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130. Rich Mironov, Author of "The art of product management"

Productized Podcast

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Aligning Revenue Goals with Product Strategy

This chapter emphasizes the importance of aligning revenue goals with product and company strategy, showcasing the impact of setting goals without a clear strategy. It discusses strategies like market expansion, customer retention, and product development, stressing the need for a cohesive business strategy to guide product decisions. The conversation explores the interplay between product strategy, business strategy, and various functional groups within a company, highlighting the iterative process of aligning leadership strategies with inputs from product, engineering, sales, marketing, and support.

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