Rich has been doing enterprise/B2B product management since 1988, worked at 6 Silicon Valley startups, and has been an interim CPO or leadership coach for more than 200 large and small tech companies. He wrote "The Art of Product Management" and was the Founder of Product Camp. Rich has taught at top business schools worldwide, at conferences, and chaired the first product manager/product owner tracks at the annual Agile Conference. This episode dives into key topics: **Early days of the Internet **Life-Changing Moment **Explaining the Role of the PM **Addressing Roadmpa Amnesia **Prioritizing on Business Objectives **Dealing with Sales Requests **Product Led Organizations **Building Products that Generate Revenue **Driving Business Strategy **The Iterative Process of Strategy Development **Understanding the Company Business Strategy **Making Hard Decisions Recommended Resources: **What Do Product Leaders Do?** https://www.mironov.com/whatleadersdo/ **Business Cases Are Stories About Money** https://www.mironov.com/moneystories/ **Four Laws Of Software Economics** https://www.mironov.com/4laws1/ **Building and Scaling a Product Team (video)** https://www.mironov.com/prodanon/ Highlighted books: Continuous Discover, Teresa Torres, Outcomes vs Output, Josh Seiden, Managing the Unmanageable, Ron Lichty Anything from Jared Spool or Steve Blank or Holly Hester-Reilly Where to find Rich Mironov: LinkedIn: https://www.linkedin.com/in/richmironov/ Dragonboat Website: https://www.mironov.com/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/produ Instagram: https://www.instagram.com/productized.co/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/