The Content Collective

In this episode, Amber discusses the different types of posts on Instagram and their goals for small businesses. She covers feed posts, carousels, reels, stories, and live videos, outlining their unique purposes and how they contribute to a well-rounded Instagram strategy. Amber emphasizes understanding the goals of each post type and playing to one's strengths while considering the audience's content consumption habits. She provides insights on how each post type can help achieve specific marketing goals and offers practical tips for optimizing content performance.   MENTIONED IN THE EPISODE... The Content Planner - https://www.amberfiglow.com/thecontentplanner   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow  

In this episode, Amber discusses the common question of how much content small business owners should be posting on social media. She emphasizes the importance of setting achievable goals and tailoring posting frequency to individual business needs. Amber challenges the misconception of one-size-fits-all posting advice and stresses the value of consistency over quantity. She provides examples of how different businesses should approach their content creation based on their specific goals and capacities. Ultimately, she encourages viewers to determine their social media goals first and then reverse engineer their content strategy.   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow  TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow

In this episode, Amber talks about content creation burnout and provides three essential tips to overcome it. She emphasizes the importance of having a system in place, determining non-negotiable content tasks, and leveraging the power of repurposing existing content. These strategies aim to alleviate burnout and maintain consistency in marketing efforts. Amber stresses the significance of aligning content with business goals and recommends creating a systematic workflow to streamline content creation.   MENTIONED IN THE EPISODE... The Content Planner - https://www.amberfiglow.com/thecontentplanner The Content Curriculum - https://amberfiglow.my.canva.site/the-content-curriculum   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow

In this episode, Amber discusses the different types of content that small business owners can create: visual, written, and audio content. She provides insights into the pros and cons of each type and offers guidance on how to determine the primary type of content that best suits a business.   Amber emphasizes the importance of experimenting with different content types and platforms, and highlights the need for continuous practice and refinement in content creation. She also offers advice on leveraging strengths, identifying customer preferences, and gradually incorporating a mix of content types into a well-rounded content strategy.   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow

In this episode, Amber discusses the importance of repurposing content and provides practical tips using Canva, Later, and AI tools. She emphasizes the time-saving and audience-reaching benefits of repurposing content.   Amber shares insights into using Canva for organizing and repurposing content on the same platform, Later for repurposing content across multiple channels, and AI tools like Castmagic for transforming long-form content into various formats.   She highlights the effectiveness of custom prompts and organization in maximizing the output from AI tools. This comprehensive guide offers valuable insights for small business owners looking to optimize their content strategy and reach a wider audience.   MENTIONED IN THIS EPISODE... Want to take your content repurposing a step further? Join the waitlist for The Content System, her signature content repurposing course! https://www.amberfiglow.com/thecontentsystem   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow

In this episode, Amber shares a powerful Instagram Story strategy to boost engagement for small business owners. Amber breaks down a simple formula to create captivating Instagram Stories that drive interaction and increase views.   By repurposing existing posts, using poll stickers, and sharing valuable insights, Amber's strategy aims to captivate audiences and save time. She emphasizes the importance of leveraging psychology tactics and staying true to one's personal brand.   MENTIONED IN THE EPISODE... For a visual walkthrough of the strategy, check out the show notes for this episode here - www.amberfiglow.com/podcast/episode-005   CONNECT WITH AMBER...   Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow 

In this episode, I walk you through my content planning process, starting with the yearly overview, where I look at the previous year's performance, acknowledge wins and losses, and map out major personal and business events in a Google calendar.   Then, I share how I plan monthly content by considering the number of Mondays in a month, setting tasks and projects in Asana, and scheduling monthly batching days.   Last but not least I dive into my weekly content planning, where I explain my approach of focusing on one topic per week and creating supplemental in-the-moment content. My goal is to offer insight into effective content planning and inspire you to implement similar strategies in your routines.   MENTIONED IN THE EPISODE... The Content Planner - https://amberfiglow.myflodesk.com/jcibwavxto   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow 

In this episode, I'm diving into my game-changing content strategy for the upcoming year. From refining my repurposing process to focusing on YouTube and starting a podcast, I've got some exciting changes and goals in store.   I reflect on my journey through the dynamic landscape of content creation and chat about the key learnings and changes I'm implementing for 2024. I emphasize my focus on YouTube as a long-term brand-building platform and share how I've streamlined my content creation and repurposing processes. I also reveal the prioritization of growth on YouTube, the expansion into podcasting, and the strategic emphasis on niche content creation and educational offerings.   CONNECT WITH AMBER...   Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow  TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow

In this episode, Amber predicts three major shifts in content creation for 2024. First, anticipates a rise in using AI tools to assist in repurposing content, emphasizing the need for a strategic approach. Second, she forecasts a focus on written content as a response to the saturation of short-form video content, highlighting the shift in consumer preferences. Finally, she discusses the fading appeal of gimmicky video tactics, emphasizing the need to provide genuine value to the audience. With these predictions, Amber provides valuable insights for creators to adapt to the evolving content landscape.   MENTIONED IN THE EPISODE... Free Airtable Content Planner - https://www.amberfiglow.com/thecontentplanner   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow 

In this episode of The Content Collective, content creator and strategist Amber shares her expertise in creating effective content systems in 2024.   With ten years of experience in content creation across different industries, she emphasizes the importance of having a streamlined system to make content creation easy and effective. Amber breaks down the components of a content system into strategy, methodology, and workflow, providing valuable insights and practical tips for small business owners and content creators.   Amber delves into the crucial elements of content systems, emphasizing the need for a clear strategy, effective methodology, and streamlined workflow. She emphasizes the importance of custom-tailoring content strategies to align with individual brand goals and audience preferences.   Amber also provides insights into the tools and equipment necessary for creating compelling content and emphasizes the significance of an organized workflow to manage content creation efficiently.   In this episode, Amber provides a comprehensive guide to developing a robust content system for small businesses and content creators, offering practical advice and insights   MENTIONED IN THE EPISODE...   Additional videos to watch to help you craft a content strategy and workflow for your small business.   https://www.youtube.com/watch?v=j9VPu97oJS4 https://www.youtube.com/watch?v=K_77HOBty2M https://www.youtube.com/watch?v=DG5_3ye-Y54&t=4s   CONNECT WITH AMBER...   Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow