The Content Collective Step-by-Step Guide: Creating a content marketing strategy for your business
In this episode, Amber Figlow shares a simplified approach to creating an effective content strategy for small businesses. She emphasizes the importance of aligning content goals with overarching business objectives and understanding the audience's demographics and psychographics.
Amber advises identifying suitable platforms and content types, building a repeatable content workflow, and analyzing the content's effectiveness. Additionally, she highlights the significance of defining a distinct brand voice and visual identity.
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