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13min chapter
130. Rich Mironov, Author of "The art of product management"
Productized
Aligning Revenue Goals with Product Strategy
This chapter emphasizes the importance of aligning revenue goals with product and company strategy, showcasing the impact of setting goals without a clear strategy. It discusses strategies like market expansion, customer retention, and product development, stressing the need for a cohesive business strategy to guide product decisions. The conversation explores the interplay between product strategy, business strategy, and various functional groups within a company, highlighting the iterative process of aligning leadership strategies with inputs from product, engineering, sales, marketing, and support.
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