
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs 124: 4 Launch Strategies for Selling Your Offer: A Side-by-Side Comparison
In this episode, I chat with Krista Miller with Summit in a Box. Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up.
"Virtual summits connect you with 15, 20, or even 30 experts in your industry all at once. They're incredible for lead generation. They engage your existing audience and make money on their own." Krista Miller
In this episode we cover the various launch strategies and the pros and cons of each. Specifically, you'll learn:
- When to use a challenge for selling and online course or membership
- What bundles are great for (and when you shouldn't use them)
- How you should use webinars in your business
- How summits are incredible for both lead generation, engaging your audience and selling your offers
Links mentioned in this episode:
- How you can find Krista on Instagram
- Go here to see Krista's diagram of the various strategies on Instagram
- Free class: The 3-Part Framework to Triple Your Monthly Revenue with a Virtual Summit (while building your list for free). Sign up here!
- Episode shownotes: https://destinicopp.com/podcast/live-launch-strategies
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