Léa Samrani
Director of Product Growth at Aperture with over a decade exploring user intent and growth; researcher and practitioner of the 'positive friction' concept to boost conversion and revenue across B2C and B2B products.
Top 3 podcasts with Léa Samrani
Ranked by the Snipd community
Mar 26, 2024 • 22min
140. Léa Samrani, André Arrimar, and Luis Broegas, P-Talks at Cofidis on Scaling Success
Experts Léa Samrani, Luís Broegas, and André Arrimar share insights on scaling businesses, boosting customer acquisition, and innovative customer-centric approaches. Topics include achieving +50% revenue growth, SEO analytics, customer behavior, user interviews in startups, and balancing data in product development.
Mar 19, 2024 • 55min
139. Léa Samrani, Fractional CPO, From Public Law to Product Management Mastery
Seasoned product manager Léa Samrani discusses her journey from public law to mastering product management. Topics include the impact of diverse backgrounds on strategies, challenges of transitioning sectors, team building, user engagement, and the role of experimentation in driving product success.
Nov 17, 2025 • 10min
Léa Samrani: The Art of Positive Friction: How Adding Steps Can Unlock Revenue - Productized 2025 TalkInTen
Léa Samrani, Director of Product Growth at Aperture, brings over a decade of expertise in user intent and growth. She dives into the intriguing concept of 'positive friction,' explaining how strategically adding steps can enhance user trust and boost revenue. Léa contrasts positive friction with negative friction, highlighting its role in onboarding, sales calls, and acquisition funnels. She shares real-world examples and discusses how surfacing user intent can lead to increased conversions, while also hinting at the variability of this approach across different demographics.
