In this episode, Amber explains her "hero content strategy" and how she only needs 48 content ideas for the whole year. She emphasizes the importance of creating longer-form core content, such as YouTube videos, and then repurposing it into smaller pieces across various social media platforms.

Amber also discusses the necessity of strategic planning, keeping content broad and evergreen, and warming up the audience for product launches. She highlights the flexibility and consistency that this strategy offers, allowing her to adapt to rapidly changing social media trends while avoiding burnout.

Although it may not be suitable for every business, infopreneurs, course creators, and digital businesses can benefit from this approach.

MENTIONED IN THE EPISODE...

The Content System Waitlist - https://www.amberfiglow.com/thecontentsystem

CONNECT WITH AMBER...

Website: www.amberfiglow.com

Instagram - https://www.instagram.com/amberfiglow

YouTube - https://www.youtube.com/@amberfiglow

TikTok - https://www.tiktok.com/@amber.figlow

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/

Threads - https://www.threads.net/@amberfiglow

I only need 48 content ideas for the entire year...