Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textWould you like to create a successful business that requires only 25 hours of work per week, one that is tailored to your individual values and financial goals?In this episode, Karin Rozell, Creator of the Happy Little Practice Method, will share her expertise and experience to help you create the life you want and make money doing it. From picking the right marketing strategies for maximum success to taking time to figure out what makes you happy in your business, Karin will help you craft a model of success that caters to your specific needs and values. Tune in and take the first step towards creating your minimalist dream business!Mentioned In This EpisodeWhere you can find Karin: WebsiteKarin's free giftJoin the Inner Circle With Dr. Destini Copp: In this private, members only podcast, you'll get insider's stories, pep talks, and behind the scenes insights for online business owners like you. Grab your private link here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textIn this episode, I'm joined by Kelly McCausey, Business Coach with Love People and Make Money and founder of several different memberships. Kelly has been in business online since 2002, doing internet radio since 2003 - jumped into podcasting when it was invented in 2004. Her main business model over the years has been memberships and she provides some great insight into the marketing strategies behind a successful membership.HighlightsWhy Kelly has focused on memberships as her main business model since 2004How she finds customers for her memberships and her best tip to grow a membership even if you’re just starting outHow events are her biggest driver for membership sign upsWhy affiliates are key for memberships especially low offer membershipsMentioned In This EpisodeWhere you can find Kelly: WebsiteJoin the Inner Circle With Dr. Destini Copp: In this private, members only podcast, you'll get insider's stories, pep talks, and behind the scenes insights for online business owners like you. Grab your private link here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textIn this episode, I'm joined by Parchelle Tahshi, CEO and Founder of The Author's Leverage. Parchelle is an award-winning creative educator who partners with authors to help them repurpose and monetize their bestselling books as premium and profitable online courses that create impact and additional income.Specifically, we discuss:Why a book should be turned into a course What Parchelle looks for when helping her clients turn their book into a course.How authors can monetize their books using the VRE systemHow big of an audience you need before you start & tips to get started quickly and easilyLinks mentioned in the episode:Where you can find Parchelle: LinkedIn and WebsitePodcast show notes: https://destinicopp.com/podcast/monetize-books/--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textAre you thinking of running a Black Friday sales promotion this holiday season? It's a great way to get that much needed influx of cash into your business. In this episode of The Course Creator's MBA Podcast, I chat with Brittany Long with Win With Systems all about planning your Black Friday sales promotion. If you're thinking of running a Black Friday sales, it's time to starting planning NOW! Listen in for tips on planning your promotion today so you can have a successful Black Friday holiday season. Specifically, we discuss:When is a good time to start warming up your audience for your upcoming promotionHow to plan out your Black Friday sales promotionShould you offer discounts or bonuses (for digital products like online courses or memberships)How to decrease unsubscribes even though you're sending out a lot of campaign emailsWays you can stand out in the crowd when it feels like everyone else is in the inboxLinks mentioned in the episode: Where to find Brittany, Win With Systems: Website and Instagram, Best Black Friday VIP Day, Black Friday Email Express LanePodcast episode show notes: https://destinicopp.com/podcast/black-friday--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textYou've spent three months or more on launching a virtual summit. Now that it's over, but how do you continue to benefit from all of your hard earned work? Did you know that you an evergreen a virtual summit? Listen in while I chat with Jenn Zellers with Virtual Summit Search. Jenn is a Virtual Summit Alchemist and she empowers new and established summit hosts and speakers to create more reach and impact by extending the lifespan of their one-hit-wonder virtual summit experiences - without slimy sales tactics!Here are some of the highlights:How a virtual summit can help grow your businessWhy you should evergreen your summitHow you can evergreen a summit that was previously a live 3-5 day eventWhat you can include in an evergreen all-access passHow much work is required to evergreen a summitLinks mentioned in this episode:How you can find Jenn: https://evergreensummits.com/,  https://virtualsummitsearch.com/ and on InstagramFree class: The 3-Part Framework to Triple Your Monthly Revenue with a Virtual Summit (while building your list for free). Sign up here! Episode shownotes: https://destinicopp.com/podcast/evergreen-virtual-summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textIn this episode we're answering your FAQs about virtual summits. Krista was recently asked if it's worth to host a virtual summit if someone didn't have a large following or email list. Here's what she told us: "Hosting a summit will actually help you grow your audience. The key is to pitch speakers who are a good fit for your summit topic and audience. Additionally, you need to give yourself enough time to plan the event (she recommends 90 days) and be specific about who your summit is for and what problem it will solve."Listen in to get all of your burning questions answered about the best time to host a summit, summit planning, choosing a topic, pitching speakers and so much more! Links mentioned in this episode:How you can find Krista on InstagramFree class: The 3-Part Framework to Triple Your Monthly Revenue with a Virtual Summit (while building your list for free). Sign up here! Episode shownotes: https://destinicopp.com/podcast/virtual-summit-faqs--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textIn today's episode, we're covering how virtual summits are the all-in-one sales funnel. A summit is a powerful tool for increasing your network and visibility and growing your email list for lead generation. Summits are also integral in driving revenue into your business through the all-access pass, VIP upsells, and the promotion of your offer to your warm summit audience. Listen in where Krista and I discuss how virtual summits are an all-in-one funnel strategy that can 10x your results. Here are some of the highlights:How to use a virtual summit to increase visibility and salesWhat strategies to use to make a virtual summit successfulHow to launch your offer at the end of a virtual summitLinks mentioned in this episode:How you can find Krista on InstagramFree class: The 3-Part Framework to Triple Your Monthly Revenue with a Virtual Summit (while building your list for free). Sign up here! Episode shownotes: https://destinicopp.com/podcast/summit-sales-funnel--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textIn this episode, I chat with Krista Miller with Summit in a Box. Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up."Virtual summits connect you with 15, 20, or even 30 experts in your industry all at once. They're incredible for lead generation. They engage your existing audience and make money on their own." Krista MillerIn this episode we cover the various launch strategies and the pros and cons of each. Specifically, you'll learn: When to use a challenge for selling and online course or membership What bundles are great for (and when you shouldn't use them)How you should use webinars in your businessHow summits are incredible for both lead generation, engaging your audience and selling your offersLinks mentioned in this episode:How you can find Krista on InstagramGo here to see Krista's diagram of the various strategies on Instagram Free class: The 3-Part Framework to Triple Your Monthly Revenue with a Virtual Summit (while building your list for free). Sign up here! Episode shownotes: https://destinicopp.com/podcast/live-launch-strategies--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textIn this episode of The Course Creator's MBA Podcast, I chat with Jackie who is the Growth Manager at Interact about growing and segmenting your email list using a quiz.We all want to grow our email list with our ideal customers and using a quiz as a lead magnet is a great way to not only attract the right people, but you can ask them questions in your quiz that allows you to segment your list and send them personalized information so they can take action right away. We chat about different ways you can use a quiz to nurture your audience that go beyond using quizzes as a lead magnet. Hint: quizzes are perfect for business owners who have online courses or memberships! Links mentioned in the episode:Go here to get started with Interact to see if it would work for your course or membership businessConnect with Interact on Instagram and subscribe to their YouTube channelEpisode show notes: https://destinicopp.com/podcast/interact--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textLiz Wilcox makes over 6 figures a year with a $9/month membership. It’s seriously wild. In this episode, Liz spills the beans about her $9 per month membership--how she came up with the idea, how she grows her membership, and her secret tips for success. Links mentioned in this episode: (please note there are affiliate links below which means I may get a small commission if you purchase Liz's Email Marketing Membership)Want to check out Liz's Email Marketing Membership? Go here. *annual plan$9 per month Email Marketing Membership planLiz's websiteLiz's free gift of email swipes & subject linesPodcast show notes: https://destinicopp.com/podcast/122--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support