Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textToday, on episode #121, I chat with you about how you can create a personal connection in your evergreen sales funnel.Sometimes, sales funnels get a bad rap and that’s because we’ve all seen the bro marketing type funnels that are super automated, sleazy, pushy and just trying to get you to buy at all costs. They don’t care if the product is right for you. They’re injected with urgency, FOMO and a guarantee where you have to submit like two months’ worth of “homework” before you could ever get a refund.I teach a different approach to evergreen sales funnels. Listen in to learn about five ways you can create a personal connection in your evergreen sales funnel so you can sell your programs on autopilot without any of sleazy bro marketing sales tactics .  Episode show notes: https://destinicopp.com/podcast/121--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textIn this episode on The Course Creator's MBA Podcast, I talk about how you can use your evergreen sales funnel to help recession proof your business.Now, I don’t pay a ton of attention to the chatter in the online world. Generally, I just keep my head down, listen to my audience and make sure that I’m serving them.But there’s been so much talk about a recession lately and depending on who you talk to, we’re currently in a recession or headed to one soon.I’ve even heard of entrepreneurs, ones that I would have said were hugely successful in the past, closing down their online business and pivoting to do something else because it was just getting too hard.Now I’m old enough to have lived through the recession back in 2008. It was a tough one for many folks. My family didn’t get affected by the recession, partly by planning, saving, but mostly by diversifying our income. And I’m doing the same thing this time.In this episode, learn different ways you can diversify your income and use your evergreen sales funnel to work for you 24x7 to sell these offers even while you're doing client work or on weekends. Also mentioned in this episode is our Digital Product Accelerator program so you can have someone by your side helping you set up your evergreen marketing system to diversify your income and recession proof your business. Links mentioned in this episode:Episode show notes: https://destinicopp.com/podcast/120--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textSo you’ve set up your evergreen sales funnel. You have your lead magnet with your registration page, your email automations and tags, your webinar registration page along with your sales page and everything else that goes into your evergreen sales funnel.Here’s what I want you to do next. Test it.Set up an email account, one that you can use for testing and go through your evergreen sales funnel just like a new subscriber would.You may be surprised as to what you’ll find.In this episode, I’ll walk you through what to review in your evergreen sales funnel and some tips on what to tweak if your sales funnel is not converting.Links mentioned in this episode:Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here. Episode show notes: https://destinicopp.com/podcast/118--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textOne question I get all the time is….am I ready to set up an evergreen sales funnel?Don’t I have to launch multiple times before I set up my funnel for my online course or program?Don’t I have to make sure my webinar is converting in a live launch before I can go evergreen?Don’t I have to invest a ton of money in Facebook and Instagram ads to do a live launch before going evergreen?In this episode, I’ll talk about who is ready for an evergreen sales funnel and why you should start with an evergreen sales funnel (versus a live launch).Links mentioned in this episode:Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here. Episode show notes: https://destinicopp.com/podcast/117--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textOn a scale of 1-10, how comfortable are you with tech? No matter whether you rate yourself a 10 or a 1, the good news is the tech needed for an evergreen sales funnel for your online course or program is not as difficult or scary as many may think.And the best news is…. you don’t have to break your bank to set up an evergreen sales funnel that converts and works for your business!In this episode, I’ll cover the must-have evergreen sales funnel tools  all specially curated to be easy on your budget.Links mentioned in this episode:Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here. Episode show notes: https://destinicopp.com/podcast/116--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textHave you ever wondered, how do you create urgency in evergreen sales funnels?We know that having a deadline in an evergreen sales funnel increases your revenue and conversion rate.But how do you do this ethically and in alignment with your values?In this episode, I’ll walk you how to build an automated (aka evergreen) sales funnel that aligns with your values and does not compromise your ethics.Links mentioned in this episode:Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your free planner here.We recommend and use Deadline Funnel in our evergreen sales funnels. Grab your free trial here. (affiliate link) Episode show notes: https://destinicopp.com/podcast/115--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textRecorded webinars are one of my favorite evergreen sales funnels. In a webinar, you can demonstrate your expertise and build the know, like, and trust factor quickly and easily.In this episode, I’ll walk you through step-by-step what you need in an evergreen webinar sales funnel so you know exactly what to do and when.Links mentioned in this episode:Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here.  Episode show notes: https://destinicopp.com/podcast/114--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textAll offers, even low priced tripwire offers, need a dedicated sales page to help convert your lead to a paying customer.This is a one-page site that describes your course or program to your ideal customer. It has one goal; convert the visitor into a paying customer (if they are the right fit for your course or program).If your sales page is poorly written or designed and does not speak to the pain points of your ideal customer; you will lose the customer that you paid good money and time to attract.Listen in for the key elements to include on your sales page so you know exactly what is needed to help your ideal customer make an informed decision about purchasing your course or program.Links mentioned in this episode:Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your free copy here. Use an AI writer like Jasper (affiliate link), if you need help with your sales page copy.Episode show notes: https://destinicopp.com/podcast/113--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textOnce your new lead signs up for your email list, the worst thing you can do is never follow up with them.Creating an email automation for your evergreen webinar is important to creating a relationship and keeping your name foremost in their mind. If you fail to stay in touch, they will miss out on your offer as well as forget who you are or how you can help them.Listen in for the 12 must-have emails in an evergreen webinar funnel so you can convert your new lead to a paying customer, plus some other hot tips for evergreen webinar emails.Links mentioned in this episode:Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here. Use an AI writer like Jasper (affiliate link), if you need help with your email copy.Episode show notes: https://destinicopp.com/podcast/112--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textYour opt-in page for your lead magnet, also known as your landing page, is the first piece of content your new prospect will see before signing up (opting in) to your email list.When your landing page is poorly written and does not “sell” your ideal customer on why they should sign up, you’ll lose this lead that you’ve paid good money or time to attract.Listen in for hot tips on how to increase conversion for your lead magnet opt-in page so you can optimize your evergreen sales funnel.Links mentioned in this episode:Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here. We use and recommend Leadpages (affiliate link) for your high-converting landing pages.Use an AI writer like Jasper (affiliate link), if you need help with your landing page copy.Episode show notes: https://destinicopp.com/podcast/111--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support