Grow Your B2B SaaS

What is explosive growth and increased profitability, and How can you achieve explosive growth and Increase profitability? To help us understand this topic in the context of B2B SaaS companies, show host Joran Hofman invites subject matter expert Stefan Avivson. As a seasoned entrepreneur, Stefan commonly known as Mister Raw, recounts his journey of starting and selling multiple companies, along with the valuable lessons learned from both failures and successes. His focus on helping startups unlock their full potential and drive revenue growth is highlighted. Stefan shares his extensive entrepreneurial experience and insights gained from mentoring startups. Key Timecodes (0:37) Show and guest intro (1:14) Why you should listen to Stefan Avivson (3:27) What does a mentor do? (5:40) What is explosive growth and increased profitability? (13:04) common mistakes companies make while trying to achieve explosive growth and increase profitability.   (15:25) How to test the willingness to pay (19:31) The best practices to achieve real traction and product market fit  (22:04) The common challenges in startups (25:05) Stefan’s advice on reaching and growing your profitability (28:26) How to grow towards 10K MRR (29:28) How to grow towards 10 million ARR

Guillaume Moubeche, founder of Lempire, shares insights on implementing a profit-led approach for SaaS, emphasizing financial stability and challenging VC narratives. He highlights the 'trust triangle' for B2B success and stresses the value of employee motivation. The podcast delves into strategies for bootstrapping, effective communication, and celebrating milestones in business growth.

How can you achieve Product Market Fit for your B2B SaaS? Why is a Go-To-Market Strategy important for your B2B SaaS? In the first season of this podcast, we interviewed Andrew Davies on the same topic, resulting in one of our most listened-to episodes. To delve deep into the concept of product-market fit and the entire spectrum of the go-to-market strategy, show host Joran Hofman speaks with Maja Voje, a best-selling author of 'GTM Strategist' and the Founder & Investor at Growth Lab. Maja, an expert in go-to-market strategies for SaaS companies, is actively involved in running GTM Bootcamps, hosting podcasts, and mentoring within the Swiss entrepreneurship program. Key Timecodes (0:37) Show and guest intro (1:19) Why you should listen to Maja Voje (2:07) What is the go-to market strategy? (4:42) What is product market fit?  (6:15) The most common mistakes companies make while trying to go to market (13:34) The Path to Product-Market Fit: Maja’s Strategic Process (21:00) What successful companies are doing right with GTM (25:06) How to sell your product when its not even ready yet (30:08) The most common challenges when trying to achieve product market fit? (33:35) The future of building a go to market strategy (38:45) How to grow towards 10K MRR (39:59) How to grow towards 10 million ARR (41:31) Maja’s crucial advice to B2B SaaS founders  (43:06) What Maja Wishes she knew 10 years ago

What exactly is user acquisition, and how can you secure your first 1,000 users for your B2B SaaS venture? This process requires SaaS founders to meticulously craft products with the end user in mind. Establishing a minimal, lovable product before embarking on user acquisition stands out as a pivotal step in this journey. Shedding light on this crucial aspect, show host Joran Hofman engages in a conversation with Simon Hoiberg, the esteemed founder of FeedHive. Simon is widely recognized for his expertise in initiating and managing small, bootstrapped self-serve SaaS products, boasting a successful track record of building multiple SaaS businesses. Key Timecodes (0:37) Show and guest intro (1:20) Why you should listen to Simon Høiberg (2:10) What is user acquisition? (2:52) The minimum business requirements for User acquisition  (3:19) When to think about acquiring users (5:24) The most common mistakes companies make while trying to acquire new users (6:21) Exploring Simon's User Growth System: A Journey through its Stages                 (8:32) Stage 1 (12:23) Stage 2  (15:07) The stage drop off effect (16:07) Stage 3 (21:33) Common challenges and obstacles faced while implementing user acquisition (23:39) How Simon runs his team (24:46) Why Simon Prefers Handling Everything Personally Instead of Delegating to His Team (26:28) Simon’s reason for staying bootstrapped (28:33) How to grow towards 10K MRR (30:25) How to grow towards 10 million ARR (32:08) Simon’s crucial advice to B2B SaaS founders  (32:43) What Simon Wishes he knew 10 years ago

Wolter Rebergen, VP of Revenue Operations at Younium, delves into B2B SaaS pricing strategies with host Joran Hofman. They cover the importance of pricing in startup success, common pricing mistakes, best practices, challenges in setting pricing, different model packages, and the future of SaaS pricing. Wolter also shares advice on growing MRR and ARR for B2B SaaS founders.

What is a SaaS exit and how can you prepare for a SaaS Exit? This is one of the topics that has been extensively discussed on the Grow Your B2B podcast, with an in-depth coverage by Nathan Latka, Thomas Smale and Andrew Gazdecki. In this podcast episode, Dirk Sahlmer, the head of origination at the SaaS group, shared valuable insights on preparing SaaS companies for successful exits. With 17 acquisitions under their belt, the SaaS group has established itself as a key player in the industry, focusing on acquiring SaaS companies with a bootstrapper mindset and driving their growth. Dirk's journey into M&A began with a background in engineering and co-founding a company, eventually leading him to his current role as head of origination at the SaaS group. His extensive experience and expertise in the industry have equipped him with unique perspectives on preparing SaaS companies for exits. Watch on YouTube: Key Timecodes (0:37) Show and guest intro (1:28) Why you should listen to Dirk Sahlmer (2:05) Dirk’s definition of what bootstrapping is (2:55)  What an Exit is according to Dirk (4:30)  How Dirk evaluates a company. Is Multiples a factor? (6:11) The Key Elements Founders Should Have in Place When Preparing for an Exit (7:30)  Understanding the exit process (9:18)  What role does a Letter of Intent (LOI) play in the exit process? (10:39) The common mistakes founders or companies make during an exit process? (12:26) The ideal place to have your numbers (13:52) What companies and founders should do to get a higher valuation during an exit process.  (18:48) The future of acquisitions in SaaS (21:56) How to grow towards 10K MRR (23:17) How to grow towards 10 million ARR (25:03) Dirk’s crucial advice to B2B SaaS founders

What is growth hacking? and why is it important to implement your growth hacking mindset for your B2B SaaS? Well, In this episode on the Grow Your B2B SaaS Podcast, show host Joran Hofman interviews Sean Ellis, an expert in growth hacking and author of the book Hacking Growth. They discuss the concept of growth hacking and its application in startups and businesses. Sean shares his unique perspective gained from working with billion-dollar companies and emphasizes the importance of understanding the cause and effect of results in the growth process. Key Timecodes Sean Ellis (0:40) Show and guest intro (1:45) Why you should listen to Sean Ellis (5:13) What is Growth hacking? (6:51)  Why is Sean so passionate about growth hacking? (8:11) The most common mistakes companies make while trying to implement growth hacking. (11:33) The ideal processes or strategies recommended to set up a growth hacking process (16:14)  Sean’s tested and proven framework (19:34) The common metrics to focus on (23:28)The best practices for achieving success in growth hacking (29:30) The most common challenges associated with growth hacking (33:13) How to grow towards 10K MRR (35:44) How to grow towards 10 million ARR (38:36) Sean’s crucial advice to B2B SaaS founders  (35:46) What Sean wishes he knew 10 years ago

Wondering How to improve your SaaS Sales ? Well, In this episode, Joran interviews Kevin Dorsey, the Senior President of Sales and Partnerships at Bench, discussing the strategies and processes for successful SaaS sales. Kevin's experience and expertise in sales leadership make him a valuable guest for this episode. Kevin Dorsey, known as KD and the Father of Modern Sales Leadership, has an impressive background in sales, having worked with over 400 sales organizations and achieved success in different industry verticals. His expertise and experience make him a valuable resource for discussing SaaS sales strategies. Kevin defines SaaS excellence as a higher standard of execution and expectations in sales, product development, customer success, and marketing. He emphasizes the importance of consistently holding oneself to a bar of excellence and delivering value. According to Kevin, achieving SaaS excellence involves repeatability at a high standard, focusing on problem-solving, understanding customer needs, and striving for continuous improvement. He emphasizes the habit of operating with the intention to achieve excellence. Key Timecodes (0:40) Show and guest intro (1:50) Why you should listen to Kevin (2:39) What is SaaS excellence? (4:55) Why is WHY a very loaded question? (7:35)The most common mistakes companies make while doing sales (10:37) The ideal processes or strategies recommended to set up a sales process (14:20)  The four D's That define a sales process (16:44) The best practices for a successful sales proccess (21:00) Challenges faced while implementing sales process (23:43)  KD’s mentorship advice (28:20) How to grow towards 10K MRR (29:56) How to grow towards 10 million ARR (33:51) Kevin’s crucial advice to SaaS founders (35:46) What Kevin wishes he knew 10 years ago

Bootstrapping a B2B SaaS to 20M ARR in revenue without significant external funding is challenging. Even though it might seem extremely difficult, you can do it using solid processes, having skilled people on the team, and the founder staying motivated and focused on the goal. This big goal is doable and possible with the right plan and determination. In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman interviews Emeric Ernoult, Co-founder of Agorapulse, a social media management software. Emeric shares his experiences and insights on growing a bootstrap SaaS to over 20 million ARR and the lessons learned. Emeric Ernoult co-founded Agorapulse, a social media management software company. Before entering the SaaS industry, Emeric worked as a business lawyer and launched a social network. He is passionate about growing SaaS companies and has valuable experience mentoring and advising other founders. Key Timecodes (0:40) Show and guest intro (1:18) Why you should listed to Emeric Ernoult (2:39) What is bootstrapping? (3:34) Why Emeric Ernoult never raised any outside capital  (5:33)The most common mistakes bootstrap founders make (10:31) The ideal processes or strategies recommended to bootstrapped founders? (15:38)  How to keep people accountable on certain set deadlines? (17:54) Reasons behind the rapid growth of Agorapulse (21:55)  Advice on how to recruit, manage and keep talent in a bootstrapped SaaS?  (26:36) How to invest in talent?  (30:19) How to grow towards 10K MRR (31:09) How to grow towards 10 million ARR (33:51) Emeric’s crucial advice to SaaS founders (36:46) What Emeric wishes he knew 10 years ago

What is SaaS growth and why is it important to audit your SaaS growth? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman is joined by Asia Orangio, founder and CEO of DemandMaven, a growth consulting firm that assists SaaS companies in identifying their best growth opportunities. Together, they discuss the importance of auditing SaaS growth and provide valuable insights and strategies on how to conduct a growth audit. With a focus on revenue, retention, and sustainable growth, Asia shares her expertise from working with numerous SaaS founders and growth teams over the years. Asia has extensive experience working with and advising SaaS founders and growth teams for the last six years, and has worked with companies of all sizes and stages of growth. Her expertise spans from early-stage MVPs to scaling up, making her a valuable guest for discussing SaaS growth audits. Tune in to gain actionable advice and learn from the experiences of industry experts. Key Timecodes (0:43) Show and guest intro (1:24) Why you should listen to Asia Orangio (2:13) What is SaaS Growth? (3:30) Why should founders care about auditing their growth? (5:52) At what point  should you prioritize auditing your growth? (7:01) The strategies or processes to use for audit growth? (13:10) The common mistakes companies make while auditing their growth (18:51) What are the best practices for identifying growth opportunities or conducting a growth audit? (23:12) Challenges and obstacles faced while doing the audit growth (27:57) The future of growth audit (31:22) How to grow towards 10K MRR (34:01) How to grow towards 10 million ARR (37:39) Asia’s crucial advice to SaaS founders (39:46) What Asia wishes she knew 10 years ago