Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textEver wonder what's the right lead magnet to attract your ideal customer in your evergreen sales funnel? Sometimes this exercise gets a little tricky. One could argue that your lead magnet content should be the same subject as your paid offer; but how much information from your paid offer do you want to give away for free?In addition, you may be asking, do you need a lead magnet PLUS a recorded webinar (or some other type of "higher end" lead magnet) before you pitch your signature offer.In this episode, I'll break this down and walk you through how to how to choose the right lead magnet(s) for your evergreen sales funnel. Links mentioned in this episode:Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here. Episode show notes: https://destinicopp.com/podcast/110--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textAn evergreen sales funnel takes your new lead (your email subscriber) on the buyer's journey from being completely new to you to becoming your customer.Your sales funnel will not work well if you’re simply offering random offer after random offer."Every online business owner who has a digital product or coaching program needs a sales funnel running on autopilot in their business." - Dr. Destini CoppWithout knowing exactly what products you’re selling, it’s going to be nearly impossible to build the window displays (your lead magnet and recorded webinar).In this episode, I'll walk you through how to map out is your offer(s), which are the product(s)/program(s) you'll sell in your evergreen sales funnel.Links mentioned in this episode:Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here. Episode show notes: https://destinicopp.com/podcast/109--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textWant to know how to protect your online course from copycats? Tune into this episode where I'm chatting with Amy Nesheim, Lawyer for Entrepreneurs and Founder of Artful Contracts. Amy will walk us through how to protect our intellectual property like our online course from copycats, the difference between a copyright and trademark, the importance of having an LLC for your online business and much more. Links mentioned in this episode:✅ Sponsored by Course in a Box on AppSumo✅ Loved this episode and want to learn more about how to protect your online business? Sign up here for the masterclass (affiliate link) where you'll learn How to Legally Protect Your Online Business (so you can grow with confidence). ➡️ Episode show notes: https://destinicopp.com/podcast/108--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textAre you ready to sell your digital course? You’ve probably spent weeks, if not months, creating a perfect course for your future students.  Marketing your course doesn’t have to be super complicated or stressful, but you need a solid plan.In this podcast episode, I'll walk you through the 3-part launch phase so you can create an effective marketing plan to sell your online course in your upcoming course launch.Links mentioned in this episode:Sponsored by The Evergreen FunnelEpisode show notes: https://destinicopp.com/podcast/107--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textAre you looking for a way to find more students for your online course or membership without investing money in paid advertising? Listen in to learn about one of the best ways to sell your online course when you're audience is small and you're just starting out. Episode Highlights:What is affiliate marketingThe benefits of affiliate marketing to sell your online course The 8-step guide to start an affiliate program to sell your online course or membership Links mentioned in this episode:Digital Product Accelerator program: Your accountability & mindset support coaching program + marketing consulting to Set Up Your Evergreen Marketing System to Enroll Students on Autopilot. Learn more here. Affiliate Agreement by Artful Contracts (affiliate link)Episode show notes: https://destinicopp.com/podcast/106--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textHave you ever been told to live launch first before you go evergreen? There are definitely pros and cons to each method and quite frankly a lot of misinformation out there. In this podcast episode, I’ll cover when you may want to live launch and when to start with an evergreen sales funnel.Episode Highlights:What is a live launch?What does an evergreen sales funnel look like?When is a live launch a good option versus going evergreenWhat to do first before live launchingLinks mentioned in this episode:Sponsored by The Evergreen FunnelEpisode show notes: https://destinicopp.com/podcast/105--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textToday in our podcast episode, I talk about my four favorite lead magnets for digital courses (to attract action takers). The question I have for you is this…do you ever wonder that you have the right lead magnet for your online course? One that attracts action takers and not just freebie seekers?If you need to create a lead magnet for your online course that attract action takers, or maybe you just want to refresh one that you already have, listen in for my top favorite lead magnets for digital product creators.Links mentioned in this episode:✅ Sponsored by Course in a Box on AppSumo✅ Get your free HelloAudio trial here (affiliate link)➡️ Free Resource: 51 Irresistible Lead Magnet Ideas (for online course creators)➡️ Episode show notes: https://destinicopp.com/podcast/104--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textToday in our podcast episode, I’m going to talk about a different type of online course that’s not only easy to create but has high student engagement due to their accessibility and convenience.And that’s an audio course.But before you create an audio course, you need to understand what type of course works well an as audio course and the tools to use so you can create an audio course that gets results.Episode Highlights:What Is an Audio Course?What Type of Course Topics Work Well as an Audio Course?How Long Should an Audio Course Lesson Be?3 Tools for Creating an Audio Course (hint: two of them you probably already have!)Links mentioned in this episode:Sponsored by The Evergreen FunnelGet your free HelloAudio trial here (affiliate link)Episode show notes: https://destinicopp.com/podcast/103--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textAre you interested in growing your email list fast? Collaborating with others in your niche is one of the best ways to grow your email list quickly with subscribers who are your ideal customer.In this episode, I walk you through how participating in industry bundles with your peers is one of the best ways to grow your email list quickly with your ideal customer. Links mentioned in this episode:Sponsored by The Evergreen FunnelEpisode show notes: https://destinicopp.com/podcast/102--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textToday we’re talking about organic traffic strategies for your evergreen sales funnel. I'll walk you through some traffic strategies that are more of a long-term game and some where you can get some quick wins by simply networking and collaborating with your peers.Have questions about evergreen sales funnels or how to drive organic traffic into your funnel? DM me on Instagram @destinicopp or reach out on LinkedIn. Links mentioned in this episode:Sponsored By The Evergreen FunnelEpisode show notes: https://destinicopp.com/podcast/101--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support