Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textJess O’Connell: Network Marketer, Online Course Creator, Entrepreneur, and Creator of the Aligned Launch FormulaToday my special guest is Jess O’Connell. Jess started her business after her husband lost his job in 2018 and they went on government assistance. Her first launch generated $1500 in revenue, the proof she needed to give it her full attention. She made a commitment to herself, she would no longer let anyone else be in control of her future. With a background in network marketing, teaching other people how to sell their network marketing business became her core offer. She realized that she needed to stop chasing down all the many things they were seeking and just focus on one, which was: How to teach people how to launch their course and scale to a cold audience.Episode Highlights:She used her rock bottom circumstances as the foundation to rebuild her life, expand her business and take controlThe measures she took to research the big players and learn what they were doing in their launches to produce seven figure launchesHow she built her business from 1500K to 10K a monthIn this episode, Jess explains how she cracked the code with a 47K launch and an 11% conversion rate, all because she qualified her audience. She shares how to make sure messaging is in alignment with both the top and bottom of the sales funnel. Listen in as she gives great examples of why alignment of the sales funnel is so important.Want to know her secret formula? Tune into this episode as she explains the 6 phases of alignment.Links mentioned in this episode:✅ Where you can find Jess: https://www.jessoconnell.com/➡️Episode show notes:https://destinicopp.com/podcast/90--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textTracie Shroyer: Launch Tech Specialist, Online Course Creator, Entrepreneur and CoachToday my special guest is Tracie Shroyer. Tracie is a launch tech specialist for course, and membership creators, and she helps online entrepreneurs get past their tech blocks and launch their online courses, memberships, or other business projects. She helps people set up their businesses back end, connect all the dots and make a plan for their online course launch, all while living and traveling the US in an RV.Episode Highlights:How an in-person event created a new business opportunity, all because people were seeking her out for her tech skillsHer online course, The Launch Tech Blueprint, walks people through the step-by-step process to activate their campaign launchWhy building an email list is the most important part of building a successful online course businessTune into this episode as Tracie shares the exciting news of her One-Stop Launch Shop. Also, find out about her many offerings such as the resources tech roadmap, launch checklist, launch planner and more!Links mentioned in this episode:✅ Where you can find Tracie:  Resource Page: https://launchtechmadeeasy.com/mba, Tracie's website: https://LaunchTechMadeEasy.com, One Stop Launch Shop: https://onestoplaunchshop.com/➡️Episode show notes: https://destinicopp.com/podcast/89--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textEdoardo Binda Zane: Entrepreneur, Online Course Creator, Leadership Coach and TrainerMy special guest today is Edoardo Binda Zane. Edoardo, is a leadership coach and trainer who provides teams and leaders with communication and leadership skills to thrive in increasingly dynamic markets, to be resilient to changes and to increase their capability of generating value.Episode Highlights:He took his passion project of teaching soft skills, turning it into a consultancy business by hosting workshops and meetup groupsHis experience with an improv comedy community inspired him to transfer some of the exercises and training into his applied improv, online course offeringsHow the Pandemic completely transformed his business from in person to virtual, allowing him to expand his reach, be more effective and create a greater impactTune into this episode to learn about his course, Emotional Intelligence for Leaders, that teaches how to become a resilient leader, drive performance, and inspire teams.Links mentioned in this episode:✅ Where you can find Edoardo: https://www.edoardo-binda-zane.com/,https://www.linkedin.com/in/edoardobinda/ and https://www.instagram.com/ebz_coaching/➡️Episode show notes:https://destinicopp.com/podcast/88--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textIn today's bonus podcast episode, I chat with Rob Gelb with HeySummit. If you've been in business for a while, you already know that hosting a virtual event is a great way to grow your business and expand your reach and impact. In this episode, Rob talks about an attendee persona and why it's the starting point for planning an impactful virtual event that serves your audience, promotes engagement, and gives you the best return on your event investment. In addition, we discuss:The benefits of running a virtual event for your businessThe different ways you can structure your eventHow you can evergreen your event content to maximize its impactTune in to learn about virtual events and why you should consider a virtual event to grow your audience and expand your reach in 2022. Links mentioned in this episode:✅ Sponsored by HeySummit: Learn more about HeySummit and their platform for running your virtual event here. ✅ Where you can find Rob: https://www.linkedin.com/in/robgelb/➡️ Learn more about the attendee persona here. ➡️Episode show notes:https://destinicopp.com/podcast/heysummit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textKrystle Church: World Traveler, Entrepreneur, Email Copywriter, Online Course Creator and Business CoachToday my special guest is Krystle Church. Krystle is a full-time world traveler, email copywriter and business coach who helps female entrepreneurs build and scale the business of their dreams, so they can expand their reach, income and impact. Whether working one-on-one with clients to craft high converting, email funnels, or privately coaching women to grow and scale their business. Krystle leverages the unique power of email, client experience, and brand authority to create impact and growth for her clients.Episode Highlights:How she transitioned from an elementary school teacher teaching abroad, to an online course creator and coach, right when the pandemic startedKrystle walks us through how she started with a $97 website audit service, then moved her business to day rates which gave her time to build her first online courseLearn how she wrote email sequences, evergreen sequences, and sales pages, turning them into her Ignite Your Inbox courseTune into this episode to hear how Krystle established her boutique copywriting agency, coaching and mentoring others on how to build their business.Links mentioned in this episode:✅ Where you can find Krystle: https://krystlechurch.com and on Instagram @krystle.church➡️Episode show notes:https://destinicopp.com/podcast/87--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textRachel Lindteigan: Specialist in SEO and Content MarketingToday my special guest is Rachel Lindteigan. Rachel is a marketing expert, with more than 20 years of experience in traditional and digital marketing. She specialized in SEO and content marketing for over a decade and worked with some of the biggest e-commerce retailers during her corporate career. Her clients regularly earn 10 figures a year from SEO alone. She left the corporate world late in 2016 and founded Etched Marketing in 2017. She works with small business owners and provides SEO and content services. In 2020, she launched Etched Marketing Academy, Simple SEO Program and teaches overwhelmed course creators, coaches and online entrepreneurs, how to use SEO in an easy to understand way, so that they can get more traffic from Google without buying ads.Episode Highlights:Rachel's journey from stopping the interview process for a six-figure job at interview #7, all because her husband said to her..."You don't want this job, you just want the paycheck"Realizing he was right, she pulled herself out of consideration for the position, and jumped right into starting her own online business even though she didn't have a single client at the timeHow she launched Etched Marketing and moved into offering online courses to provide SEO and content servicesLearn how after several pivots, and a revisit to an earlier course offer, she found her passion in teaching overwhelmed course creators, coaches, and online entrepreneurs.Listen in to hear her inspiring story and find out why it's so important to conduct your ideal customer interviews. Links mentioned in this episode:✅ Where you can find Rachel: www.etchedmarketing.com➡️Episode show notes: https://destinicopp.com/podcast/85--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textColleen Welsch: From Freelance Beauty Copywriter to Online Educator and Creator of The Freelance Writer’s Guide to the GalaxyToday my special guest is Colleen Welsch. Colleen is a freelance beauty copywriter turned online educator. After spending three years as a freelancer, traveling the globe, she began a coaching business to teach other aspiring writers how to turn their passion for words, into a profitable, sustainable business. Today, she offers a course called "The Freelance Writer's Guide to the Galaxy", as well as one-on-one and group coaching programs.Episode Highlights:She called on beauty companies whose blog posts were outdated and offered her services, establishing herself as a freelance writer and then online coachAfter failing twice to launch her online course business, Colleen shares her story how she found her sweet spot the third time around through her course "The Freelance Writer's Guide to the Galaxy"From 150 followers to 10K in 2 days on TikTok, she learned how to maximize social media using lead generators, cold pitching, SEO and moreTune into this episode and learn how she teaches other writers to launch, manage and grow their careers.Links mentioned in this episode:✅ Where you can find Colleen: https://colleenwelsch.com and on Instagram, TikTok and Youtube @colleenwelsch➡️Episode show notes: https://destinicopp.com/podcast/84--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textMichelle Pippin: Creator of Women Who Wow, a Place for Women to Begin, Belong and BecomeAnd today my special guest is Michelle Pippin. Michelle is the proud founder of Women Who Wow, the most exclusive association of women business owners in the world. Now boasting members in 50 States and eight countries, Women Who Wow has provided a place for seriously driven women entrepreneurs, to create wild success on their own terms. At the helm, Michelle sets the tone for women in business to accept no excuses, especially their own. Her confidence in being able to make money on your own terms, without compromising your priorities, is what women entrepreneurs need.Episode Highlights:How she took $50 from savings to begin her “Anything for Money” entrepreneurial journey and made 63K her first yearWanting to empower women to make a living and still be the mother and wife they wanted to be, she launched her Women Who Wow membershipShe shares how her business grew into the most exclusive association of women business owners around the worldTune into this episode and learn her three tips for entrepreneurs, the online courses she's created, and how her business has morphed into the mentoring and coaching platform it is today.Links mentioned in this episode:✅ Where you can find Michelle:https://womenwhowow.com and  https://www.bmichellepippin.com➡️Episode show notes:https://destinicopp.com/podcast/83--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textChristian de la Huerta: Leading Voice in the Breathwork Community, Online Course Creator, Personal Transformation Coach and Spiritual TeacherAnd my guest today is Christian de la Huerta who is a sought after spiritual teacher, personal transformation coach and a leading voice in the Breathwork community, with 30 years of experience. He has traveled the world offering inspiring and transformational retreats, combining psychological and spiritual teachings with lasting and life-changing affects.Episode Highlights:How this spiritual leader and transformational coach pivoted his business during the pandemic, turning it into an online communityListen as he shares how he created bite-size courses with interactivity, replacing his live retreats and live coaching to virtual in order to serve his audienceSome of the lessons he learned after he launched his first summit, as well as his future plans for his business.He is also an award-winning, critically acclaimed author, has spoken at numerous universities and conferences and on the TEDx stage. His new book, Awakening the Soul of Power, was described by multiple Grammy Award–winner Gloria Estefan as “a balm for the soul of anyone searching for truth and answers to life’s difficult questions.”Tune into this episode to find out more about his work and how he has incorporated virtual events into his coaching programs. Links mentioned in this episode:✅ Where you can find Christian: https://soulfulpower.com/➡️Episode show notes: https://destinicopp.com/podcast/82

Send us a textWould you like to use an evergreen sales funnel to sell your online course or membership? Do you wonder if deadlines in evergreen sales funnels are too pushy or fake?Listen in to this bonus podcast episode where I chat with Jack Born who is the founder of Deadline Funnels. We discuss:Why having a deadline is critical in an evergreen sales funnelHow to automate a deadline with authenticity How funnel deadlines can increase sales without being pushyThe ideal length for an evergreen email sequenceTips for an automated email sequence to increase salesLinks mentioned in this episode:✅ Sponsored by Deadline Funnels. Get your free Deadline Funnels trial here. ➡️Episode show notes: https://destinicopp.com/podcast/deadline