrate value and gain support.

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