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Copywriting expert, Nicole Kepic, shares her wealth of knowledge on how to write effective newsletters that engage and sell. With 20 years of experience, she emphasizes the importance of consistency and personality in newsletter writing to build a community of loyal followers and convert them into customers. Her tips on incorporating personal stories, finding the right balance of selling, and measuring success will help any business create newsletters that stand out and connect with their audience.

Specifically, we discuss:

Why it is important to stay connected with your email subscribers
What to do if you’ve been ghosting your subscribers
3 different ways you can approach SELLING in your emails?
Why stories are so powerful when writing emails
Why done is better than perfect when sending newsletters
Some metrics to measure when gauging the success of your newsletters

Mentioned in this episode:

Where you can find Nicole: Website and Instagram
Nicole's free gift: 5 Must-Haves for a High-Converting Sales Page
Podcast show notes

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