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The Content Collective

Latest episodes

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Aug 26, 2024 • 29min

How to Authentically Use AI as a Part of Your Small Business with Kinsey Soderberg

In this discussion, Kinsey Soderberg, an entrepreneur focused on integrating AI into small businesses, shares her journey from skepticism to enthusiasm about AI tools. She explains how AI can save time without sacrificing authenticity. Kinsey highlights common pitfalls in using AI like ChatGPT and offers actionable tips to maximize its potential. The conversation also tackles the gender gap in AI adoption, advocating for women to embrace these technologies to remain competitive and enhance creativity in their businesses.
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Aug 19, 2024 • 10min

Content Creation Mindset: The 5 things you NEED to remember

In this episode, I share five key insights to transform your content creation mindset. I'll explain why you should reuse content more often, treat social media as a game of experimentation, and embrace tools that make the process easier. We'll discuss why perfectionism hinders progress in the fast-paced world of social media, and why platform changes aren't personal - it's just increased competition. These tips will help small business owners overcome content creation challenges and market more effectively online.   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Aug 12, 2024 • 9min

The 12-Week Marketing Makeover for Your Small Business

In this episode, I am sharing a powerful 12-week strategy to transform your small business marketing. You'll learn how to plan amazing sales campaigns, expand your reach with sister platforms, and harness the often-overlooked power of email marketing. No more burnout or scattered efforts – just practical, actionable steps to bring in more customers and grow your business. Whether you're a marketing newbie or looking to level up, this episode is packed with game-changing tips you can start using today.   MENTIONED IN THE EPISODE... → The 8 Day Campaign (the exact sales strategy + templates I use in my business) - https://yoursocialteam.mykajabi.com/a/2147484671/76J3roMB → Later (an amazing scheduling tool that will help you post more content on more platforms) - https://try.later.com/amberromero7629 → Flodesk (an amazing email marketing tool, especially if you are just starting out) - https://flodesk.com/c/AI7TUX   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Aug 5, 2024 • 13min

2 content marketing strategies that Can DOUBLE the amount of content you post

In this episode, Amber dives into two powerful content marketing strategies: distribution and repurposing. Learn how to make your content work harder for you across multiple platforms without burning out. Explore the differences between these approaches, their pros and cons, and how to implement them effectively. Discover time-saving tools and tips to streamline your content workflow, from automating posts to adapting content for different platforms. Whether you're a busy entrepreneur or a growing business, these strategies will help you create more content in less time and expand your reach.   MENTIONED IN THE EPISODE... Want to learn more about content repurposing? Grab The Content Repurposing Guide - https://www.amberfiglow.com/thecontentrepurposingguide   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Jul 29, 2024 • 14min

The TikTok content strategy you NEED to show up consistently on this fast moving platform

Ever feel overwhelmed by TikTok content creation? You’re not alone. In today’s episode, I’m sharing the 5x1 Method, a simple strategy to help you post on TikTok every day using just one content idea. This method is perfect for small business owners and content creators looking to simplify their TikTok strategy.   MENTIONED IN THE EPISODE... If you want to dive a bit deeper into content repurposing and making it a key part of your content strategy and workflow, you'll love The Content Repurposing Guide! I am giving you all of my tips, tricks, strategies, and methods that I use in my own business to pump out 50 pieces of content each week - PLUS you get a bonus PDF of 100 different content repurposing ideas!    CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow  TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Jul 22, 2024 • 25min

How to get DOUBLE the amount of exposure on your long-form content with Jamar Diggs

In this episode of The Content Collective, Amber Figlow and Jamar Diggs reveal how to double your content exposure by combining YouTube and podcast strategies. They discuss the benefits of repurposing content, and the importance of consistency, and share practical tips for integrating these platforms. Learn how to effectively manage your time and resources to maximize your content’s reach. Tune in for actionable insights and start expanding your audience today.   Jamar Diggs is a YouTube Consultant for experienced professionals and brands. He helps industry-leading brands attract and retain customers on YouTube without increasing ad spend. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients build an audience overflowing with repeat buyers and lifetime advocates who love spreading the word about their brand.   MENTIONED IN THE EPISODE...90-Minute YouTube QuickStart Guide: https://bit.ly/3Lntrcj   CONNECT WITH JAMAR...Website: https://jamardiggs.com/Instagram - https://www.instagram.com/jamardiggs/YouTube - https://www.youtube.com/@JamarDiggsLinkedIn - https://www.linkedin.com/in/jamardiggs/
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Jul 1, 2024 • 11min

Overwhelmed with content creation? This 3-step process will help you get organized

In this episode of The Content Collective, I share insights on managing social media content creation efficiently. I talk about my approach to organizing the content creation process using a streamlined tech stack, essential tools for video and photo editing, and setting up a content workflow. We also need to chat about utilizing scheduling tools for maintaining consistency and saving time.    MENTIONED IN THE EPISODE... FREE Airtable Content Planner Template - https://www.amberfiglow.com/thecontentplanner   CONNECT WITH AMBER...   Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow  TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
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Jun 10, 2024 • 18min

How I turn ONE YouTube video into 50 pieces of content each week

In this episode, I’ll show you how to transform one piece of content into 50 pieces every week! Discover my step-by-step process, from creating a hero piece of content to repurposing it across various social media platforms and marketing channels. Learn about the tools and strategies that make this possible and how you can apply them to your own content creation workflow. Whether you’re a beginner or an experienced marketer, these tips will help you create more content with less effort. Tune in to start maximizing your content today! MENTIONED IN THE EPISODE... The Content System - https://www.amberfiglow.com/thecontentsystem   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow 
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May 27, 2024 • 13min

How to Create Content Pillars for Your Small Business

In this episode, we dive into the concept of content pillars and how they can revolutionize your small business content marketing strategy. Learn how to organize, create, and distribute content that engages your target audience and drives business growth. I'll break down the steps to develop your own content pillars and share tips for effective implementation.   MENTIONED IN THE EPISODE... The Content Curriculum Workshop - https://www.amberfiglow.com/the-content-curriculum   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow 
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May 20, 2024 • 16min

3 RAGE thoughts about the online business industry

In this episode, I dive into three hot topics affecting the marketing and online business world. First, we uncover the truth about faceless marketing accounts and their predatory practices. Next, we discuss the wide gap in influencer rates and what you should really be paying for. Finally, we expose fake social media experts who prey on your fears to sell their courses. Tune in to get an honest take on these issues and learn how to protect your business.   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow

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