Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textAlicia Diaz Blevins: Entrepreneur, Business Coach, Speaker and Online Course CreatorToday my special guest is Alicia Diaz, Blevins, the founder of Aldin Group. Alicia is a business consultant, coach and speaker. She supports CEOs, executives and online entrepreneurs, helping them grow their businesses and make them more productive and profitable. After more than 25 years as a senior access executive for different companies in Mexico and the United States, she has spent the last three years as an online entrepreneur.Episode Highlights:“Don’t call it a dream, call it a plan”. Learn how this inspirational quote changed her life, guiding her on her entrepreneurial journeyWith discipline and hard work, how she found her niche market and empowered others to take actionThe importance of finding your "Why", not giving up, and how to start your business with proper training and the right mentorAlicia knows what truly drives companies to achieve successful results. She is the author of several online business and productivity courses, author of the e-book Digital Entrepreneurship, Nine Steps to Start Your Own Business Based on Your Talent and Your Passion and author of the e-book Guide for Successful Entrepreneurs, Five Steps to Success With a Digital Course.Tune into this episode and be inspired to find your “Why”!Links mentioned in this episode:✅ Where you can find Alicia: http://www.aldingroup.com/➡️Episode show notes: https://destinicopp.com/podcast/81

Send us a textBecky Launder: CEO of Modern Direct Seller, Entrepreneur, Online Course Creator, Host of the Podcast Modern Direct Seller and More!My special guest today is Becky Launder. Becky is the founder and CEO of Modern Direct Seller. She is also the author of 52 Tips, Building a Thriving Direct Sales Business, and the brains behind the Modern Direct Seller Academy, Modern Direct Seller Box, The Modern Direct Seller Podcast and Direct Sales Insight Survey. Becky is known for modernizing the direct sales industry, leveraging online marketing. She and her husband, Jeremy provide direct sales training strategy and systems to direct sellers in companies worldwide.Episode Highlights:In order to support her sales team with training, Becky set up a website for her co-workers providing videos, training and resources, which evolved into her online businessBundling her courses, she discovered over time that by adding a membership to her offerings she could actually show her students their ROI, creating more value for themIn 18 months she built up a membership of 500 students, at $25 a month giving them unlimited access to her courses, mastermind sessions and moreTune into this episode and learn some of the strategies she uses including her successful text message reminders.Links mentioned in this episode:✅ Where you can find Becky: https://moderndirectseller.com➡️Episode show notes: https://destinicopp.com/podcast/80

Send us a textCindy Bidar: Helping Businesses Create Workable Systems and Repeatable ProcessesMy guest today is Cindy Bidar. She is the founder of Six-Figure Systems and CEO of Cindybidar.com. Her online career has spanned multiple specialties, including content and copywriting, marketing and operations management, coaching and consulting. She's had the privilege of working with some of today's most profitable online businesses, and has helped train seven figure marketing teams. In addition, overseeing the setup and management of hundreds of marketing and sales funnels through her training programs and one-on-one consulting. She helps her clients scale their digital course businesses by creating automated systems that improve conversion rates, increase sales and add more profit to the bottom line.Episode Highlights:After surviving several rounds of layoffs in the automotive industry back in 2008, she decided to supplement her income by copywritingHer experience working for a business coach in marketing operations sparked her interest in creating online coursesShe created tiny courses, one problem, one framework solutions and then created her Six-Figure Systems membershipTune into this episode to learn how Cindy took her many, tiny courses and leveraged them into multiple offerings, including a membership community.Links mentioned in this episode:✅ Where you can find Cindy: https://cindybidar.com➡️Episode show notes: https://destinicopp.com/podcast/79

Send us a textJennifer Ledwith: Owner of Scholar Ready, Entrepreneur, Online Course Creator, Educator and Student AdvocateToday my special guest is Jennifer Ledwith. She is the owner and teacher of Scholar Ready, an educational services company. Scholar Ready teaches math, writing, reading, conducts personal essay writing workshops, and prepares students for the PSAT, SAT and ACT exams. It was started 16 years ago, with the goal to help students graduate with as little student loan debt as possible. Jennifer stresses the key to college and college scholarships are; perseverance, strong writing skills and competitive test scores. Every day she inspires her students to confront their academic challenges.Episode Highlights:Graduating college with only $1,000 in debt, Jennifer started Scholar Ready to help students tackle their academic challengesShe partnered with the University of Houston, Clear Lake, offering SAT prep classes, managing in the wake of the pandemic, to move her in-person learning to completely virtualWith creative strategies, her online environment motivates her students and sets them up to succeedTune into this episode as Jennifer explains how she focusses on staying in front of her clients, offering continuing education opportunities and, in return, gets repeat referrals.Links mentioned in this episode:✅ Where you can find Jennifer: http://www.scholaready.com/

Send us a textAmy Rose Herrick – Entrepreneur, Financial Planner, The Secret Profits, Online Course CreatorToday my special guest is Amy Rose Herrick. Amy is a profit building specialist and online course creator. Business owners implement her secret profit system to increase productivity 10,000 to a 100,000 thousand or more by eliminating their hidden profit eating black holes. Clients have turned to Amy since 1991, accelerating profits, increasing bottom lines, demystifying root causes of business losses and making more money without requiring adding costly inventory, changing locations or adding more staff.Episode Highlights:Her entrepreneurship started when she was just a child, selling night crawlers to the local bait store for .65 cents a dozen to now a successful online course creatorHow do you survive in a male dominated industry when you don’t fit the paradigm? Build your own business by doing it outside the paradigm – dare to be differentHaving a vision of wanting to add a lot of videos to her online courses so they could stand on their own or be bundled, she now has over 37 courses helping clients by accelerating profits and increasing their bottom lineTune into this episode as she discusses the many areas that business owners fail to retain enough of their profits. Find out why it’s not always how much money you make gross or how much you sell.Links mentioned in this episode:✅ Where you can find Amy Rose: https://thesecretprofits.com For a free e-book and to book a free 30 minute discovery call: https://thesecretprofits.com/courses

Send us a textNeha Naik: Multi-Business Owner, Entrepreneurship Coach, Expert in Career Planning and RecruitmentToday, my guest is Neha Naik. She is the founder and CEO of RG, The Sleepy Cub, Creative Arc, and Triad partners. Neha is a four times business owner and she runs those while raising two toddlers. Neha is an expert in career planning, recruitment, a certified sleep consultant, and a mom entrepreneurship coach. She mentors moms with young children on how to start a business to create a better work-life balance. She helps moms who dream of starting a business, but don't act on it. Takes them by the hand and walks them through all the steps of their new business from concept to delivery.Episode Highlights: How failure shaped her entrepreneurial journey, driving her to become a multi-business owner, running her companies while raising two toddlersWorking with start-ups in the technical arena, she helps them scale their businesses by providing operation processes, HR, and recruiting for high impact positionsUsing her passion for empowering women to make changes in their life through entrepreneurship, she created her “Signature Coaching Business for Mompreneurs”Her first business was born when she was job hunting, trying to avoid the unjust treatment she experienced from a previous employer, and was prompted to start her own company instead. She first felt insecure, thinking she did not have enough experience or expertise - but she succeeded! Things really snowballed from there, and every major new skill in her life turned into a business of sharing it with others.Listen in as Neha explains how she instructs companies to project their future by providing data dashboards and analytics so they can make the right decisions.Follow Neha’s advice “there is no such thing as perfection in entrepreneurship” so just start your launch. Don’t wait for your course to be perfect, start your own business and define your life.Links mentioned in this episode:✅ Where you can find Neha: https://www.nehanaik.com/home➡️ Episode show notes: https://destinicopp.com/podcast/76

Send us a textFranziska Iseli: Visionary, Eternal Optimist, Best Selling Author, Entrepreneur, Brand Strategist and Co-Founder of Basic Bananas: a Unique Marketing Education PlatformMy guest for today is Franziska Iseli. Franziska is a best-selling author, and co-founder of the marketing education platform, Basic Bananas, based in Sydney, Australia. Basic Bananas is a unique marketing training organization that doesn't play by the rules of convention. Through their marketing programs, they have supported thousands of businesses by using smart, innovative and effective marketing strategies.Episode Highlights:Why she started Basic Bananas and how it has developed into a branding agency, helping businesses by providing proven solutionsHow her flagship program “The Clever Bunch” a step-by-step mentoring program for business owners, assists them by teaching how to implement marketing strategies and accelerate their growthShe shares the 4 most important steps for online course creators to take to grow their businessListen in to hear how they changed their business model from live sessions to completely virtual over the past year, pivoting their business processes to better serve their audience.Want to know Franziska’s 4 tips that every online course creator should know? Tune in to hear.Links mentioned in this episode:✅ Where you can find Franziska: https://franziskaiseli.comand https://basicbananas.com➡️Episode show notes:https://destinicopp.com/podcast/75

Send us a textAbby Ashley: Multi Seven-Figure Business Owner With Just an Online Course & MembershipMy guest today is Abbey Ashley. Abbey is the Founder of The Virtual Savvy. She helps aspiring virtual assistants launch and grow their own at-home business from scratch. Abbey started her own virtual assistant business in 2015 and was able to double the salary from her full-time corporate job, working only 20 hours a week... in just 30 days! She's since gone on to grow a multi seven-figure business and retire her husband ALL from her at-home business.Episode Highlights:Six months into her journey as a VA she landed her dream client who introduced her to online course creationThe popular concept among the online course community “validate before your create” helped Abbey launch her own online course businessBy following proven strategies and learning from the top coaches, she has built her business, most recently, a $750,000 launchIt's now her passion to help others start their own VA business so they can taste the freedom and flexibility of entrepreneurship as well.Listen in to learn how Abbey has grown her online course and membership business and is on track to earn multi seven-figures this year and have her first $1M course launch.Links mentioned in this episode:✅ Where you can find Ashley: https://www.thevirtualsavvy.com/➡️Episode show show notes: https://destinicopp.com/podcast/74

Send us a textKate Ahl: Online Course Creator, Pinterest Marketing and ManagementMy guest today is Kate Ahl. Kate is the owner and founder of Simple Pin Media, a Pinterest management and marketing  company. Through their work with over 700 Pinterest accounts, they take a data driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast.Episode Highlights:Explains the difference between Instagram and Pinterest, the functions and which ones to use for your businessKate shares how she created her courses as a road map to help people with Pinterest, marketing effectively and in a way that keeps building and growingEncouraging others she explains why you should do things in a way that is unique to you and not get caught up in other people’s story.In this episode Kate shares her journey as a course creator, membership owner and entrepreneur, running an agency specializing in Pinterest Management. Listen in as she walks through the steps she took getting started. From conducting beta testing for clients, analyzing their marketing and traffic strategy, she created a membership community, to help her members through the process.Tune in to hear her strategic steps to mastering Pinterest marketingLinks mentioned in this episode:✅ Where you can find Kate: https://www.simplepinmedia.com➡️Episode show notes:https://destinicopp.com/podcast/73

Send us a textLindsay Padilla: CEO and Co-Founder, Hello AudioMy guest today is Dr. Lindsay Padilla. Lindsay is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much  easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product.  All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.Episode Highlights:Learn how Lindsay used her knowledge as a successful online course business owner to launch her SAAS productHear about some of the challenges she has experienced in launching her new product and her tips on how to avoid her mistakesListen in to learn what to do if you're thinking about launching any new product in the marketplace and how having an audience has been the key to her successTune in learn more about Hello Audio and how it can be used to get your content into your students ears. To see how Hello Audio is used from a customer perspective, join us in the Scale Your Business Summit. We will use Hello Audio to deliver summit content to attendees via their private audio feed. Links mentioned in this episode:✅ Where you can find Linday:  https://www.helloaudio.fm/ and https://www.instagram.com/helloaudiofm/➡️Episode show show notes: https://destinicopp.com/podcast/lindsaypadilla