Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textWhitney Lauritsen: Podcast Host, Social Media Advisor, Well-being CoachMy guest today is Whitney Lauritsen. Whitney is a podcast host, social media advisor, and well-being coach who shares lifestyle practices and product recommendations that improve the quality of body, mind, and planet. She explores mental health, mindful living, and sustainability on her podcast "This Might Get Uncomfortable" and on her website whitneylauritsen.com. She advises creative entrepreneurs with digital marketing that amplifies their passions.Episode Highlights:·  From studying film production to blogging, Whitney reflects on her early beginnings creating videos to share with her audience·  Her fascination with course creation led to experimenting with different ways to teach and tools to use; from newsletters, podcasts, evergreen sales funnels, to bundle sales and upselling·  Learn how she explains how to stay in touch with the trends and be consistent in your business and not fall prey to “the comparison trap”In this episode Whitney Lauritsen shares her journey and early beginnings as an online course creator and entrepreneur. She explains how her focus on partnership helped her gain the traction needed for success. With a focus on partnerships, affiliate marketing, and industry bundles she walks through the steps she took to monetize her business.Links mentioned in this episode:✅ Where you can find Whitney: https://whitneylauritsen.com➡️Episode show show notes: https://destinicopp.com/podcast/72a

Send us a textDan Bennett: Founder of 1 Minute Media, Digital Media Freelancer and ConsultantMy guest today is Dan Bennett. Dan was born and raised in the gritty city of Flint, MI. He is the Founder of 1 Minute Media, a company that empowers individuals to tell their stories with great video through coursework and a private membership.   He is also a digital media freelancer who offers direct consultation for companies as well as decades of experience in video production, video editing, motion graphics, sound design, graphic design and digital content development. His https://1minmedia.com/ is video coursework and private membership that shows people how to create awesome video content with something as simple as a smartphone.Episode Highlights:His early beginnings of helping businesses communicate better, through videos and storytelling in order to generate more traffic and revenueHe created 1 minute videos for restaurant owners during the pandemic, providing them a platform to share their storiesGenerating 30,000 organic views 1 minute media was born; with great content, Dan was on a mission to teach others how to be great storytellersIn this episode Dan shares the story of how 1 Minute Media evolved by providing a platform to help others share their stories. Listen in to hear his inspiring story of the steps his company took during the pandemic to assist restaurant owners in Flint, Michigan. Recording their stories, he gave them a 1 minute video, creating a platform for them to share their journey to keep their doors open. In a short period, he generated 30,000 organic views for six restaurants. Telling their stories and sharing with the community, he helped them increase their revenue. He provided a hopeful future with authentic, heartfelt 1 minute videos, all done pro bono and in return, he created great content and established many followers.Tune in to see how Dan empowers business owners to create content, by telling their stories with just enough tools to make great videos.Links mentioned in this episode:✅ Where you can find Dan:  https://imtheantipreneur.com/linkstack/ and https://1minmedia.com/, https://imtheantipreneur.com/storyspine/➡️Episode show show notes: https://destinicopp.com/podcast/71

Send us a textMy guest today is Krista Neher. Krista is a six-time best-selling author, international speaker, award-winning entrepreneur global thought leader, and the CEO of Boot Camp Digital. Krista has written six books on digital marketing, including a textbook and a dummies book. With over 15 years of digital marketing experience, she is a digital marketing pioneer who has mastered the art of executing digital strategies, building successful brands.Episode Highlights:With over 15 years of digital marketing experience, Krista shares her early beginnings when online courses were in person and training was conducted via DVD’sHow she saw a trend while consulting with companies on social media campaigns and built her online course business, Boot Camp DigitalHow she created an accredited online program to differentiate her courseIn this episode Krista gives valuable advice on scaling your business with free digital marketing, repeatable traffic, and lead generating strategies. Tune in to hear about her accredited program, Boot Camp Digital, where she trains businesses on how to drive impact to their brand, using proven digital marketing strategies.Links mentioned in this episode:✅ Where you can find Krista: www.kristaneher.com and https://bootcampdigital.com/➡️Episode show notes: https://destinicopp.com/podcast/70

Send us a textFrom Trial Lawyer to Peacemaker, Award Winning Author, Teacher, Trainer and Successful Online Course CreatorMy guest today is Doug Noll. Doug left a successful career as a trial lawyer to become a peacemaker. His calling is to serve humanity and he executes this calling at many levels. He is an award-winning author, teacher trainer, and a highly experienced mediator. Doug helps people resolve deep interpersonal and ideological conflicts to training life inmates, to be peacemakers and mediators in maximum security prisons.Episode Highlights:How his introduction in neuroscience impacted his career and led him to help people resolve interpersonal and ideological conflictsFinding your audience and market and driving traffic to your site, the lessons he learned from trial and errorUsing a target audience, he launched an online course and made 40K in ten daysIn this episode, Doug shares his journey from trial attorney to successful online course creator, peacemaker and mediator. He talks about all the twists and turns he took to become a successful online course creator. He gives examples on how he targeted his audience, built Facebook campaigns to drive traffic, continuously reviews his analytics and creates high value content his audience wants to buy.Tune in to hear how he targeted his audience and generated 40K in 10 days.Links mentioned in this episode:✅ Where you can find Doug: https://dougnoll.com➡️Episode show notes: https://destinicopp.com/podcast/69

Send us a textJill-of-all trades when it comes to digital marketing. Implementer, Digital Marketing Consultant & Online Course Creator, teaching the digital marketing skills needed to get hired online.My guest today is Emily Reagan. She’s a mom of four, Air Force wife, and founder of the Digital Media VA Crash Course, where she teaches women the digital marketing skills to get hired online as an in-demand, highly sought-after Unicorn Virtual Assistant.Episode Highlights:From PR Communications director to a Digital Marketing Consultant and Online Course CreatorHow she built a referral community of digital marketers and virtual assistants using Facebook groups, a signature course, her podcast "Unicorns Unite”, and what she calls “her magical email list”Attracting the right people by creating strategic content and building your brandEmily shares her journey from busy stay-at-home mom, to digital media consultant, entrepreneur and now owner of a fully staffed Virtual Assistant (VA) Agency. Using her knowledge and experience as a VA, she started  teaching her very smart, overeducated, underemployed, fellow military spouses and friends. This led her to creating her signature course called The Unicorn VA Crash Course.“A Unicorn VA you Ask?” Tune into this episode to learn what a Unicorn VA is and why businesses are seeking her out!And Emily shares the #1 secret to a successful online course launch based on her experience in working with clients and in her own business.Links mentioned in this episode:✅ Where you can find Emily: https://emilyreaganpr.com amd https://knowtheterrain.io➡️Episode show notes: https://destinicopp.com/podcast/68

Send us a textSusannah Davda: From Designer, Buyer, Product Manager, Shoe Consultant to Online Course CreatorMy special guest today is Susannah Davda. Susannah developed her love of shoes from a very young age, thanks to her father who used to make them as a hobby. After leaving school, she studied for a degree in footwear design and has spent more than two decades working with footwear brands and retailers. Susannah used her unique experience to launch her business, The Shoe Consultant in 2015. Since then, she has focused on helping new and established shoe brands delight their customers and inspire women to make more positive decisions about the shoes they buy. She regularly speaks about shoes at events and writes shoe stories for online and print publications.She created her online course “How to Start a Shoe Brand” as a means for people to gain access to her knowledge and expertise. Through “The Shoe Community”, she has created an online space where members such as shoe start-ups and shoe brand founders come together to share their experiences and support each other.Episode Highlights:How her father’s hobby turned into her passion and unique niche marketAfter working as a Designer, Buyer, Product Manager, she decided to set up her own Shoe Consultancy and created a website with several unique offeringsWorking with a business coach she started building packages for people online, creating a massive impact and providing her a global reach“Who doesn’t love shoes?” Listen to Susannah’s incredible story of how she took her passion for shoes and created her own special niche market, inspiring others through her membership community.Links mentioned in this episode:✅ Where you can find Susannah: https://shoeconsultant.com/, www.instagram.com/shoeconsultant, https://www.linkedin.com/in/susannahdavda/➡️Episode show notes: https://destinicopp.com/podcast/67 

Send us a textMy guest today is Elizabeth Goddard. Elizabeth is an online business strategist / course creator / email marketing nerd / tech geek / affiliate marketing lover / multi-offer enthusiast / mindset magician / could-keep-going-but-you-get-the-gist. When she’s not supporting online business owners to have more fun, make things easier for themselves and implement faster, you can probably find her watching trashy TV and answering questions on Facebook.Episode HighlightsHow her college experience shaped her ability to lead, work with teams, create projects and become a successful entrepreneurElizabeth started using ConvertKit and became the first ConvertKit Certified ExpertTaking action she went from Virtual Assistant to Online Course Creator with her first 10K Online Course Launch to 100K Online Course LaunchIn this episode, Elizabeth shares her inspiring story of her early beginnings: from her college days that helped shape her ability to lead, work in groups, create projects, to becoming a successful entrepreneur. Learn how she started using ConvertKit to find her audience and then became the first ConvertKit certified expert. By refining her content, she mastered the art of creating a fun filled business, turning it into a profitable, repeatable process.Tune into this episode to see how she increased her revenue significantly by creating a higher ticket, six month group coaching program which resulted in a 100K launch.Links mentioned in this episode:✅ Where you can find Elizabeth: www.elizabethgoddard.co.uk/pod➡️Episode show notes: https://destinicopp.com/podcast/66

Send us a textFrom Teacher to Online Course Creator, Leader of the Flipped Lifestyle Community & Host of the Flipped Lifestyle PodcastMy guest today is Shane Sams. Shane is the Leader of the Flipped Lifestyle Community, Host of the Flipped Lifestyle Podcast. Shane and his wife Jocelyn were school teachers on a teacher's salary, just an ordinary working family with a mortgage, two cars, and two young children.They were a regular American family - stressed, working too many hours, spending too little time together, and struggling with debt.  In the summer of 2012 after some tough times at work, they decided to start an online business and take control of their own destiny. They would go on to replace their income, quit their teaching jobs, and make millions online to build the life of their dreams! Now they're helping others control their own destiny with faith and hard work. In this episode Shane describes in detail how he and his wife Jocelyn used their knowledge, wisdom and experience to create digital products and resources.Episode HighlightsWhy Shane and his wife left their teaching jobs in pursuit of creating online digital products, and how they connected with their communityTheir journey from writing blog posts, designing lesson plans, making online courses, to creating playbooks, teaching defensive football (Shane was a high school football coach)Genesis of the Flipped Lifestyle Podcast, their success and how they now coach others to reach their goalsLearn how they achieved the perfect work-life balance, built their membership community and helped others find success online.Links mentioned in this episode:✅ Where you can find Sam: https://flippedlifestyle.com➡️Episode show notes: https://destinicopp.com/podcast/65

Send us a textMy guest today is Andréa Jones. Andréa is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies, and named one of Social Report's top marketers to follow.In this episode, you’ll hear Andréa's journey from a freelancer to a social media agency owner and later creator of her Savvy Social School. Learn how she invested in her own leadership skills, including how to hire the right people, when to fire, and working on her agency's organizational structure.Links mentioned in this episode:✅ Where you can find Andréa: https://onlinedrea.com | Instagram: https://www.instagram.com/onlinedrea/ Social Media Rockstar Framework (Free Mini Course): onlinedrea.com/free➡️Episode show notes: https://destinicopp.com/podcast/64

Send us a textMy guest today on the Creator's MBA Podcast is Brandi Good. Brandi loves to systematize online business activities using tech, workflows, and automations - customized to the needs, comfort level, and budget of each business owner she works with. Her signature service, Systematize Your Biz, is designed to help you pandemic-proof your business by getting your courses and memberships online.  Brandi is currently obsessed with Kajabi, morning coffee, and Star Wars.Listen in to hear her best advice on tech integrations for your online course especially if you're just starting out. Links mentioned in this episode:✅ Where you can find Brandi: https://www.blgbusiness.com/ or https://www.instagram.com/blgbusiness/➡️Episode show notes: https://destinicopp.com/podcast/62