Attendee Persona: The Starting Point for Your Impactful Virtual Event

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In today's bonus podcast episode, I chat with Rob Gelb with HeySummit. If you've been in business for a while, you already know that hosting a virtual event is a great way to grow your business and expand your reach and impact. In this episode, Rob talks about an attendee persona and why it's the starting point for planning an impactful virtual event that serves your audience, promotes engagement, and gives you the best return on your event investment. 

In addition, we discuss:

• The benefits of running a virtual event for your business
• The different ways you can structure your event
• How you can evergreen your event content to maximize its impact

Tune in to learn about virtual events and why you should consider a virtual event to grow your audience and expand your reach in 2022. 

Links mentioned in this episode:

✅ Sponsored by HeySummit: Learn more about HeySummit and their platform for running your virtual event here. 

✅ Where you can find Rob: https://www.linkedin.com/in/robgelb/

➡️ Learn more about the attendee persona here. 

➡️Episode show notes:https://destinicopp.com/podcast/heysummit

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