In season 1 of our podcast, we hosted 20 guest experts on various subject matters. The goal of our podcast is to help other B2 B Saas founders to grow. We asked our guests to share with us tricks and ideas of how to grow your Monthly Recurring Revenue and each expert had his own expert advice. Growing a B2B SaaS (Software as a Service) to $10,000 in monthly recurring revenue (MRR) requires a strategic approach and consistent effort. Here's a brief summary of the key advice and steps you can take to achieve this goal: Define your target market: Identify a specific niche or industry that can benefit from your SaaS product. Understand their pain points, and needs, and how your solution can address them effectively. Develop a compelling value proposition: Clearly communicate the unique value your SaaS provides to potential customers. Highlight the benefits, competitive advantages, and the specific problems it solves. This will help you differentiate your product from competitors. Build a minimum viable product (MVP): Develop an initial version of your SaaS that includes core features and functionality. Keep it simple, user-friendly, and focused on solving the most critical pain points of your target market. Launching an MVP allows you to gather feedback and iterate based on user input. Acquire early customers: Start by reaching out to your personal network, industry contacts, or potential customers who align with your target market. Offer them free trials, pilot programs, or discounted pricing to encourage adoption. Use their feedback and testimonials to refine your product and messaging. Implement a scalable sales and marketing strategy: Develop a comprehensive plan to attract and convert leads into paying customers. Utilize various marketing channels such as content marketing, social media, search engine optimization (SEO), and paid advertising. Build a sales process that includes lead nurturing, demos, and clear pricing plans. Focus on customer success and retention: Happy customers are more likely to stay and refer others. Provide excellent customer support, regular product updates, and continuous improvements based on user feedback. Implement a system to measure customer satisfaction and gather testimonials or case studies to showcase your product's value. Optimize pricing and packaging: Regularly assess your pricing strategy to ensure it aligns with the value you deliver. Consider offering tiered pricing plans or add-on features that cater to different customer segments. Experiment with pricing and monitor customer response to find the optimal balance between value and affordability. Expand your customer base: As you acquire more customers, leverage their networks and referrals to reach new prospects. Develop strategic partnerships with complementary businesses or industry influencers to expand your reach. Explore opportunities to collaborate with resellers or offer white-label solutions to penetrate new markets. Track key metrics and iterate: Continuously monitor key performance indicators (KPIs) such as MRR, customer acquisition cost (CAC), customer lifetime value (CLTV), churn rate, and conversion rates. Analyze the data to identify bottlenecks or areas for improvement. Adjust your strategies and tactics accordingly to optimize growth. Invest in scaling efforts: As you approach the $10,000 MRR mark, consider scaling your team, infrastructure, and resources to accommodate growth. Hire additional sales and marketing personnel, invest in customer support systems, and optimize your product's scalability and performance.

What is affiliate marketing? And why is it important for you to set up an affiliate program for your business? On The Grow your B2B SaaS Podcast , Joran Hofman hosts ⁠John Wright⁠ the Co-Founder at ⁠StatsDrone⁠. Having been in the industry for the past couple of decades, John leverages his academic engineering background to use data for business intelligence. He is keen to share his knowledge in affiliate marketing and business intelligence, which are increasingly important areas for SaaS founders in the digital business environment.  Key Timecodes (0:40) Introduction of today's topic and guest expert (01:27) Why you should listen to John (02:42) What is affiliate marketing (03:53) Why a B2B Saas should set up an affiliate program (07:44) Common mistakes for SaaS when establishing an affiliate marketing program (12:08) Strategies for scaling an affiliate program: (16:35) Ideal sources of affiliates for a B2B SaaS: (21:29) Challenges in growing an affiliate program (22:34) The future of affiliate marketing (28:00) Advice to SaaS founder with 10K MRR: (31:08) Advice to SaaS with 1M ARR (35:53) John's contact information

How do you Set up a Multi-Channel Marketing Tracking strategy? Are you doing the proper multi-channel tracking for your business? The key to business growth is tracking what is working and not working. In today’s episode, we discuss how to track all your marketing efforts across various channels. Julia Draghici is our guest expert today. She is the founder and CEO of CPV Lab, a bootstrapped tracking tool that helps businesses to manage their multi-channel marketing efforts. Why you need to listen to Julia: Julia has been a SaaS co-founder for the last 5 years with a computer science and economics background. In the previous 15 years, she has gained much experience in different work areas, including Project Management and Software Development. As such, she is skilled in customer support, affiliate marketing, sales, and strategic planning. What is multi-channel market tracking: Julia starts by unpacking omnichannel marketing to establish business visibility on all channels where the target audience is found. In this regard, multi-channel tracking entails monitoring the performance of your efforts across various channels. A SaaS can figure out the best-performing channels and thus place greater priority on them. In addition, tracking helps to understand customer behavior and affiliate partners. Minimum requirements for tracking multi-channels: According to Julia, the natural starting point of tracking them is defining them first. Defining a channel enables a SaaS to determine its target audience. Instead of following trendy channels by competitors, it is better to target channels with your ideal customer profile. Secondly, you should define your budget for the tracking effort. When bootstrapping, Julia advises splitting your budget across the various selected channels and testing them for about 3 months. It also helps to run display ads and engage partners to leverage their established marketing networks. Common mistakes in multi-channel tracking: Julia points to the failure to compare data between and across the various channels as the main mistake by most companies. Given that each traffic source has its tracking system, it is crucial to compare the data results to figure out the best-converting ones. She suggests that a SaaS should utilize a single tracking platform for the multi-channels to avoid the danger of wrong attribution. Time Stamps (0:40) Introduction of today’s topic and guest expert (1:27) Why you need to listen to Julia  (03:12) What is multi-channel market tracking  (04:45) Minimum requirements for tracking multi-channels:  (07:37) Common mistakes in multi-channel tracking: (10:21) Most suitable model for attributing conversion  (12:45) How multi-channel tracking helps determine performance  (15:05) Common pitfalls to avoid during multi-channel tracking:   (17:21) How to start multi-channel tracking:  (19:15) Winning strategies for top affiliate marketers:  (23:15) Advice to SaaS founders with 10K MRR:  (25:06) Advice to SaaS business with 1M ARR:  (27:21) Julia’s contact information 

How can you Win Against Big Competitors? Imagine your product competing against one of the biggest and already established Brands like Excel. What product strategy should you implement to measure up to the biggest market competition? A clear product strategy is crucial in today's increasingly competitive business environment. Accordingly, this is our topic of discussion in today's special live-on-stage episode. Our guest expert, Torben Schulz is the co-founder and CEO of spreadsheet creator Rows.   Why you should listen to Torben: With a management and consulting professional background, Torben is the founder of Rows, which seeks to become the best spreadsheets in the world. With household competition like Excel and Google Sheets, Rows' product strategy is geared towards giving users a more straightforward interface and data connectivity. In summary, Torben says the remarkable of his company are the reason any SaaS founder should give him a listening ear. Why a SaaS needs a clear product strategy: Torben argues that a clear product strategy gives direction to the SaaS and its people. With a clear product strategy in place, the designers and engineers in the organization have the necessary freedom and creativity to work on specific tasks. What is an ideal product strategy: The main building block of a clear product strategy, according to Torben, is a clear vision statement. The vision spells out the ideal customer profile and the problem that the product offers a solution to at present and in the future. In addition, it should articulate the jobs to be done in order to give direction to the people tasked with implementing the strategy. Importance of integrations in a product strategy: Torben indicates that integrations are key elements of Rows because they offer tangible value to the users. According to customer feedback, integrations is one of the main reason users prefer Rows over similar tools by competition. Although integrations are a major value driver, Rows adopts a freemium model, only charging for them upon upgrade after 10,000 executions in a single month. Our guest expert also addresses the element of churn regarding integrations, stating there is a low probability of churn when various spreadsheets and integrations are used. Free-trial integrations often have low retention because they are easy to use and do not need third-party intervention. On the other hand, integrations dealing with such complex workflows as Bigquery and Facebook, for instance, have lower churn rates because they require professional assistance with the tools. Time Stamps (0:39) Topic and guest expert introduction (01:38) Why you should listen to Torben (03:43) Why a SaaS needs a clear product strategy (04:46) What is an ideal product strategy (05:45) Importance of integrations in a product (08:23) Challenges with using multiple integrations (11:18) Role of a customer in product strategy (14:50) Importance of Artificial intelligence for SaaS (16:57) Other benefits of integrations to Rows (19:08) Common mistakes for companies with their product strategy (21:27) Advice to SaaS companies with 10k MRR (23:14) Advice to SaaS companies with 1M ARR

Is your B2B SaaS growing predictably? To realize desired growth, it helps to have the traction you can predict. This requires putting in place a working plan, which our expert guest today clearly spells out. Ton Dobbe is most suited to talk about predictable growth, given his many years working in the B2B industry. He is also the author of the informative book titled The Remarkable Effect. Why you need to listen to Ton: Our guest expert is highly experienced in matters B2B SaaS, having worked in the industry for over 30 years. His book, The Remarkable Effect, provides a tried and tested framework for accelerating your journey towards predictable traction. He has helped several companies with strong products that struggle with growing predictably. From the few business examples he quotes, it is clear that his framework is highly successful for businesses across various industries. What is predictable traction: Ton defines predictable traction as "the art of turning initial success into reliable acceleration motion of sales, not only in good times but also in bad times." He reckons that while any marketer can create traction for their product, the most important thing is the ability to keep getting up, especially during downturns. Why did he write The Remarkable Effect framework book: He was inspired by a guest on his podcast to write a book. As such, he wrote the book in which he captured all his past experiences and anecdotes from his podcast episodes. He titled it The Remarkable Effect from the podcast stories of remarkable software company personnel he hosted on his podcast. Ton was interested in discovering what makes remarkable software companies tick. The value lever of The Remarkable Effect framework: Ton unpacks the building stones of his remarkable effect framework: Value, Viability, and Volume. The value lever forms the foundation of a B2B SaaS, which spells out the remarkable aspects of the business in terms of the value their product or service provides to the ideal customer profile. Further, the business should provide a valuable and desirable product. Time Stamps (0:30) Introduction of today's topic and guest expert (1:31) Why you need to listen to Ton (04:30) What is predictable traction (05:15) Why did he write The Remarkable Effect Framework book (08:09­) The value lever of The Remarkable Effect framework (11:09) The viability lever of The Remarkable Effect framework (17:33) Step 3 The Volume lever of The Remarkable Effect framework (22:43) Common mistakes for business in predictable growth (26:27) How to implement The Remarkable Effect framework (27:46) When does a company need professional help with predictable growth (30:30) Advice to B2B SaaS with 10K MRR (33:14) Advice to B2B SaaS with 1M ARR (36:50) Ton's contact information

What is sales prospecting? And are you doing it right in your SaaS? In today's ever-competitive SaaS industry you must perform sales prospecting correctly to realize maximum growth. In this episode, we host a self-declared "Natural Geek" Founder, Investor, and Late Night Innovator Rob Harlow. Why you need to listen to Rob: He is a specialist in social Prospecting and has seen his company's Outbase grow tremendously year on year. Rob has access to a massive database of over 20 million prospects across 70 countries worldwide. As an industry leader in prospecting in the UK, their annual report, The State of Prospecting, is now a highly sought-after benchmark for Prospecting and optimization. What is Prospecting: Rob defines Prospecting as finding the right person in the right organization to determine that your product or service offering perfectly fits. He argues that Prospecting is an everyday function that every salesperson in an organization has undertaken or has become versed with. Prospecting has grown more sophisticated in the digital space with the advancement in technology. As such, companies can leverage more significant amounts of data and utilize various automated processes. Rob identifies three aspects as the main areas of Prospecting: researching, identifying, and engaging. Importance of Prospecting to SaaS Companies: In addition to product-led and sales-led growth, B2B SaaS companies require sales prospecting to match their ideal customer profile precisely. As an outbound strategy, Prospecting enables a B2B SaaS to scale its sales and marketing efforts. Our guest advises that a company should place prospecting at the center of the sales process, given today's digital capabilities. Minimum requirements for prospecting at a company: Our guest expert says that a company needs to have a functional CRM in place before starting the prospecting function. The CRMs serve to manage incoming leads and customer conversations properly. In addition, having a well-documented sales process is crucial because it makes the prospecting campaign a success. Common mistakes companies make in Prospecting: Rob points out that most companies need a sound technical setup to enable a successful prospecting effort. Given that emailing is also an integral part of Prospecting, the functionality of the messaging tools is crucial. An extensive target group also results in messaging that does not appeal to everyone, thus failing Prospecting. It is important to send emails to reach the right target accounts. Key Time Codes (0:08) Introduction of topic and guest (1:11) Why you need to listen to Rob: (2:15) What is Prospecting (5:19) Importance of Prospecting to SaaS Companies (7:00) Minimum requirements for prospecting at a company (9:23) Common mistakes companies make in Prospecting (14:30) Main takeaways from The State of Prospecting 2023 Report (18:50) Effectiveness of the email as a market channel (21:16) Strategies for effective Prospecting (25:40) Future Trends in Prospecting (32:35) Advice to SaaS company with 10K MRR  (34:03) Advice to SaaS company with 1M ARR (36:05) Rob's contact information

Did you know that experimenting can result in desired growth for your B2B SaaS? Experimenting can help to establish what’s working for the business and growth inhibitors. In B2b SaaS business terms, we call this experimentation “growth hacking” or “growth marketing.” In today’s episode, we revisit the exciting topic of launching on Product Hunt. Our guest expert is a real “hunter,” Fabian Maume, a contractual CMO for SaaS companies. He shares his experience of successfully launching a product on Product Hunt. Fabian also enlightens us on why launches differ and what tricks are for success. Why do you need to listen to Fabian – He has undertaken various product launches, achieving a “Product of the Day” ranking along the way. Furthermore, Fabian has made five times the top 5 of the day on Product Hunt. He, therefore, has gained valuable experience in launching the platform for SaaS. Difference between maker and hunter – The term maker refers to the people who develop a product, also comprising the marketing team in a SaaS company. On the other hand, hunters relate to people who spot new SaaS companies or give exposure to the Product. Furthermore, Fabian explains that a hunter has an existing audience on their social media that they leverage for exposure to the Product. The hunter also doubles as an advisor to the SaaS company on pre-launch. Benefits of launching on Product Hunt – Launching on the platform provides a SaaS with significant organic reach. The degree of exposure depends on the level of ranking that the company has attained. Secondly, a SaaS earns a badge for the operators of the day when they finish in the top 5 categories. This reliable source of social proof is increasingly relevant in today’s digital marketplace. Thirdly, a business benefits from a free Do Follow backlink on the platform.  Key Timecodes (0:30) Introduction of topic and guest expert (01:30) Why do you need to listen to Fabian  (02:05) Difference between maker and hunter  (03:54) Benefits of launching on Product Hunt  (05:27) Prepping for the launch  (07:40) Importance of finding a good hunter  (09:35) Things to do on launch day –   (13:29) Does the day of the week matter for a launch  (14:23) Best practices for launching  (16:40) Minimum requirements for launching on Product Hunt  (19:13) Things to do after launch day (21:23) Growth hacks for launching on Product Hunt  (22:23) Common mistakes companies make during product launch on Product Hunt  (24:12) Importance of professional help during the launching  (25:32) Role of affiliates in product launch on Product Hunt  (27:27) Advice to a SaaS with 10k MRR  (30:06) Advice to a SaaS with 1M ARR  (33:20) Fabian’s contact information.

Do you have the necessary demand to create your B2B SaaS? In today's episode, we discuss creating a demand strategy for your SaaS and accelerating your growth. In today’s episode we are privileged to host the head of growth at Bonjoro, Casey Hill, is an authority on this subject matter. He advises various startups and doubles as a growth mentor and professor at the University of California, Santiago. Why you need to listen to Casey – He has worked with various early-stage startups between zero MMR to 1M ARR. He is also experienced with demand generation strategies for maturing companies. Therefore, Casey is best placed to offer valuable advice on things to do in order for a SaaS to realize desired demand generation. What do you consider demand generation – He describes demand generation as actions explicitly capturing the core interest at the top of the funnel. Demand generation strategies are not product-centric strategies related to demand capture. To capture interest, a SaaS founder has to create a problem to which they offer a solution. Key Timecodes (0:30) Introduction of the topic and guest (1:15) Why you need to listen to Casey (2:14) What do you consider demand generation (4:02) What needs to be in place before starting to create demand (5:38) Common mistakes SaaS companies make while setting up demand generation (8:13) How do you include affiliate partners in the demand generation strategy (13:20) Best-practice strategies and processes for demand generation (21:44) Challenges people face when setting up demand generation strategy  (25:47) How do you track your many channels  (29:45) Advice to SaaS business with 10K MMR  (32:11) Advice to SaaS business with 1M AAR  (37:00) Casey's contact information.

Is your B2B SaaS struggling in a saturated market? Do you know the hacks and tricks of staying competitive in the increasingly crowded B2B SaaS market? If that's your current dilemma, then this is your episode. With our guest Alan Gleeson, we talk about how to curve a niche and become competitive in the B2B SaaS market that is becoming crowded daily. Why you should listen to Alan – He has gained immense experience from his involvement in the B2B SaaS market since browser software rendering became possible. Furthermore, Alan has worked as a consultant to more than 50 B2B SaaS companies in different countries. He has seen the inside of a lot of Google Analytics accounts at different growth levels, gaining a valuable understanding of growth drivers in a saturated market. Why start a B2B SaaS in a crowded market –B2B SaaS businesses are becoming more and more successful and have relatively low startup costs. On the other hand, he identifies the primary difficulty as the B2B SaaS market's competition due to the growing number of competitors. A very specialized or niched, obscure startup struggles with poor Google exposure or a competitive market sector that is oversaturated calls for a strong differentiation strategy. He characterizes competition as beneficial for a startup with a well-developed strategy.  What should be in place before venturing into a competitive B2B SaaS market – You need to be aware of the table sticks features expected of the specific market category. Also, it is necessary to satisfy the product-fit requirement by initially gathering the required research. Key areas include competitor pricing, core features, search engine marketing companies, and a well-defined ideal customer profile. It would be best to consider only commercializing your B2B SaaS after validating all the assumptions. Key Time codes (0:30) Introduction to today's topic and guest (1:26) Why you should listen to Alan  (1:26) Why start a B2B SaaS in a crowded market (4:08) What should be in place before venturing into a competitive B2B SaaS market  (6:34) Understanding your ideal customer profile (7:18) Other common mistakes for B2B SaaS in a crowded market  (10:21) Strategies and processes of winning in a crowded market  (12:50) Importance of market knowledge in a niche market (16:25) Challenges of building B2B Saas in a crowded market  (21:18) How do you plan for Contento to remain competitive (25:56) How does indirect marketing help B2B SaaS in a crowded market  (28:20) Advice to SaaS founder with 10k MMR (30:48) Advice to SaaS founder with 1M AAR  (34:45) Alan's contact information

What is Product Hunt? And why is it important to your B2B Saas? Becoming the number one searched product is not a walk in the park. Growing visibility of your product is crucial to the growth of your B2B SaaS business. One of the best ways to achieve this high visibility is by leveraging the networks of other sites. In today’s episode, we host Robin Singhvi, the founder of SmartCue. Robin is a product hunt expert, and in this episode, he will teach us some tricks and hacks for having your product rank number one without a marketing team.  Why you should listen to Robin – He has been part of many startups, which all had exits. Robin is also well-traveled and experienced, having lived in the US, India, and Europe. Singularly, he managed to rank #1 on Product Hunt without the help of a marketing team. What is Product Hunt? – Robin speaks of Product Hunt as a distribution channel, like LinkedIn, email, affiliate marketing and sites like Reddit. However, Product Hunt gives you almost instant visibility to thousands of people. As a result, your business can get the attention of potential investors much faster, as well as increase revenue. Why SaaS companies need to list on Product Hunt – SaaS companies stand to benefit greatly from Product Hunt in terms of increased visibility and fast and valuable user product. In addition, Product Hunt allows for effective testing of your product positioning. Why ranking number 1 on Product Hunt matters – Ranking number one on Product Hunt greatly benefits a SaaS business. It gives the company high credibility with other SaaS companies seeking to affiliate with the business. It can also bring more traffic, leads, signups, partnerships, and investors. Common mistakes when launching on Product Hunt – Robin observes that most companies often treat their product launch as an after-thought as opposed to being part of the plan from the word go. Given product launch on the site is highly competitive, it is necessary to plan ahead by engaging with the community. Also, some companies lack authenticity and thus force things without a working strategy that entails building awareness. Strategies for launching on Product Hunt – Our guest expert advises a startup to utilize 60 days pre-launch to get things in order. This period should go into building a community and awareness. Leveraging communication channels and testing product positioning, among other go-to-market strategies, is important.   Key Time codes (0:30) Introduction of today’s topic and guest expert (1:34) Why you should listen to Robin (2:34) What is Product Hunt (3:15) Why SaaS companies need to list on Product Hunt (4:00) Why ranking number 1 on Product Hunt matters (6:35) Common mistakes when launching on Product Hunt (8:32) Strategies for launching on Product Hunt (10:40) Recommendations for pre-launch (13:10­) Best practices during the actual launch on Product Hunt (15:55) How he landed one of the best hunters for his launch (17:21) Things to do post-launch (19:55) About his next product launch (22:10) Advice to startups with 10k MRR (23:50) Advice to businesses with 1M ARR (26:40) Robin’s contact information