

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
Dr. Destini Copp
Your go-to resource for building a profitable digital product business that works on repeat.I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs:Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you.Learn more at 👉 destinicopp.com
Episodes
Mentioned books

Jun 4, 2021 • 30min
Pinterest vs. Instagram. Which one is the right fit for your business?
Send us a textIn this bonus podcast episode, I'm chatting with Kate Ahl with Simple Pin Media. We talk about the differences between Pinterest versus Instagram so you can determine which one is the right fit for your business (maybe both!).Kate also walks us through three things to do when you first start marketing your business on Pinterest so you can get started right away. Links mentioned in this episode: ✅ Where you can find Kate: https://www.simplepinmedia.com/➡️Episode show notes: https://destinicopp.com/podcast/pinterest

Jun 2, 2021 • 36min
61: Rachel Mitchell: Certified Pediatric & Maternity Sleep Consultant & Online Course Creator
Send us a textMy guest today on the Creator's MBA Podcast is Rachel Mitchell. Rachel is the founder & CEO of My Sweet Sleeper. She is a certified Pediatric & Maternity Sleep Consultant, former night nanny, and mom of six.When she’s not saving families from sleep deprivation, you can find her sipping hot coffee (half decaf), running along the beach, working in the yard, and hanging out with her husband and kiddos.Listen in to hear her best advice for selling and promoting your online course including what’s worked for her business.Links mentioned in this episode:✅ Where you can find Rachel: https://www.mysweetsleeper.com/ or https://www.instagram.com/mysweetsleeper/➡️Episode show notes: https://destinicopp.com/podcast/61

May 26, 2021 • 34min
60: Dan Tricarico: High School Teacher to Zen Online Course Creator
Send us a textIn this episode, you’ll hear Dan Tricarico's journey about how a high school English teacher started helping teachers overcome stress, practice self care and find more balance and happiness in the classroom. Listen in to hear how he is growing his online course business and expanding to a new market to help others achieve their inner zen. Links mentioned in this episode:✅ Where you can find Dan: https://www.thezenteacher.com/ and https://www.thezenprofessional.com/ Twitter: https://twitter.com/thezenteacher➡️Episode show notes: https://destinicopp.com/podcast/60

May 19, 2021 • 33min
59: Tom Scarda: How He Uses an Online Course as a Lead Gen for His Consulting Business
Send us a textIn this episode, you’ll hear Tom Scarda's journey about how moved into online course creation after years in the franchise industry and how he uses his online course as a lead gen for his consulting business. He was the number one franchisee of the year with his first franchise concept and failed miserably in his second franchise. Tom is the author of several books including the number one bestseller, Franchise Savvy. He has helped more than 1,500 people figure out if franchising is for them since 2005.Listen in to hear his advice on how to fast track your success and how he continues to educate himself to set up his business for success. Links mentioned in this episode:✅ Where you can find Tom: www.TheFranchiseAcademy.com➡️Episode show notes: https://destinicopp.com/podcast/59

May 17, 2021 • 20min
3 Easy Steps to Sell Your Online Course With SEO
Send us a textIn this bonus podcast episode, my guest is SEO Expert, Rachel Lindteigen. Rachel is the President & Founder Etched Marketing and in this episode she walks us through three easy steps to sell our online course with search engine optimization. Listen in for her tips on how to optimize your online course sales page for Google and an insider tip on how to handle courses that may not be open all year round. Links mentioned in this episode:✅ Where you can find Rachel and her free SEO course: www.etchedmarketing.com➡️Episode show notes: https://destinicopp.com/podcast/seotips

May 12, 2021 • 29min
58: Chelsea Baldwin: Freelance Writer to Serious Business Owner + Course Creator
Send us a textIn this episode, you’ll hear Chelsea Baldwin's journey where she started as a freelance writer after she had hard time finding a job in journalism after graduation. She later worked in at a firm in content marketing and was promoted to their CMO, but online entrepreneurship was calling her name. Determined to take her business seriously, she set up a LLC, started serving clients and eventually created online courses so clients who couldn't afford her services could still learn from her. Listen in to hear about her advice on why you should just get started and make improvements from there. Links mentioned in this episode:➡️Episode show notes: https://destinicopp.com/podcast/58

May 5, 2021 • 37min
57: Chelsea Clarke: Content Monetization Strategist, Investor and Business Broker
Send us a textIn this episode, you’ll hear Chelsea's journey about how she started in entrepreneurship through dropshipping and eventually made her way into the online course creation world after she saw an ad for a virtual summit with Teachable. After she attended every single session live, she was hooked because it seemed like she could combine all of the things she was interested in from the tech side of things to marketing and the creative side. Chelsea then launched her first online course before she was "ready!" Listen in to hear how she has scaled her company HerPaperRoute past 6 figures through the strategic development of actionable online courses, a transformational virtual summit, and a high-touch VIP mastermind.Links mentioned in this episode:✅ Where you can find Chelsea: https://herpaperroute.com/➡️Episode show notes: https://destinicopp.com/podcast/57

Apr 28, 2021 • 32min
56: Ronii Bartle: Data Focused Marketer and Serial Entrepreneur + Course Creator
Send us a textIn this episode, you’ll hear Ronii Bartle's journey as a data focused marketer which has helped her launch several different online courses. As a self described serial entrepreneur, in this episode, you'll hear about her evergreen product, Stalker, and a new project she just launched with Vacation Rental Life for a 6-week live course called the Book Direct Accelerator. This course serves vacation rental managers who want to get more direct bookings for their short-term rentals.Links mentioned in this episode:✅ Where you can find Ronii: https://www.roniibartles.com/➡️Episode show notes: https://destinicopp.com/podcast/56

Apr 24, 2021 • 41sec
Creator's MBA Podcast (Trailer)
Send us a text--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Apr 21, 2021 • 32min
55: Corinne Hone: Non-Profit Career to Social Media Expert & Course Creator
Send us a textThis podcast episode is part of our course creator series where I'm chatting with ordinary course creators, just like you. We’re talking about their journey in their online course business, how they got started, the challenges they've experienced, and how they overcame them. These are real discussions with real people.In this episode, you’ll hear Corinne Hone's journey about how moved working in non-profit organizations to moving into online entrepreneurship so she could have the freedom lifestyle she craved. Hone Your Social was born in March of 2019, and since then, Corinne has sold-out her full-service Social Media Management packages and has moved into business coaching for creatives. Corinne believes that finding a work/life balance is crucial for long-term, sustainable success and takes a holistic approach to business coaching. Listen in to hear her advice on why you need to be aligned with your offer and be resilient. Even if you have launches or programs that don't sell the first time around, if you believe in what you're doing, you just have to keep going because you'll learn every single time. Links mentioned in this episode:✅ Where you can find Corinne: www.instagram.com/hone.your.social➡️Episode show notes: https://destinicopp.com/podcast/55


