S2E15 - How to plan, predict & prove your Go To Market plan? With Mark Stouse

Oct 17, 2023

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The most listened-to episode of Season 1 is still about how to go to market with Andrew Davis, and for this reason we are going to dive deeper into this same particular topic on How to plan, predict and prove your Go To Market plan. Our subject matter expert is Mark Stouse, CEO of Proof Analytics, an AI-powered platform for GTM.Mark's has 30 years in marketing, He was CMO for 10 years, now CEO at Proof Analytics.

Crafting a successful Go-To-Market (GTM) plan requires a strategic approach encompassing planning, prediction, and validation. Begin by meticulously planning each phase, outlining key objectives, target audience, and messaging. Leverage market research to predict trends and customer needs, ensuring your GTM plan remains adaptable to dynamic market landscapes. Implement analytics tools to measure and prove the plan's effectiveness, tracking key performance indicators (KPIs) such as customer acquisition cost, conversion rates, and revenue growth. Regularly reassess and refine your strategy based on data-driven insights to stay ahead in a competitive market. A well-structured GTM plan, grounded in foresight and substantiated by measurable results, is the cornerstone for achieving sustained market success.

Key Timecodes

(0:29) Show and guest intro
(1:14 ) Why you should listen to Mark Stouse
(3:28) What is Go to market?
(5:19) What kind of role does AI play in a go-to-market strategy?
(6:44) What is marketing mix modeling?
(11:02) Common mistakes companies make while building their go-to-market strategy
(12:07) Mark’s process for market strategy from scratch.
(17:23) Things successful companies have in common in regards to to go-to-market strategies
(18:39) What Common challenges are faced when taking your company or product code to the market?
(21:18) The right timing to pivot?
(22:54) Advice on how to grow to 10 K monthly recurring revenue.
(25:44) How to grow towards 10 million ARR
(30:42) What Mark wishes he knew 10yrs ago