85: Rachel Lindteigen: On a Mission to Teach SEO in an Easy-to-Understand Way

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Rachel Lindteigan: Specialist in SEO and Content Marketing

Today my special guest is Rachel Lindteigan. Rachel is a marketing expert, with more than 20 years of experience in traditional and digital marketing. She specialized in SEO and content marketing for over a decade and worked with some of the biggest e-commerce retailers during her corporate career. Her clients regularly earn 10 figures a year from SEO alone. She left the corporate world late in 2016 and founded Etched Marketing in 2017. She works with small business owners and provides SEO and content services. In 2020, she launched Etched Marketing Academy, Simple SEO Program and teaches overwhelmed course creators, coaches and online entrepreneurs, how to use SEO in an easy to understand way, so that they can get more traffic from Google without buying ads.

Episode Highlights:

• Rachel's journey from stopping the interview process for a six-figure job at interview #7, all because her husband said to her..."You don't want this job, you just want the paycheck"
• Realizing he was right, she pulled herself out of consideration for the position, and jumped right into starting her own online business even though she didn't have a single client at the time
• How she launched Etched Marketing and moved into offering online courses to provide SEO and content services

Learn how after several pivots, and a revisit to an earlier course offer, she found her passion in teaching overwhelmed course creators, coaches, and online entrepreneurs.

Listen in to hear her inspiring story and find out why it's so important to conduct your ideal customer interviews. 

Links mentioned in this episode:

✅ Where you can find Rachel: www.etchedmarketing.com

➡️Episode show notes: https://destinicopp.com/podcast/85

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