Creator's MBA: Marketing Tips for Digital Product Entrepreneurs 67: Susannah Davda: How a Shoe Consultant Launched an Online Course + Membership
Susannah Davda: From Designer, Buyer, Product Manager, Shoe Consultant to Online Course Creator
My special guest today is Susannah Davda. Susannah developed her love of shoes from a very young age, thanks to her father who used to make them as a hobby. After leaving school, she studied for a degree in footwear design and has spent more than two decades working with footwear brands and retailers. Susannah used her unique experience to launch her business, The Shoe Consultant in 2015. Since then, she has focused on helping new and established shoe brands delight their customers and inspire women to make more positive decisions about the shoes they buy. She regularly speaks about shoes at events and writes shoe stories for online and print publications.
She created her online course “How to Start a Shoe Brand” as a means for people to gain access to her knowledge and expertise. Through “The Shoe Community”, she has created an online space where members such as shoe start-ups and shoe brand founders come together to share their experiences and support each other.
Episode Highlights:
- How her father’s hobby turned into her passion and unique niche market
- After working as a Designer, Buyer, Product Manager, she decided to set up her own Shoe Consultancy and created a website with several unique offerings
- Working with a business coach she started building packages for people online, creating a massive impact and providing her a global reach
“Who doesn’t love shoes?” Listen to Susannah’s incredible story of how she took her passion for shoes and created her own special niche market, inspiring others through her membership community.
Links mentioned in this episode:
✅ Where you can find Susannah: https://shoeconsultant.com/, www.instagram.com/shoeconsultant, https://www.linkedin.com/in/susannahdavda/
➡️Episode show notes: https://destinicopp.com/podcast/67