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The Content Collective

Latest episodes

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May 13, 2024 • 13min

3 strategies to help you generate more content ideas

Dive into practical and effective strategies for generating endless content ideas for small business owners. This episode unpacks three essential tactics: tapping into your audience's wants and needs, using search tools to optimize your content ideas, and creating content in multiple formats. Whether you're seeking to expand your content reach or simplify your creation process, these tips will ensure you never run out of ideas again.   MENTIONED IN THE EPISODE... And if you want to learn how to create 5 strategic content pillars and 325+ content ideas, check out my workshop The Content Curriculum - https://www.amberfiglow.com/the-content-curriculum   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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May 6, 2024 • 15min

What I learned after publishing 100 videos on YouTube

Hey everyone, welcome to a special episode where I celebrate a big milestone—I posted 100 YouTube videos! I started with just my iPhone, and now, I've learned so much about making videos as note only a content strategist, but also a small business owner. Here’s what’s up: We'll chat about how I began with simple tools, the magic of getting help from a content manager, and my new favorite thing, YouTube Shorts. If you're new to making videos or if you've been at it for a while, there's something here for you. I'll share easy tips on keeping things steady and making your videos better without all the fancy stuff. So, grab your headphones, and let’s dive into this adventure together! CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow 
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Apr 8, 2024 • 19min

Step-by-Step Guide: Creating a content marketing strategy for your business

In this episode, Amber Figlow shares a simplified approach to creating an effective content strategy for small businesses. She emphasizes the importance of aligning content goals with overarching business objectives and understanding the audience's demographics and psychographics.   Amber advises identifying suitable platforms and content types, building a repeatable content workflow, and analyzing the content's effectiveness. Additionally, she highlights the significance of defining a distinct brand voice and visual identity.   MENTIONED IN THE EPISODE... FREE Airtable Content Planner - https://www.amberfiglow.com/thecontentplanner   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Apr 1, 2024 • 9min

I only need 48 content ideas for the entire year...

In this episode, Amber explains her "hero content strategy" and how she only needs 48 content ideas for the whole year. She emphasizes the importance of creating longer-form core content, such as YouTube videos, and then repurposing it into smaller pieces across various social media platforms.   Amber also discusses the necessity of strategic planning, keeping content broad and evergreen, and warming up the audience for product launches. She highlights the flexibility and consistency that this strategy offers, allowing her to adapt to rapidly changing social media trends while avoiding burnout.   Although it may not be suitable for every business, infopreneurs, course creators, and digital businesses can benefit from this approach.   MENTIONED IN THE EPISODE... The Content System Waitlist - https://www.amberfiglow.com/thecontentsystem   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Mar 18, 2024 • 7min

3 Ways to Repurpose Your Content and Enhance Your Content Creation Strategy

In this episode, Amber shares valuable tips on filling up your content calendar by repurposing existing content. She explains the three types of content repurposing: reposting, reusing, and repurposing. Amber suggests reposting evergreen content without the need for editing, reusing by adjusting old content to make it relevant, and repurposing content into new pieces for different platforms. Amber emphasizes the efficiency and effectiveness of repurposing content to create a variety of posts from one original piece. She encourages viewers to incorporate these strategies into their content creation workflows and offers a content repurposing guide for more help.   MENTIONED IN THE EPISODE... The Content Repurposing Guide - https://www.amberfiglow.com/thecontentrepurposingguide   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow 
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Mar 11, 2024 • 15min

5 Posts to Create Content Strategically on Instagram

In this episode, Amber discusses the different types of posts on Instagram and their goals for small businesses. She covers feed posts, carousels, reels, stories, and live videos, outlining their unique purposes and how they contribute to a well-rounded Instagram strategy. Amber emphasizes understanding the goals of each post type and playing to one's strengths while considering the audience's content consumption habits. She provides insights on how each post type can help achieve specific marketing goals and offers practical tips for optimizing content performance.   MENTIONED IN THE EPISODE... The Content Planner - https://www.amberfiglow.com/thecontentplanner   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow  
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Mar 4, 2024 • 12min

How Much Content To Post as a Small Business Owner

In this episode, Amber discusses the common question of how much content small business owners should be posting on social media. She emphasizes the importance of setting achievable goals and tailoring posting frequency to individual business needs. Amber challenges the misconception of one-size-fits-all posting advice and stresses the value of consistency over quantity. She provides examples of how different businesses should approach their content creation based on their specific goals and capacities. Ultimately, she encourages viewers to determine their social media goals first and then reverse engineer their content strategy.   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow  TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Feb 26, 2024 • 12min

3 Tips to Help When You Are Burnt Out on Content Creation

In this episode, Amber talks about content creation burnout and provides three essential tips to overcome it. She emphasizes the importance of having a system in place, determining non-negotiable content tasks, and leveraging the power of repurposing existing content. These strategies aim to alleviate burnout and maintain consistency in marketing efforts. Amber stresses the significance of aligning content with business goals and recommends creating a systematic workflow to streamline content creation.   MENTIONED IN THE EPISODE... The Content Planner - https://www.amberfiglow.com/thecontentplanner The Content Curriculum - https://amberfiglow.my.canva.site/the-content-curriculum   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Feb 19, 2024 • 12min

3 Types of Content: Which should you create as a small business owner?

In this episode, Amber discusses the different types of content that small business owners can create: visual, written, and audio content. She provides insights into the pros and cons of each type and offers guidance on how to determine the primary type of content that best suits a business.   Amber emphasizes the importance of experimenting with different content types and platforms, and highlights the need for continuous practice and refinement in content creation. She also offers advice on leveraging strengths, identifying customer preferences, and gradually incorporating a mix of content types into a well-rounded content strategy.   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Feb 12, 2024 • 12min

The 3 Tools You Need to Repurpose Your Content Across Social Media

In this episode, Amber discusses the importance of repurposing content and provides practical tips using Canva, Later, and AI tools. She emphasizes the time-saving and audience-reaching benefits of repurposing content.   Amber shares insights into using Canva for organizing and repurposing content on the same platform, Later for repurposing content across multiple channels, and AI tools like Castmagic for transforming long-form content into various formats.   She highlights the effectiveness of custom prompts and organization in maximizing the output from AI tools. This comprehensive guide offers valuable insights for small business owners looking to optimize their content strategy and reach a wider audience.   MENTIONED IN THIS EPISODE... Want to take your content repurposing a step further? Join the waitlist for The Content System, her signature content repurposing course! https://www.amberfiglow.com/thecontentsystem   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow

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