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Ever wonder what's the right lead magnet to attract your ideal customer in your evergreen sales funnel?
Sometimes this exercise gets a little tricky. One could argue that your lead magnet content should be the same subject as your paid offer; but how much information from your paid offer do you want to give away for free?
In addition, you may be asking, do you need a lead magnet PLUS a recorded webinar (or some other type of "higher end" lead magnet) before you pitch your signature offer.
In this episode, I'll break this down and walk you through how to how to choose the right lead magnet(s) for your evergreen sales funnel.
Links mentioned in this episode:
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Creator's MBA: Marketing Tips for Digital Product Entrepreneurs