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The Content Collective

Latest episodes

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Oct 30, 2024 • 12min

5 Ways to Get Out of A Content Creation Rut

Feeling stuck in a content creation rut? You're not alone. In this episode, I'm getting real about my own creative struggles and sharing five proven strategies to help you push through. Learn how to transform mindless scrolling into intentional research, mine your existing content for fresh ideas, and find inspiration in unexpected places. Whether you're a seasoned creator or just starting out, these practical tips will help you maintain consistency without burning out. I'll show you how to repurpose your best work, tap into your expertise, and break free from your industry bubble to find fresh inspiration.   MENTIONED IN THE EPISODE… 🔗 Want over 100 content repurposing ideas? Grab The Content Repurposing Guide - https://www.amberfiglow.com/thecontentrepurposingguide   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Oct 23, 2024 • 12min

How I Batched My Short Form Videos for a MONTH in ONE Day

I did something a LITTLE crazy… I decided to batch create an entire month of short form videos in just ONE day. Yeah. It was a bit bold and a bit tiring, but I did it. And I want to walk you through the process of how I got it done! In this episode you will learn about content batching strategies, from planning YouTube videos to repurposing for short-form content. You will also get to explore efficient content production workflows, including tips for entrepreneurs and those with ADHD. I also walk you through how to transform one YouTube video into 50 pieces of content across platforms.   MENTIONED IN THE EPISODE… 🔗 Want to build a content system for your small business? Join the waitlist for my signature program, The Content System - https://www.amberfiglow.com/thecontentsystem   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Sep 9, 2024 • 11min

The "Holy Trinity" of Content Marketing for Your Small Business

In this episode, I spill the beans on a simple yet powerful marketing formula for small businesses. I break down the three key elements you need to focus on: short-form content, long-form content, and email marketing. You'll learn why each piece matters and how they work together to boost your online presence. I share tips on choosing the right platforms, creating content that resonates, and building an email list that converts. Whether you're just starting out or looking to level up your marketing game, this episode is packed with actionable advice to help your business thrive.   MENTIONED IN THE EPISODE... Flodesk (email marketing platform) - https://flodesk.com/c/AI7TUX The Content System - https://www.amberfiglow.com/thecontentsystem    CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Sep 2, 2024 • 14min

THIS is the reason why I think you should post on social media every day

Ever wondered how often you should post on social media to market your business? And you might be desperately seeking the exact answer of how many times you should post... and in this video I break down the truth about posting frequency and why consistency matters more than you think.   In this episode, we dive deep into the secrets of effective social media marketing for small businesses. Learn the difference between consistency and frequency in content marketing, and discover practical tips for creating quality content every day. I'll show you how to grow your business online without burning out. Plus, get my expert take on social media scheduling and content batching to boost your marketing strategy.   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Aug 26, 2024 • 29min

How to Authentically Use AI as a Part of Your Small Business with Kinsey Soderberg

In this discussion, Kinsey Soderberg, an entrepreneur focused on integrating AI into small businesses, shares her journey from skepticism to enthusiasm about AI tools. She explains how AI can save time without sacrificing authenticity. Kinsey highlights common pitfalls in using AI like ChatGPT and offers actionable tips to maximize its potential. The conversation also tackles the gender gap in AI adoption, advocating for women to embrace these technologies to remain competitive and enhance creativity in their businesses.
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Aug 19, 2024 • 10min

Content Creation Mindset: The 5 things you NEED to remember

In this episode, I share five key insights to transform your content creation mindset. I'll explain why you should reuse content more often, treat social media as a game of experimentation, and embrace tools that make the process easier. We'll discuss why perfectionism hinders progress in the fast-paced world of social media, and why platform changes aren't personal - it's just increased competition. These tips will help small business owners overcome content creation challenges and market more effectively online.   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Aug 12, 2024 • 9min

The 12-Week Marketing Makeover for Your Small Business

In this episode, I am sharing a powerful 12-week strategy to transform your small business marketing. You'll learn how to plan amazing sales campaigns, expand your reach with sister platforms, and harness the often-overlooked power of email marketing. No more burnout or scattered efforts – just practical, actionable steps to bring in more customers and grow your business. Whether you're a marketing newbie or looking to level up, this episode is packed with game-changing tips you can start using today.   MENTIONED IN THE EPISODE... → The 8 Day Campaign (the exact sales strategy + templates I use in my business) - https://yoursocialteam.mykajabi.com/a/2147484671/76J3roMB → Later (an amazing scheduling tool that will help you post more content on more platforms) - https://try.later.com/amberromero7629 → Flodesk (an amazing email marketing tool, especially if you are just starting out) - https://flodesk.com/c/AI7TUX   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Aug 5, 2024 • 13min

2 content marketing strategies that Can DOUBLE the amount of content you post

In this episode, Amber dives into two powerful content marketing strategies: distribution and repurposing. Learn how to make your content work harder for you across multiple platforms without burning out. Explore the differences between these approaches, their pros and cons, and how to implement them effectively. Discover time-saving tools and tips to streamline your content workflow, from automating posts to adapting content for different platforms. Whether you're a busy entrepreneur or a growing business, these strategies will help you create more content in less time and expand your reach.   MENTIONED IN THE EPISODE... Want to learn more about content repurposing? Grab The Content Repurposing Guide - https://www.amberfiglow.com/thecontentrepurposingguide   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Jul 29, 2024 • 14min

The TikTok content strategy you NEED to show up consistently on this fast moving platform

Ever feel overwhelmed by TikTok content creation? You’re not alone. In today’s episode, I’m sharing the 5x1 Method, a simple strategy to help you post on TikTok every day using just one content idea. This method is perfect for small business owners and content creators looking to simplify their TikTok strategy.   MENTIONED IN THE EPISODE... If you want to dive a bit deeper into content repurposing and making it a key part of your content strategy and workflow, you'll love The Content Repurposing Guide! I am giving you all of my tips, tricks, strategies, and methods that I use in my own business to pump out 50 pieces of content each week - PLUS you get a bonus PDF of 100 different content repurposing ideas!    CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow  TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Jul 22, 2024 • 25min

How to get DOUBLE the amount of exposure on your long-form content with Jamar Diggs

In this episode of The Content Collective, Amber Figlow and Jamar Diggs reveal how to double your content exposure by combining YouTube and podcast strategies. They discuss the benefits of repurposing content, and the importance of consistency, and share practical tips for integrating these platforms. Learn how to effectively manage your time and resources to maximize your content’s reach. Tune in for actionable insights and start expanding your audience today.   Jamar Diggs is a YouTube Consultant for experienced professionals and brands. He helps industry-leading brands attract and retain customers on YouTube without increasing ad spend. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients build an audience overflowing with repeat buyers and lifetime advocates who love spreading the word about their brand.   MENTIONED IN THE EPISODE...90-Minute YouTube QuickStart Guide: https://bit.ly/3Lntrcj   CONNECT WITH JAMAR...Website: https://jamardiggs.com/Instagram - https://www.instagram.com/jamardiggs/YouTube - https://www.youtube.com/@JamarDiggsLinkedIn - https://www.linkedin.com/in/jamardiggs/

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