The Content Collective How to Authentically Use AI as a Part of Your Small Business with Kinsey Soderberg
Aug 26, 2024
In this discussion, Kinsey Soderberg, an entrepreneur focused on integrating AI into small businesses, shares her journey from skepticism to enthusiasm about AI tools. She explains how AI can save time without sacrificing authenticity. Kinsey highlights common pitfalls in using AI like ChatGPT and offers actionable tips to maximize its potential. The conversation also tackles the gender gap in AI adoption, advocating for women to embrace these technologies to remain competitive and enhance creativity in their businesses.
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Kinsey's Grumpy AI Start
- Kinsey initially reacted with skepticism and grumpiness toward AI tools.
- A "long drive epiphany" helped her embrace AI curiosity and create Authentic AI focused on authentic use.
Train AI on Your Brand
- Train AI tools deeply on your brand's mission, values, and ideal customer details.
- Provide brand voice examples or copy for AI to analyze and replicate authentically.
Use AI for Creative Boosts
- Use AI to overcome creative roadblocks by filling blanks or brainstorming alternatives.
- Edit AI-generated copy line-by-line instead of rewriting entire content to improve quality.