Grow Your B2B SaaS

What exactly is user acquisition, and how can you secure your first 1,000 users for your B2B SaaS venture? This process requires SaaS founders to meticulously craft products with the end user in mind. Establishing a minimal, lovable product before embarking on user acquisition stands out as a pivotal step in this journey. Shedding light on this crucial aspect, show host Joran Hofman engages in a conversation with Simon Hoiberg, the esteemed founder of FeedHive. Simon is widely recognized for his expertise in initiating and managing small, bootstrapped self-serve SaaS products, boasting a successful track record of building multiple SaaS businesses. Key Timecodes (0:37) Show and guest intro (1:20) Why you should listen to Simon Høiberg (2:10) What is user acquisition? (2:52) The minimum business requirements for User acquisition  (3:19) When to think about acquiring users (5:24) The most common mistakes companies make while trying to acquire new users (6:21) Exploring Simon's User Growth System: A Journey through its Stages                 (8:32) Stage 1 (12:23) Stage 2  (15:07) The stage drop off effect (16:07) Stage 3 (21:33) Common challenges and obstacles faced while implementing user acquisition (23:39) How Simon runs his team (24:46) Why Simon Prefers Handling Everything Personally Instead of Delegating to His Team (26:28) Simon’s reason for staying bootstrapped (28:33) How to grow towards 10K MRR (30:25) How to grow towards 10 million ARR (32:08) Simon’s crucial advice to B2B SaaS founders  (32:43) What Simon Wishes he knew 10 years ago

Wolter Rebergen, VP of Revenue Operations at Younium, delves into B2B SaaS pricing strategies with host Joran Hofman. They cover the importance of pricing in startup success, common pricing mistakes, best practices, challenges in setting pricing, different model packages, and the future of SaaS pricing. Wolter also shares advice on growing MRR and ARR for B2B SaaS founders.

What is a SaaS exit and how can you prepare for a SaaS Exit? This is one of the topics that has been extensively discussed on the Grow Your B2B podcast, with an in-depth coverage by Nathan Latka, Thomas Smale and Andrew Gazdecki. In this podcast episode, Dirk Sahlmer, the head of origination at the SaaS group, shared valuable insights on preparing SaaS companies for successful exits. With 17 acquisitions under their belt, the SaaS group has established itself as a key player in the industry, focusing on acquiring SaaS companies with a bootstrapper mindset and driving their growth. Dirk's journey into M&A began with a background in engineering and co-founding a company, eventually leading him to his current role as head of origination at the SaaS group. His extensive experience and expertise in the industry have equipped him with unique perspectives on preparing SaaS companies for exits. Watch on YouTube: Key Timecodes (0:37) Show and guest intro (1:28) Why you should listen to Dirk Sahlmer (2:05) Dirk’s definition of what bootstrapping is (2:55)  What an Exit is according to Dirk (4:30)  How Dirk evaluates a company. Is Multiples a factor? (6:11) The Key Elements Founders Should Have in Place When Preparing for an Exit (7:30)  Understanding the exit process (9:18)  What role does a Letter of Intent (LOI) play in the exit process? (10:39) The common mistakes founders or companies make during an exit process? (12:26) The ideal place to have your numbers (13:52) What companies and founders should do to get a higher valuation during an exit process.  (18:48) The future of acquisitions in SaaS (21:56) How to grow towards 10K MRR (23:17) How to grow towards 10 million ARR (25:03) Dirk’s crucial advice to B2B SaaS founders

What is growth hacking? and why is it important to implement your growth hacking mindset for your B2B SaaS? Well, In this episode on the Grow Your B2B SaaS Podcast, show host Joran Hofman interviews Sean Ellis, an expert in growth hacking and author of the book Hacking Growth. They discuss the concept of growth hacking and its application in startups and businesses. Sean shares his unique perspective gained from working with billion-dollar companies and emphasizes the importance of understanding the cause and effect of results in the growth process. Key Timecodes Sean Ellis (0:40) Show and guest intro (1:45) Why you should listen to Sean Ellis (5:13) What is Growth hacking? (6:51)  Why is Sean so passionate about growth hacking? (8:11) The most common mistakes companies make while trying to implement growth hacking. (11:33) The ideal processes or strategies recommended to set up a growth hacking process (16:14)  Sean’s tested and proven framework (19:34) The common metrics to focus on (23:28)The best practices for achieving success in growth hacking (29:30) The most common challenges associated with growth hacking (33:13) How to grow towards 10K MRR (35:44) How to grow towards 10 million ARR (38:36) Sean’s crucial advice to B2B SaaS founders  (35:46) What Sean wishes he knew 10 years ago

Wondering How to improve your SaaS Sales ? Well, In this episode, Joran interviews Kevin Dorsey, the Senior President of Sales and Partnerships at Bench, discussing the strategies and processes for successful SaaS sales. Kevin's experience and expertise in sales leadership make him a valuable guest for this episode. Kevin Dorsey, known as KD and the Father of Modern Sales Leadership, has an impressive background in sales, having worked with over 400 sales organizations and achieved success in different industry verticals. His expertise and experience make him a valuable resource for discussing SaaS sales strategies. Kevin defines SaaS excellence as a higher standard of execution and expectations in sales, product development, customer success, and marketing. He emphasizes the importance of consistently holding oneself to a bar of excellence and delivering value. According to Kevin, achieving SaaS excellence involves repeatability at a high standard, focusing on problem-solving, understanding customer needs, and striving for continuous improvement. He emphasizes the habit of operating with the intention to achieve excellence. Key Timecodes (0:40) Show and guest intro (1:50) Why you should listen to Kevin (2:39) What is SaaS excellence? (4:55) Why is WHY a very loaded question? (7:35)The most common mistakes companies make while doing sales (10:37) The ideal processes or strategies recommended to set up a sales process (14:20)  The four D's That define a sales process (16:44) The best practices for a successful sales proccess (21:00) Challenges faced while implementing sales process (23:43)  KD’s mentorship advice (28:20) How to grow towards 10K MRR (29:56) How to grow towards 10 million ARR (33:51) Kevin’s crucial advice to SaaS founders (35:46) What Kevin wishes he knew 10 years ago

Bootstrapping a B2B SaaS to 20M ARR in revenue without significant external funding is challenging. Even though it might seem extremely difficult, you can do it using solid processes, having skilled people on the team, and the founder staying motivated and focused on the goal. This big goal is doable and possible with the right plan and determination. In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman interviews Emeric Ernoult, Co-founder of Agorapulse, a social media management software. Emeric shares his experiences and insights on growing a bootstrap SaaS to over 20 million ARR and the lessons learned. Emeric Ernoult co-founded Agorapulse, a social media management software company. Before entering the SaaS industry, Emeric worked as a business lawyer and launched a social network. He is passionate about growing SaaS companies and has valuable experience mentoring and advising other founders. Key Timecodes (0:40) Show and guest intro (1:18) Why you should listed to Emeric Ernoult (2:39) What is bootstrapping? (3:34) Why Emeric Ernoult never raised any outside capital  (5:33)The most common mistakes bootstrap founders make (10:31) The ideal processes or strategies recommended to bootstrapped founders? (15:38)  How to keep people accountable on certain set deadlines? (17:54) Reasons behind the rapid growth of Agorapulse (21:55)  Advice on how to recruit, manage and keep talent in a bootstrapped SaaS?  (26:36) How to invest in talent?  (30:19) How to grow towards 10K MRR (31:09) How to grow towards 10 million ARR (33:51) Emeric’s crucial advice to SaaS founders (36:46) What Emeric wishes he knew 10 years ago

What is SaaS growth and why is it important to audit your SaaS growth? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman is joined by Asia Orangio, founder and CEO of DemandMaven, a growth consulting firm that assists SaaS companies in identifying their best growth opportunities. Together, they discuss the importance of auditing SaaS growth and provide valuable insights and strategies on how to conduct a growth audit. With a focus on revenue, retention, and sustainable growth, Asia shares her expertise from working with numerous SaaS founders and growth teams over the years. Asia has extensive experience working with and advising SaaS founders and growth teams for the last six years, and has worked with companies of all sizes and stages of growth. Her expertise spans from early-stage MVPs to scaling up, making her a valuable guest for discussing SaaS growth audits. Tune in to gain actionable advice and learn from the experiences of industry experts. Key Timecodes (0:43) Show and guest intro (1:24) Why you should listen to Asia Orangio (2:13) What is SaaS Growth? (3:30) Why should founders care about auditing their growth? (5:52) At what point  should you prioritize auditing your growth? (7:01) The strategies or processes to use for audit growth? (13:10) The common mistakes companies make while auditing their growth (18:51) What are the best practices for identifying growth opportunities or conducting a growth audit? (23:12) Challenges and obstacles faced while doing the audit growth (27:57) The future of growth audit (31:22) How to grow towards 10K MRR (34:01) How to grow towards 10 million ARR (37:39) Asia’s crucial advice to SaaS founders (39:46) What Asia wishes she knew 10 years ago

How can you achieve successful product-led growth for your SaaS? We dive into this topic with the author of the bestselling book “Product-Led Growth”; Wes Bush. We will discuss everything from the core principles and significance of product-led growth (PLG) to how to implement PLG and overcome the most common challenges.  Wes dispels the common misconception that PLG is solely about free trials or freemium models, breaking it down into three essential components: acquisition, product experience, and monetization.  Subject matter guest expert Wes goes beyond the misconception that it's solely about free trials or freemium models. Instead, he breaks down the essence of product-led growth into three key components: acquisition, product experience, and monetization. It's about seamlessly guiding users from discovery to value realization and ultimately converting them into paying customers without direct sales intervention. Key Timecodes Wes Bush (0:42) Show and guest intro (1:19) Why you should listen to Wes Bush (2:00) What is product-led growth? (3:40) Why should people care about product-led growth? (5:26) The common mistakes companies make while trying to achieve product-led growth (9:14)  The strategies and processes to implement product-led growth (19:08) How to deal with people signing up who are not within your ICP (23:28) The best practices for doing product-led growth well. (25:19) Challenges and obstacles faced while doing product-led growth (27:28) The future of product-led growth (30:17) How to grow towards 10K MRR (31:48) How to grow towards 10 million ARR (33:03) Wes’ crucial advice to SaaS founders (23:14) What Wes wishes he knew 10 years ago

Learn how to grow your B2B SaaS to 10M ARR from 20 experts covering topics such as profitable ads, selling SaaS, SEO, user onboarding, building a sales team, securing investments, and achieving product-market fit.

In season 2 of the Grow Your B2B SaaS podcast, we asked all our guests the same question: "What kind of advice would they give a B2B SaaS founder growing to 10K MRR?" We want to save you a lot of time in this summary episode, as we combined all the answers into one single episode. Are you looking to grow your SaaS and unsure how to surpass the 10k Monthly Recurring Revenue (MRR) mark? This podcast episode will be packed with great advice. All the guests will give practical advice on how to grow your SaaS and make it successful in the long term. Learn from industry experts. Since we asked all the guests the same question, but they covered different aspects, you will be able to get many other answers. Want an even quicker way to digest the information? Season 2 guests list and Topics covered How to run profitable ads - Michael Damnjanovic Why should someone buy your SaaS now - Michael Humblet How to build a strong culture - Mads Wedderkopp How to sell your SaaS - Thomas Smale How to leverage SEO - Maeva Cifuentes How to do revenue attribution - Steffen Hedebrandt How to build a B2B SaaS community - Mike Rizzo How to improve your User Onboarding -Ildefonso Prieto How to do product marketing for your SaaS - Alex Levin How to build and grow a SaaS sales team - James Ski How to reduce your CPL and scale profitable ads - Yann A. Skaalen How to bootstrap your B2B SaaS to 10m+ exit - Andrew Gazdecki How to secure an early-stage investment - Lotte Geldermans How to get capital as a bootstrapper - Nathan Latka How to plan, predict & and prove your GTM - Mark Stouse How to achieve Product Market Fit - Andy Karuza How to leverage marketing automation - Shay Howe How to become profitable with your SaaS - Melissa Kwan How to go from PMF to GTM success - Joyce Mackenzie Liu Why you should hire globally - Amir Reiter